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Are we, the Indian car buyers, complicated? How well do car manufacturers from other countries understand us? New to India is French car maker Citroen. How have they decode us while creating the C3 their first mass market offering? Have they cracked the India code? Their history is packed with innovations and inspirational moments, does it show in the Indian experience?
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CHAPTERS
00:00-00:31 Misconceptions About Us
00:32-00:56 The Playbook & C3
00:57-01:30 Trust In New Brands
01:31-02:04 Product Makes or Breaks
02:05-02:51 Be Bold
02:52-03:27 Modern Is Must
03.28-4:28 Experience is King
04.29-5:29 The Misses
05.30-6:09 Price vs Value
06.10-7:10 Verdict
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