CMX Summit 2024 - The Role of Community in Business

Speakers: Alan Aisbitt and Larry Imgrund
Explore with industry experts how to prove the business value of internal communities. Learn to choose the right metrics and effectively convey their importance to decision-makers. Gain insights on maximizing community-driven initiatives for organizational success.
Alan, formerly the Director of Community at Splunk, spearheaded community marketing initiatives to foster a vibrant ecosystem for Splunk users, focusing on education, collaboration, and inspiration. He has over 10 years of experience in creating and scaling online communities, programs, and events in both Europe and North America, managing teams distributed around the globe. With a passion for helping others, Alan has a track record of delivering impactful community outcomes, such as leading the conception and execution of Robinhood's 'Ask Me Anything' Reddit campaign, which earned the greatest engagement of any brand Reddit AMA ever, and co-hosting the eBay for Business podcast, which reached thousands of listeners every week. Alan's mission is to connect and empower users with the best resources, insights, and opportunities to succeed.
Larry Imgrund is a Product Manager at Khoros, where he crafts features for the Community Manager and Member experiences within the Khoros Communities platform. Since joining Khoros in 2010, Larry has gained extensive experience in creating, managing, and maintaining engaging online communities. His journey includes roles as a moderator, community manager, and community strategist, providing him with a well-rounded perspective on fostering active digital spaces. Currently, Larry's focus is on developing innovative products that push the boundaries of the online community space. He is dedicated to creating best-in-class solutions that drive engagement and offer seamless experiences for community members and teams.
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