Choosing Partner Value Over Adding More Partners

Singapore, a small and dense Asian city, is place where land is so precious that they must maximize every square inch to its full potential. While visiting the Lion City, Larry Walsh mused about how vendors shouldn’t blindly look to add more partners to their channel programs, but rather maximize the potential of the existing partners. In other words, more doesn’t necessarily equal better. In this episode of In the Margins, Walsh provides insights and tips for looking at value over volume in partner ecosystems.
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