CHEVROLET 1979 PROMO FILM FOR CHEVY LUV PICKUP & DODGE VAN vs. FORD 17734

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These color educational/promotional films are about Chevy pickup trucks and vans and were made in 1978.
Opening titles: Chevrolet Series 9 LUV (:03-:23). A Chevy Series 9 LUV drives. A four wheel drive economy pickup with a 4x4 decal drives and stops. The truck goes up the hill. Torsion bar suspension. The 4x4 pickup goes up a hill, bouncing up the hill. Low gear. 2 speed transfer case is explained (:24-2:12). A 4x4 drives, stops, and two dirty bikes are removed from the back. A yellow pickup drives off followed by a blue one that is filled with tree stumps in the back. LUV's engine is shown and explained. 4 speed manual transmission. Colors for the LUV are listed. Dashboard is shown and explained. Wipe/wash button is pulled. Bucket seats. Air conditioning. LUV, Chevy's big little pickup drives and stops next to four other ones (2:13-5:06).
Opening: Chevrolet van drives. Title: 1979 Chevy, Dodge, and Ford vans. A salesman talks about the vans and their differences (5:29-6:04). Interior of a Chevy Van, back doors are open. What can be placed in is shown. A mast for a boat is being placed in the back of a Ford van, it doesn't fit, then a Dodge van where it also doesn't fit. But it fits in the Chevy. The G-2o van model is being loaded. Two men drive off. Dodge has 222 lbs less capacity. In Ford's most popular van, there is 352 lbs less capacity (6:05-8:38). The Chevy van drives. Inside of a Chevy van is shown. A Ford and a Dodge van cannot take a big box but the Chevy van can. Specs are given for the Chevy van. The salesman sits inside the Chevy van behind the wheel. A storage compartment and roof ventilator are shown. Chevy has anti-skid strips for when you enter (8:39-10:52). A man is trying to break into the Chevy van. The alarm scares him off. Chevy van floor is obstacle free with skid strips. Contrasting between Chevy vans and other vans. Chevy has their spare tire on the left of the backdoor. Interior Chevy van. Chevy vans drives down the highway (10:53-13:43).
Opening: Chevy pickup trucks drive on the road. 1979 Chevy pickup vs a Ford. A salesman talks about the Chevy. He opens a Chevy hood. A truck is being made on the assembly line. Ford has their hood open as well (14:02-15:44). The man walks near a Chevy pickup. The tailgate is removed by two men and then items are loaded. Two men struggle to get the Ford's tailgate off. Ford is more expensive to fix than Chevy. Underneath a Chevy is shown versus a Ford. Chevy's pickup takes bumps, Ford does the same thing but Ford's suspension looks weaker. The salesman is kneeling under the Ford (15:45-18:49). The brakes are shown as well as muffler and rear shocks. Ford doesn't have this quality. He gets into a Chevy pickup, puts on a cowboy hat, and sits next to two people. A steering lock is on the Chevy. Power windows, power door locks. The back of the seat can be moved and there is more storage space. Chevy engine compartment. The Ford engine is shown as comparison. Close on the Chevy engine. The salesman gets into the Chevy pickup truck. The truck drives off (18:50-21:47).
The Chevrolet LUV and the later Chevrolet LUV D-Max are light pickup trucks designed and manufactured by Isuzu and marketed in the Americas since 1972 by Chevrolet over four generations as rebadged variants of the Isuzu Faster and D-Max. LUV is an acronym for "light utility vehicle".
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[@flouisbailey]

Had yellow 4x4 model went some crazy places only to find years later only one of the locking front hub’s worked. Best 3 wheel drive I ever owned.

[@lonasimpresasmonterrey7599]

I LOVE THE YEARS 1970s AND THEIR CARS OF THIS TIME, THIS VIDEO BRINGS ME MEMORIES AND NOSTALGIA IN EVERYTHING I LIVED IN THE 70s

[@rightlanehog3151]

I have never seen anyone in a suit 9:54 driving a van before . The lab coat in the pickup section certainly added an air of scientific rigor to the presentation. 😁Did anyone else notice how prominent the thermos was in demonstrating storage space in these vehicles? Just imagine, people actually brought their own coffee to work instead of going five times a day to an expensive coffee shop. 🤔

[@m9ovich785]

I drove a 79 1 Ton long wheel base Chev Van for a work Vehicle in the late 80's, That beast was a great Highway truck. Had the 350 in it. Steered like a Bus in the City, Fill the Oil & check the gas. I miss that Old thing...

[@spikymikie]

I bought a new Toyota SR5 in 78. Toyota didn't have 4 wheel drive then. When the 79 LUV came out I was so bummed, I wanted a 4x4 mini truck but nobody made one in 78. A buddy of mine got one. As soon as the warrenty ran out, I helped him pull the motor and trans out, and drop in a SBC (350) with a TH350. When we finally got all the transfer case issues resolved, it would rip, on road and off. Smoking 4 wheel doughnuts were epic.

[@davids6533]

I had a 1976 Ford Courier, my Grandfather had a 1974 (I think) Chevy LUV, and later I had a 1992 Nissan Hardbody. The Hardbody is still going strong and well on it's way to 300k. Plenty of power even with the a/c on, and no rust to be found anywhere. I don't understand why they quit making mini trucks. They are a blast to drive, at least in my opinion.

[@CoreyDeWalt]

@Tony government regulations

[@danbasta3677]

I agree, I'd rather have a small truck as opposed to these ugly 4 door station wagon trucks being manufactured these days. The heck with government regulations, the way gasoline prices are going these days, the smaller cars and trucks with fuel efficient 4 cylinder engines are a better form of transportation mode, more economical to operate as far as gasoline consumption tires, everything. I'd like to see the smaller cars and trucks come back into production once again.

[@CinimodNorton]

Had a 1980 model Chevy Luv, white. ran good for a long time.

[@trainnerd3029]

My buddy had a carbon copy of the first truck shown. It was amazing what that little thing would go through! Thanks for bringing back some good memories!

[@danbasta3677]

Wish these little trucks could be manufactured again. They were beautiful looking little 8 trucks. 1972 till 1980. The LUV trucks looked great. Loved the Ford Courrier trucks to along with the 521 series and 620 series Datsun/Nissan trucks to.

[@molotov9502]

I had a red '79 4x4 LUV identical in color and Mikado trim to that one shown early in the video. It was a tank and I could run circles around my friend's lifted K-5 Blazer on the trails of Colorado. Other than a sheared timing belt (which I replaced in my driveway) I never had any mechanical problems. It was still running after I gave it to my BIL who used it in his sandy commercial peach orchard for years. Unfortunately, after a few years, they tore a CV joint boot and got it full of sand, and that spelled the end for this little giant.

[@eddieafterburner]

1:50 To show how LUV can ascend a steep hill after getting stuck, they give us a 20 second shot of a wall of dust. Maybe that “1:87.1” gear ratio is why it kicked up such a cloud. At least the voiceover was correct. Way to go, Chevy. American quality and attention to detail at its finest. But hey, at least it’s “tough”.

[@robertusa1234]

I had a 1995 g20 last year of production. Amazing how little it changed

[@RiceCakeWtf]

10:46 just about sums up that van era perfectly. Factory options to allow you to shaggin-your-wagon.

[@markdraper3469]

I drove a Company LUV at work back then. Better than the Courier my Mom had. Between 1971 and 2020, I logged enough time in all 3 van brands. They've had their P.O.S. moments but I've been able to complete all my assignments in each. Back then I would've chosen Chevy and did own a used '73 for 6 years. Today, though, I'm partial to the Transit. Both cargo and passenger. If a Promaster was less like a delivery van and a little more like a Ram, you might have something.

[@davidgarbersr.8065]

Oldest luv I worked on was back in the early 90s. If you don't spend more than $40.00 a year, nothing will last.

[@mountainjeff]

The Chevy is clearly the winner. The guy in the lab coat said so. Science. I had an '88 MightyMax, 2.0L I4, RWD. My first NEW vehicle. Loved that truck. Sold it a few years back to a retiring Navy helecopter pilot.

[@CAROLDDISCOVER-FINDER2525]

I had early quad headlight Chevy LUV I think it's about a 73. There's a lot of fun drive around. It is so badly rusted. I played around with it went to Walmart bought their Walmart brand color back in the day when you could buy 50 different colors for 50 cents a can or something like that. It took the grill out stuffed it prime painted clear coat with high gloss that black grill looked really nice in that yellow truck. Remember me and a couple guys just goofing around with it. Actually took him to expandable foam in there rockers and other places where it rusted and put some masking tape on the outside of it and we just painted over it. Even the used car dealer is laughing when I drove out after paying $350 for the truck. I had said nothing in my driveway as if it was for sale. I don't remember what I was doing I just needed it out of my way the guy asked me if I wanted to sell it. I said no not really but it's in my driveway it could be in yours. Or something like that I'm sure. My neighbor and I did all that to that truck in one afternoon. The grill took a little bit of time to drive between coats but we just let it set. We painted the rims didn't do a whole lot other than rattle can the thing. I pointed every last thing out to this guy. Well it was my turn to laugh as he drove away gave me something like $1,800 for it back in the day I would say this is probably maybe 1990. You know I always wish I had not sold that truck. Here's a fun little truck. I'm not sure if I loved my Chevy Luv. But I sure had a lot of fun with it and liked it a lot

[@seanspring8991]

Puddin's Fab Shop will be lovin' this!

[@jaredevildog6343]

Great video!

[@PeriscopeFilm]

Thanks! Glad you enjoyed it!

[@lpd1snipe]

I actually owned one of these. I had a 1979 model. It was white with blue stripes. I purchased it in 1989. It was a great little truck. Mine was automatic two-wheel drive and it had AC which was great in South Florida. It was basically a rebadged Isuzu. Just like Ford's little truck was was a rebadged Mazda. The Dodge was a rebadged Mitsubishi.

[@CAROLDDISCOVER-FINDER2525]

You're right about the rebadging. One big difference with Mitsubishi and Dodge is d50. I have two 1984 or at least that body style. I've had for such a long time. But they're the same year and two different trucks. The d50 Dodge had a 2.6 with an automatic very soft suspension like a car. It also had air conditioning. The Mitsubishi mighty Max of the same year. It was rated everywhere else in the world as one ton. I thought that was a joke until I start looking at the specs and actually start driving it. It had monstrous brakes for that size of trucks it had a 2 L with a five-speed. It may have only been four speed it's been a while since I've touched the truck. But I was pulling an old Ford 1953 pickup bed trailer with it and I'd everything I needed to reroof a house. The pickup bed trailer had no brakes on it. I loaded it down with shingles felt papers nails plywood everything between the truck and a pickup bed trailer. The reason why I mentioned that was a pickup bed trailers it still had differential so it had drag to it as well. It wasn't a light item either. I still got nearly 30 miles a gallon working it like that. On the highway with just a modest load basically commuting down the interstate I would get close to 40 mi to the gallon. We rebuilt the engine clutch brakes everything over a short period of time. It's set up higher and a big stack of springs still road decent for a small truck. Now Mitsubishi had some other model other than the mighty Max I don't recall. I went back to a Ford and Chevy half ton pickups. I don't know why. Now I drive a Ford super duty 3/4 ton and it's much more truck than that Mitsubishi ever was. Same thing for my 2500 HD Chevy 3/4 ton truck but that little Mitsubishi truck would run pull stop haul and get fantastic gas mileage. So there was a little bit different but it was still made by Mitsubishi for Dodge the d50. I should probably pull him out of barn and fresh them up and adopt them out to somebody who actually do something with them. Friend of mine had a Mazda be something other. And we took it on a 1500 Mile road Trip and it did well too. Some Mazda pickup trucks actually came out with Ford engines for a while. I found that interesting cuz usually it's the other way around American companies using offshore engine suppliers.

[@joeguzman3558]

Those videos were made for other then TV commercials just imagine how much time and money

[@Chebva]

Those were great trucks. Perfect for the fisherman or hunter.

[@trickolas78]

Or fledgling serial killer

[@williamjones4483]

Now we know why singer-songwriter Sammy John wrote a song about his "Chevy Van" in 1973.

[@francisphillips53]

lol.. reminds me of my 73 Datsun pickup. (My first vehicle.) that truck was cool.❤❤

[@jagboy69]

One of the best pickup trucks, EVER! Bodies rusted out long before the mechanicals gave up. Notice the lack of some social warrior message in this advertising; it's how it should be!🧐

[@dueljet]

You are so right!

[@lestersabados1306]

I got a 77 high sierra 2wd 3504v in the late 80s for 800 bux. It was nicknamed the "road menace". pulled mill and dropped it in a 80 Camaro. It's still running in 2023

[@lestersabados1306]

Did engine change in 89. bullet proof cam, 4bolt main. Peter pump kin. loved 8this

[@publicmail2]

Like anyone would calculate load weight and stay behind. It's about braking distance. When that basket of apples toppled over, I was sold 11:30.

[@rogermorris7309]

I'll tell ya that luv looks like ah toyota mini

[@pryme2013]

Lmao at the late 70’s LUV mini truck having more payload than most half tons in 2022

[@trainnerd3029]

Back when Chevrolet knew how to build things

[@spikespa5208]

Well, Isuzu did.

[@TheRancher03]

These LUV trucks must have been sold in parts of th US only just like the Jeep (FC-150s,etc). I've never seen one until this video or possibly thought was a Datsun, etc.

[@olivei2484]

I saw them in north east and California. Not sure about other states.

[@ricksanchez3176]

My cousin had one in 4wd when I was a kid, it would climb a tree, almost.

[@bll425]

2:00 wow 1:87.1 ratio. Crazy low! 😂

[@olivei2484]

Audio said 8.71. bit of cross information goin on.

[@BeingMe23]

GM needs another one to compete with the Maverick. I know Toyota is making a smaller truck soon.

[@lpd1snipe]

I owned a Maverick in the seventies. it was a 1970 model car.

[@deepbludude4697]

IMO they all need to make a basic cheap small 4cyl 6 speed manual truck w optional 4wd straight axle getout hubs. Several years ago I was given a 87 Dodge Raider took me couple of days to sort the EGR shit out its rusty I drove it from Florida to Arkansas I keep it well maintained and it just ticked over 100K thing pretty much stays locked in 4wd in winter I love it but its getting wore out.

[@Randy.E.R]

The last ad for full size Chevy trucks was such a sad year for all full size truck manufacturers. Just a couple years later I started my job as a mechanic at a Ford dealer where I worked for 23 years. The late 1970s through the mid to late 1980s were some bad times for US auto makers which was obvious in some of the poor quality cars and pickups on the road. The government demanded better fuel economy, tighter emmission controls, better crash protection, all while staying competitive with imports. Meanwhile, UAW (United Auto Workers) demanded better pay. Costs savings had to come from somewhere. Usually through cheap plastic interior parts. The engines ran awful; this was before electronic fuel injection and distributorless ignition systems. On board computers were starting to make their way into cars but there was only so much they controlled. Automakers retarded the ignition timing and installed a hideous amount of vacuum switches to control emission systems like smog pumps and EGR valves while leaning out the carburetor to save fuel. The 4.1 Liter engine the nararrator talked about in the last video barely had the power to pull out of a driveway. Ford and Dodge didn't offer much better. While US automakers built some real garbage in that era, it was a great time to be a mechanic. At 18 years old I was married with a young daughter and making $9 an hour at the Ford dealer. We weren't rich by any means but we got by just fine. 40 years later, I am still a mechanic (fleet mechanic) getting ready to retire in four years. My wife and I celebrated 40 years of marriage, and our daughter gave us beautiful grand children.

[@miltonbayne6649]

The days just before Joe Isuzu

[@pl5624]

For those who couldn't spell Isuzu but could spell Chevy.

[@jagboy69]

Remember that commercial? "That's otay, I can't say CHevoolay

[@billhillyer334]

I need a front wheel drive El Camino pronto por favor señor

[@jasonfalk7696]

Why did they compare a E150 to a G20? Half ton vs 3/4 ton.

[@deepbludude4697]

Cuz thats the only way the Chevy could out carry the Ford...

[@burtbacarach5034]

LAB COAT GUY SAYS "SUCK IT FORD'.

[@CinimodNorton]

Later problem with the GM and Chevy truck frames, cheap steel, tended to break the frame metal around the power steering box. Dangerous stuff there.

[@Hubjeep]

8:19 Why not compare to the Ford 250? 150 will obviously have less carrying capacity.

[@aranibiswas2124]

Why dodge & ford didn, t sue cheverolet🤷🤷

[@ivoryjohnson4662]

Nowadays that thing would be $40000 minimum

[@mexicanspec]

It is not fair to compare a 3/4 ton Chevy van to a 1/2 ton Ford or Dodge.

[@joeguzman3558]

I had a 78 trans am the Camaro 4speed was better and the Toyota land cruiser was the best, but I was young and stupid and today I'm Old and stupid Lol

[@GardenerEarthGuy]

Back when trucks had a clutch and weren't made for girls with an automatic transmission...

[@wmalden]

I’ve known a few girls with automatic transmissions!😁