Check in on those around you |

At times, it can be obvious when someone is struggling to cope. But sometimes the signs are harder to spot. Check in on those around you.
#WorldMentalHealthDay #YouAreNotAlone
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[@DKK1N9]

The subtle hints of him projecting questions, asking him how he has been, so that maybe he can be asked how he is doing. But also giving his belongings to him before he left, really makes it more emotional and true. Great message to everyone about mental health.

[@bootstrapbill98]

yeah I only noticed that the second time watching it and it's genuinely startling how obvious those things seem in hindsight, whilst being so easy to miss at the same time. a beautiful representation of how differently depression can present, and how that whole "it's never the ones you'd expect" thing has some truth to it

[@desireelato5231]

Wow, I learned this in nursing school, and didn’t even pick up on those subtle points in the video. You’re absolutely right! The unexpected resonated with many people including myself.

[@Grave_Walker.]

Also the fact he reacts worse to bad things and over the top to good things is another one

[@outtaframe7241]

I do it… but I never get asked back. Or if I do I lie or say “bad” and they laugh it off like I’m joking

[@preetdeepsingh111]

Hey @@outtaframe7241 how are you doing, mate?

[@MikeCornwall]

How is it that despite billions of pounds of taxpayer money, our government can’t produce something as authentic and meaningful as this. Incredible message, Norwich. Thank you and well done.

[@DJMorley18]

They can’t even afford to put adequate mental health support in place, probably why they don’t put messages out…

[@stokiem]

Because they do not care about you and actively make money off of your depression, disgusting but ultimately true

[@brandonbergh2585]

Takes heart, not money. Lots of people in the government forget where their heart is.

[@robbie3367]

Simple politicians are out of touch with normal folk

[@themightypotato3857]

bc your money goes to countries who don't appreciate it and have their worst citizens flood ours.

[@johnmanfc2883]

Not even a Norwich fan but this made me gain so much respect for the club

[@Lonalso]

i know, i am mufc fan.

[@thztan7492]

Agree

[@OakTheDestroyer]

You really had to say you weren’t a fan? WTH dude

[@ranikeuleers2256]

I never heard of this FC and I respect them now

[@milkmanman]

Is this even real? Genuinely asking. I like the message but doubting the authentication

[@jmanzew4146]

The first time you watch it, the ending blindsides you. If you watch it a second time, you see all the hints; him constantly asking how life has been for his buddy to ask the same, him stating "well, I hope things are better outside of the football," and him finally leaving behind his prized possessions with his friend. Powerful storytelling.

[@deeptimitty8895]

Friend should have asked the same in return

[@easyybreezeyy]

Yes!

[@sanjefff]

⁠​Adding on to this I feel the video conveys that his friend was unaware of his other friend’s personal life and never really made an effort to check, not because he didn’t care but more so because he never understood the context behind his other friend’s gestures or actions. All that other friend wanted was to be happy :/

[@rouskeycarpel1436]

@@sanjefffI think the quiet guy was struggling too(he just showed it).It’s hard to be super inquisitive and caring into other people’s lives when you yourself are visibly being bogged down by the demons you’re facing

[@rouskeycarpel1436]

Also at the end of the last game they watch when the guy on the right says “wow that was worth it” he probably already made up his mind to commit suicide but decided to wait to see if Norwich would win more game before he did the deed.Norwich winning gave him the peace of mind to go through with what he did(also giving his friend the scarf)

[@JohnJohn-gb4ij]

I am not easily moved and usually people think i lack emotion , but this video when it ended made me cry like a baby. I guess it hit a sweet spot.

[@nb3721]

Same

[@Fleeto2006]

My god

[@Celticmusicman]

Same.

[@testemail-qg7qw]

same ...

[@TheAmiciteCreative]

Same here. Never easily moved to crying but they did their job in making this video, powerful and poignant. They got you attached to the 2 people on screen really well. Then when it's ending 😭.

[@samdiggly4292]

My brother committed suicide 3 months ago I found him and I never saw it coming. We are American football fans and for the first time in 25 years I went to the home opener without him. All the fans around us noticed that he was not there as my grandpa has had those seats for almost 60 years. We laid down my brothers Steelers jersey and everybody knew. They all gave their apologies.

[@LegendaryHeroponRiki]

My condolences

[@samdiggly4292]

@@LegendaryHeroponRiki appreciate it I dig the Batman pic

[@YaBoyDrew623]

I hope you’re doing okay bro. Always keep that tradition alive ❤❤❤

[@denib4677]

I'm so sorry for your loss. I can't imagine how you feel

[@HunterConsolmagno]

im sorry for your loss. i hope your whole family heals

[@JansenVienna]

I am one of the funny, always positive guys. I was diagnosed with depression and am struggling with it. Not even my wife noticed until I opened up. There are people who care and will help you. Take the first step, you have nothing to lose. As a friend, ask how someone is doing. Your gut feeling is often there for a reason. Small actions can have huge impacts.

[@fleamcbaggins3087]

Ive taken that step several times n ive had enough. There r a lot of ppl out there, family included, that r just faking the funk. They dont really want to know what ur going through. They just want to pretend that everything is okay so they dont have to address anything that doesnt involve them. I love ur outlook n can appreciate that things worked out fer u... Not everyone has the same support system

[@nicolasmontiel9604]

good luck bro we love you

[@garethludowich3768]

​@@fleamcbaggins3087 it's when you reach out via text etc and make the effort and they don't respond and when it's too late you always hear them say why didn't they tell us what they were going through

[@oldb12]

Whenever I feel down listen to Fade to Black from Metallica. That song keeps me going. Try it, buddy.

[@SuperintendentParklaneManor]

I hope you get better … positive people are need it among us…best regards 🙌.

[@Fev333r]

"Well, that was worth it." Staying around a little longer just to see the game.

[@rorymarrow514]

I lost my best friend 5 years ago. Not a day goes by that I don’t think of him. Thank you for this video and its powerful message.

[@HannesC.]

Keep on fighting guys! Kind regards and hugs from Dortmunder junges 🖤💛❤️

[@user-ue2ef9yi2s]

Sorry for your loss lad he’s proud of how far you’ve come.

[@samcresswell8293]

Sorry for your loss❤️🥲

[@gabrives10]

Sorry for your loss. God bless you.

[@JustDeacon]

Sending you Love & Luck x

[@teachertommyt]

Such a powerful video, hit me even harder the second time I watched it 💛💚💛

[@Baljeet2005]

I love you Tommy t, such a kind heart❤

[@necro664]

yeah the first time you just see 2 men and one not that much emotional, but the second you can notice that the sad is getting better just before his friend go away

[@mrworld454]

Me too. I literally teared up 😞

[@freemansteinslab]

As with real life, it's the second watch that hits hardest...when you realise there were signs there...the fact he was trying to communicate...and then the way he gave away his scarf...the "Nah, you keep it mate" and the shoulder hug was his way of saying goodbye, followed up with the "That was worth it", like he was hanging on for one good game, like it was his "Shampoo and Conditioner" moment. So moving and powerful! Everyone needs to see this! Thank you Norwich FC for producing this! Especially with men in the UK, we are so still instilled with the "Stiff upper lip", "grin and bear it", "man up" and "grow a pair" attitudes, that we don't talk to someone until it's too late. Talk to people...make sure they are doing ok...it can make all the difference, even when they seem ok 😢

[@evan_harding]

Well said mate - spot on! 👏🙏

[@eldorado852]

Also, the fact that the guy on the left seems as if he wouldn't care, but in the end is visibly mourning the loss of his friend.

[@JerKKeR]

For me what really broke my heart was him saying "I hope things are better outside of football" which was a clear "I'm feeling horrible, I hope at least you don't feel the same way" it was both a sign that he cared a lot about his friend but also a cry for help

[@ad9aggie]

Not just in the UK mate, it's the same here across the pond.

[@SlymeCat]

Notice the one who struggles with reality/depression is the one who engulfs himself in the fantasy world of sports more so than any of the other fans. That was his escape. Sports are powerful, but not as powerful as the message this video delivers. Well done!

[@kevinschuster8169]

This happens not just with sports though, same for video games or actually any other hobby, its somehow when you really feel bad you try to do the thing you liked or were good at.

[@ramadamming8498]

It is ok to have a healthy distraction or hobby but when it is like addiction and you live totally through it and cannot do without it can be used as a mask

[@edw4543]

So proud of our football club and this message.

[@ekwi]

Congratulations, you can be proud ;) greetings from Poland.

[@DanieleRicci78]

Be proud, my friend!! Greetings from Florence, Italy. 💜

[@carsyourdaddrove]

Very proud today of our football club.

[@thegameofeki9264]

Once a yellow… 💛

[@coliniconnor944]

We’ll said , and well done Norwich City FC , wasn’t expecting that ending and really brings home a message.

[@orlandonuts]

Really really clever. At first it seems amateurish because you think you know where it’s going, but it totally caught me off guard at the end. Watching it twice makes me appreciate the genius of this storytelling. Well done Norwich City for this, nobody’s asked them to do it and they’ve banged it 👏 👏

[@oldb12]

True. Even him letting him keep the scarf could be a sign of something going on. Subtle

[@allisonruthdunne255]

@@oldb12 Agree - people planning suicide often give away possessions. Powerful.

[@Chosimba_ng]

You start paying attention to the guy on the right instead on a rewatch

[@sushantsukhi]

I am the guy on the right of video. This video made me cry like baby everytime I watched it. They are really spot on qith this ad and earned a norwich fan. I try to be happy outside but I am broken inside. When I say "how are you?" I expect someone to ask me same in return. I say positive things hoping everything will be alright. It just HOPE that keeps me going. Giving away your things is also sign of leaving the world. This type of video should be displayed in every corner of the world. Absolute masterpiece!

[@LBR_Bounty]

How you been man?

[@sushantsukhi]

@@LBR_Bounty I am good man. Thanks for your concern. People like you make this world a happy place.

[@bobm128]

Hey brother, I can sympathize with your post. For the longest time, I did what I could to make sure the people around me had a listening ear or a reason to smile. I was the one people came to for advice or a smile. Inside, sometimes I felt great, mostly I felt like a joy imposter because that’s not how I felt. I keep asking myself what’s the point of having to buy a house, take a job I don’t like because of needing money and on and on. What I’ve come to realize is what I keep asking myself is, what’s the point of me? Like you, I maintain by looking to future possibilities - hope. Intellectual reasons like, people around you love you, you matter to your community (I’ve done a lot of community organizing over the years), you’ll hurt the people around you if you go, etc. are good but it’s how I FEEL that’s the issue. I’m a smart guy and know these things but being smart doesn’t “fix” my feelings. I’ve started opening up to some people who are close to me about some of my “darker” feelings. It’s so not easy but it’s something I am doing, using resources outside of myself, because I’m hopeful I’ll start feeling I have a point to myself. Big virtual hugs. B

[@V1G1LANTEK9]

Cried like a baby to this. My mother constantly worries about me. I tell her everytime. "Mom i tell you my sadness as it comes. You need to worry about the ones that are smiling." im already bent and bruised, im flexible and move with the pain because ive dealt with it for a decade. But those that smile and ignore it because they cant process it are the ones we need to protect because if you dont bend you WILL break.

[@Imagine_Baggins]

Well said.

[@Thinkbirth]

"Mom i tell you my sadness as it comes. You need to worry about the ones that are smiling." such an insightful comment. Well done you for being honest and open. That's the safety valve for life. Wishing you all the very best

[@Jackaboy1476]

An F.C… it took an F.C to make what has to be one of the most powerful mental health videos I have ever seen. There is a reason it’s been viewed so many times, cause it hits the nail on the head. An F.C did this, not a gov or a college… an F.C… thank you Norwich. From all of us.

[@TheGreatSalsaMan]

The big difference is one cares about fixing serious issues and one doesn’t. Take a wild guess which is which…

[@keithw.cohickcpppspcspm7171]

We lost our son Camden two years ago to Suicide and this video is so powerful and truthful.

[@Tango52]

😢

[@adzhaz]

,😓

[@craigernstzen2372]

I am very sorry about this. I can't imagine that pain. Strength to you and yours.

[@currentmood9568]

Sorry for your loss Keith...

[@iliarezai6768]

Rest in peace 🕊️

[@sprites4ever482]

As someone with 10+ years of major clinical depression, I can't begin to tell you how accurate this portrayal is. Most people legitimately can't tell that you're miserable, and you don't want to bother them with it. Especially when you've made bad experiences with trying that.

[@AdaptorLive]

Everyone involved in making this video is an absolute ****ing hero.

[@crosstim94]

I was 17 years of age when my father lost his battle.. We were both kopites, as he passed his passion down to me from a early age.. Not a day goes by without me missing him, especially singing YNWA with him at kickoff on gameday.. The one thing he always wore all the way until the end was his smile and his empathy.. I had my suspicions, and tried to show all the love I could for him in the end, hoping I could heal whatever he wasn’t telling me about.. But his wounds weren’t mine to heal, and he lost his fight. This really hits home, as my dad always sang the loudest and roared the highest at our last match together. It’s always the brightest stars that hides the biggest shadows. To everyone sitting alone with their dark thoughts.. I love you, and so do so many others.. Please reach out, and I can ensure no matter our intrests, differences.. Then we’ll make sure you’ll never walk alone!❤️

[@_oldmanjoel]

Thank you for sharing, and my condolences

[@waynehaughton1425]

👊💪👍

[@Meleftnut]

Sending love brother thank you for sharing that

[@crosstim94]

@@_oldmanjoel Thank you for the taking the time to read mate❤️

[@crosstim94]

@@Meleftnut Thank you for taking time to read bro❤️

[@spudmedlen9900]

I won't even lie I was watching this half way through thinking 'It's making it clear the guy on left is depressed/anxious but I'm more like the guy on the right and wouldn't it be nice just for it show a video showing the other side of the coin'.. soon as he placed the scarf down for him I balled my eyes out. I'm a 25 year old lad just starting counciling sessions for my depression and other stuff, but most people have no clue because around people I can't stop talking and seem to have mounds of energy, thankyou Norwich FC. From the bottom of my heart.

[@hidingbehind7256]

The guy on the left clearly seems depressed and anxious as well. I think it's sad both ways

[@stuartives8111]

My dad and I have been season ticket holders at Norwich for 20 years. Sadly he passed away in Oct from a brain tumour. The prospect of going to the football without him has been hard. All the Norwich fans around me have been great and I don’t feel alone. Thanks to them, Norwich for the mental health awareness and RIP dad.

[@DrMargaretRutherford]

I've talked to many who identify with what I term '"perfectly hidden depression" and this football club has depicted it so tragically and so well. Or I've talked with their widows, grieving parents, or shocked and confused friends. And I teach this to mental health clinicians: the question shouldn't only be, "Do you feel suicidal?" but, "If you were hopeless, if you were thinking about killing yourself, would you tell anyone?" The answer would be "no." And that answer offers a tiny but important clue. Thanks so much to Norwich.

[@reedchampagne7632]

I teach nursing students and our curriculum requires us to push the prioritization of asking patients if they are having suicidal tendencies or thoughts. I really really like how you worded that there and I will be passing that along to my clinical students. I participate in Movember every year and exactly what you said is something that explains the rate of suicide amongst males. Thank you for that and what you do.

[@DrMargaretRutherford]

@@reedchampagne7632 I'm delighted to be helpful.

[@alastairmcnamara5754]

Powerful message needs to be shown everywhere

[@crazylegs84]

This video gave me goosebumps and cry. Almost a year ago to the day I was this man, happy on the outside and depressed inside, I was found in bed in tears just not knowing how to explain how I felt or even why I felt it, but everything felt hollow. This video is so important and so is the talk around it. If you’re struggling, please try and talk to someone, anyone. It will be hard, you will struggle to find the words and you’ll probably even try to convince yourself that what you’re saying/feeling is wrong, but it’s okay. People who love you, will still love you even when you’re struggling. One year later and I’m in such a better place, I’m even able to help people who have depression because I now understand so much more about it. It’s a battle but one that is so worth coming out the other side, so good luck to you, you can do it.

[@robpalwrites]

Well done for fighting through and also using your experience to help others. I had my own battle like this from 2019-2021, but films like this bring back the memories clear as day.

[@waynehaughton1425]

💪👊👍

[@JustDeacon]

Sending you all the Love & Luck x

[@JansenVienna]

Lots of love mate ❤

[@carsyourdaddrove]

Thank you so much for sharing.

[@WHU63]

Thanks Norwich. I travelled to work with Harry for 20 years. He loved a laugh, he loved a drink and he was a massive Leeds fan. In December 2019 he took his own life. He was the last bloke id have ever thought of doing that. You can never tell. RIp my old mate.

[@AdamB8791]

❤

[@bigwoodenhead]

Sometimes the people close to you ask how you are because they need you to ask them back.

[@rorywhyte6722]

Lost an old friend last year, happiest man you evet met. Always a smile, always a joke, always lit up the room. Will always feel guilty for not seeing something or sensing something or asking the right questions. Great video, thank you for doing it, from a Dundee fan.

[@missbingley6048]

So sorry. Never leaves you and something like this kicks you in the stomach.

[@AdamB8791]

❤

[@Indian-sh2xz]

Depression is like any other illness and it should be treated before it kills you. People should not feel embarrassed to share with their loved ones that they are in depression and if loved one indicates he’s in depression take it seriously and act on it. We all are in this together so let’s help each other

[@nolefan2287]

To all my fellow men out there. I know the world is a cruel place, but we’ve made it this far!! Keep holding on there’s brighter days ahead of us. I promise you. People are gonna say a whole lot about you behind your back but just know they have to be going through something to be taking the time to do that just remember. Much love ❤️

[@superdyzio]

Is October 10th today? Because this is video is 10/10

[@antreub74]

Well done Norwich City, for this moving clip 😢 From a Saints fan who has battled with depression, stress, and anxiety for the last 20 years

[@jamesr5827]

Keep up the great work. It's never easy but it's always worth it 💛💚

[@waynehaughton1425]

💪👊

[@Rogerbrambilla]

I know exactly what you have been suffering. I have been going through and battling the same things, but with much less time. Keep fighting and don't give up. A hug from a friend from Brazil. 💪

[@mattbirky7510]

The Saints family is with you mate 😇 🔴⚪️❤️

[@LDS_003]

As a Pompey fan I’m always with you mate, hope you’re doing okay 💙❤️

[@bsit9439]

Why did this out of all emotional videos i have watched made me cry?. I guess they understood “being a man” before making this video and it hit that soft spot in me.

[@deew6625]

Goosebumps. Reminds of Robin Williams the comedian . Nobody saw that coming.. had to watch the video 4 times. Video of the century .

[@fleamcbaggins3087]

"I used to think that the worst thing in life was to end up all alone, its not. The worst thing in life is to end up with people that make you feel all alone." ... Robin Williams

[@officialheathercombseardrp559]

As a survivor of 4 familial suicides, I thank you for this!!

[@Guuts]

❤❤❤

[@user-mb8op5hx7h]

❤🤗...Don't give up ..🙏..keep life going ..

[@kisseiichidai9709]

I have been a Norwich supporter for over 10 years, cheering from Japan. And I have mental health problems. I am truly proud that Norwich's video message has impressed so many people, transcending sports and nationalities. When I saw this video for the first time, I couldn't stop crying. Please understand that everyone has their own hardships, and some people cannot express it well. And if you can, please be considerate of next to you. There are no words that can completely cure mental health, but there are always people who can be helped by just one word of your voice. I apologize for my bad English.

[@michalchitty654]

Your English is great! Nice message too.

[@chrisverby3047]

Bless you. I wish you the best on your journey.

[@suzbone]

Your English is flawless, and your message truly valuable. 🙏

[@kisseiichidai9709]

​ @michalchitty654 ​ @suzbone ​ @chrisverby3047 Thank you from the bottom of my heart for your kindness.

[@Yelluz]

Thank you for sharing this. Never stop reaching out if you need support. Your English is perfect by the way! Hope to see you at Carrow Road sometime! 🔰 OTBC

[@tilerman]

I'm an older dad and have young teenagers. My son showed me this the other day and we watched it together. And then the other night i watched it alone and it hit like me a train.

[@MarlboroughBlenheim1]

Ipswich supporter here and this was very moving. Well done Norwich.

[@la5latic65]

I’ve watched this three times, and it’s got me three times. My friend is a professional footballer who has really suffered so this hit home. Norwich City FC, incredible stuff. ❤️👏🏻

[@huhavadakadabra3083]

Where does he play

[@shanafehr]

I always cry whenever this ad is shared in any platform

[@nioh2732]

Arsenal fan here, i struggle with depression and anxiety every day for the past 4 years, i almost lost my battle this summer, but i keep fighting, you are never alone, dont be scared to open up. To anyone reading this, i love you, and many many others do as well, keep that on your mind.

[@amraj1784]

Have a great day and keep moving forward!!❤

[@nioh2732]

@@amraj1784 thanks man, you too, one love 🫶🏻

[@SmileGaming25]

One cure mate. Stop being an arsenal fan. Makes you feel a whole lot better! I’m joking, obviously. Hope you feel much better soon.

[@nioh2732]

@@SmileGaming25 haha man, love the banter, thanx dude 🫶🏻

[@nibirchowdhury]

​@@nioh2732I hope you win the league this season cheers mate❤🎉 Beware of spurs for the title race😅 ( can't believe I put spurs and title in a same sentence)

[@xJust2Deadly]

This is the best mental health ad I have ever seen in my entire life.

[@michaelshannon9169]

As a lifelong sufferer - don't be so sure that by opening up things get better, you quickly find out who's got your back, which is often very very few, and who doesn't which may come often as a shock. Those who don't understand depression will sound like ppl from the middle ages - all kinds of notions and silly ideas about you start to emerge. Best of luck.

[@scottwalker7539]

This happens more often than we think. People who actually commit suicide often go unnoticed until it happens because they can mask it so well in an outwardly positive persona. The man was crying out for help but in subtle ways; he just wanted his friend to ask how he was. His life was not better than the football game. He held out for one last victory before giving him the scarf. The signs were there, we just need to be proactive in checking in on everyone. Even the people who seem to have no problems, have problems. Great message ❤

[@mertgozubuyukoglu4360]

This really hits home. Just over 10 years ago, my best friend took his life, we did not see any signs at all as he was always happy and cheerful.. One evening we was supposed to meet for drinks and have a lads night out and he never showed. Shortly after his mother called me and said that he had taken his own life.. It still breaks me to this day, please check on your friends. It may just save their life.

[@Hannah11_]

Cried at this twice now.

[@Morrisseys7thFriend]

So powerful. This reminds me of me. I smile all the time at work and people think I'm so positive and outgoing, but when i go home I cry and feel hopeless about life. No one at work has any idea.

[@catwoman8861]

❤

[@theunknown8904]

Keep fighting . The grass is greener on the other side it waits you . Keep pushing 💪🏾 stay positive and u will feel it to

[@iJonyx]

If u have depression: I love you, thanks for try again and again, be strong, you're not alone in this life, keep fighting ❤

[@tammykinstrue9849]

Wow! The first time that I watched it. I thought the bald gentleman was the one that was struggling. Very powerful message indeed.

[@mcmu1011]

He's struggling too, both need help. That's the power of the message.

[@TalkNorwichCity]

SO important. Proud of my football club today.

[@wolfnoggin2165]

This video is powerful because you start liking the guy, his positivity, his laughter, how friendly he is….

[@sheyonnewickramasinghe4467]

Incredible message. He was treating others, the way he wanted to be treated.

[@geopunkr.216]

All original football fans cried with this video. Have solidarity lads. Even the mate next to our seat has a need for love and interest. Greets from Greece.

[@DwaynePtarmigan]

Lost a good buddy to suicide… one of the happiest, most care free guys I knew and now I visit him at the cemetery every year and it’s tough man, you always wonder what you could have done different

[@hotmessmissy]

I saw this on Instagram..ni cried my tears out. Coz that was me, the guy who was cheering on people but dying everyday inside. Im just trying to hold it all together

[@Radhika.here0318]

Sending you hugs🫂, hope you're okay.

[@iSeeummSoMad]

I came back just to see this ad. Norwich City, this is phenomenal. Kudos to you guys for producing something so amazing.

[@gosorios]

Chilean football fan here. I watched this last year for the first time and while I did get teary, I was mostly fine. I watched it again now and just broke down. Much like in football, try not to lose hope. I know from experience that life can be hard, but seek help, you are not alone. Cheers to Norwich for making this, and to everyone everywhere: stay strong.

[@jerryg6230]

Thank You Norwich City, from a Chelsea fan. This had me pick up my phone and make calls

[@JasonCliftJones]

Tractor Boy dropping colours for a moment; you've nailed this perfectly. Proper class and respect, will be sharing this around.

[@HighTower654]

💛💚💙🤍

[@RoaringReptiles_NY]

This needs to be seen by so many

[@KingHayabusa384]

Even though I saw it coming it still felt like a punch in the gutt.

[@jellepleune8905]

Wow.. still a little speechless from this video. I have lost my sweet twin brother last year at age 28. He appeared to have been struggling with a depression for maybe 10 years. We did not know, and he did not find help. He only started to open up to me in his final weeks, but I was unable to notice the depth of his issues and help the person I thought I new best for 28 years of my life. Please check in with the ones you love ❤🙏

[@Stzvey]

Very sorry for your loss I can’t imagine what I’d do if I lost one/both my brothers

[@ThomasGMRossetti]

The creative team behind this video deserve all the praise and adulation going. This is such a good idea, and is executed so well.

[@centemo]

"that was worth it" were the last words 😢

[@MurkKnight420]

Everytime I see this it gets more sad. I'm the guy on the right, most happy one in the room the most optimistic guy you'd ever meet and I'm very energetic too. But I often wonder if I'm the saddest person in the room. I've been broken 💔 so many times and most recently was diagnosed with a cancer of the blood. I've never wanted to harm myself yet I'm not afraid of death either. I'm dying inside yet living outside...😢 I wish the best for you all, stay optimistic that's at least how I hold it together

[@ironboy3245]

i'd say if you can afford it, take time off your job or quit entirely and spend some of your money. Go on vacation, start doing your bucket list. Don't spend all of it, keep enough for the treatment and a more frugal retirement, but focus on enjoying yourself and filling out your bucket list, you never know how bad the disease might be at this point i really hope you caught it early...

[@Tiko_7]

This is the best video I have ever seen on raising awareness of depression especially in people where you would never expect it. What a masterpiece on such an important topic

[@fleamcbaggins3087]

Try being the guy on the left n having ppl look straight through u n act like nothing is wrong...

[@EarthDrumBreath]

As one who has suffered from depression my whole life, this hit me hard. I have been very close many times. For anyone who is suffering out there, who feels alone, please reach out even to me. There are ways to cope. We are Men. We feel, we hurt, we love, we cry, we laugh. We are sensitive beings. It's OK to ask for help my friends. We are all just doing the best we can. Let's support each other without judgement. Much love my brothers 🙏❤️ "We are all just walking each other home." B.R.Dass

[@saumalyajitde2401]

Something that i'm not sure people spotted is the change in jersey from the usual yellow one to the purple one. If i'm not wrong, that one is the 'sudden change in appearance' symptom. This video is incredible in the way it showcases all the signs a person is struggling. A sudden change in appearance and giving away possessions are well documented signs. I'm not really a football guy, but to the people who made this possible, hats off.

[@catwoman8861]

Oh my word. This really needs to be shown on TV.

[@andrecoxa]

Oh boy, this gets to me every time. Regards from a Coritiba fan. Curitiba, Brazil.

[@marcopatrito6113]

One of the best shorts (and look, I've said shorts, not ads) I've ever watched. That's what I do for a living, writing commercials and videos and contents, and sometimes I struggle thinking about how much I do not care about what I do, and how little is the impact of the things that I do and write. Then, once every couple of years, I stumble in things like this, and I remember why I've started back then. Using these tools to do something with a huge impact like this, something that actually matters, is the very sense of copywriting. I hope one day I'll be proudly signing something this beautiful. Great job for a very sensitive yet fundamental theme.

[@adjejeux73]

Well said, but I guess we can all make a difference, no matter what profession we re in. Too bad we often forget it.

[@nirmalsuki]

The acting in this is beyond incredible. You can see the pain in that friend's face after his friend is gone.

[@anthonyovahe]

I cry my eyes out every time I see this

[@RocketIPA]

I’ve been watching this video weekly since I found out about it, sometimes daily. I don’t know why but something about this video just helps me keep pushing. Thank you for making this. I’m sure a lot of guys like me appreciate it.

[@EinRotschopf]

Thank you for producing this. As someone struggling with depression, content like this helps me to get in touch with my emotions sometimes. I have been to therapy, but the real work is still ahead of me.

[@Kisho7]

Hey from Germany! This video is absolutely amazing. I recognised myself in the right guy and know what it’s like to show the world my best side but feel like death is better than life. It isn’t always easy but life is a gift and we need to appreciate every moment. Even the bad ones.

[@fleamcbaggins3087]

It can b difficult when ur life is chalked full of character building moments. I assume it would b easier with someone to confide in but the honest truth is ppl dont care about things that dont impact them directly. Hence y ppl r soooo sad when someone commits suicide, they saw the signs but didnt care enough to help...

[@thesucc990]

Those who smile the most, cry the hardest.

[@robpalwrites]

Woah! This hit me harder than I thought it would. Such a great clip. Well done to all those involved in creating it.

[@chatgptrip]

AC Milan fan here, absolutely loved this video 😔 stay blessed guys enjoy life ❤️

[@wiovelli]

Even an Ipswich fan would be moved by this well done

[@toadape]

I lost a friend to suicide 25 years ago and this commercial made me cry like a baby. Very well done! Brought all the feelings from that day back! 💔💔

[@kristinperry8522]

An old friend of mine took his life this week. This is hitting me hard. I hadn’t spoken to him in a few years, but he always seemed to “have it together”. Little did we all know he was suffering. A true wake up call to check in on people, even if you think they’re doing okay.

[@suzbone]

Deepest condolences 🙏

[@dinnyfingerbottom1010]

And for those of you struggling in canada, the government has an excited new program!

[@nathanconnortv]

This video gave me goosebumps. Such a powerful, moving message around mental health. It really hit home. The most important video I have watched on social media.

[@Danny_AMP7]

Yooo wassup

[@joshyplayz2657]

Ay, Nathan sup, he watched a Norwich video- yahoo!

[@DiaadiaPolicial]

👏🏼👏🏼👏🏼

[@jamesandrews8720]

Really powerful video! The ending was not what I expected... the person, who visibly looked distant and struggling was the one left! Such an important message!! Fair play to Norwich for producing such a video, from an Ipswich fan... 💙💙 rivalries aside, that was extremely worthwhile!

[@NMDecember1]

Exactly. I thought the same. This hit hard.

[@MattWillisVideoProductions2023]

Cheltenham Town fan here, and mental health struggler for many years. This really got to me. I’m going through counselling and therapy right now as I finally admitted I needed help and I’m better for it. Well done Norwich. I hope other clubs and supporters take note. You are never alone. Always reach out if you’re struggling. Please. Don’t struggle in silence.

[@fleamcbaggins3087]

The thing is, y should i keep talking when i know no one is listening?

[@missmar8]

@@fleamcbaggins3087 you have just not found the right person to talk to yet. Try talking to many people, even strangers. Personally I find it helps. There is always someone to talk to. You've got this!

[@suzbone]

​@@fleamcbaggins3087that's the thing about therapists... they actually listen.

[@kingluis1989]

A lot of times people use sports and other interests to escape reality. Strong message here

[@sheacassidy2409]

Fantastic Norwich full credit the best video that tackles mental health

[@marcosmilanesromero5306]

I'm cuban and I'm also a proud Norwich fan. Love you mates💛💚

[@azizullotemirov]

Sometimes the people who seem the happiest are the ones fighting the hardest battles.

[@frashaoskah8446]

Looking at this crying but when am out am ever smilling..... I wish someone new am not okey😢

[@Nickythestrict]

😢 powerful

[@adjejeux73]

Norwich City you have a new fan from Portugal. Thank you for this ❤️

[@marcinems]

STAY STRONG EVERYONE , WHOEVER YOU ARE AND WHEREVER YOU ARE 🫡🙌

[@obaidaserdar1780]

Oh god ...I am really hard to get moved but this ad hit my core

[@syteanric]

Years ago I worked for an insurance company in the city (not Aviva), I was in my late 20's and worked with a guy called Kev, he was a bit younger than me. He was well into his music, he had DJ'd up north and had built up a small following here too. Bad stuff happened in Kev's life but he always went out of his way to talk to people and put others first. Kev ended up in a bad situation and took his own life. He walked out of work one day, but before he did, he turned to me, gave half a smile and waved. I waved back... A few days later we found out he'd passed away. He only worked with us for about 3 months and I didn't know him outside of work beyond his music and some of his unfortunatel issues he'd mentioned.. I think about him sometimes, even now, 15 years later. I hope he found his piece.

[@WiseMindNutrition]

We've lost too many people like this. We must continue checking in on our friends, and telling them we love them

[@mcmu1011]

Hey guys I have an idea: since a lot of us are struggling with depression and hard times, why don't we all share a thing that makes us happy? It can be a song, a book, a movie, a comedian, anything. It may be useless but it can cheer us up while we tell it, and maybe we can share something beautiful to other people. I'll go first: for me it's listening to some classic FIFA bangers, like Love Natural by Christal Fighters or J*rk it out by Caesars . Now your turn, let's do this 💪👇