How J.C. Penney Is Trying To Make A Comeback

[@Chadc5000]

I used to think of the 70’s and 80’s as the good ol’ days. Now the good ol’ days are last February.

[@merc065]

I think we can all agree that the good ol' days were when we were infants and didn't have to really do anything.

[@Joneloveemoh]

Looooool agree ha !!!

[@08T3T1ER]

The good old days to me was running around all over town with friends till night time when the only worry on my mind was getting home in time

[@Chadc5000]

312vandal I can’t disagree... I think to all of us “the good ol’ days” were childhood, when we had fewer cares. Oh for the days when we didn’t have rent or mortgages, overbearing bosses, whining children (ha)). Life’s still good... this, too, shall pass, but I could sure use a warm “mom’s hug” some days!

[@chillvibed]

2012-2019 were good to me. It depends on the person

[@toukyoumaster8734]

If you're going to make a comeback now, then start selling masks and toilet paper.

[@wenjing1124]

And hand sanitizer

[@Cam-wm6eh]

Antibacterial/virus cleaning spray that's another I can't find anywhere.

[@houchi69]

If they can find a source, that is

[@Pravduh]

And Bread

[@mmoarchives2542]

did someone say they need toilet paper? $5 per square

[@cody5495]

Here's the issue, out of touch old CEOs.

[@marcopolo2230]

That’s exact what I said. They are so dumb....How are you going to bring back that 1960’a name “Penny’s”. Hell I would not want to chop there LMAO!! This new CEO from Joann’s...(I’m 35 and have never been to a damn Joann’s LOL).... she should just kept the “JCP” name and brought in more tech, kick ass deals and Pop-Up’s to compete against H&M and Kohl’s. This Texas company is DOA!!

[@KingofgraceSARA]

Same as government.

[@67tr876]

@@marcopolo2230 NO am 26 and I love the name Penny's ! They need to make it that name for me.

[@fooclark2156]

@@marcopolo2230 You got it all wrong, kid. Penny's is the perfect name for them, as theirs has been a penny stock since Jan 10 of this year. Thanks to the plague, they will have to weather yet another quarter of absolute loss for a meager chance to pull themselves out of the trash.

[@Timothee_Chalamet_CMBYN]

No, the issue is Amazon. These huge companies hire boatloads of ppl to try to turn companies around. It’s not one person

[@pronto3_]

This should be called "How JCPenny is trying to make a penny.

[@ANJIN-p4q]

Lol Very undeterred comment.

[@ct5951]

Ha!

[@PudWhacker]

😂

[@PudWhacker]

I GET IT,TOOK ME COUPLE DAYS BUT I GET IT

[@Geoffr524]

JC's lost Pennies

[@kylee2556]

I can almost hear my grandma saying “Let’s go get our family pictures taken at Penny’s” lol

[@davidm.1934]

KyleePaints our family pictures were always at JCpenny or Sears hah

[@markvolpe2305]

@@davidm.1934 Ours was usually at Olan Mills.

[@johnathanwatsonson6009]

@@markvolpe2305 We always went there to ...

[@TRJ2241987]

In the 60s and 70s most locations were called "Penney's" instead of "JCPenney" which is why people from that generation refer to it as "Penney's" Here is a photo of a location that never changed the old logo lh3.googleusercontent.com/proxy/Kxr3OngadBWNHhQllQX-pfNUba_tPuHBrPrXy69aJSrtsWNP-jCYSHfA-0V3HIpLnhOKdt14tUaGbNvKQrAPpSkUHqrW-vU9AYIJuhcHuYkWjwJ5w9MPEPn238GeRR4

[@Mighty_Intern]

Every CEO plan: redesign the stores and focus on customer experience. Lol

[@gabrielavila2884]

Easier said, than done :D

[@bcnicholas123]

That’s what Target and Best Buy have done in the past 10 years and it’s arguably been pretty successful

[@edmundooliver7584]

@@bcnicholas123 yes but target are not in malls

[@Locutus]

Great insight Christian. Why don't you write to the JCPenny board with your insightful insight. I'm sure you will be hired as the new CEO the next day.

[@krismine99]

They don't have good options is the issue, every time I've been it is oversized clothes and off the cuff colors

[@GamerbyDesign]

Of course the CEO from Apple didn't know about coupons. Have you ever seen an apple product discounted? They don't even discount them for schools.

[@adamshafaatulla1058]

GamerbyDesign they actually do discount them for schools

[@dennispremoli7950]

@@adamshafaatulla1058 1500 -->1300

[@adamshafaatulla1058]

Dennis Premoli what are you saying, sorry?

[@user-vi4xy1jw7e]

@@dennispremoli7950 still a discount

[@Obscurai]

Selling to fan boys is very different than selling to cost conscious suburban mom's.

[@garciajordan86]

The JCPenney here is full of clearance merchandise. Almost half the store is literally clearance. The sad thing is that even with the discounts, nobody wants to buy the merch because it's outdated styles and just not very good quality.

[@Mythedon]

Jordan Garcia i work at a Jcpenny and this is honestly true the clothing is so ugly i only shops there for work clothes

[@jayrider2726]

Clearance prices are still really high on most things.

[@Denailacole]

The work clothes are bomb though! & the winter boots 😂🤷🏽‍♀️

[@elleofhearts8471]

what?! my jcpenny still has the nerve to maintain at least 80% of in store items at full price! theres only a small corner for clearance items. on top of that, it hasnt been remodeled in at least 15 yrs and is congested with bedding crap and homewear. That's why I don't even bother shopping in-store. I'm better off shopping on their website where theres a bigger variety of clearance clothing to choose from and there are auto suggested coupons at check out for items not on clearance. Maybe that's what jcpenny will end up doing. Moving entirely online and closing all its stores, assuming it survives at all. Nothing theyve been doing has been working for years. I was expecting them to have a going out of business sale years ago and it's near insulting that they still refuse to.

[@lingra9541]

It need to be put of its misery😁😁

[@hidden-expose]

There are several issues - Locations - most are in lower end malls with miniscule foot traffic. Interior: Store spaces are cluttered with too much merchandise in older buildings lacking proper maintenance, lighting, decor, and overall atmosphere. Product: Most products sold are poor quality with high markup. There needs to be focused on quality products, but also proper marketing to give customers the feeling they have scored a great deal.

[@kimvang312]

J I couldn’t agree more with the poor quality of product, particularly, clothing and high markup.

[@denisegore1884]

Where are the clothes made?

[@symontemplar1418]

@Jimo Agreed. Many malls have become hangout spots for hoodlums, who basically are panhandling or harassing potential customers who actually want to spend money.

[@sebastianvarlamav2]

3 months later: How JC Penney went bankrupt

[@LaSombraa]

Xeno Phon nah, high end designer brand stores will never die. People always want to feel a $2000 bag in hand before purchasing

[@Junekup06]

LOL... so true 😵

[@everettfanor1989]

People dont need clothes now. We need Guns, ammo, toilet paper and food

[@Sveltdre]

Xeno Phon 100% agreed. Yet most box stores have this formula, car dealerships definitely do! Those vehicles are NOT prepaid prior to manufacturing, all leveraged debt.

[@devinblackwood5885]

Symbolic Bass literally just watched a video on the failure of Henri Bender and Barney’s New York this morning and Neiman’s is mulling bankruptcy.

[@scottstrang1583]

The last I went in the JCP here it looked like the Sears store just before it croaked. I used to think that JCP was a little better than Sears.

[@AwkwardYet]

My local Sears was so down in sales they stopped ordering stock

[@Pravduh]

Macy's > JCP > Sears

[@PatIreland]

@@AwkwardYet They probably ran out of trade credit.

[@deepseapatty1]

NinjaAttacks they a lot of the same stuff except north face

[@Brad-ku9yu]

What an idiot that previous CEO was, "Let's copy Sears to take some of their business" Yeah, lets copy a failing business, I see nothing wrong with that lol.

[@Boxhead42]

Not gonna lie, I thought this place was already closed. This is news to me that it is still open.

[@christiancoleman9922]

BoxHead 42 I did too many of them have closed where I live

[@josedcarrillo24]

Well there's a ton still, around 1110 stores that I just looked up

[@stephaniemercer9321]

Since the stores are closed now. They should offer free shipping period, until stores are opened again.

[@96213sam]

Exactly

[@Prodigious1One]

Hmm... No. That would eat into their profits. It sounds like they need to make as many pennies as possible.

[@wayneartmann9766]

Stephanie Mercer And why should they offer free shipping? If they did that, it cost into the margins. Do you think the CEO will pay for it? Nope. Do you think the store manager will pay for it? Nope. Will they eliminate a persons position to pay for it? You bet. So your thought process endangers the people who need their jobs the most.

[@ct5951]

This!

[@ct5951]

@@wayneartmann9766 Because people love free shipping. They could easily roll the shipping costs into the product cost.

[@bkucenski]

After being trapped in their homes for a month or two, maybe people will appreciate in-person shopping again. The trouble with shopping for clothes on-line is that you can't try them on. So unless you're buying another of something you already bought, you need to be in a physical store. Ultimately, the clothing market is dominated by fit, style and price. And people don't want to go in dumpy stores. If JC Penny can hire the right designers, get the price right and keep their stores clean, it won't matter what Wal-Mart does. Stores win when they stop trying to compete in areas they have no leverage. If people can just as easily get a piece of clothing somewhere else, then don't waste your shelf space with it. There's a huge market for sharp looking business casual wear. And people looking for that style aren't going to Wal-Mart.

[@LeeBro999]

Agreed. I would never wear anything to work from Walmart. I’ve seen 3 people in my office wearing the exact same color pants on the same day. They call them the dress code boys now.

[@johnfortes2171]

I'm 71 years old- when I was a kid J.C.PENNEYS was a blue collar store- but somewhere they got greedy and TRIED to cater to the upper class ( which is almost gone now) but couldn't compete with Macys , Kohls etc. I've said it before -you become greedy you can become needy I won't miss them .

[@Chadc5000]

John Fortes The upper class is nowhere near almost gone. I believe you’re referring to the middle class. It’s becoming the haves or the have-nots.

[@johnfortes2171]

@@Chadc5000 Chadc5000- you are most correct !!!

[@Ron4T1]

Ron Johnson the CEO from 2011- 2013 is single handedly the man who causes JCPenney’s demise.

[@scavbh01]

TSammy care to explain for the curious ?

[@jaychokshi]

@@scavbh01 if you watched the video you'd know that he single handedly deteriorated the brand by adapting apple model where people pay what is marked without questioning or couponing, that doesn't work in department stores.

[@scavbh01]

TSammy thank u for ur reply

[@Ron4T1]

scavbh01 If you look at company’s financials, they went from mid 17 billion in annual revenue in 2011 to 11-12 billion in 2013/14. Their net income went from close to 400 million in 2011 to almost a - 1 billion in loss in 2013. This was all due to his reckless spendings and hiring and alienating customers.

[@exerciserelax8719]

He didn't help... However, they were on the way out before that. He was brought in as a Hail Mary to save the company because they were desperate to find a business model that could survive in the future. Most likely their sales would have continued to drop. But he did accelerate the loss.

[@thehighllama8101]

Imagine getting paid tens of millions of dollars to help run a company into the ground. Hell, I would do it for $100,000, maybe less, if they offered.

[@itrthho]

The High Llama you beat me: I always offer 1 Million to do the job.

[@Dayvit78]

And guess what... even after that performance, they're still working. Ron Johnson is a CEO of some internet start-up, and Marvin Ellison is President and CEO of Lowe's. Like, seriously? People are still willing to hire you after losing hundreds of millions of dollars every quarter for years in a row?

[@sarahsmith8638]

i've been working at jcp since september of 2019. i love my job, almost no complaints about it. my coworkers are amazing, and the feeling of being able to help someone out... you just can't beat it. i was furloughed last month. i hope i have the chance to go back :(

[@tombiondi9969]

You sound like a great employee, I’m sure another store will snap you up in a second if it doesn’t work out

[@ifonlyunu994]

It's a great place to work. I used to work there when I was a teenager. I hope they can get the business turned around and you continue working there.

[@marylopez0812]

Jcpenny is my favorite store

[@groob33]

It's over for JC Penney and many other retailers.

[@La-yt1wr]

BestBuy is still going strong

[@Lumberjack-fr6ve]

@@La-yt1wr tech stores aren't going anywhere

[@La-yt1wr]

@Chad bad Yeah your correct but why did RadioShack and Circuit City go out of business?

[@DragonKingGaav]

@@La-yt1wr For now.

[@drdrew3]

Lavonte A Best Buy was on the cliff’s edge before they turned it around. But now they are just a showroom for Amazon. Their in store sales help is no longer knowledgeable and their sales prices are nothing special. TVs have the thinnest margins and make up much of their sales. They keep eliminating unprofitable product lines and will soon be down to gadgets much like Radio Shack bear the end. Appliances note take up a quarter of the store but Lowe’s and Home Depot own that market. BB only survived because their competitors in electronics went under - their days are also numbered.

[@you900001]

JCP strayed too far from James Cash Penney's original idea.

[@seanmcseanson]

John?

[@you900001]

@@seanmcseanson fixed

[@nautical1078]

Actually if they stayed with his original idea then they'd be dead decades ago, time changes and JC Penny didn't change with time (hint: online).

[@lowkeybeat]

I'd prefer a solid in person business for certain purchases they specialized in. Tailored suits, haircuts, sampling cologne/perfumes ECT. Stuff that requires physical interaction with the service or product they should've focused more on that stuff that Amazon couldn't take.

[@diegocastro9724]

@@nautical1078 they definately lacked a CEO with the correct vision. They shouldn't of strayed from the origional model because that is what made JCP it's own brand.

[@ciaojeffitalia]

Amazon, Target, Wal-Mart and Costco are the only options for our Future,

[@judipie7411]

Ciao Jeff Italia and Aldi

[@rp338]

You forgot amazon.

[@Timothee_Chalamet_CMBYN]

Rebecca Phillips that was the very first thing he said.

[@Timothee_Chalamet_CMBYN]

Target will go away in the next two decades.

[@MTA3]

Not for me! I try to not shop at these stores and opt for local businesses instead. I might not buy things as often and they are occasionally a couple dollars more expensive but things tend to last longer.

[@zachadsitt8045]

To hell with walmart clothing. I'd gladly spend a few bucks more plus drive 30 minutes more to shop at penney's. The clothes hold up, more variety, more fashionable and stylish. With walmart it all "falls-a-part"

[@Timothee_Chalamet_CMBYN]

Zach Adsitt then go save the company from losing hundreds of millions each year. So many ppl post stuff like this. But don’t do it

[@s.m.2868]

You can always tell how good a business is doing by the amount of CEOs in a decade. The more, the worse. It's not looking good for J.C. Penny....

[@Cheeseyman]

CEOs are only meant to be at a company no more than 4 years!

[@s.m.2868]

Sage So what about Tim Cook, Elon Musk, Jeff Bezos, etc.?

[@Cheeseyman]

S. M. They were founders, completely different factors to take into consideration.

[@zoravar.k7904]

@@Cheeseyman neither Tim Cook nor Elon Musk are founders.

[@Locutus]

@@Cheeseyman Satya Nadella has been CEO 6 years, not a founder, Steve Ballmer 14 years as CEO, not a founder. Eric Schmidt CEO for 10 years, not a founder. Meg Whitman, CEO of Ebay for 10 years, and was also CEO of HP for 6 years, not a founder. Michael Eisner of Disney for 20 years, not a founder. So what's that about 4 years?

[@codycraven1465]

In conclusion: R.I.P. JC Penney ... they’ll never come back after COVID-19.

[@johnames6430]

they weren't coming back anyway

[@MrVnick1]

I’m a millennial and miss JCP. Great deals and variety, was my one stop shop.

[@Yoglawm]

Sad to see JCPENNEY struggling. If I can offer one advice from my years of going there, it was the sale/ promotions. I would usually go price shopping at Macy's, Sears, Nordstrom and deciding on JCPENNEY because of the better deal. Store appearance and service was second to my saving. Brands at competitive prices. It's a basic concept.

[@AMGBVG1369]

Coronavirus:*exist* World economy: i'm in danger

[@theaajourney9872]

I worked at JCP for a couple months, I can tell you right now they aren't coming back lol

[@Chadc5000]

Man I used to love shopping at JC Penney. Still, to this day, if a mall (do they still have those?) has a Penney’s I park outside it, no matter where I’m going in the mall, so I don’t forget where I parked!

[@D_Webb]

🗣🗣 TO THIS DAY!!!!

[@WHITELIONNYC]

@@D_Webb 😆

[@mmoarchives2542]

just look down, up, and around, D234, garage 4, 5th floor

[@lastatus2000]

bro this is like ur 5th comment on this video ...just go work there alrdy🤣

[@Chadc5000]

lastatus1 I’ll leave the minimum wage jobs for you bro

[@Indiegirl007]

JCPenney's is still packed in Houston. That being said, though the products are of good quality, their merch is entiiiiiirely too expensive. Why are Arizona jeans $70? Why is a slip dress over $100? You're not a boutique. You're a chain shopping mall.

[@OGould]

Indiegirl007 yeah our local JCPenney is usually very busy, especially over the holidays

[@ScareFestTTV]

Love these rise and fall videos!

[@gatewaysolo104]

They stole the idea from company man. Check out his channel.

[@cgustafson240]

@@gatewaysolo104 agreed

[@METALMAN4Wii]

They need to focus on cheap closeouts like TJ Max and Marshals for Back to School!

[@kevinsjournal]

Today I learned JC Penny's was named after a person, who's middle name was "Cash" all these years since childhood thought it was named that way, because it was a discount store.

[@Sam-ln4hh]

it is Penney not Penny :)

[@141meagan]

I quit working there last year. Was an assistant manager in merchandising.... boy oh boy does this company have major flaws. In my time of working there, I have seen the decrease of what they sell... rather that be brands they are discontinuing, appliances they don’t sell anymore and the services they don’t do anymore... and truthfully I think they are stuck in their old ways of catering just to older generations.... don’t get me wrong, when Black Friday hits and Christmas hits the stores are PACKED and you can see they still have a lot of business but as a 23 year old women, I am not as willing to shop there because it doesn’t appeal to me and isn’t created to appeal to me. Btw I’m not saying the older generation should get cut out completely. There is LOYAL ass customers who have been there since they were younger themselves and love that store... but they need to be in touch with the new times too and start trying to appeal to newer generations so they can keep that loyalty throughout each generation. I mean sure they have stuff for preteens and mid teens like the Arizona brand that does pretty decent.... but people who are young adults all the way up to their 30s.. idk. The clothes they have doesn’t fit us well. It’s like they jump straight from young teens in their fashion to older generations with their fashion tastes. Not much left for the in between and if there is it’s a rare find. Just my opinion. 🤷🏻‍♀️ I’m still willing to shop there but not for myself. I will buy my baby clothes from there though because I know how to get good coupons and how to wait for the right timing to get the best deals. Thankfully that’s the one thing good out of being in merchandising management while being there. Edit: I’ve also worked at 3 different stores, all different sized ... and also have worked in 2 different states within that company. It’s legit the same in every store no matter what... so no it wasn’t just me gathering my thoughts from one store. I have seen the company in many different lights at this point and it’s just not cutting it for me.

[@cvrajendra]

JCP never recovered from RonJohnson's misadventures...

[@sassiehealzyo]

My first job was with JCP back in 2012, straight out of HS. They just got a new CEO and the changes were MASSIVE and IMMEDIATE. Instead of having coupons, they just marked everything down. That cute $25 shirt was now $12.50. With my 25% discount, I paid $10. I LOVED this job during that time. But... JCP lost customers because they weren't getting their coupons anymore. The new CEO was replaced with the previous CEO and pricing went back to "normal" almost overnight. Seriously, we had stockers change the price of most items OVERNIGHT. That same shirt is now $20 with an employee discount, DOUBLE what I paid for. Yet, we increased in customers due to temporary sales. Gotta love coupons... After that, I realized JCP is a mess and I found another job. I never purchased anything from them again.

[@lenokv728]

JCPanny shoes 50$= Walmart 25$ same quality less $$

[@monicaalva2423]

This is so sad. I used to shop at this store since the 80's. Up until 2014, I began shopping using their website as I was already familiar with their brands and knew what I liked best. After 2016, I felt that everytime I went into the stores there had been a huge change, finding clothes was not as easy and I could never find anything I wanted ... I hope they are able to stay in business, even if they need to rely on online shoppers.

[@nickyoung630]

I will never understand why anyone would choose Walmart over.....any other store.

[@JamesR1986]

Walmart apparel is crap, crap and more crap and trashy.

[@rachumsmcone9184]

I've worked for all those companies mentioned; Sears/Kmart, J.C.Penny and Walmart. Walmart had a huge law suit either while I worked there or just after where they discovered shadey practices such as falsifying time clock records. Had a co-worker there that while she was pregnant had to get up on a ladder to pull down a T.V. if I remember correctly. There was one time when the whole truck crew seemingly quit. Sears/Kmart was a train wreck. A few good co-workers, but highly stressful and city throat environment. Got me so bad, I felt a rage deep down in my soul that unleashed itself on kicking boxes in the warehouse a few times. One manager was so infuriating, that I took to wearing rubber bands on my wrist to self flagellate in hopes that I wouldn't lose my cool on the floor for all to see. Had to multitask way too many jobs at once all the time, got behind on projects I was specifically supposed to work on because of it. My supervisors got yelled at from corporate and then took it out on us. One of the biggest problems of corporate is that it feels like these people have no experience on the floor what so ever. They're just born into the wealth and trying to run things they really don't understand. Now I may be wrong because of course I don't know any of them personally, highest I've climbed the ladder was as a key carrier which unofficially felt like one rung below assistant manager. It's not fun to be in charge even at that level, do your best and ya still get haters, the worse of which may be those above you who feel threatened somehow. Got fired a week after having paid vacation for finally boiling over and cursing out my misogynistic assistant manager over the phone from the service desk. J.C. Penny isn't all bad, but it's a far cry from the wholesome company it's founder dreamed of. I feel like the credit card companies have definitely ruined it. They don't use yellow safety box cutters, that's something that is non-negotiable, because I'm pretty damn sure it's the law. It needs a good balance of in person customer service and technology because that's just the way. It's probably time for the vampire to be staked. Just let me get my stuff out my locker first.

[@mwinner101]

The store in my town is always busy. Every register has a line.

[@Timothee_Chalamet_CMBYN]

mwinner101 lies lol. JC Penny has been losing hundreds of millions each year. They lost almost 1 billion in 2012. Maybe you saw a king of returns.

[@mwinner101]

Casey I don’t have their tax filings or same store sales numbers just an unofficial observation.

[@electricpenguin32]

Same in my town, it seems to be doing really well. Idk their numbers or anything of course though and we don’t have other stores like Macy’s or whatever anywhere nearby. So that also probably plays into it.

[@kavitakakkar5726]

Some of their stores are still doing good, but overall the company is struggling.

[@mwinner101]

Kavita Kakkar Yes. We are ALL very aware. Thank you.

[@californiausa7622]

When JC Penneys dies, so will a part of my personal history'' Very Sad

[@96213sam]

What's personal history?

[@Ena48145]

@@96213sam memories and upbringing

[@edwardhernandez6668]

You forget about quotation marks. Without it, it's a odd run on sentence.

[@mmoarchives2542]

when you're a company that's located in malls, that sells walmart quality clothing, but at the same price as old navy and the gap, i wonder why they're in financial trouble

[@sarahgracebryant3302]

I work(ed) for JCP salon and i was furloughed starting April 2. we never got any type of relief pay, and after being off of work for 2 weeks, a tornado in Jonesboro destroyed our shopping mall and gave significant damage to our local JCPenney store. still no relief pay and will now be off work longer than expected. Rip

[@elviscobb5922]

Wow,you sure are in a difficult situation. Sorry about that.

[@sagepirotess6312]

God I feel old. While perhaps not jc penny catalog, I remember my very young years ordering from a catalog, adding tax, s & H, and using a calculator. Mom would write a check. Man so long ago, most would never experience that.

[@eyeseer1]

The idea that JC Penny is still stable over Sears, K-Mart or even Mervyn’s from those collapses after five years is stunning. Underpaid employees with overpriced materials without the capacity to reboot its business in online services or grocer-outlet stores after Walmart and Target on their endurances.

[@Patrick5]

anyone else remember Emporium? Service Merchandise? We don't even have Micro Center anymore and Fry's is dead.

[@speedy123go1]

Patrick there’s a micro center right by me

[@hadihatab3126]

Service Merchandise had everything!

[@wendysherbert3257]

I truly loved JCPenney as a child and young adult. For me, the problem I have is that the store near me is well quite frankly very messy and old. Items tossed all over the place, display shelves that have been chipped, broken and dirty torn carpet etc. It breaks my heart. I would love to see a turn around and see at least one success in the decline of this type of stores..

[@billy2069]

I’ve had a JC Penny near me for over 20 years. Still they’ve seen less than $100 of my dollars in those 20 years. JC Penny struggles to rebrand, it also struggles to choose the correct brands. Sephora is probably its best attempt but it’s too little too late.

[@Denailacole]

I was wondering why last year they literally always had coupons to spend less, and receive more. Coupons like $10 off $20 purchase, while the clothes were already discounted. I literally bought $65 worth of work clothes for $20 one time.

[@NEONPARADlSE]

I was born in 1993. I still do almost all of my shopping outside of electronics in brick and mortar stores. I just like going out. Growing up I always hated when my mom took to me to JC Penny's, Kohls, Dillards, etc. Anything that looked like it. They were just so boring and stuffy. To this day I still won't go there.

[@dream_candy2173]

: : J u s t i n : : Same! I never really cared for JC Penny’s, Kohl’s, or Dillard’s clothes! But my mom always shopped there lol

[@recoveringsoul755]

I need to try on clothes to buy them. Penney's is my favorite store since Emporium closed. Can't stand Sears...are they even open now? I really don't want to give Bezos any business if I can buy local.

[@ipamaj1gt]

JC Penney is dead already!

[@SwellowOffical]

Not my at galleria at Tyler

[@SwellowOffical]

Riverside CA

[@brian5o]

I'd say they're still doing better than Sears because they aren't saddled by King Embezzler Fast Eddie Lampert. How I hope that greedy, criminal mother f'er ends up in prison.

[@everettfanor1989]

If they sell Guns and Ammo I would shop there. They need to be more creative and open minded

[@butterboiii9810]

iPamaj1 GT They still have over 800 stores open? They are for sure struggling but far from dead.

[@Born2Win7774]

I gotta admit.. James Cash Penney is a dope ass name.

[@c.maygarcia7152]

It was my favorite store when I used to work next to the mall. I used jcpenney as a shortcut to get to my job for 9 years of my life. When they closed that store I was more sad than when I quit my job lol. I'm a nurse now so if they start selling scrubs they'd definitely get my money 😅

[@hejiranyc]

The problem with Penney's is that it does not sell aspirational merchandise. People want to look high-end and, at the same time, they want to feel like they are getting a bargain. That is why stores like Zara and H&M and Uniqlo are so successful - they take inspiration directly from the runways and sell them cheaply. Or, in the case of Uniqlo, they can charge slightly higher prices, but they also make sure to highlight the fact that the garments are made of high quality fabrics. By shopping at JCP today, you are basically getting what you pay for and the looks are Basic (with a capital B) and nobody wants to be basic anymore.

[@angelbaby867]

I pray that the company makes a come back 🙏🏾 so that people won't lose their jobs

[@RADIUMGLASS]

The closing of Montgomery Ward was the beginning of the fall for these stores. 2007 was the peak for these stores when Sears stock sold for $120 per share.

[@robertmckeown5315]

I still love the aromas while walking through a department store.

[@Chadc5000]

Sorry, I farted.

[@mountainman6172]

Coronavirus loves you too!

[@robertmckeown5315]

@@mountainman6172 you're oversaturated in coronavirus news relax. Breathe deep and relax. 😁

[@lawrencerobinson3265]

Thats the chemicals they spray on the clothes so they don't get infested with bed bugs and moths and stuff on their boat trip from the slave countries where they are made.

[@musicianonamission8435]

When I was growing up in the 90s, my mom would hand me the catalog and I'd pick out a handful of outfits. She'd call and order, and then I would wear those 10 or so pieces repeatedly for the entire school year. Now, I'm lucky to get two months worth of wear out of an item before it looks bad. Similarly, my mom has had the same set of JC Penney bath towels my whole life. When I moved out, I bought a set and they don't dry well and look worn out already.That's what is wrong with JC Penney: they sacrificed quality in order to keep prices low.

[@TheMarc388]

They're 100% gonna fail. And nothing of value was lost.

[@jlsanford]

Marc Cisneros recreational shopping never did hold water...seems like a good way to watch your money just disappear.

[@RetrocadePodcast]

Carlos Murphy it was an ok pass time when the working class had disposable income. Those days are long gone.

[@DiamondSweetCrystals]

The problem with these department stores in America are they are failing to adapt to your customer! If you noticed in European department stores such as Selfridges and Harrods are approaching a different method for shoppers with providing more high end and low end designers with captivating pop up shop design. This is why art and design are important because no one wants to shop in a boring setup with bad customer service!

[@beautifullytee9444]

I still love JCPenneys

[@chyrlemorina362]

I live in New Jersey and the store on the Black Horse Pike is where my parents always shopped for school clothes and christmas. It was a wonderful store. They closed and got rid of the shopping center as a hole and now houses a Walmart. It was THE best store to shop in.

[@Chu3505]

JCPenny will disappear as a giant retailers store like Kmart and Sear.Amazon,Walmart and Target will be the only one going to survive as giant retailers stores.

[@paulht3251]

Chi Chu that and the discount stores like TJ Max , Marshals, Ross , Homegoods . They’re all opening stores and doing very well.

[@nasyalittleworld3959]

I feel like the real reason what happening is that people don’t go shop anymore. Most people just shop online and call it a day.

[@chanidax987]

Maybe make leveraged buyouts illegal. Maybe the CEO would decide to invest in their company instead of stock buybacks.

[@reese7896]

JC Penny can forget it, a come back just not happening. Nowadays ppl like online shopping better, it’s more convenient. The days of fighting through traffic, trying to find things in a crowded mall ( stores) are just over

[@alfredovasquez774]

Isn't this just another example of poor management of long running companies?

[@videofan1010]

Not really. Times changed and the original business model became outdated - quickly.

[@beautybyjaclyn2840]

The reason why I’ve stopped shopping at JCPenney is simply because of the prices, they’ve gotten ridiculously higher for the product. And when there is customers the lines are too long which makes people frustrated and want to leave.

[@Chadc5000]

They should become “Masks-R-Us”.

[@gasdorficmuncher9943]

cut up thier clothing make masks

[@itsmeimnuggas2743]

They need to spice up their clothing. They need to look into investing into young independent designers who make clothes young people want to wear. We are sick of all the basic nike and marvel shirts.

[@jchastain789]

It seems like they've been trying to "make a come back" for years now. Its honestly hard to see especially now...

[@Coriolis11245]

I worked at JCPENNEY until the Covid furlough, right before that they got rid of all of their human resources positions in the stores

[@VX2hugo]

Their history of CEO's is a parade of failures.

[@katferguson]

Back in the late 1990s & early to mid 2000s I frequented JCPenny's A LOT. I had two small kids I bought in bulk for & I, of course liked to shop. I bought underclothes, suitcases, cookware, kitchen appliances & frequented the salon twice a month...basically I lived there. I'm not sure exactly when but when the store changed their look trying to give it more of a boutique look the store, service & fashions went to the dogs...literally. The clothes, especially the tops I used to buy that were really stylish morphed into clothes someone's grandmother thought was cool drove me from the store. There wasn't much of a mix, it was just ugly clothes. There was no longer a reason to go.

[@cdsnider9496]

I'm just waiting on Amazon buying out one of these dying retailers, then relabeling it and turning it all around! What's old will be new again.

[@gushernandez25]

It would be interesting to see Amazon buy some of these stores to provide shoppers a physical location for pick up.

[@UnitedStatesFederalGovernment]

JCPenny is expensive tbh. My mom signed up for a JCPenny gift card years ago and they charged her a lot that she has some outstanding bills that she’s unable to pay off.

[@tombiondi9969]

They charged her a lot?? Sounds like your mom spent too much don’t you think?

[@CurveTheRain]

Whoa Mervyns? Theres a name i haven’t heard in a million years!

[@hadihatab3126]

CurveTheRain all the Mervyn’s stores have been turned into Burlington.

[@fmj_556]

I’ve been in the retail business for over 20 years until I got furloughed because of the China virus/ccp virus and if I have one thing to say about the retail industry is that it’s dying a slow painful death. If this company wants to survive they need to go all out online with digit marketing specifically social media marketing. They need to hire young people not old CEOs of the past. They new new blood and new ideas and embrace the online shopper the right way.

[@sashasai]

fmj 556 period

[@sonnydacuse7622]

JCP is on LIFE support 🔥

[@mmoarchives2542]

so is macy's, gamestop, sonic, dairy queen, the buckle, rue 52, the gap, and victoria secret, and office depot

[@mmoarchives2542]

you know how disastrous it would be if all these companies goes bankrupt at the same time in the year 2020 from this pandemic?

[@tiffanyribbons]

To be honest, I feel like JCPenney is doing all right in terms of customer service! Many have Instyle Salons, and Photography centers as well as Sephora’s in there!!! I am part of those many people that still love the experience stores like Sears, Kohl’s, and Carson’s gave! And no, I’m not a boomer, not a millennial, I’m a zoomer with a love for the experience of shopping in actual physical stores!

[@omarfeloose2282]

Need to focus on new GOOD QUALITY fashion trends and home goods with an onus on quick delivery....”if you build it they will come”

[@jrodt9]

We used to shop at jcp on a weekly basis, then one day they stop sending us coupons and we stop going 🤷‍♂️

[@hr9592]

They have a GREAT array of fragrances and cosmetics, but the clothing is so expensive.

[@DavidSmith3750]

Cost of clothing. Because of quality much better than sears. I have clothing suits they still are beautiful look like i just brought them home men’s women’s children i know my family wore their clothing for 50 years worth every cent i do pray they make a great comeback. MABE Nancy and the demonrats bought up the paper supplies

[@mariahyohannes]

David Smith Blame everything on anybody anytime you can get a chance

[@Prodigious1One]

Yeah, the cheapest pair of new pants I find there are $25, but they're very good. They're Lee's.

[@Prodigious1One]

@@DavidSmith3750 yeah, I bought my first suit there. It was nice. I wore it for the Foreign Service Institute.

[@recoveringsoul755]

@@DavidSmith3750 After Emporium closed I got my clothes at Penneys. This would be sad if they close. I just can't buy clothes online. I'm tall and thin I have to try on stuff for days to find anything that fits

[@kippaseo8027]

At least all of the Sears stores received major fresh innings back in the early and mid 1990s many JC Penney stores still have the same ceramic tile that they did in the 1980s and 1970s. I grew up in the 1990s and loved to shop at Sears and JC Penney. At least the last couple years off Sears the stores didn't feel worn out and depressing like most jc penney stores do. Dim lighting, Stained carpeting, And speckled chipped tiles are what greet most JC Penney shoppers.

[@db60615]

Everybody's at H&M......A lot of JCPenneys clothing is way out of touch. They need to get with vendors that are fresh and hip if they want a comeback. Nobody's wearing St. Johns bay and Arizona amymore......

[@deborahwright9633]

Walmart clothes are crap. I find nice things at penneys for same or less than walmart. Most perceive Penneys as expensive. The company needs to change this image.

[@crimsonredslayer4926]

As a foreigner. I love Jc Pennys .☹I really hope they make a comeback

[@KevinContreras2013]

Crimsonredslayer :l It’s too late for them. They’re in massive debt and have a shrinking cash flow. They’re closing by the end of the year.

[@prepperjonpnw6482]

Seems like whenever one of these big retailers is about to go down in flames they finally replace the old white guy ceo with either a minority or a woman lol. And then when the store actually does go down in flames the old white guys on the board say “see they (minority/woman) don’t know how to run a business lol. The only exception to this rule is Dell computers. They were doing great until they hired a female ceo then bam! Crash and burn lol I remember when JC Penney stopped the coupons because my mum stopped shopping there because of that lol

[@JoseOlalde]

I am Surprised JCP isn't In Bankruptcy, Like Sears, Kmart

[@investoman007]

That catalog was a powerful thing! You put the store in a consumer’s hands. It’s like their timing and promotion was just totally off when it came to online or an iPhone app store. My parents still have a J.C. Penny microwave. Use to get my haircut there when I was a child.

[@videofan1010]

It's a shame - they're starting to offer some nice clothes to wear to work.

[@lindaasleson2081]

I am rooting for JCP. Its always been a great store.

[@caldera878]

JCPenney: "We're still here." Coronavirus: *_Economic turmoil._*

[@bransonbankenbush4887]

I used to go to the mall (1 hour away) and go to JCPenny and get clothes for school, and that store has always been busy. I think the mall loosing a big store and an anchor in the beginning of the 2010’s (Scheels, Target) and then two anchors at the end of the decade (Sears and Herbergers) didn’t help, but it’s always pulled through. I just hope JCPenny can stay going during this time and make a full recovery.

[@rp338]

These CEO’s lurch from one flailing company to another draining them of resources. Yet they keep getting hired. 🤷‍♀️

[@bm373]

Elite school buddys

[@wayneartmann9766]

How to succeed in business. Know your customer. Know what they want. Listen to your staff. Set yourself apart. Don’t compete with your competition. It’s that simple.

[@clairekennedy8767]

If they had better products, I would buy from them more.

[@MrCarloons]

Forgot to mention their non official employee policy of forcing all employees to push customers to apply for the crappy JCP credit card. Employees are stressed trying to make credit card sales, and customers hate the constant harrassment. Yet another reason we avoid going into the store.