Get that BRIGHT COMMERCIAL LOOK

Watch this video to see how to get the commercial look...or at least see how we screwed around all afternoon. TV commercials are our bread and butter. We usually shoot local ads in Arizona but we also have TV ads airing all over the US.
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00:00 Dont Subscription Add
00:43 Intro
01:15 Find Your Frame
02:29 Setup Lighting
02:59 Camera Choice
04:05 Lets Talk Lighting Again
05:25 Second Mock Ad
06:05 Motivated Lighting
06:53 Exposure
08:15 Sharpness
09:39 Unsubscribe

[@Landonlacey10]

Honestly, this is my favorite channel right now

[@DanielBramme1]

Yes, this is really good...

[@FabricioBaroni]

yes, this is what we need

[@micopep1]

me too. i'm always here for the god lessons

[@rosskline]

Same

[@RedzuanFarah]

this is what we need. Knowledge.

[@HyperShift]

Thank you for actually making this look like a real commercial not some b-roll montage.

[@Marius_Film]

I wonder where this channel has been my whole life!

[@EpicLightMedia]

For those wondering how we captured my perfect audio in the house while I was talking about lighting... we used a toilet paper roll. For post processing we placed the roll in a bowl of warm water and sloshed it around.

[@bassbeats92]

that explains it XD haha nice video mate! :)

[@CarloMusco7]

I thought my headphones were broken.

[@coppunkhead]

double or single layer? you can't just omit important information like that!

[@BrianSantero]

You must have spent some serious cash on that TP roll. Move over Arri, audio's coming to town.

[@kobboy007]

U still have toilet paper? U damn rich guy. U got too much money from advertising. Need to unsubscribe again.

[@meirchaimo6960]

I really don't want this style of video to become too trendy.... Whoever is watching: Please don't tell your friends about this channel! I'm joking but I'm also not! Love your style; fresh not "trendy"and to the point! Kudos!

[@MaiElizabeth]

Hahaha I share your 'concern'. Because I want to copy it (whisper) hahahaha Haaahaha

[@AlexMcDaniels]

This humor is hilarious!

[@SuperBram77]

After “accidentally” clicked the Skip Ad button, *Aight, Imma head out* Potato Jet is waiting for me

[@Gnsdtc]

I tried clicking again!

[@matthewnguyen37]

I've been looking for this sort of content. Lighting is so important, thank you for this! Keep 'em coming!

[@filipeko1991]

loved it! and tip with closing down apurture for close up love it! thanks

[@SidneyDiongzon]

Dude. Your channel is gonna blow up. AMAZING CONTENT!!!

[@klausvanzanten8551]

You mean... This channel is going to fail. STUPID CONTENT!!!

[@stevenuseda6317]

Lol you guys got me with the intro and the skip ad button.

[@mineralsound]

The only thing to note here (which was touched upon in the video) is that you will need a massive amount of light to compete with the daylight coming through large windows. Here they're using 2x Aperture 300s, which are roughly equivalent to a 1K HMI. That's a lot of light! Alternately you can choose a tighter shot and move your light source in closer to the subject. Just be aware that you won't be able to pull this off with a 20W LED panel.

[@fuckmyego]

Forreal dude this is the best lighting channel i've ever seen. I've been trying to recreate this exact production look since i got my DSLR. Thank you~! Trying to make silly commercials.

[@alecmuellervisuals61]

Epic Light Media is one of my favs on KZbin right now. You guys rock!

[@RickValasek]

Love the "Ferris" ending..."Why are you still here?"

[@spec-productions5733]

". . . . . . . . . . . . Really?"

[@ManitMonsur]

Hands down one of the best lighting videos out on KZbin. Thanks for this top notch presentation guys!

[@ItsTomRich]

So much value in these videos guys! Thanks so much.

[@TheIndianBudgetGamer]

Man

[@gabrielmensah1947]

hmm. just some of the best content

[@bnnett]

I don't understand how 41 seconds of this lady telling me not to subscribe made me subscribe. Really not what I'm used to seeing on KZbin.

[@adriaopaulo]

Almost 60 years have passed since Brehm presented a theory of psychological reactance as an answer to your questions! :)

[@inkstrategies]

Keep putting out this amazing content! You all rock. Again really amazing stuff.

[@PatrickWeichmann]

This was one of the most entertaining learning videos I’ve ever seen in my whole life. Awesome content! Thank you 🤘

[@AmineHamouda]

i feel like i should've have paid for this!! ... quality content right here... as a freelancer this is so much helpful

[@davidp158]

It's great to see someone embrace bright, cheery, high key lighting for a change! Many shooters default to dark and moody "cinematic" (ha!) lighting for everything they shoot. That treatment doesn't fly for a lot of commercial and corporate work. The 7' umbrealla is a good alternative to a large diffusion frame. I can't fit a 4x4' frame into my car, but I could find room for a large umbrella when collapsed. Q: Was the lighting difficult for Michelle to deal with? Overly strong lighting can be really tough on some talent's eyes. She doesn't appear to be squinting, so I guess it was fine for her.

[@EpicLightMedia]

Thanks! Yeah it wasn’t too bright for her. I’ve noticed diffused light even if it’s bright usually isn’t a problem. I think it’s important to have the lights already on and running when the subject enters the room. If a light is turned on once they sit down they might comment about the brightness more often

[@davidp158]

@@EpicLightMedia A trick that can help is to have the talent close their eys and "look" directly into the light. This will allow their pupils to partially adjust to the light. Then, have them redirect their "look" towards the camera (or interviewer) position before opening their eyes. This can help people who have overly sensitive eyes.

[@globalmakerproductions8443]

@@EpicLightMedia Thanks once again for a tip I can use on set. Every detail is important -- in a days shoot -- when how comfortable your model or client "feels" when the camera's roll -- grateful !

[@Musatainment]

Love it love it love it! Love the creativity and love the information. Love everything about this channel. Best film making channel ever!!! Thank you so much man!

[@matvte]

Your sense of humor is as huge as your heart. Love your videos.

[@Daunnet]

Nice content Epic Light Media!!!!! 🔥🔥🔥

[@sahitanand]

Absolutely loving these. Could you please make a video about exporting and uploading settings. Your videos looks so rich and crisp, despite KZbin compression. Would love to know what you recommend we do when it comes to exporting and uploading.

[@ISRAADVISUALS]

His videos are shot in 4k and exported in 1080..obviously it will look crisp

[@ThijsGoedegebuure]

Yeah I've been wondering the same thing! And maybe talk a little about settings up your monitor for editing, I noticed my tv looks very different from my 4K IPS Monitor. Whats the way to setup your monitor so your exports look as great as possible on all kinds of devices?

[@joseloco16]

Me tooooooo!! Haha

[@winklelaltlanchhunga4313]

I'm so happy i found this channel. Such a great and informative channel. I'm subscribing before it blows up to a million.

[@malikutube1]

Your engagement with the audience is on point....content is equally good. keep them coming. Subscribed !

[@ParaLightWorX]

Great video! Greetings from Germany :)

[@BenjaminTran]

Hi! What’s the hair light you’re using 💛

[@klausvanzanten8551]

Looks like a Kino Flo, or Titan Tube, maybe a Quasar light.

[@steveliddle8417]

He mentions Quasar in several other videos. Presumably it's one of those.

[@DesignYourLifeTips]

I like that you’re straight to the point, I learn so much from your video compare to others, my favourite channel of the year 😆

[@GaryJahman]

This was fun, educative and just in overal super high quality. Can't wait to learn more from you. Greetings from the Netherlands!

[@WilliamNevius]

Who else tried to skip the add in the beginning 🤣😂😂 I’m like why is this not working lmaoooo

[@TheAvlis24]

i got so troll

[@its.aleksey]

Me: *starts the video* Video: starts with skip ad button Me: The button is wrongly placed and it appeared right away, probably fake... Video: Keeps playing Me: it can’t be real, even if KZbin changed their UI again, I have premium so I wouldn’t even have ads Video: Continues playing the ‘ad’ Me: ... Video: plays Me: ok fine *clicks the ‘button’ Video: doesn’t do anything Me: *clicks again* Video: still playing Me: ...dang it, I fell for it

[@ZAMIRFILMS]

I did it way more than once. 🤣🤣🤣

[@MojoPapiFPV]

I'm so glad you talked about raising the Aperture/TStop value when changing to tighter lens. This is so often overlooked, even by seasoned pros. It is definitely not common knowledge. Everyone must have skipped that day of school.

[@millpowermedia1239]

Just found this channel, absolutely epic! As a new (1 year) self taught freelancer this info is priceless. Loved it!

[@majidmauj760]

Dude, your channel is dopppeeee! Thanks so much for putting up the great work!

[@ISRAADVISUALS]

I am soo sorry..😭😭😭 I can never unsubscribe..plus i thumbs up the video and always come back for new video..sorryyy!😭😭

[@AthanCondax]

The sad part about these videos is that, when they end, I know that I’ve released the maximum amount of dopamine in my brain for a while. The next coming days will be dull, lacking anything exciting or interesting. I won’t be happy, nor will I be able to enjoy a full erection either. I’ve learned to cope with it, but I will still pass every coming day wishing for yet another ELM video.

[@wheatlandstudios]

Thank you! I love your break down of the lighting. Very helpful!

[@charlieandytv]

OMG, I love this type of breakdowns!!! thank you so much! :3

[@KrishnenduKes]

How many of you clicked on the Skip Ad?

[@billgreen4592]

In reverence for Potato Jets dog dying, I am going to call a temporary moratorium on being snarky towards him. . . You know what I really hate about you: you know way too much about this stuff. I tune in to look at the pretty girl and I end up learning about lighting. BTW I love the dogs!

[@avarmadillo]

Great video..super helpful. Michelle is great---perfect for the commercial...and really funny.

[@NathanKatash]

evrything you do is soo amazing i love your work you really help us get better thank you for what you doing and all the time you spend for such high quality content!!!!

[@kevinparreira3754]

PLEASE make more videos, this channel is amazing! 💖💖

[@MattOBrien]

huge help! really enjoy your videos

[@eliel9416]

I learn something new every time! Thanks!

[@facundobatto]

I love your passion, man. Great channel!

[@hatimkhalifa]

Hands down The best interview shooting tutorial on KZbin. I keep coming back to it time and time again

[@CarloRosillo]

Great video! Working on a few commercials and I was looking for a video like this!

[@afti03]

BY FAR my favourite video channel! Peter mckinnon talk too much without saying any thing. I'm learning here more than i learned from my arts college

[@tomwatters3048]

So good! Thank guys!

[@lifestyle3000]

I LOVE IT! 😄 Great thanks for this valuable content 👍🏻

[@PotentialPictures99]

Thank you!!! Love learning.

[@StevenYen]

Love this! Been looking for more videos on hi key lighting this is perfect :)

[@stablebalancedyoga]

Thank you! I've been fighting a room with a lot of windows and (even filming on iPad) your suggestions of a high key next to the windows and a bounce have helped immensely.

[@akoabo7]

One of the best channels out there, with incredible in between tips!🔥

[@truongthuattuong5480]

Thank you. I learn new thing from your video ❤️

[@AOJOPhotography]

Man I really like this video!!! Great information in this video

[@AtomicPixel]

You guys are awesome. And informative. Thanks!

[@SavedPulley]

Beautiful video thank you so much! God bless you!

[@alexandrkabir]

Absolutely love your videos!)

[@seanchen4439]

This guy is really sharing industry know-how and real professional insights rather than just drawing attentions to get views with very few real content like many “KZbinr” do 🎉

[@aitokchopstix]

you wont often get to see these type of videos for free..hats off Sir..Thanks for all your amazing lighting contents

[@lichtfilme]

Thanks , perfect content. Presentation and style better than ever

[@georgeskoissigougnon8566]

thank you so much for your advices

[@reaganpieter]

Really was hoping you make a video about this, thanks!!

[@DiogoGandra]

ahaha I love your videos guys! keep posting these light setups, they are really interesting ! Cheers

[@juliancantillo97]

totally love this channel

[@KyleCWong]

Haha loved the outcome of the commercial! Great humor and explanation on how you put everything together! 😂

[@aliazizalaali4699]

You are really good!! simply in everything!! can't wait for your next video

[@xInfisphere]

So comprehensive and informative!!!!

[@PranshuDhruv]

What an amazing tip sir, thankyou very much. One of the most important lessons.

[@jumbee9]

Love this video. Great explanation of the lighting setup and a nicely crafted shot too.

[@oluwoleoladimeji]

The end bit got me😂😂... This video is entertaining and insightful thumbs up man👍

[@zackingproductions]

This is bloody amazing! Super original

[@visualbox7191]

The Knowledge you provide is immense..... Epic Light Media thank you so much.

[@EezyMars]

I still can't believe this is free, thank you again.

[@NIKONGUY1960]

Love the homage to Ferris Bueller’s Day Off at the end. Nice!!

[@tigerroar6071]

Loved it!

[@DRcozmo-km9er]

Love this channel so much ❤

[@aspireachievemedia]

THIS IS OUR NEW FAVORITE KZbin CHANNEL!!!! WHAT AMAZING AMAZING CONTENT FOR FILMMAKERS, THANK YOU!!!

[@dayannanoh]

Thank you guys!

[@gabealexander]

Thanks for doing this demo; some awesome tips in there! Comparing your end shots to the examples you put in there, they're definitely getting a lot more wrap-around on their key lights. Imo that's the one thing keeping yours from competing with those, looks-wise. A massive silk is hard to beat.

[@dreampilotfilms]

Love it! Love your channel!!

[@qvisionmedia7195]

this is the channel i needed

[@HeyItsJace]

This is some quality content! I loved it!

[@anthadamo]

Awesome vid! Keep up the great work guys!

[@vince6625]

Your channel is so much more informative than those of the people you mentioned at the outset. I enjoy a lot of their content. But your content is invaluable.

[@bmefilms6879]

Such a helpful video!!

[@alex.muntean]

You can’t tell me what to do! I liked the video and kept my subscription. Thanks 🙏🏻 for making it. You’re awesome!

[@KmfilmAt]

Great one, thanks guys!

[@apoorvappychoudhary392]

Wow man!!! You guys can make anyone look good with those *EPIC* lighting.

[@wright96d]

I love this channel so much.

[@LowellProductions]

damn guys, nice job on this video. I have to say some of your most recent videos have been fantastic and the production value is crazy high. Very useful video. Cheers

[@lancelascano4090]

One of the reasons why I subscribed in this channel is because of their humor.

[@jrshaul]

I'm a photography student, and this is better than anything I've seen in a textbook. Showing the "low effort Zoom meeting" baseline indicates what to expect - and to fix - before lighting and each step is clearly explained in context. You worked with existing light in ways I would not have tried to produce quality results with less equipment and labor. And as a still photographer working solo, less is always more. Incidentally, I can guarantee that umbrella will work with HMIs - a lot of traditional strobe heads had 500w halogen modelling lights and those big 4800Ws flashtubes get pretty toasty.

[@thetravisgreene]

Nice! Simple and easy, informative and helpful. Did catch the slick ADR @4:29 !!

[@davidclein]

This is amazing Thank you

[@mayeshtamang5201]

That’s so beautiful!!! But can you show us how did you color grade it like that? Please