Cluster analysis with SPSS Statistics

In this video Jarlath Quinn explains what cluster analysis is, how it is applied in the real world and how easy it is create your own cluster analysis models in SPSS Statistics. The video includes:
A demonstration of cluster analysis using sample data
How to use the Cluster Viewer facility to interpret and make sense of the analysis results
How to apply a cluster model to a data file and rename the groups to make them meaningful to non-experts
How use cluster analysis to illustrate how a customer base changes over time