The Unexpected Death Of The Ad Jingle - Cheddar Explains

[@batya7]

Now with 6 sec ads on KZbin ads really compete for brain space. Can't even tell you what were the ads I saw during this video, but I can sing jingles from my childhood like no one's business.

[@davidt01]

"This video is sponsored by Raid Shadow Legends..."

[@zathary564]

@@davidt01 i cant believe this ad is more familiar than the ads on tv

[@Simeautomatic100]

*Forreal tho! Before I got YT premium, they would have 20, 10 second or even 5 second ads (sometimes unskippable) & I don't remember any one of them. It's like my brain doesn't register it no matter how many times I've seen it but for some reason, I remember ads from my childhood word for word & I haven't seen the commercial in years!*

[@webmasale]

Don't forget Patreon, dbrand, xx vpn

[@kit_the_inevitable]

i only remember two ads - they played a million times in a row and now i hate them :)

[@wordpeggio]

I like how they called it the mid to late 1900s. Makes me feel 1000 years ago.

[@AdamWestish]

Especially if you weren't born in the last quarter of that century 🤣

[@LaikaLycanthrope]

@@AdamWestish I was born in the third quarter of it. 🐱‍🐉

[@Acidfunkish]

Wut

[@Saitaina]

It was over twenty years ago. I graduated HS in 98. We would have had our 20 year reunion two years ago.

[@Jacob6853]

@@Saitaina I started HS in 98 lol

[@QWeirdness]

Very well-thought out and interesting overview. As someone who wrote the music for one of the "classic" jingles shown on screen (Kit Kat's Gimme A Break) I may have a unique perspective. Gimme A Break is still in use and has survived in part through periodic updates from Carrie Underwood to Chance the Rapper. I think the influence of MJ for the death of the jingle may be a bit overstated. Even when I composed Gimme A Break in 1986 (with DDB agency copywriter Ken Shuldman's lyrics), jingles had long been considered "unhip" which is why we pivoted away from the slick sounding cliches of the time and went for a more rootsy sound. (Zydeco was the template. Except the client killed the accordion because they were deathly afraid it would remind people of the REALLY unhip Lawrence Welk.) Jingles were so out of step with the times I was advised to take it off my presentation reel by an executive at the agency that produced it! In the course of my career I've written perhaps 1500 pieces of advertising music of which a grand total of six were jingles. Nonetheless, despite scoring hit TV shows, working on big movies, writing musicals, ballets, concert music, and even producing the occasional dark and scary tune like the Lorde version of Everybody Wants to Rule the World or the theme for Resident Evil Biohazard, what do people remember? Yep, Kit Kat. And, after an initial period of embarrassment, I now wear it as a badge of honor.

[@callen9623]

That’s awesome! The Kit-Kat jingle is one of my all time favorites. Well done sir 👏🏻😎

[@monicaenns9967]

Don't forget the intricate clapping game that goes along with it!

[@TahtahmesDiary]

I am so glad you are proud now because you added to popular culture, and not everyone can say they were integrated in that way 💜 The scene of The Office where Andy forgets the jingle always makes me laugh 🤗

[@dappleback]

Oh damn, you’re responsible for Lorde’s Everybody Wants To Rule The World?? I’m obsessed with that version. Major kudos, sir! That’s so rad!!

[@Heyitskatiekindred]

You’re a living legend! So cool!

[@jhonwask]

I would rather ad jingles (except pharma commercials), than those long-winded infomercials that are always on cable TV.

[@robertknight4672]

Folgers coffee recently revised their famous jingle to reflect life during the pandemic.kzbin.info/www/bejne/iJDCeoWLnMeaoJY

[@severrnijKGU]

but you really need to buy a workout set that mounts to the wall, so you can pay 200 a month to do iso exercises you could just as easily get out of a book.

[@syd.a.m]

Yeah, there has to be a better way!

[@tgeee]

The Skyrizi jingle: "Nothing is Everything" 🙉

[@JustinY.]

Damn J.G. Wentworth will always be in our hearts.

[@_usaball]

Good afternoon Justin

[@HDTomo]

Hello Mr.Y I must tell you about I will defeat Justin Y

[@HeffryCuddles]

No F@€k that jingle those vikings will haunt me till the day I die

[@deadtoallnohonornohope]

877 cash now.

[@KayleeCee]

I haven't seen that commercial in years, but I swear that song will be stuck in my memory until the day I die. I guess that's the point, though. It's annoying, but it sure is effective.

[@gkidcolumbus1806]

Wheaties were begging for customers. That song was so sad lol

[@TheHouseOfWaffles]

Wheaties was probably struggling because it was just a knockoff of another breakfast cereal designed to be an anaphrodisiac. (Look up John Harvey Kellogg.)

[@RobiticDuck]

Too true!

[@Jayvoru]

@@TheHouseOfWaffles which cereal though?

[@TheHouseOfWaffles]

@@Jayvoru Kellog's corn flakes. I was recently visiting relatives that had several boxes of Wheaties on the shelf. I thought I'd try something different for breakfast one morning and fixed myself a bowl of Wheaties. Holy cow, I had forgotten how bland that stuff is, and it was awful! "Breakfast of champions" my eye.

[@Jayvoru]

@@TheHouseOfWaffles I don't think they're a rip off of corn flakes because the pieces are bigger than corn flakes, there more like a version of frosted flakes without frosting

[@StasherDragon]

Now all we're left with is, "Liberty, Liberty, Liiiiberty, Liiiiberty."

[@D348-p1y]

🚮🗑🚮🗑🚮

[@MrCubFan415]

What about “We are Farmers! Bum-ba-dum-bum-bum-bum-bum!”

[@cfaz6763]

Hahaha

[@Imadino-123]

*0* days since having the liberty jingle stuck in my head. Thanks, StasherDragon.

[@llllllllll9495]

Folgers is still a thing. Also Mavis discount tire, auto zone, I think cars for kids still does it, etc...

[@nathanhartanto2544]

"Doofenschmirtz Evil Incorporated!"

[@marga8732]

_…Where being evil is not debated!!!_ . . . *yeah, I should really write the rest of that-* - Dr. Heinz Doofenshmirtz

[@JoaoPessoa86]

Comments don't have sound... rebuttal ☝️

[@imcarlosjr4898]

The best one

[@Post_Stall_Maneuver]

*after hours*

[@marga8732]

🎶 _…yesterday---_ 🎶

[@AverytheCubanAmerican]

I just experienced so much nostalgia in that intro

[@hmoobmeeka]

Its avery the cuban american

[@dannic6579]

You again

[@emilioeloel]

Most people: remembering classic jingles My classic jingle: *”Gerber life is accepting free applicants for the affordable grow up plan! The grow up plan gives your child 10,000 dollars in full life insurance now and doubles automatically to 20,000 dollars later at no extra cost! Free information will be sent to parents and grandparents who call now! Don’t wait! Give your child a head start for just pennies a day!”*

[@esperanzarobertson4823]

LMAO 🤣🤣🤣🤣

[@thirdeyesurvivor3886]

I hated that commercial so much. It’s STILL on.

[@morganrobinson8042]

...And I just had a 'Nam flashback to late night tv.

[@caboose.20]

The Sun used to make our outdoor deck and patio space so hot and uncomfortable, we couldn't use it!

[@EmilianoGuerra]

I can still hear the lady saying this 😭

[@Megamean09]

It's like Charlie put it on Two and a Half Men: "No one's going to pay you to write a tampon jingle when they could just play Stuck in the Middle With You."

[@BornToPun7541]

"If you got bugs, if you got ants......"

[@clxs8091]

🤣🤣

[@SurrealKangaroo]

That was the first thing that popped in my head when I saw this video.

[@MysticMorigan1998]

Bruh I just gotta say I love the profile pic

[@kenlompart9905]

Best line in a sitcom ever.

[@CannabisTechLife]

Empire jingle never changed. It's one of the few things from my childhood that still is exactly the same haha.

[@colltonrighem]

EIGHT HUNDRED FIVE EIGHT EIGHT, TWO THREE HUNDRED, EMPIIIIIIIIIRE today!

[@jekyll138.5]

It changed quite a few times

[@tompeled6193]

Before, it was only "588-2300 Empire" because you didn't need to dial the first three numbers.

[@caseysmith544]

Nor that Cheezie commercial made from the 2000's, it is still there today, the one made in 2003 in non wide screen.

[@61rampy65]

@@tompeled6193 Only if you lived in Chicagoland area. Back when the area code was 312 for the whole of Cook County.

[@danw4237]

I think the only time I hear a jingle now is when a local business, like a furniture store or a car dealership, is advertising. Otherwise I don't hear them anymore from the big companies.

[@user-vi4xy1jw7e]

The General

[@disastermidi1990]

Yes there are some now a days but you’re totally right, most exist in the local business space compared to the national/global market

[@eavening4149]

State Farm and Farmer's Insurance still include their jingles.

[@Veeger]

Jingles these days just seem to be the type to irritate to catch your attention on local radio , but they just make me change stations..

[@jodieturner3161]

I remember my family actually liking and watching the ads because they captured our attention. They were funny, informative, and entertaining.

[@Justin-Hill-1987]

Oh-oh-oh-O'reilly...Auto Parts! (Ow!)

[@umbrellacorporationwuhanfa3731]

Hate it!!!!😒

[@dustinlee168]

fave

[@ellasedits_]

@@umbrellacorporationwuhanfa3731 silence

[@captaingreenhat]

I want my baaaaabbyyy baaaacckkk ribs

[@polski_dezerter]

O O O Omega mart ypu have no idea what's in store for you

[@spaceamundo9655]

Michael Jackson and Alfonso Ribeiro, how iconic could that get? also, I remember Alfonso doing those MJ dance moves in several episodes of the Fresh Prince.

[@Captain-Palsy]

@Pyramid Head one of my favorite episodes

[@joshooahh]

The Toys R Us theme hits harder than ever did now

[@TahtahmesDiary]

😭💔💔💔

[@NyscanRohid]

_I'm not gonna grow up_ _I'm an anti-vax kid_

[@celiabee8481]

Toys R Us kids unite

[@jokester3076]

The store still exists in Canada

[@rabbit0664]

Yeah. Remember seeing it on TV a lot.

[@ThomasTalbotMD]

I enjoy watching old ads and think they are more effective and create a better connection with consumers that today's advertising. That includes jingles.

[@sownheard]

Old ads where filled with lies/misinformation and often aimed to target children. They where indeed more effective. I'm glad there gone.

[@wealthiness]

They are cringe with lots of misinformation because studies were rarely legitimate

[@justWIN96]

Facts they were the best honestly

[@jak3816]

Agree, but I'm not sure that's necessarily a good thing.

[@nomanejane5766]

@@sownheard lol, u mean just like the new Ads that are filled with lies, photoshop and target children? Lol

[@klins061]

It’s fascinating how the jingle became its own sort of genre. Like Bill Wurtz writes them in that style and they’re just so absurdly catchy and nonsensical.

[@beetooex]

It's the Cambian explosion 🎶🎶🎶

[@horseenthusiast1250]

*Something's ALIVE in the Ocean*

[@jennym6204]

The sun is a deadly laser

[@sevenaati]

Bill wurtz is great!

[@othamneil8958]

Not anymore there's a blanket~

[@kaylabiever2336]

Anyone else think the wheaties jingle sounded like a sad final cry of hope for saving the company?

[@zenithtb]

"Death Of The Ad Jingle" Summary: "It's not dead".

[@caseysmith544]

currently it is sleeping waiting for when we as USA need them again.

[@MrSkeltal268]

Liberty liberty liiiberty liiiiberty

[@caseys2698]

@@MrSkeltal268 oh god why, it’s stuck in my head now 😭

[@africkinamerican]

They're practically dead. Especially sung jingles. there are some pretty good instrumental things happening out there in the longer form digital ads. But mostly, what I hear nowadays on KZbin are stupid repetitive and really annoying preschool- sounding things with little ukuleles and tinkly glockenspiels. Or some generic "tribal drums" pounding with a group of young, indistinctly gendered voices going "Whoah-oh-oh".... Example, the Fakebook Messenger ad you probably got at the beginning of this video.

[@africkinamerican]

What I've noticed for a long time is that brands that are trying to target "urban " demographics are the ones that have held on to jingles. Those selling to a whiter demographic seem to be the ones that dropped them.

[@testcardsandmore1231]

I like this jingle: "So remember. Call Mr. Plow, That's my name. That name again is Mr. Plow."

[@anonygent]

Mr. Plow is a loser, and we hear he is a boozer... (D'oh!)

[@laurabeane8862]

@@anonygent and it was bi-lingual. So ahead of its time😆

[@mem1701movies]

Now everything is that weird ad agency commercial for MR PLOW

[@ToonShader]

Scruncious when it crunches, That's what I love Nesle, Crunch **neck breaks**

[@geniusonyeo]

😂 tell my why I sang the "love" part so loooong

[@saablazer]

“Call 1-800-STEEMER! Stanley Steemer makes carpet cleaner!”

[@nslouka90]

Check out tobys new trick!

[@RodBeauvex]

With Dee Snyder.

[@hollister2320]

Still comes on at times lol

[@Seriously_Unserious]

Stanley Steemer makes me think of retired Vancouver Canucks captain Stan Smyl, he was with the team during their toughest time and never stopped playing his heart out, and earned the nickname "The Steamer" or sometimes "Stanley Steamer" for his hard work.

[@geronimowindow]

Your certified cleaner

[@AveryTalksAboutStuff]

*Break me off a piece of that Fancy Feast*

[@Broxalax]

Yup, that's definitely it - jim

[@robrichmond6171]

Lol.....I thought that ended with KitKat bar......not fancy feast?

[@Broxalax]

@@robrichmond6171 it's a "the office US" reference. Andy can't quite make the jingle and starts sounding off different phrases, fans feast is one of them and Jim says that it is the one.

[@brokefrogproductions]

"It's football cream." - M. Scott

[@Christopher_Gibbons]

ok, I am gonna need you to explain all of that again, because I was far too busy experiencing 11 continuous minutes of serial flashbacks.

[@AllIsWellaus]

My primary school teacher got us to sing our times tables together. I'm not sure how else I would have learnt it at the time.

[@edwardblair4096]

Like the "Alphabet Song" sung to the tune of "Twinkle Twinkle Little Star".

[@RaymondHng]

Schoolhouse Rock

[@MattMcIrvin]

@@RaymondHng Schoolhouse Rock, Sesame Street and The Electric Company were all consciously trying to imitate TV advertising techniques for education. Jingles with repetition were a big part of that.

[@RaymondHng]

@@MattMcIrvin Rita Moreno was autographing my copy of her CD after her cabaret performance and I said, "I thought you were going to come out on stage and sing the "Punctuation Song" (from _The Electric Company_ ), so she sang the first couple of bars for me right there.

[@rabbit0664]

@@RaymondHng That's awesome

[@GURken]

I'm still waiting for a radio or a playlist that consists of jingles just like in a demolition man

[@alg11297]

Jingles have died and then you give 20 examples of the fact that they're still here. Great video.

[@FutureCommentary1]

2% of x commercials is still a lot of jingles given the number of commercials out there.

[@xereeto]

I guess it's fitting that Coca Cola produced a "pop" song...

[@olliegoria]

😎👉👉

[@Furiends]

that has a pop in it!

[@jamesslick4790]

😜

[@blupunk01]

Why would it be fitting that a soda brand produced a pop song.

[@xereeto]

@@blupunk01 because pop is another word for soda

[@void________]

Ads are so insidious. Boring into ur brain, whether you like it or not.

[@olliegoria]

Aw, they’re boring, alright

[@nomanejane5766]

@@olliegoria pretty sure burrowing.

[@kelcy.]

@@nomanejane5766 boring works as well. Bore can mean to bore a hole. Like to drill.

[@eliotjunipero1731]

They're just propaganda for capitalists.

[@siglan6148]

@@eliotjunipero1731 Wow a fat whiteboy fashions himself as a commie. Imagine my surprise.

[@JordanWilliams-ix2td]

*"Get connected for freeeeeee, at e-du-k-tion connection"* Grammy worthy, So iconic 😂

[@TheLovely655girl]

Definitely was a bop 😂😭

[@MsGail61]

Have you also explored what happened to TV theme songs?

[@mem1701movies]

MURPHY BROWN seemed to be the one that first did away with that

[@mem1701movies]

Here’s some trivia on MASH... the movie had lyrics that were nonsensical and the director had his son write them and did it in 15 minutes. He gets paid every time the TV show airs even if they’re not sung and made a ton of money.

[@mem1701movies]

Also STAR TREK has terrible lyrics never meant to be heard. Roddenberry did it to get 50% of the publishing and screw the composer.

[@cheddar]

Good question! What happened?

[@mem1701movies]

Cheddar ELIMINATED TO SQUEEZE IN MORE COMMERCIALS

[@carmacharmella27]

I’m devastated to know that one day I will sing the Toys R Us jingle and my kids will have no idea what I’m talking about...

[@Mutantcy1992]

The pop songs with the lyrics changed feel so dystopian. Glad that's out of fashion now.

[@xiaoka]

New Order Sunkist ad from the 80s. Watch it!!

[@albertjeanmatthieu9593]

I know the JG Wentworth song/commercial by heart. The whooole thang😣.

[@richardmerchant4998]

🎼🎼 I HAVE AN ANNUITY, BUT I NEED CASH NOOOWWWW. 🎼🎼

[@thedexterbros]

Cheddar legit hired a guy to say what everybody says when they're high or having late night talks at the beach

[@itstomatogear6806]

Congratulations 🎉👏🎉👏 of being the top comment!!!! 😁😁😁 (As of now 😈😈)

[@user-vi4xy1jw7e]

What?

[@chairwood]

@@user-vi4xy1jw7e u wouldn't understand unless u've been high or conversed with another person at the beach at 10pm or later

[@kcindc5539]

I was thinking that the folks at Cheddar doing the voiceovers are the ones who sound high

[@marlonmoncrieffe0728]

Born in '86 and I miss old TV commercial jingles I grew up with. 📺 I also miss theme songs and opening credits sequences for TV shows. At least kids shows still seem to have them. I love singing the theme songs to 'Bizaardvark' and 'Bunk'd' with my little nephew.

[@hijodelsoldeoriente]

In The Philippines, ad jingles are still ubiquitous. They just won't die.

[@axelpatrickb.pingol3228]

Some are just plain dumb, some totally are ripoffs of more popular songs (Looking at you Cherifer) and some are plain catchy (Knorr Sinabawang Gulay, anyone?)...

[@wanderingsoul881]

Honestly, it's so fucking annoying. Philippines is always DECADES behind every goddamn memo

[@kylelorenzlivelo3712]

Thailand as well

[@sunlightdavid]

Shopee wants to know your location. (Don't worry, rest of us SEA gets the same damn cheesy jingle lol).

[@vaderladyl]

Same in Latin America.

[@whitenoise509]

I had the fortune of meeting someone who made a large number of the jingles we all remember. There was SERIOUS money in those things in the 90s. Five story mansion in a major city type of cash. He was an absolute genius at crafting hooks, and instead of putting it inside a song, he made it the entire piece.

[@FavianTubeX]

the last commercial jingle I remember was Jack White's Coca Cola ad which I enjoyed since the white stripes and coca cola really represent classic Americana, and of course the red/white color scheme was synonymous and perfect. the commercial itself was visually great as well

[@gabeangel8104]

I remember adverts being so much more fun when I was a kid. My father always used to say I enjoyed the advert breaks more than the programs and I could tell you what the product was within a couple of seconds of the advert starting! I’m not sure if it’s just that I grew up, or adverts got less fun/memorable, or we all just got used to a faster pace of life but I certainly wouldn’t choose to watch an advert now!

[@whickervision742]

In the 80s in the US, advertisers were given the go-ahead to target children. So wild and frenetic were they, that the actual show was practically a time out.

[@richardmark9161]

“Broadcasted” is not a word. The past tense of “broadcast” is “broadcast” (min 4:17)

[@elduderino007]

www.merriam-webster.com/dictionary/broadcasted#other-words

[@richardmark9161]

@@elduderino007 This also from Merriam Webster it says specifically that “broadcast ed is incorrect www.merriam-webster.com/words-at-play/is-it-broadcast-or-broadcasted-forecast-or-forecasted-usage

[@RobbieRobski]

I actually talk to people about this every now and then. Jingle ads were the best. Way better than ads these days. Not a single thing memorable about them.

[@rabbit0664]

I miss jingle adds but it could depend. Geico's odd add for example I still remember. I also remember Southwest's Want to get away ads.

[@efaustus9]

7:07 "Jackson's Pepsi campaign sparked"..., interesting choice of words. Google: "Michael Jackson pepsi accident"

[@laurabeane8862]

"I pledge allegiance to the flag Michael Jackson is a (misunderstood person) Pepsi Cola burnt him up Now he's drinking 7-UP

[@lanceblinent7909]

When I was a kid back in the early 1970s the Campbell Soup Commercials were known for its Campbell soup jingle. A local radio station had a contest where they would call a person up and asked them to sing the Campbell Soup jingle. If they did they won a small cash prize. We used to call people up and play it off like we were the Radio DJ and asked people usually women to sing the song for a cash prize. Some did. When they completed it awaiting for the instruction on how to receive their prize, we advised them " thank you for making a complete fool out of yourself " before hanging up.It was hilarious. No caller ID or instant trace to worry about.

[@sixletters9759]

MMM MMM Good one. hahaha

[@barryholt9564]

And nowadays, the anonymity of the net; you must be in hog heaven...

[@hakurei06]

alternately: "How Millenials Killed the Ad Jingle" -alarmist boomer editorial, somewhere.

[@twoblink]

Just noticed that was Alfanso with Michael Jackson...

[@macsnafu]

Now I want to hear more jingles from the 20s, 30s, and 40s.

[@Simeautomatic100]

*It's like my brain doesn't register a lot of the new stuff no matter how many times I've seen it but for some reason, I remember ads from my childhood word for word & I haven't seen the commercial in years!*

[@Zylork0122]

Most of the Chicagoland jingles had the phone number in the jingle. Think Empire, Luna, United Auto Insurance, and now Lerner and Rowe (two two two, twenty two twenty two).

[@joermnyc]

Lawyers (of various Saul Goodman levels) use jingles, Celino & Barnes (who just died in a plane crash) had probably the most ear-wormy one “800 888 8888” How they got a phone number that was all eights is above my pay grade.

[@christelheadington1136]

Cleveland had, "Garfield 1-2323", I can't remember what they were selling, but I'll never forget the phone number.

[@gregsells8549]

Lincoln, Lincoln, better carpeting for less. Call NAtional 2-5000, NAtional 2(ring)5000.

[@gabrieldomocos7570]

commercials in 2021: Let the bodies hit the floor, let the bodies hit the floor...

[@HeidiThompson7]

There's a video of a bird singing that song. I highly recommend it.

[@elzurdorodriguez6650]

@@HeidiThompson7 I Saw It once

[@rabbit0664]

@@HeidiThompson7 Yeah, it was great

[@donl9571]

"Michael Jackson sparked..." I thought you were going to end that sentence differently.

[@Kat.Evangeline14]

It's amazing how memorable those Jingles are and how they can get stuck in your head. My mother told me that when I was a toddler I would run in the room for the commercials listen to them and then leave.

[@mallardtheduck406]

I love '80's and 90's jingles, they were cool, funny, heart-warming and So Nostalgic.

[@fsleinad1250]

"Triple-dent gum: it makes you smile! Triple-dent gum: it lasts a while!"

[@searchanddiscover]

I still sing the chips ahoy sandwich cookie jingle "squeezed in the middle" nearly 20 years later and they have been discontinued for nearly that long. A good catchy jingle is for life.

[@AaronCLB]

Now there’s like 4 ads per video on KZbin. I remember when it was just a pop up bar at the bottom

[@Breakfast_of_Champions]

This is your brain on TV.

[@saiyajedi]

Commercial jingles are still alive and well in Japan. Supermarkets even have their own theme songs that play when you’re in the store.

[@EddVCR]

As a person who loves singing jingles much to my friends and family’s dismay, I miss getting new jingles to sing.

[@MetalYoshiProGamer]

I miss the old jingles. Now if you excuse me, I feel like Chicken Tonight.

[@ironman2326]

Like chicken tonight

[@glennso47]

I gotta see the USA in my Chevrolet first.

[@sammysoppy3361]

legit lol

[@chaoticcanyon2081]

This video neglected an important piece of the jingle downfall question. It wasn't only advertisers dealing with changing tastes in music and ad-skipping by the consumers. A major influence on advertisers was the changing legal views in protecting the musical talent involved in recording the jingles. New contracts gave the singers and musicians more representation. Their pay depended on how long the song was to air and in which venues. If a voice was doubled in the audio track, the talent had to be paid double. Stuff like that. As mentioned in the video, advertisers used existing songs to associate the proper feeling with their product. They did so not only because it clicked with consumers, but because a fresh jingle became decidedly too expensive under the new contracts and they would rather pay a fee to borrow a song from a record company.

[@aMAXproduction]

Shout out to Menards for continuing to end commercials with their unchanged jingle to this day.

[@DiscoMatty79]

These ad jingles are so effective, I can sing every note, even if that product or place went out of business 30 years ago. Everyone born before 1990 will know all the words to the Mt Airy Lodge commercial. Its creepy

[@ninjanerdstudent6937]

I used these jingles as a reason to shop at the competitor’s business.

[@olliegoria]

1950 Ads: *reads book report on why you should purchase product and what good it does for you.* 2020 Ads: *_BUY THING. IS GOOD THING. BUY THING._*

[@omerta316]

*Neanderthal grunt*

[@em1osmurf]

Farmers insurance, just today: "We are Farmers! bum-ba-bum-bum!

[@jd6493]

*Jesus this jingles give me Nostalgic flashbacks*

[@ice9snowflake187]

There's been no mention here of "We've Only Just Begun"- the big hit by the Carpenters, which started as a jingle for a savings-and-loan bank.

[@flyinryan4825]

Now it's associated with Steven King's "1408."

[@jgrab1]

5:34 - They're not medleys. Melodies maybe, but not medleys.

[@Vhagaryen]

The Big Red gum jingle from the late 80s-early 90s is my favorite.

[@Housewarmin]

Education Connection created a whole bop!!!

[@TheCriminalViolin]

I always thought Empire was a local company to the PNW. I guess it's not as inside of a reference as I originally believed. Hell, just a month ago I made a reference to that ad myself in a recording session, only to then laugh and say "I bet nobody will get that reference because that's probably a local company". I haven't seen or heard an ad for Empire in over 4 years now and yet it still managed to suddenly pop into my head. haha.

[@FGH9G]

Some jingles still exist today. Like for example Liberty Mutual's "Liberty Liberty Liberty! Liberty!!!🎼🎵🎶"

[@daviddyer3543]

"Customize your car insurance so you ONLY pay for WHAT you need."

[@collegeman1988]

I think the same can be said for theme songs and ballads for television shows, which are also rapidly becoming extinct. Look at the difference between the openings of the television shows Gilligan’s Island and Lost.

[@zues121510]

Man I watched this entire video although I have YT premium. Honestly, say what you will, but this is worth the price for me.

[@lindseycassella3015]

Same

[@idontwantachannelimjustcom7745]

KZbin commercials are when I figure out what I'm watching next. Its weird watching something at 2x, having a commercial play at normal speed, and then back to the 2x video. You have to focus at 2x, but then during commercial you get bored and either turn the phone off, or find out what's nexr.

[@HamguyBacon]

Now we got lame hiptster clap track in every commercial.

[@jamesdenofantiquity]

Happy to have grown up in the last two decades of the jingle. It is amazing to me to see how much of life has changed since the Internet was invented and brought into our lives. It really was the ultimate game changer and society impacting device, for better or for worse.

[@afadel9]

"Are you keeping up with the Commodore, 'cause the Commodore is keeping up with you"

[@tiffanysandmeier4753]

Wasn't X Ambassadors' Renegades single written for a Jeep commercial? And it hit the charts almost by surprise from people hearing it and wanting to listen again on Pandora or Spotify, and eventually radio.

[@Neotenico]

I just wanted to say that remote controller in the stock footage at 9:40 lookin crusty af.

[@anonygent]

It was still in the plastic wrap you're supposed to throw away.

[@wildfood1]

What's really killing me is having to watch an ad to see a 45 second youtube video :(

[@honeysuckleroads5457]

"We Are Farmers!" Still the catchiest.

[@TheFiteShow]

BUM BADADUM BUM BUM BUM BUM

[@xaayer]

fun fact: the kid dressed as Michael Jackson in the Pepsi commercial is Alfonso Ribiero aka Carton Banks

[@fayeking75]

My fave is still Ray Charles singing" You got the right one, baby!"

[@deltaquadboi]

Uh huh!

[@Jkev24]

Honestly, only way a jingle would work nowadays is if it's during the superbowl. It's the only way you're going to guarantee a large audience will watch it and hear it.

[@Cameroo]

I've been wondering about this for years. Noticed the decline of them in the mid 2000's myself. Thanks for making this video!

[@JStryker47]

I played in my high school's marching band and jazz band, and in almost every school sports game we went to, the saxophone players would randomly play the Kit Kat jingle. Also, on one of our tours, we went to a restaurant where the waiters gave us unlimited refills on Coke. One of my classmates just kept guzzling his down and singing the Coke commercial jingle whenever the waiter came to give us our refills.

[@chrisg1499]

Who still remembers "SOCK 'EM BOPPERS, SOCK 'EM BOPPERS! MORE FUN THAN A PILLOW FIGHT!" ? 🤣🤣🤣

[@coyote776]

As a kid, I remember being fascinated when my local supermarket got a Coke vending machine that played "I'd love to buy the world a Coke", every time someone bought a soda, that I wanted to put money into it just to hear it play. It made me feel such a way that I begged my folks to take me to participate in Hands Across America. My Dad was not excited as I was, to go hold hands with a buncha strangers lol

[@malfattio2894]

Does anyone else find it a little weird to hear the 20th century called the "1900s"?

[@jgdooley2003]

What gets me, a child from the Eisenhower era, is the phrase "turn of the century". Now the commentators have to say turn of the 20th century and turn of the 21st century to tell them apart.

[@thorbjrnhellehaven5766]

It seems the classic jingle is gone, but today I notice many short jingle, less than 5 seconds. A repeated, catch phrase, slogan, or just brand name. They put it into a musical context to make it easier to remember. More recently I also noticed longer adds using them as part of the story, people talking about that brand/product, singing or quoting that short jingle but as an "amateur", the ending with the professional version the last 3-5 seconds.

[@Xeranxies]

I still have ads and phone numbers stuck in my head from the mid 90's of companies that don't even exist any more 🤣😅

[@cuckertarlson5310]

I just witnessed irony at its finest. An ad jingle in the ad for this video.

[@nevreiha]

Washing machines live longer with Calgon

[@artemisjace3782]

I involuntarily read it with the melody

[@aaronwelther3536]

That's the one jingle I can remember from my childhood - but in german (I live in Austria)^^ I didn't know it's actually/also an english jingle... Before you ask: Same words, only difference is the language (Waschmaschinen leben länger mit Calgon)

[@artemisjace3782]

@@aaronwelther3536 me too actually, I know it in turkish (I'm from Azerbaijan) - makineniz uzun yaşar calgon'la. I doubt it's different, sentence seems to fit the jingle I know.

[@kalindiya]

Same in Polish! :)

[@sandrajovicevic8575]

Veš mašina živi duže uz Kalgon. 🎵🎶

[@heybagley]

The Volkswagen commercial and Nick Drake's "Pink Moon" were a perfect match! That song evoked a feeling of intimacy (alone in a car at night with one or two friends) combined with warmth and the urge for freedom (driving in the Summer which is, of course, convertible season, being an intellectual and sensitive young adult who doesn't want to party every night anymore). Unfortunately, I was too young to have a driver's license when the commercial came out in 2000. R.I.P. Nick Drake

[@1234kalmar]

OMG that wheaties commercial, I started expecting super mutants and ghouls by reflex at this point

[@IxiaClover]

i was wondering where all the iconic adverts have gone... in the uk, no adverts have reached the same level of public recognition as the go compare/compare the meerkat era in the sense that those were public icons and parodied and turned into brands in and of themselves