cinematic isn't CINEMATIC - why filmmakers give hypocritical advice

Gear doesn't matter except when it does. Why cellphones can't do what cinema does.
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[@ZachRamelan]

Do you think GEAR MATTERS?

[@Bobadillaadventurs]

It will be dope if you can help me out on the film

[@llifeisenergy]

Depends with what you want to achieve...

[@kevinacla8291]

gear matters, I'm a professional Portrait and wedding photographer, smartphones are smart, but can't trigger a strobe, or speed-lights.

[@winfilms3681]

Not with STORYBLOCKS 😅

[@superinfinityfilms]

ofc it does

[@PossumReviews]

I hate when they say "gear doesn't matter" or "the best camera is the one you have with you." While it's true that any camera is better than none at all, there's a reason professionals use professional equipment.

[@Kormit15420]

they wanna make professional stuff

[@cinemint]

Fancy seeing you here, Possum

[@mjhtv5397]

"The best camera is the one you have with you" Not mfs with nokia soulja boy type quality

[@spudman1734]

Gear doesn't matter but lenses of quality cost in the thousands

[@batu5180]

If you're good then you're good man. I've tried swapping tools with my art teacher, she gave me her expensive pencil colors and I gave her my cheap store-bought pencil. We drew the same thing and hers is just miles better than mine As my friend have said "if you can be good with bad tools, then you'll be amazing with good tools. If you can only be good with good tools then you're still not good enough"

[@VernardNuncioFields]

Know what else doesn't get talked about when it comes to these "cinematic" filmmaking? CREATIVITY

[@madisonpictures7553]

Because it’s difficult to talk about. It’s non linear, subjective and abstract. Unlike gear and specs. That doesn’t mean no one talks about it though. Check out Tyler Mowery he’s pretty good

[@Izzo250]

Naah, I feel like Creativity is indeed talked about

[@milovarquiel]

Creativity means nothing when you don't have the tools to exploit it.

[@NuwandaSM]

And STORYTELLING.

[@rennoruutli5267]

@@milovarquiel yep, a person who has the creativity to make a house, but doesn't have a hammer. Useless

[@jackbynum]

People focus on gear because its quantifiable and more tangible. It is much more difficult to approach and dissect why an image or story touches us emotionally.

[@YusuffYT]

That's the point, understanding why

[@Archonsx]

nah bro, film use 100k cameras for a reason, that quality of colors, depth and so on is essential to the film

[@Grumpygrumpo]

@@Archonsx yeah like u can make great shit on a cell phone, but it’ll look better on bigger screens on top of better details etc if u use bigger sensors etc

[@jessestarks3128]

Agreed

[@eyespy3001]

@@Grumpygrumpo Well, that’s subjective, too, because it’s all about the story you’re trying to tell. If you’re trying to tell a very intimate story that’s set in a single location- like a room- it’s pointless to set out to make it look like Lawrence of Arabia. It’s a disservice to your story. To put it another way, if you’re building a small cabin, you’re not going to bust out a 400-person crew with cranes and cement trucks and earth movers and steel girders. Conversely, you wouldn’t attempt to build a skyscraper with just a saw, a hammer, and a single box of nails.

[@andrewfarrell6120]

I really wish that Tarkovsky lived long enough to see this camera tech. He had a great book of polaroids so he wasn't averse to simple tech. He might have done some great stuff.

[@cinesheikh]

For me cinematic only means one thing, that the visuals are fit to be projected on the silver screen. Whether it's shot on a potato or an Alexa doesn't make a difference, it comes down to your skills as a filmmaker and how you utilise the resources in front and behind the camera to create a cinematic image. Yes, some cameras will give you a slight edge if used properly but skill will determine your image.

[@yugorisfriwan]

once jumped into local online filmmaking forum, and there was somebody that asked about the best gear to get with x amount of budget, and i just said to budget most of it for things in front of the camera like lighting, and focus more on what you shoot than what u shoot with, and i got bombarded by comments saying to just shut up because its not what the guy asked and said i was some "know it all", never commented on a filmmaking forum ever again

[@tamaswirth]

Fully agree Zach. Storyline is just one part of the story. You need to underpin it with the footage. That requires gear.

[@ZachRamelan]

Totally agree! Thanks brother!

[@DEADLINETV]

Good video and oh so true! The one thing, I think, is most important, even more important than gear, sets, styling, is story. If the story lacks, no matter how big (or small) the production, it won't work.

[@SFCFilms]

Well said. The iphone is great for novice people to get into filmmaking, but to give the impression that you with an iPhone can produce the same quality as what big budget produce can produce is unrealistic. But they are great devices and can do alot.

[@MicahSimpson]

So good! Yeah I feel like one thing that holds me back with creating more videos from my idea list, is realizing the time and resource it will take to pull it off. Sure I can make something quality with what I have, but yeah that next level always seems a little out of reach…

[@astrakanproject]

Oh Zach ! I'm so happy you're getting your book out ! Joining the waiting-list immediately, but in any case : I love your videos, they're my go to when I need some motivation. xoxo Simone

[@zacklarez]

Great video. I'm a filmmaker of 10 years and a photographer of 1 and I still kinda roll my eyes when I hear it's not the camera it's the photographer. It's not black or white. A newbie accountant who's never touched a camera or drawn a picture in his life won't be able to use a $10k camera right and the most experienced DP will have a hard time getting a usable picture on a 2000 flip phone. Anyway I came by to mention one fascinating thing about The Batman is that the director and DP purposely chose lenses that had imperfections and crazy fall off at times. The images look so awesome and cinematic because... they are less perfect than we are used to as modern audiences. And I love it.

[@Zambicus]

I recommend Joel Haver's channel as an example of gear mattering quite little. It's high production from him if he even bothers with a two dollar wig, but the stories still absorb and entertain you.

[@TheMuppetKid]

THIS! I just watched this video and felt like it was bogus, when truly story-especially if you want to capture realism in the classical sense of the word-matters most. Spectacle (which requires bigger rigs and more $) is cool and all, but seldom necessary to create iconic images and potent scenarios.

[@xodius80]

When you try to do your best with what you have, you will understand that upgrades are just to produce the same vision but with better understanding. Your taste matters most, and the will power to continue or let go.

[@JaymesMedia]

Bigger KZbinrs love to tell you that gear doesn’t matter while they shoot that same video on a cinema camera for KZbin.

[@mrsselftaught]

The “use the right gear for each situation is a better approach” Tight spaces where it’s complicated to put a DSLR? Use a GoPro, moments you want it to look authentic, use a camera everyone has like a cell phone to make it more relatable, if you study cinematography you can clearly see that, you choose your tool according to what’s needed to communicate, the lighting conditions, the budget, the story, etc.

[@philm0graphy]

What’s the most annoying is when premiere bugs and makes your colors all off when you export

[@Callie_Cosmo]

Something about phone cameras, since we’ve all watched lots of iPhone video over our lives, it’s very hard to ignore the feeling that someone is holding the camera

[@WakeUpMatt]

Hit the nail on the head man! This was great. Stoked to check out the book🤙🏼

[@brandondasher261]

I only really shoot stills but I liked the example of the lower quality footage with the Riddler. That makes sense in that context. I use this with stills a lot where sometimes purposefully shooting with methods that degrade the quality improve the over all picture. I think you would really like this video by Jamie Windsor talking about when bad photos are better. I remember one time I was in this dingy old shed hiding from a storm on a the coast of Iceland trying to dry out my gear. I wanted to take a picture of my friend to kind of tell the story of what was going on. And the building was really dark so I used my on camera flash but pointed it toward the ceiling because this usually gets much softer light than the direct harsh light of the flash. But it looked weird to have such nice light in that place so the next shot I shot the flash directly at my subject which ended up with a bit of red eye and really harsh light. But I didn't even bother fixing the red eye it looked so much better with the harsh light. kzbin.info/www/bejne/naqmpqCHbJ2Npas

[@Parrple]

And this is why you don't get the views you deserve. Because you have a valuable opinion that doesn't fit with the narrative of the masses. Your content is always on point, you have a creative touch and you always put out a genuine message, which is something that's missing. You sir, are absolutely correct, gear does matter and it will always matter. Gear + creativity + practice and finish off with a lot of patience and a smattering of self doubt. I think that's what makes the greats.

[@Jays_Highway]

I've always known this but have never spoken to people about. Thanks for bringing the common thought to the table bro!

[@gabe_s_videos]

It all goes back to the old adage, "It's not what you have, it's what you do with it." The tools to make a movie aren't like food or shelter, you can live beneath your means in that regard. One of my favorite movies ever is Clerks. As recent as five or six years ago, someone could've made that same movie for the same budget which would have allowed them access to more tools which cost less (and which the filmmakers could've owned rather than rented, like an iPhone and a home computer) and it'd have looked three times better, but it wouldn't have made the movie better or worse, because what made that movie so great for me is that Kevin Smith is a really talented writer and knows how to shoot his films in the way that best serve his scripts. Obviously, you don't want to make something that looks incomprehensible or ugly, but if it communicates the ideas and evokes the responses that you want it to, no, it doesn't matter. People can tell when you're trying your hardest, even if they don't like the end result. The question is "What did you try your hardest to do? Tell a cohesive story? Make it look professional? Achieve an aesthetic? Communicate an idea or message?"

[@MildredStain]

If all you have is a pencil and paper, use that. If you later find a pen, upgrade to pen and paper. The tools do matter in the final quality. But fundamentally, the story can be told from any level of technology; regardless of how elevated we convince our egos that we must use the latest technologies to be relevant. Tell the story from the place you are right now. It will never be exactly the same again.

[@ViewportPlaythrough]

just read through the comments section and wow its just full war mode that you are right in saying that people do give hypocritical advices, some are even pulling numbers out of thin air. good for you guys.. just remember that every one has their own circumstances, thus needs different approach and solutions to their own problem. may your art bring you success and goodluck everyone.

[@DouglasDoNascimento]

In film EVERYTHING matters. From attitude, thought, skills, creativity, originality, personnel, equipment, location, set, marketing, distribution, etc. EVERYTHING MATTERS!

[@kostasfassoulas6915]

Well said! In the end is all about Fast-Good-Cheap principle. Weather is a DIY solution, a gear that has similar specs etc, there is always the pro solution. You cant beat that. You surely can make a film that will be nominated/awarded in fests etc, but if you want to play with the big boys ,there is no other way! This is not an overpriced t-shirt that has the brand name but still manufactured in vietnam/Bangladesh etc.

[@AFuller2020]

Ask em all how much money they brought in last month, that'll shut em up.

[@TehObLiVioUs]

I'm so happy to have a blackmagic bmpcc 4k camera tbh it's the shooting directly to an SSD with "DSLR quality" video quality for me so affordable as well

[@SaberSlayer88]

In the Batman there was even cheaper equipment used then an iPhone. In the car chase scene, a Helios 58mm lens from the Soviet Union was used. A few years ago this lens was worth literally $40 if not less for an okay example. It’s not the equipment as much as it is everything surrounding the shot.

[@thebobbymisner]

iPhones are annoying cuz of iCloud and soon as the light is low the quality is just gone.

[@osakadaiyoh]

thank you. you, this video represents me towards all those hypes.

[@DaakinsProductions]

SO funny when people say it's not about the gear, but then I got new gear and they said, "Wow, your cinematography skills have really improved." No, I'm shooting in RAW with better lenses. XD

[@theeverythingmar]

I Agree, good job Zach.

[@BojanRistic117]

Finally someone talked about that like straight on point. Well done.

[@IndieFilms4U]

Great video. I completely agree. Nice work.

[@RolandoHerrera22]

Congrats on the book! Enjoying ur videos/channel!

[@Skrenja]

I am going to sound like an elitist, but I am so tired of hearing people say "gear doesn't matter." Could you build a house with a saw, hammer and nails? Probably. _Would it be extremely difficult and not fun at all?_ Also probably. Hollywood isn't going to switch to iPhones any time soon. I am not insinuating that anyone should let their lack of professional equipment impede on their creativity or hamper their output -- but Jesus, am I ever tired of hearing the "gear doesn't matter" cliché. I think it's actually counter-productive advice that could potentially cause newcomers to plateau and quit evolving/upgrading their filmmaking techniques down the line. Just my two cents. Rant over.

[@Rinconesdrg]

There’s a GREAT film shot on iPhone 5s. Tangerine. Look it up. Of course gear matters depending on the subject, style, concepts etc etc. The Batman used vintage still photo lenses (Helios and Jupiter) on some scenes, top gun 2 used still photo lenses in the cockpit (Voightlander) it depends on intention and ideas. Obviously a high end production like Dune won’t be shot on iPhone.

[@kreater120]

I had times where I had the gear but not the time. It's the one thing I'm struggling about for a long time. The gear comes in time, it really is the time I need to produce something. A short movie I'd like to invest in

[@TheNegativeSpacePhotographer]

I use my IPhone 13 sometimes for my videos. When I need deep focus shots on a wide angle. Every time I go out take photos on my camera I film myself with a mini tripod and the iPhone because I don’t have to worry about anything and focus on photography.

[@nomorenames5568]

"Every amazing movie you've ever watched looked amazing because of lighting, set design, and massive budgets etc." No? My favorite movie is Lost in Translation. They just filmed Japan often impromptu. What a load of bollocks. Didn't they have Bill Murray film for like less than a week?

[@michaellaviola6540]

Guess in Dune they put so much thought into prepping the shots they forgot about the writing.. Kind of a trend on Hollywood these days

[@DiminishingAugmentation]

Gear is the be-all-end-all. There's a ton of movies that flat-out suck due to terrible writing and acting, but they ALL meet the minimum requirements of excellent sound, image quality, lighting, and colour grading. The end result is a movie, and they very often turn a profit. They might not be good, but they're usually successful movies. It's a shame that everyone in makeup, set design, camera, and rigging have to be good at what they do, but screenwriting is very hit-and-miss these days.

[@gustavnilsson9259]

WOAH! This was suuuuuch a good video! well done!

[@GilbertCarosinPhotography]

same happen in photography ....no matter how much you paid for your camera or lenses... bad lighting create bad image ( no matter how sharp your lens is ) and even in extremely high resolution a bad image is a bad image

[@THORFXMX]

Cinema, is a movie theatre. Cinema photography is shooting for the “MOVIE THEATRE” . So when you blow up your footage on the big screen from your little sensor it looks like 8mm footage.

[@TinLeadHammer]

The first 30 seconds is an iPhone commercial. I tuned out after that.

[@goldbecoming]

I wonder what it would look like if you had that same set design, lighting, trained crew, etc, but all you had was a Canon Rebel t6i and a kit lens.

[@Justinian43]

I hate Apple for pushing this idea that smartphones will replace cameras, I have a Canon R6 and when I pair it with an 85mm lens, it makes magic, the depth is amazing, a whole with all the AI and cheap parlor tricks could never, also the sensor in that phone is tiny compared to mine. I do use phones to shoot a lot of gym videos or swimming videos, but outside of that, I use my R6 for everything else

[@justiniath]

I was at Uni when the red came out and I got damn annoyed at everyone renting it out and making terrible films with crap lighting, no mood and awful storylines. People talked about the camera more than the film or its meaning. Saying that, a lovely lens on a nice camera used by someone that knows the strengths of the gear is a beautiful thing. It is all about knowing the limitations and strengths of the gear you have or use.

[@famitory]

if you're doing everything in your basement with a greenscreen, gear is pretty close to not mattering. since about 2020 the 4k mode on an iphone is enough bits per second to get a clean key, which is more than i can say for my 2013 and 2011 androids phones' 1080p modes that made me manually mask things like hair and shoes.

[@yourhappyuncle6055]

people in hollywood "gear does not matter" they say... while they use Arris cameras of more than 60+ thousands dollars with prime lenses of 20+ thousands just for one lens lol

[@jamesreed7278]

Is there a way to put an inner baffle inside to diffuse a hot spot created by a hard light?

[@NICUofficial]

lots of truth to music-making as well. Great instruments are literally inspiring just to touch and hear, while crappy cheap instruments go out of tune too fast to enjoy long enough to start learning high-end effects processors just "have that sound" and cheap ones often sound cheap of course, there are occasional exceptions anyway, it's cliche but the point is - get your skills up, focus on the high-impact gear first, buy the best you can, and LEARN TO USE IT creative people work with whatever they have but they also tend to love having high-quality tools, gear & instruments to inspire them, make practice more fun & rewarding, and sound/look like their artistic idols so they keep going and themselves become idols to the next generation (who will also lust after the gear they used, while themselves needing to learn to be creative with limited resources... and on and on the chain goes...)

[@radiofloyd2359]

Nah you're wrong wrong about music dude. I've been making music for basically free for a year already and I have not only never felt like I didn't have what I needed, but I've also tried out and been unimpressed with paid software. There's a huge difference in music, because professional grade synths are completely free to use and patch with, as well as audio effects, where a similar thing is literally impossible for film. Gear only matters as much as your experience allows, and people who are getting into these hobbies tend to shell out way more than they'll realistically be able to use. That's ultimately the point of "gear doesn't matter". You should adapt your gear to surpass the hard limits you feel are imposed on you, not buy gear because you need to have "the best gear". Free or cheap tools are more than enough to get started, and once you're at a point where you'll want to be spending money, you'll know what you want and why already.

[@NICUofficial]

@@radiofloyd2359 sounds like we have different philosophies about it, I'm glad your approach is working for you though!!!

[@radiofloyd2359]

@@NICUofficial Sure! Only thing I would say is that you should try sometimes to use gear that is free, to see if you really need the shiny toys. Of course, when it comes to hardware it's a completely different story (hardware is literally physically better or worse depending on what you pic etc), but you can get incredible plugins for free, and most paid plugins are, frankly, overpriced. I suggest giving a try to ChowTape for an analog character, Airwindows for more things than I can mention, Analog Obsession for incredible analog hardware emulation, emergence by Daniel Gergely for the actual best granular effects plugin I've ever tried, the TB-audio older gear bundle for some nice graphical EQs and stuff, the free audio damage bundle for crazy weird stuff, deelay and Valhalla supermassive for some of the best reverbs around, dragonfly reverb for a pretty nice expensive sounding standard verb... There's more. Like I think it's worth it to really give a fair shake to the free alternatives before dismissing them. I tend to prefer my free stuff over my paid plugins, with the exception of pigments 3.

[@NICUofficial]

@@radiofloyd2359 damn dude it's clear you've been putting in the work. no doubt the creative force lies much more inside ourselves than in external gear or programs. that being said, I've fetished musical instruments and music gear my entire life and so I think it's valuable to honor that by investing in my tools (mostly physical rather than software for me, as you mention!) For me there's this huge artistic value in being physically drawn to touch a musical instrument again and again. Eg modular synths, so tactile and visually appealing. Or the fine woodwork & stringing of a violin, guitar, or piano. Really does it for me :) I definitely think the most important thing is creativity and putting in the time and work to refine our craft, regardless of tools :) and that no money needs to be spent to make excellent art

[@radiofloyd2359]

@@NICUofficial Yeah, for sure. And, you know... Nothing beats the real deal. An actual flute can make 1000 more sounds than all VST flutes combined.

[@Thabooka]

not to mention if your a freelancer people just look at the best gear before hiring - you could be next level skilled and use a iphone - potential client: oh everybody use iphones Im looking for guys with cinema cameras and cinema lens -

[@kiez_insider]

You're absolutely right Zach!

[@ZachRamelan]

Thank you Lovely mind!

[@alexeijz]

Funny I despise smartphone video. It feels plastic, artificial, flat. And of course it lacks detail, the footage looks terribly compressed (even on KZbin). Really not a fan of it. It does the trick alright if there's no other option but it can't begin to compete with the crispy clean realness of a serious dedicated camera with a good lens and sensor.

[@DodaGarcia]

I get the sentiment of what you're saying but I have mixed feelings about how it's being said. I agree that Apple is a bit obnoxious and dishonest with the whole "shot on iPhone" thing because as it turns out, the average person does seem to think the Hollywood look is created almost entirely by the camera used and Apple definitely takes advantage of that by implying as much with their ads. But once past that average consumer with no real filmmaking ambitions, I find it unlikely that anyone pursuing a filmmaking career is as easily misled by that message. Now about the ads not mentioning the other elements that need to be in place such as lighting, location and production design... well, sure, but those exact same challenges will still be there if you have a Red cinema camera in your hands. And it's much easier for a creator to write around production design limitations (e.g. finding a good location where they can shoot with natural light at the right time of day, writing a story that goes well with low-key lighting, etc.) than it is for them to get access to a Red and all the crazy extra gear it requires. In that way, better shooting capabilities in our smartphones with no real change to their price point is a net gain, even considering the other factors. So regardless of the ads being disingenuous, I don't really see how it follows that a DIY filmmaker being excited that they can now get ProRes footage out of their phone is necessarily under the illusion that this means they can shoot Dune on their phone. There is a huge spectrum between the footage quality required of an indie short and a Hollywood blockbuster and you'd be hard pressed to find any serious aspiring filmmaker who doesn't understand that.

[@peterkenyonjr]

Great video. Great discussion.

[@leirumf5476]

Tbh, once you take into account all the expenses they spent on doing the "shot on an iPhone" stuff... The camera price seems to be sort of irrelevant. "Don't spend 5k on a camera, spend 2k on a phone, and then 100k to get the rest of the lightning, set, crew, actors, location, effects, etc"

[@monadamus42]

Great video, thank you.

[@Naqvioski]

Get Out to Nope is a study in gear upgradation!

[@JesseBarronn]

I currently make all my videos on my iPhone and cinematic mode looks amazing! It's a very high quality camera that take 2 seconds to set up, rather than having a big camera that takes a little longer to set up. I still can see very subtle differences between the iPhone and a camera, but still iPhone are excellent for starting out!

[@exit_hero2230]

Who ever thinks gear doesn’t matter is crazy, skill can only take your vision so far, we and I need the tools to take it to its full potential. Yes are a 4000 key light setup gonna make your shoot look amazing without your skill behind it, NO, but without the lights your shot looks like crap. WHY CANT PEOPE JUST ACCEPT THE SYMBIOSIS BETWEEN GEAR SND SKILL? Are our egos that big??

[@ViewportPlaythrough]

some of them has egos too large in fact that they dont realize that they are starting to get annoying just because they want to preach their egos out

[@leonthesleepy]

Shot on iphone. With the most expensive lights and set ups

[@dwaynefoong]

what's the movie with the cops arresting a guy and a coffee cup?

[@NoahStephens]

Gear is necessary but not sufficient

[@ERJOL]

Lol my galaxy note 10 plus can do the same with the pro video mode. As freelance filmmaker 1st AC It is about the gear and that's why we have preproduction and we select the gear according the shoot or DP thinks are necessary From the light to choice of lenses tripods Dolly or jib and lot more In the end it is about the gear to make something beautiful visually.

[@RivuSouravBanerjeeVideoEditor]

couldn’t agree more , and big congratulations on ur book 📖 👏 .. the world 🌎 really needs some wisdom

[@JuanCarlosRivasPerrettaOboe]

Thanks

[@BlaZackk]

A sale's person job is to make you buy the product they are pitching to you, and most of these KZbinrs are salespersons

[@Yodd]

There is a huge difference between going from an iphone to a7s 3 or from an a7s3 to arri. Everything shot on an arri could have been shot on a7s3. So if you compare those 2 cameras(arri and a7s3) gear doesnt matter what so ever. If you compare it to an iphone it does matter a lot. Set design, actors, location is not gear. So idk why do you even bring that up. Lighting is gear yes, but once again you can get pretty far with sunlight, reflector or a couple of aputure lights. And dont need arri lamps costing 10k per lamp. When people say gear doesnt matter they dont mean it will be the same whether you have gear or not. They are saying you can create same quality content with worse gear.

[@NeonPixels81]

It's not about gear - it's about creativity and imagination. The tools are democratizing what the average person can do. I work as a teacher in Japan and a group of my students made a short student film shot all on their iPhones...and you'd have thought it was a JDrama that was shot for television. It wasn't the phones, it was that they carefully considered each shot, they worked and reworked the script until it was passable, and used the tools they had to tell a compelling story. That's where the magic happens - not in asking "what tools do I need?" but in asking "what is the most I can do with the tools I already have?"

[@HellHappens]

LMAO GEAR NEVER MATTERED. 28 days later, and texas chainsaw

[@valdemarcaballero5298]

Totally agree with you!!!! New sub!!!! 🙏🏻🙏🏻

[@AllOne95]

Is it me, but in all of those "shot on iPhone" you can clearly see it's shot on Iphone and not close to a good digital camera

[@NEOGRAYFILMS]

Let's be serious. Smartphones wasn't made for cinematography. Sometimes a smartphone footage can look enough "good" with AI assistance. But that is not what we want... Why? cannot call you with an Arri Alexa??? Get a mirrorless or dslr for start. Just saying.

[@oummaoruride6596]

gear not matter but lighting is the matter...

[@Je_QzcY3mN0]

"Gear doesn't matter" - says a person filming with a flagship smartphone mounted on a $1000 stabilizer set

[@DavidMcCoul]

Well, I feel gear DOES matter... to the true artist or film-o-phile. For about 90% of everyone else, they won’t notice all the preproduction and production details of a video. That said, I feel emphasis should be put on gear as you do get better quality in video and audio, even though for most viewers some may be a diminishing return.

[@TVperson1]

Everytime I see phone footage, you can see dropped frames.

[@smicrv]

Respect!!!

[@winstonsgmx]

Lighting is everything. And creates great light blows most of the budget.

[@calls7378]

Gear for a filmmaker matters as much as paint brushes for a painter. There are literally millions different ways to make a film, as many different ways to make a painting.

[@SashwathPrakash]

So real

[@chochootrain]

But the Apple add then only means that insofar as the camera is concerned, it is almost as good as a professional one. In other words, if all you are going to do is just get a camera, this ad is telling people that the camera on your phone is now as good as it gets. This is obviously not your point in the video, but just to poin out that the Apple ads seem to be making a different point from you too.

[@hehehehehehe1159]

Does any one know the KZbinr name in 0:34 sec.. I used watch his vdos. But i forgot his name lol.. Im not good with remembering names?

[@marcola4767]

For me the takeaway is that if you have an iPhone, great set, actors, directors, etc., you can create something truly remarkable, but, in real life you'll have just the camera, that's it. However, if you buy an expensive DSLR camera that's what you get, a camera, no beautiful sets, great actors and whatnot. I think the whole point of the shot with iPhone thing is to show that technology has made such leaps that in order to have film grade quality, you don't necessarily need film grade equipment, just a phone. The ads just show what you CAN do with its full potential, like every other commercial.

[@Jakepf]

Nah I don't even try cause Ik I don't have the dedication

[@AndrewPRoberts]

I mean I bought a BMPCC4k for less than an iphone

[@jamieoxenham1656]

A great dp would make 5 stops dr look amazing..

[@haroldsvibes9471]

Nice job on the video…says “Harold’s Vibes”

[@Sporkula1]

When you say that gear matters, but you're talking about location and actors... I mean I guess people and places are gear? Kinda weird to define everything as gear. I think what people usually mean when they talk about gear is the camera.

[@RAHULTUBE]

Nice intro

[@poppyorangeflower]

But if you _were_ to have good lighting, sets, and actors... you can essentially do the same thing with an iPhone as a RED camera today, right? Especially if ppl were just viewing the film on their tablet or phone or laptop... which 99% of people do these days?

[@JohnDoe-me6vm]

This should be obvious at least to me IMO, if you fail to understand these via common sense don't bother touching a camera or light

[@kostasfassoulas6915]

-Novice: pretty sure that you have the gear that you think is good enough -Experienced: questioning if you really have the gear that is good enough -Pro: knowing if you really have the gear that is good enough... ...so simple...

[@theresemarkham9387]

Definitely an interesting topic. I believe that gear does matter.

[@MicroFourNerds]

Lighting lighting lighting, exactly! A potato with a hole in it would probably film a great shot in these sets