Cinemark Florence will reopen with $5 movie tickets, "greatly reduced" concession prices

FLORENCE, Ky. (WKRC) - Cinemark is reopening a select number of theaters on Friday, August 14, and the Florence, Kentucky location is one of them.
The movie theater will be showing "Comeback Classics". Tickets cost $5 for adults and $3 for kids and seniors. Concessions will also be at greatly reduced "Welcome Back" prices.
Examples of "Comeback Classic" movies include Star Wars: The Empire Strikes Back, Jurassic Park, Black Panther, Disney/Pixar's Inside Out, Harry Potter & The Sorcerer's Stone. and Raider's of the Lost Ark.
If you'd like, you can book a private watch party for up to 20 guests for $99. This will allow you to host a private screening of a "Comeback Classic" in a dedicated auditorium for you and your guests.
The Cinemark Florence 14 location's reopening is an expansion of the company's "test-and-learn" process and will be used to define the effectiveness of new cleaning and sanitization protocols.
Cinemark is also implementing seat-buffering technology. Each time you buy tickets online, the seat adjacent to your group will automatically be blocked.
“Moviegoers are so excited to get back and it’s the overall theatrical experience with the out of home entertainment,” Chanda Brashears, Vice President of Investor Relations and Public Relations. “It’s a point of escape, the nostalgia of the films but it’s also the things like the movie theater popcorn that you truly cannot replicate at home. “It’s the overall experience and I think people have really been missing and craving.”
All Cinemark theaters will be implementing several policies to combat the spread of COVID-19 and keep moviegoers safe. Here are a few of those policies:
Masks are mandatory, but may be removed when you are eating/drinking
There will be staggard movie showtimes to maximize physical distancing, along with technology that automatically separates groups from other groups with buffer seats
Cash will not be accepted for concessions, but there will be a designated location in the theater where cash will be accepted and gift cards sold
Theaters will be thoroughly sanitized each morning, and high-traffic/ high-touch areas (concession stands, door handles, drink stations, self-ticketing kiosks, benches and restrooms) will be sanitized every 30 minutes
Cinemark employs HVAC systems with MERV filters, and says that it is "substantially raising the fresh air rate in its building HVAC systems by adding purge cycles and constantly using supply fans to increase total volume of fresh, outside air flowing into our theatres."

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