90 days sober here, I love beer and these non-alcoholic beers help me curb the craving to drink alcohol. I hope to see a larger variety in the future!
@Mr.Alexander.Smith.7 ай бұрын
Congrats on the 90 days.
@leons.kennedy67107 ай бұрын
I stopped drinking about that time too! I love non-alcoholic beers, really does help.
@Tony-hu6wx7 ай бұрын
Dang I need to do something like that… good job and keep up the good work!!
@notorious36027 ай бұрын
As someone with a breathalyzer, this and a baclofen works but so does cola with baclofen
@inspectorgadget3467 ай бұрын
Just out of curiosity, how are the extracting the alcohol out. It appears that they're using the same techniques to make alcoholic beer. Are they evaporating the alcohol off and sell it to other establishments?
@dustypilkington72907 ай бұрын
Recovering alcoholic here. Back in my drinking days, a was a huge beer lover. Athletic helps me stay sober. I get to enjoy the malted barley and hops when I get a craving for a beer, without blowing up my life again. Great company!
@NazriB5 ай бұрын
Lies again? Grab Drinks USD SGD
@speedracer2please7 ай бұрын
I love this kind of online investigative journalism on random things I've been wondering about! This gives me a couple more questions, like what suddenly increased the demand for this? Or if it was always there, what suddenly made this quality NA beer suddenly possible? Was this seriously always a waiting opportunity and nobody really put in enough effort until recently? Socializing in my 20s without drinking was really frustrating, I'm so happy to see these options in every bar, restaurant, and store now. I don't have to be the only weirdo holding a soda.
@PersonofInterest23621Ай бұрын
What increased the demand was that modern beers are not enough to get anyone drunk anymore. And in this economy people can’t afford to have multiple beers everyday. So people who want to drink a beer might as well opt for an alcohol free one. Why drink alcohol and damage yourself if you’re not even getting drunk?
@Directorkey7185 ай бұрын
Thank you for delivering us from the horror of O'Douls
@snoopaloop0075 ай бұрын
🤣
@kylohurtado64007 ай бұрын
As a 12 year old, i can assure you that this beer tastes like the real deal.
@davidmallinson7 ай бұрын
good to know😎
@zekecowans77927 ай бұрын
You're not 12. Or your daddy wrote this
@alexgonzalezMI5 ай бұрын
I'm calling your mom.
@VGMurders5 ай бұрын
Congrats on your newfound sobriety.
@The_Internet_Is_Overrated5 ай бұрын
Figured you'd be on the seltzer at 12. They're made for palette of a child just like vapes were...
@TheHehe12237 ай бұрын
I've tried a few of their beers and they're honestly the best non-alcoholic beers ive had.
@bngnyc7 ай бұрын
I tried couple of brands, and they were surprisingly good, same taste but without the alcohol.
@ericcomp70327 ай бұрын
Booooo
@mickjames6667 ай бұрын
No thanks
@Jack-zj1ug4 ай бұрын
@@mickjames666why? Don’t you enjoy the flavor of beer?? This one won’t permanently shrink the size of your neocortex.
@Max789127 ай бұрын
obviously theres a demand for these products but its insane to me that people love the taste of beer so much
@valleyofiron1257 ай бұрын
It's a taste preference in genetics. Beer is one of my favorite flavors hoppy, bitter, pilsner, ipa, whatever. Sweets taste terrible to me, soda has tasted bad to me since about age 12. I prefer baking chocolate to milk chocolate.
@homosexualbiologicalmale--37 ай бұрын
beer dont taste delicious so is probably a peer presure that all , peer presure mean scam lies
@ShapeyFiend6 ай бұрын
You get sodas that are brewed also. People are more accustomed to a Coke but given some budget you can create a lot more interesting flavours that don't have 5 teaspoons of sugar in.
@AndrewAntonelli-dj4qt7 ай бұрын
sober for 10 months, never had drinking problem but had to stop for my blood pressure, love this beer becuase the taste. taste great with food, buy a six pack a week
@innocentrage16 ай бұрын
Same. If you need low sodium spices, spicology is good and for bbq sauce uncle joes is only 25 mg per serving
@jewelqueen59493 ай бұрын
Same!!!
@RayEccleston7 ай бұрын
I have tried many non alcoholic beers and Athletic is by far the best. The taste rivals that of regular beers, but the lack of alcohol made it perfect for me who wanted to reduce my alcohol intake.
@brandonsmith22997 ай бұрын
Hahaha this is one hell of a marketing campaign never heard of these guys…
@STC9872 ай бұрын
@@brandonsmith2299 because they are relatively new and make a product you aren’t interested in.
@futureshocked5 ай бұрын
I cofounded a brewery and I'm actually 100% on board for what Athletic and non-alcoholics are doing. It's great!
@anastasializzi17557 ай бұрын
Thanks for catering to this niche! Ive been exploring non alc options
@brandonsmith22997 ай бұрын
O’fouls had been around for at least 20 years 🤣 sorry you’re just learning about this my guy.
@clarklowe56327 ай бұрын
Athletic Brewing was the first good tasting NA I ever had. I started drinking it when it first started in 2018. Discovered it at cycling events first. Love it but got alot more expensive.
@smhdpt125 ай бұрын
Yep, it's strange it's just as expensive as quality craft beers. Gimme a break!
@heidikamrath19515 ай бұрын
They sell it at Costco now. Becoming more mainstream (and cheaper).
@DM-fv7hw6 ай бұрын
I quit alcohol in 2022 and haven't looked back. Athletic Brewing is THE standard on non-alcoholic beer.
@UpcountryWarren6 ай бұрын
I have a cold glass of Run Wild IPA every day. Started off with dry January - it became dry February, March, and now April.
@SuSpicious97485 ай бұрын
Keep it up! Congrats!
@damatar7 ай бұрын
So great to have this option when I want to chill with a beer but don't want the alcohol. Cheers!
@mickjames6667 ай бұрын
Why drink then. This isn't beer.
@STC9872 ай бұрын
@@mickjames666 you have to comment on everything? It’s better than beer.
@TJMartinek7 ай бұрын
There's nothing I hate more than being with coworkers and everyone's drinking and there aren't any non-alcoholic options. Nothing against drinking, My coworkers just aren't going to wake up at 5am to run a 10K.
@machinmon.7 ай бұрын
Smoke marijuana
@rudysal14297 ай бұрын
Drink water, tea, or soda? While I really enjoy beer, the main point is for the alcohol. Not spending a lot of money for non-alcoholic. I will just drink water or iced tea if I'm not drinking.
@cede-hf7vi5 ай бұрын
I love athletic, I take breaks from alcohol for my health, but I love the taste of beer, so this has been amazing for me.
@JNOBODYOFFICIAL3 ай бұрын
This company is a go to for my household. 🎉 Bravo guys, we are proud to carry your products here at the Grand Canyon! See you on the trails, we love your mission!❤
@PositivelyPessimistic425 ай бұрын
The first IPA I ever had was when I quit drinking. 4 years sober. I love this stuff
@yutheman7 ай бұрын
I did not know they were #1. Love Athletic Brewing. Sometimes you are in the mood and don’t want the after effects.
@PretzelGuy52805 ай бұрын
I've been sober for nearly 12 years. Socializing has been an anxiety inducing mess for me, especially after the pandemic. Really curious to see how these help out the anxiety, and will allow me to get back out there and socialize again.
@chadh.61243 ай бұрын
weed is the way to go
@fnsactionandadventure88632 ай бұрын
Over a year no alcohol. I’m just done. Never going back. This has allowed me to drink the taste that I love without a byproduct that causes liver damage, high blood pressure and other health issues. I love the direction this industry is going. Alcoholism is an epidemic. There is no denying it. And that is coming from someone in their 40’s who loved and drank for years. Just time to go down another path in life. Cheers and best of luck to all in their journey
@drmiteshtrivedi7 ай бұрын
If you havemt tried their beers, do yourself a favor and do it. They are remarkably good, and most are 100 cal or less. I dunno how they do it, but they are the best in the niche
@jewelqueen59493 ай бұрын
100%
@NonAlcoholicBeerChannel7 ай бұрын
Shouts out to Bill and the entire ABC crew!
@KazamaFuryАй бұрын
They taste good and have many different flavors and types. I’m not a beer guy and I rock with these heavy
@Collinsv87 ай бұрын
As someone who is doing a 90 day fast of alcoholic beer and alcohol before my wedding, this timing couldn't have been better 😂 In all seriousness, I love beer. It's a treat to me. I don't need the alcohol to enjoy beer. It's like ice cream or a favorite desert. After listening to Andrew Huebermans podcast on Alcohol, my entire view of alcohol has changed. I still enjoy drinking, but I recognize the industry has carried this long time message of 'small quantities of alcohol are okay... it can be healthy for antioxidants... it can help you sleep'. As stated in the video, more and more researchers are coming out with good evidence any alcohol is not good for you. It makes me sad to hear.
@joelrobertson716 ай бұрын
The NA beer game has changed. I've only tried one of the athletic varieties. It was good, but I prefer the Stella, sam Adams, Guinness, and Henekin options. I got the alcohol out of my life over 9 months ago. Best decision I have ever made.
@Eric-jb1ym7 ай бұрын
alcohol destroys your gut, screws up your sleep, increases anxiety and makes depression worse. It's amazing to me that people continue to do this to themselves.
@drinkingpoolwater7 ай бұрын
its part of american culture. beer, football, cars, etc
@mickjames6667 ай бұрын
That's life
@James-dy6zh5 ай бұрын
Alcohol helps me sleep and gets rid of my anxiety
@JBguitar-cj8pc4 ай бұрын
@@James-dy6zhI find that anxiety is really bad once I wake up the next day though 😬 I do love beer though haha.
@JBguitar-cj8pc4 ай бұрын
@@drinkingpoolwaterwestern culture in general
@MachE_Mutt7 ай бұрын
I tried their beers because of the reduced calories. What great flavor! I keep 2 - 3 varieties in the beverage fridge at all times. Haven't loved them all but most suit my tastes perfectly.
@ct.inmyshoes84147 ай бұрын
It is awesome to have ABC breaking the ice for some many other NonAlc craft brands.
@cutterholt39875 ай бұрын
Holy smokes that’s impressive. If Pabst can make a N/O that tastes the same I’d be so happy.
@ianray88237 ай бұрын
When it comes to beer I'm just in it for the destination more than the journey
@Kindnessmatters-t2b4 ай бұрын
I like the Athletic Lite. Perfect for hot summer days and it is their only organic item
@shakalakameccalekka47597 ай бұрын
Would love a deep dive in the Non-alcoholic beer investigation in testing ppl in a study and evaluating the future impact of this line of beers.
@Sota2d7 ай бұрын
oh yeah. They are great. Drinking their hazy ipa right now! Cheers.
@dominicpacoe61166 ай бұрын
I love this brewery! So tasty!
@shoognboogadventures17227 ай бұрын
What a great video! Excited about on tap too!
@anthony79606 ай бұрын
great story, thanks for covering this!
@ratkade7 ай бұрын
I have been a NA drinker for 30 years. On vacation in the FWI Caribbean, I found that Heineken 00 is the most available with some stores / restaurants having Stella. My local WI store just offered Tsingtao 0.0. Over the years, St. Pauli Girl, Beck's and Clausthaler were the traditional standards. Athletic is not as flavorful at Clausthaler, but at times it is the only NA offered. I see that Lagunitas is also expanding in the NA market. It is all a matter of regional marketing and availability ... we are a trapped and will accept whichever brand is on the menu. But, Clausthaler is still number one!
@ratkade7 ай бұрын
I forgot Guinness 0. They were also available throughout the Caribbean and they also sell at Whole Foods. Too much of a caramel flavor for me. And I know NA drinkers loyal to Sam Adams. If Athletic is the top US seller, I wonder which brand has worldwide dominance?
@heidikamrath19515 ай бұрын
I love the Clausthaler dark. The one with grapefruit is also interesting; nice on a Summer afternoon.
@magedojo5 ай бұрын
I recently cut way back on my drinking. Run Wild IPA has been a life saver.
@amygobet7 ай бұрын
Love these beers! My choice everything for non alcoholic.
@stelliosbonadurer3595 ай бұрын
Even before I stopped drinking I liked these to pace myself/not get drunk on some occasions, they're quite good. (although they make the $ savings from quitting not as good)
@JasonB8083 ай бұрын
I started drinking non alcoholic beer last year because I was suffering from afib. Alcohol can tricker afib and make symptoms worse. Athletic is one of the better tasting Non alcoholic beers out there. Sober Carpenter is another good one. I had my condition cured by cryo ablation late last year, I recently drank real beer in a year. This is so I know how my body would react to it because I am traveling to Japan to visit brother and his wife. Japanese love their beer so the restaurants may only have beer on the menu. 😅
@SecretCollage7 ай бұрын
Many who are sick can not have alcohol anymore and this helps them socialize!
@CJ-cv1ds4 ай бұрын
Top notch product
@JelloTalks7 ай бұрын
"One thing you won't find here is alcohol." Except their beer is 0.5% abv.... like most other NAs....
@heidikamrath19515 ай бұрын
Yes, you can’t buy in self checkout be a use they want to see ID. Aaargh.
@geebo65694 ай бұрын
@@heidikamrath1951not universally true. Just bought a 6 pack of Run Wild at self checkout at King Soopers (Kroger). No ID check required. Paid and walked out.
@bernardthefourth2 ай бұрын
It's good... feeling better too.
@fullmetalfreedom6 ай бұрын
Im in!!!! I want this and i know many that do also!!!!
@colokor5 ай бұрын
Love it, non alcoholic is perfect if you like to be productive by 6am!
@interwebzful5 ай бұрын
i still drink but am "sober curious" i guess... just because of what it does to my body. anyway this beer is good, i like it a lot. i'm a super fan of all this explosion of NA drinks, too, also the spirits. honestly if the tastes are complex and get you thinking and debating and guessing ingredients, what's the problem. i'm here for it.
@RockSmithStudio5 ай бұрын
Just started my path to sobriety recently, and Athletic Brewery is a huge reason why it's been going well. I love beer, and it's great to get good tasting beer where I don't have to compromise my sobriety
@EmperorOfTheScrubs7 ай бұрын
This is an interesting phenomenon
@seau597 ай бұрын
I love Athletic; I like better than Miller Lite ...my favorite? The 25calorie can...awesome!
@RaulManjarrez4 ай бұрын
Love their beers!
@jameswebb97385 ай бұрын
Nice work!!
@valleyofiron1257 ай бұрын
Beer coffee and water are my main beverages. The new NA beers are fantastic. I got hooked on athletic first but quickly found others. My favorite is Partake IPA and it only has 10 calories. Guiness is great. Best-day brewing has one called electro-lime that is realy good but can be hard to find. Budweiser zero is one i realy grew on me but it has a pungent taste that some will not like. Hoplark makes a citra hop water that is 0caloie and the flavor flipping amazing. Thehop water that i did not like at all was the most popular one, Lagunitas. It tastes sweet like they add la croix chemicals to it. It tastes like artificial sweetner. Thats probably why it is popular. A lot of people like to drink syrup.
@JohnYuFitness5 ай бұрын
May these products allow people to enjoy the social benefits of alcohol while avoiding the negative physical symptoms!
@devinleisinger48555 ай бұрын
Lagunitas hops and the serrias also good love
@UnCoolDad7 ай бұрын
You didn't say how. This is basically an advertisement.
@bloodlove937 ай бұрын
its the metaphorical proverbial perpetual way they described through that one section if that doesn't make sense... good it's bs
@ae3337 ай бұрын
The brewing method is all proprietary, that’s why Athletic blew up
@applesocks897 ай бұрын
they said it at 0:54 athletic pinpointed a market (that people are not spending most of their time drinking alcohol) that no other beer brand was catering to the time in your day that you aren’t drinking alcohol
@UnCoolDad7 ай бұрын
@@applesocks89 yet other non alcoholic beers and beverages already existed, so that isn't the full answer.
@cassj91707 ай бұрын
Shut up
@ponyphonic7 ай бұрын
Can't wait to see them on tap. Their stuff is great.
@handle111416 ай бұрын
It is the second time to have happened to me that I purchased a 24 pack of Pepsi from Walmart and couple of the cans were of bud light beer cans..
@djp12347 ай бұрын
If they can make a good Hefeweizen, I'll buy it.
@innocentrage16 ай бұрын
Wish it wasnt more expensive then regular beer
@Rose416403 ай бұрын
Make it flavorful.
@nataliemanzo344 ай бұрын
as a janitor of ten years i can assure you. non alcoholic beers are great
@southhillfarm27957 ай бұрын
I would love this bec@se it has no sugar or a lot less sugar than pop.
@darrenc55637 ай бұрын
I’d recommend anyone to try Asahi non alcohol version. Tastes just like a beer!
@cruisinusa51106 ай бұрын
2.5 years sober
@NeverendingkillАй бұрын
Coors NA is my go to for value and taste....and 40 calories
@itzgamerz31027 ай бұрын
Brands in Europe like Heineken only started to promote it because you can’t advertise alcoholic drinks in Europe
@gregnulik19757 ай бұрын
Do they have a sampler pack ?
@Waltaere7 ай бұрын
Cheers 🍻
@HKim00727 ай бұрын
A Guinness or a Hefeweizen are the only beers I could genuinely say, "ok, I'd drink that without alcohol".
@KevinSmith-qi5yn7 ай бұрын
I would drink a good red ale or sour as well without alcohol.
@grantwatson9277 ай бұрын
Guiness makes a great non-alcohol version. You might not even notice it's NA if you're not really paying attention.
@JB-jz9ib5 ай бұрын
The best Guinness 0 I have had was in Dublin , they had it on draught , incredible ! I like Athletic Run Wild but I really wish they would make it in a bottle , I love the taste of beer in a bottle .
@greenlion65447 ай бұрын
My wife and I enjoy this more than alcoholic beer. Better taste, less calories and no drunkeness
@mickjames6667 ай бұрын
Why drink. This isn't beer. Real beer has alcohol. This is crap
@BorninFlames237Ай бұрын
@mickjames666 LOL did you know beer has been brewed with mininal alcohol since its conception? In the middle ages, kids would often have baby mash, which was beer that in a pint had less alcohol than a teaspoon of cough syrup. This isn’t even close to a relatively new thing. All those double ipas get to your neocortex already?
@greenlion6544Ай бұрын
@@mickjames666 wut? lol
@stephengloster81377 ай бұрын
Upside Dawn - gluten free N/A - it's awesome!
@glenncocoa50297 ай бұрын
Next step- Craft Beer Bread
@jeffgavid23677 ай бұрын
My ten year old loves Non-Alcoholic beer.
@zekecowans77927 ай бұрын
Well it technically isn't non alcoholic so Shame on you
@mickjames6667 ай бұрын
You kids a duch bag. My father gave me a REAL BEER when I was 10yrs old.
@Novastar.SaberCombat7 ай бұрын
I don't drink, but... cool. Whatever's clever! :) If people like the taste of a drink and it hydrates and "feeds" 'em, then, sure... whatever works.
@PDXNY7 ай бұрын
With the 1000s of options of what one can drink, non-alcoholic beers and liquors make absolutely no sense to me. But ok, to each their own. What I really don’t understand are all the comments of “recovering alcoholics” that drink beer or liquor that are non-alcoholic. Wouldn’t one want to avoid anything that could remind and trigger one’s past abusive addictions?
@jstelm7 ай бұрын
An entire industry developed for people too embarrassed to just tell their friends they don’t want to drink… You can go places without drinking… I promise
@CJ_2227 ай бұрын
lmao im 90 days sober and im not embarrassed to drink non alcoholic beer. its helps me curb the craving to get drunk. all my friends know im sober and support it. I promise you no one is drinking non alcoholics because they feel embarrassed, its because we love the taste of beer.
@Droidman12314 ай бұрын
Non-Alcoholic versions of regular beers I find bad because their flavor profile depends on the alcohol so taking it out it tastes bad. I've had athletic beers and starting with a taste knowing it won't have alcohol in it makes it taste much better imo. I just wish they weren't the price of a regular beer haha
@jumpjasper52767 ай бұрын
So grain to glass?or LME and Flavor Extracts. You know, you know. Good job
@anthonyjames43192 ай бұрын
I dig it.
@jsmunitions14714 ай бұрын
Love the taste... but have to stay away from alcohol for the most part because of medication. This stuff is just the ticket.
@uzomanwosu7 ай бұрын
For my novice view of things, athletic brewing is dominant for one thing only, distribution. It's a good product but not a superior product. That's not the take anything away from their achievements. They are clearly opening the door for the NA category at large.
@Darksh0t0097 ай бұрын
Non alcoholic beer is awesome I’ll usually get one if I go out with work colleagues or on a DD night.
@김모치-z1h7 ай бұрын
wow another ad good job
@chasefiebig6 ай бұрын
Speaking as an alcoholic, and I've been free from the stuff for almost 5 years now. Non-alcoholic beers have always confused me. The idea of even tasting something relating to alcohol is triggering for me. Taste association? Even putting yourself in a bar setting to drink this? Beer doesn't taste good enough to drink (there are far more refreshing beverages), so I think all these products do is serve as a on-deck option until you fall off the wagon again. ¯\_(ツ)_/¯
@Stone8age7 ай бұрын
I thought this is a regional thing. In Gulf states, they really want to drink beer but since alcohol is prohibited, only non alcoholic ones are available. There are giant aisles with familiar brands but with their non alcoholic offerings.
@heidikamrath19515 ай бұрын
Alcohol is prohibited? Really? I thought maybe prohibited for sale in grocery stores and that you need to go to a liquor store to buy it.
@Stone8age5 ай бұрын
@@heidikamrath1951 99% of populace has no legal way to buy alcohol. in UAE or Qatar non-Muslim permanent residents can obtain permits to buy booze at few shops. High end hotels also offer some alcohol. In Saudi Arabia it's super strict in this regard. MbS might change this a bit but the country is still extremely conservative.
@heidikamrath19515 ай бұрын
@@Stone8ageOh! Sorry! I misunderstood: by “gulf states” I thought you meant the southern United States bordering the Gulf of Mexico. I didn’t know you referred to the region as “states.” I thought they are countries? Dumb American here! 🙃
@JohnnySoCal7 ай бұрын
Im not a heavy drinker.... but doesn't non-alcoholic beer defeat the purpose of alcoholic beer? To loosen up?
@thatoneguyfromthatoneplace95155 ай бұрын
That's not the point of a beer
@quadsnipershot7 ай бұрын
Non-alcoholic beer still has alcohol.
@bodhixxx17 ай бұрын
1/2 percent of alcohol per 12 oz.
@MyBeomaster9015 ай бұрын
It differs there are actually 0.0 options.
@heidikamrath19515 ай бұрын
Kombucha does too. Both need to be less than 0.5% alcohol in order to be called “non-alcoholic.” Even though it says “non-alcoholic” on the Athletic Brewing box, you can’t go through the self-check at Costco. Must go to a live checker as if it were alcohol. That’s the bad news. The good news: they carry Athletic Brewing (Run Wild only) at Costco! (Palomar Airport Road location, Carlsbad, CA)
@leveraged66947 ай бұрын
Their beers are very good
@mickjames6667 ай бұрын
😂 I'm sure there not
@leveraged66947 ай бұрын
@@mickjames666 I'm sure you've never tried them.
@jeffcmo19575 ай бұрын
What? Peps got tired of Busch NA and O’Douls? 😢
@KamalBerman7 ай бұрын
I'm in!
@VILJL3 ай бұрын
More Americans are looking out for their livers. Over 40% of Americans say they’re trying to cut back on alcohol in 2024, according to data from NCSolutions. That number goes up to 49% for millennials and 61% for Gen Z, according to the data. Around the world, nonalcoholic drink consumption is expected to go up by a third by 2026, according to International Wine and Spirit Research. Bars have also taken note of this shift in consumers' tastes, with New York City having the most sober bars in the US. Cheers to that.
@SlightlyOddFilms7 ай бұрын
Why do I want the carbs and no fun
@torrex11797 ай бұрын
Shame they didnt mention Moxley!
@milosnestorovic15947 ай бұрын
It's simply industry,economy business, and it doesn't depend on alcoholic and non-alcoholic beers and trifles, Absolutely...
@auro19867 ай бұрын
how? maybe inventing a new beverage other than coffee but what if again coffee is an important ingredient?