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Commercial and corporate projects are some of the most common gigs you will work on as a professional filmmaker. Knowing how to make the best out of any situation will allow your work to stand out and help portray your client in the best way possible. Today, director of photography Dave Cortez teaches us two different ways to light high key commercial setups, with an emphasis on how to use light from windows in your frame.
In this video, Dave shows us two different methods for shooting high key commercial setups.
In our first setup, he creates separation between the foreground background using haze and leading lines. He also wraps the light from the window around the face to create lighting continuity. In our second setup, he shoots an over the shoulder than can be used in a commercial or narrative setting. In this setup, he exposed for the windows and added light to motivate light from the window.
The main techniques that we will be discussing today are wrapping light with soft sources, adding light to balance the window light, and blooming windows. Wrapping light with soft sources refers to the technique of using large lighting sources to get a soft wrap of light around the subject, to mimic what the light from the window is doing. You want to make a light source that is as close to the window shape as you can. Adding light to balance the window light means that the more light is coming from the windows, the more light you need to add. This way, the lighting levels will be equal outside and inside of the windows. Blooming windows is a technique for making blown-out windows look more pleasing. By added haze, you can get a nice glow from the window, instead of a harsh overexposed frame.
At the end of the day, your lighting should be based on what tells the story best! For commercials and corporate videos, that can often mean making the people or products of screen look their best. But when you have an unexpected element to your location, such as a bright window, you need to know how to handle that. This video will help you feel a little more comfortable in those types of situations. That way you can focus more on the story you’re telling with the video.
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