Here's why beer brand Desperados favors experiential marketing over TV | Marketing Media Money

Desperados' Head of Global Brand, Diederik Vos tells CNBC why they partner with party experts Elrow to market directly to their customers

[@Haloitzchris]

America needs this miami needs this invite meeeee

[@hamzapoland]

the founder of it he doesnt drink and all of the workers in desperados never drand nor they will lol .

[@michaelhawkins7389]

I guess English is not your native language? How do you know the "founder " does not drink the beer?

[@Haloitzchris]

I love that beer so i doesnt really make a difference