How Modelo Used Data to Become America’s Top Beer | WSJ The Economics Of

[@larsporsena9529]

Bro really kept beer prices down, what a hero

[@forgettablelisa]

Modello has definitely raised their own prices since then. I used to buy it all the time, still drink it but no longer as the "cheap" option. That falls to Montucky now lol.

[@HAHb-zc2dp]

This beer is very expensive in Canada

[@XxBrMagicxX]

It's the expensive option in Dallas now.

[@IvanJohnson-w2k]

4.25 for a 32 ounce jug here in Florida pretty cheap

[@larsporsena9529]

Everyone wants to talk about silly stuff but that antitrust lawyer is the reason you can drink decent beer on a budget.

[@HAHb-zc2dp]

What? The fascist lawyer? He makes things more expensive actually kiddo please learn basic economics

[@RatherCrunchyMuffin]

​@@HAHb-zc2dp antitrust lawyers prevent monopolies and price gouging. Try learning basic economics kiddo

[@matteframe]

the real question is, how on earth was a beer as terrible as Bud Light ever the biggest seller...

[@krazieecko]

It's called successful marketing to the tune of hundreds of millions of dollars per year

[@davidatovar]

Most of the Mexicans I've seen think bud is a import to them.

[@keiththoma2559]

In college Bud kegs were always the best value. If you were throwing a kegger you’d get Bud. I assume this is still the case today amongst college students and younger adults

[@wohoo245]

I think of bud light as beer you buy if you are in charge of buying ALL the beers

[@thebluefus]

Bud light had the best commercials.

[@arthurf7746]

Thank god for antitrust enforcement! Kudos to Mr. Baer!

[@andylawcc]

baer, beer? hum...

[@draneym2003]

Funny how we hate regulations until it helps you. Hmm.

[@mulattovanguard]

I went to grab a cold drink last night. I had two choices 1) Bud light and 2) Modelo. I choose Modelo. Better taste 👍🏼

[@antj.7532]

Yea it literally has fresh full crispy clean taste bud light taste old and plain and like it’s missing something.

[@johnhorner5711]

I've liked Modelo for many, many years. It looks like others have caught up with me :). Nobody in this piece mentioned that it tastes much, much better than that watered down Bud Light %^&$.

[@matteframe]

marketers don't actually care about product quality...

[@JoshMarshain]

Yeah the difference in flavor had always left me confused as to why garbage Bud Light was so popular, had me questioning if there was just something I'm missing or if people just like bad beer

[@user-pe3tt7iu7g]

haha just commented this, it's good!

[@GangsterAssRick]

Corona Light is the only other beer that gives it competition in the taste department...its like regular Corona without the skunky aftertaste, it's freaking delicious.

[@user-pe3tt7iu7g]

@@GangsterAssRick that's just water

[@Sjalabais]

Funny how all this marketing wizardry gets explained, but how a yellow water like Bud Light ever made it so far in the first place, remains a mystery.

[@GMartin407]

Marketing wizardry. You said it yourself lol.

[@imjustsam1745]

It was always so terrible tasting it was hard to get buzzed. And the hangover from any Anheisur Busch product just feels like having been poisoned, hasn't been a good excuse to drink that swill since the 80s.

[@user-pe3tt7iu7g]

modelo is genuinely better than what came before

[@colekarrh9114]

It's so interesting/funny how changing the spot of the beer because of human behavior increases sales

[@anthonyrivera6199]

It’s quite literally the job of somebody in most every retail outlet, floor plans and schematics (placement on shelf) are adjusted per specifications of however they believe people will gravitate towards.

[@AndreaDoesYoga]

Modelo taking the crown from Bud Light, cheers! 🍻

[@psychedelicpsyhcosis]

The Modelo time foo movement also helped tremendously

[@camden6259]

I genuinely thought they’d bring that up

[@ForcedMember]

It's interesting that they hardly mention taste as to why one would be more popular.

[@bigjigyeah]

It also, y'know, tastes better than Bud Light

[@sampettit8566]

Goes to show that there’s more to success than just a good product.

[@incyphe]

It also helps that modelo tastes better than bud light....

[@CapFlipGaming]

They are about 99% the same though. Hard pass on both.

[@antj.7532]

@@CapFlipGamingYea your taste buds don’t work buddy I’m sorry.

[@CoachellaAngel]

Modelo time foo is the best marketing they ever had

[@treejay818]

yes its the best american beer

[@posthocprior]

There was no mention of improving taste or lowering price. On price, using Google, a six pack of Bud Light is between $8-$11. A Modelo six pack is between $9-$11. Then, looking at other beer brands, I found almost all were also in this price range. This may be why there was so much algorithmic emphasis on how close the beer has to be the door handle and at average eye height at grocery stores.

[@Parisloverable]

competing on price alone makes things commodities, which I don't think beer in America ever is. This isn't vodka in russia for instance.

[@dampaul13]

"improving taste" What do you mean?

[@posthocprior]

@@dampaul13 The usual: any statistical test that shows an improvement from the control group, what Modelo currently sells, to the treatment group; a beer with better taste. Recursively do the test until a recipe is found with a better taste.

[@dampaul13]

@@posthocprior And what is this "statistical test?" Who is "the control group?" Who is the "the treatment group?" Are you saying that Modelo changed its recipe?

[@WodiesDad]

just got back from Belgium, a six pack of corona was $5.67. We overpay for everything here.

[@KingArthur13th]

5:00 So Modelo started appealing to a new audience without pissing off their original customer base. Interesting.

[@linuxman7777]

I have been boycotting Bud Light for 7 years now. I also have been boycotting Modelo, as I don't drink alcohol at all.

[@jackkineke]

Fascinating

[@pasofino9583]

You a regular Rosa Parks.

[@ramiromagana6634]

😂

[@sirebellum0]

This is for you, champ: 🍪

[@GangsterAssRick]

Alright chill out there Cesar Chavez

[@rdg760jr2]

I'm a beer merchandiser and on our last meeting, Pacifico surpassed bud light on sales on the data charts 😂

[@Juleye]

Pacifico is my go to

[@abrahamtorres1659]

Pacifico is the king of beers hands down.

[@DSRDRENTERPRISES]

@@abrahamtorres1659try victoria or bohemia 🥵

[@mycathasawhitetoe]

Modelo has always been my favorite followed by corona and blue moon. Bud light has always tasted like garbage to me

[@american_nightmar3]

I only drink when the moon is blue

[@jlucas136]

Honestly Modelo just tatse better, im not a big beer drinker but every time i taste Modelo im like dayumm thats pretty good.

[@Ndw1995]

It was literally the “It’s Modelo Time” memes plus the pandemic making people not want to drink Corona

[@boosteddaily1294]

Modelo didn't use Data to become America's top beer, BudLight did it for them LOL

[@jackkineke]

Thank You Mr. Baer for saving our beer.

[@aznsensation44]

I think the biggest win is the fact that Modelo is a much better beer than Bud light lol. How bud light (which can barely even be called a beer) even became the most popular beer in America is a mystery but I'm glad that they aren't anymore

[@northman8854]

Askren getting bonus views of him getting knocked out in videos completely unrelated to MMA now lol

[@eddiemalvin]

I sure do miss the days when drinking beer wasn't a political statement.

[@CHMichael]

I sure miss the days when beer had a taste. ( I just can't do cans. ... so stopped drinking beer. )

[@Ohnothisisbad]

@@CHMichael then just don't buy mainline brands? This seems like a silly take to me. I buy great tasting beer all the time.

[@philawsonfur]

It pretty much shows that your colleague group at sometime in your life hardwired the only way to relax and bond (internally & externally) socially with the repeated behavior of consuming alcohol. Nothing more to it. Yet that says a lot. Not trying to condemn it though. To each their own. There are tradeoffs to every decision in life. This includes but is not limited to: Standard deviation towards desirable long term outcomes given an undefined variable set of circumstances.

[@eddiemalvin]

@@philawsonfur Thanks but I think you may have posted to the wrong thread. I don't see any comments about social drinking with colleagues to relax and bond. I'm not condemning your post though. It's just that deviation from the original topic and attempting to conduct multivariate analysis using limited datasets and incorrect assumptions could lead to long-term undesired outcomes and confusion. :-)

[@sebastiancheng3211]

what was the political statement even?

[@candideggplant1575]

I think a great deal of people overhyped the whole controversy but at the same time, they were out even before the "controversy" was a thing. Bud Light really isn't a good beer, there are so many better options for about the same price. Maybe cheap beer has an appeal, buy a 32 pack for like 18 bucks or something, but if you actually want to enjoy your beer instead of just tolerating it, you can find better options that don't taste like rice flavored, beer flavored, water.

[@jgavpercussion]

This, this is what we need more of: Anti-Trust legislation to allow for more competition and innovation from smaller firms and brands. Additionally, the much welcomed rise of Latin American influence in the U.S should also be championed.

[@SunShine-ls1ul]

The best ever job of Marketing i have seen !!!!

[@Lilmonke_586]

It’s Modelo time foo!

[@Marc-uy7hp]

Great work DOJ Antitrust!

[@TheMaverickanupam]

Their product placement worked well and their research was correct.

[@Jaimehellcat]

Gotta love the spin…

[@mimusic1853]

What spin? Numbers don’t lie

[@Jaimehellcat]

@@mimusic1853 oh, you’re 100% right, the numbers don’t lie. The spin is saying what caused Bud Light’s loss of first place to Modelo and loss of, what is it, 30 billion is due to their pricing…

[@TTOS69]

Thats why our data is so important!

[@VMITV]

Enjoying a delicious cold modelo as I watch this video

[@dyingearth]

For starter, their advertisement agency doesn't seem to hate their customers. That's a good start.

[@thanhavictus]

Bud light doesnt hate their customer base

[@dyingearth]

@@thanhavictus I said their advertisement agency.

[@Seth9809]

@@dyingearth Their advertisement agency doesn't hate their customer base either.

[@vamseekotha]

WSJ is doing good in the digital age

[@JohnShawOhio]

It can't be because Bud disrespected their customer base?

[@Laker62282]

How did they disrespect anyone?

[@Seth9809]

What did Bud Light even do? They advertised with one person, one time, and suddenly customers were basically rioting. All Bud Light wanted, was to expand it's customer base.

[@MrTmenzo]

​@@Seth9809it wasn't because the trans person it was due to the lady that was in charge of marketing states in an interview that bud lights customer base is out of touch, fratty and wanted to shift to be an inclusive brand. So she pretty much disrespected their current customer base and was removed from the position.

[@einundsiebenziger5488]

@@Seth9809 ... its* customer base (it's = it is)

[@princememphis7726]

Jesus that flying knee was brutal

[@teamTERF]

Dylan Mulvanry is a real woman like Budlight is a real beer.

[@gjd424]

Yengling was always better and Americas oldest brewery! 🍻

[@teamTERF]

@@gjd424 FACTS

[@clivebroadhead4857]

The corporate approach and commodification of all foodstuffs to blame. What passes as cheese in the US is a prime example. Beer is a simple product but that presented to the mass market has been formed by a committee of chemists and accountants. The Modello products are simply closer to what beer can and should taste like and their ascendency appears to be a product of pricing ang distribution rather than a tweaking of the actual product or packaging.

[@manager4409]

when AB bought stella artois, they forced them to use cheaper ingredients and I noticed a subtle change in how it tastes so I don't buy stella anymore either. they do this with all the smaller beers they buy.

[@04mdsimps]

As a non-american I always found the US markets obsession with bud light quite confusing. If you want water just have a water, why have a watered down flavourless beer. Modelo is decent and I should add the stipe miocic ad mentioned in this video exposed me to the brand

[@JohnHausser]

Most underrated industrial 🍺 Wish I could still drink

[@FirstClass102]

If you had problems with alcohol In the past don’t watch these kind of videos! You are stronger than that

[@alphahoss1947]

IT’S TIME THAT THE CONSUMER’S WAKE UP & REALIZE THAT THEY HOLD THE POWER IN THEIR WALLET’S AND PURSES 👜 TO MAKE COMPANIES CHANGE 💸!

[@thanhavictus]

Ah yes, conservatives doing the cancel culture they hate so mhch

[@einundsiebenziger5488]

... consumers*, wallets* (plural, no apostrophe)

[@TheHyena-ru8bz]

Did that guy just steal one beer from a six pack lol 00:41

[@guilhermedomingossilva3678]

As a Brazilian I can say we hate InBev and what these guys did with Beer Market Worldwide it's a completely shame and jeopardizes consumers. Cuddos to Constelation taking over the #1st spot in US.

[@user-qr7ee2cp4y]

Thanks for supporting a beer for soccer fans.

[@friedoysterskins2942]

I haven’t tried modello but Pabst blue ribbons is my go to choice

[@victormendoza8486]

Give it a try , it’s a great beer!😊

[@ApriliaRacer14]

Modelo is a great beer.

[@jessemathieu1594]

They are on a similar level of quality both are solid choices in terms of macro beers

[@friedoysterskins2942]

Just tried it, it was really smooth. Similar to PBR.

[@victormendoza8486]

we accept you, one of us one of us one of us@@friedoysterskins2942

[@eliasyitrix6305]

I think it's how it looks... It looks refreshing

[@csmarpuri]

Awesome video talking about real life example of how business strategies would position a company against the top in the industry, which my MBA degree speaks only theoretically

[@xxx_rotfd_xiii_xii3619]

im drinking my first modelo rn not a huge beer drinker but modelo is pretty smooth

[@alooga555]

Bud Light will fade away like Bud Dry.

[@ramon9386]

I remember many years ago before Modelo became mainstream. I could buy a sixer for $5.19 while others were more. Good 'ol days lol

[@2013TombRaider]

Bud light jumped on its own knees and ensured modelo becomes number one easily 😂😂

[@albertocordova6954]

The people that are commenting about the taste and how that part was overlooked in the video, is also overlooking the source reason of the taste; quality. Modelo has been for decades a good quality beer; now it's popular.

[@dantedeluca978]

It helps that Modelo is the best mass market Lager in the US

[@treejay818]

yeah because of marketing only

[@joesolis2]

No, Constellation Brands only needed to sit back and watch Anheiser-Busch Destroy ITSELF!

[@rd9102]

Bud Light failed at marketing 101...and here we are.

[@TesserId]

3:37 Product displayed to increase sales (marketing)

[@Seth9809]

What's with all the downvotes? People mad that an imported beer is doing well?

[@DeeRuss]

Still $20 for a 12 pack is crazy

[@johngalt3940]

I love modelo but as an Canadian buying it means supporting anbev

[@SloopADoopy]

Not to mention it tastes better as well

[@sergiobowers6930]

Modelo tastes better, they’ve simply never advertised to the capacity of Bud Light. If you asked me, consumers are ditching beer for pre made cocktails, that’s the new sub-sector in alcohol.

[@MrPatspp]

Don't know anything about economics but if main market for Modelo was México, here is a premium beer (not considering artisans beer). So is good enough to beat Bud's quality and it can be sold more expensive in US so much more profit for the same process changing from markets

[@ricardosplace]

Maybe it's because Modelo is a better beer!

[@jeffreywillstewart]

Using the iconic "the Good, the Bad , & the Ugly" soundtrack didn't hurt either. Like subliminally getting an Eastwood endorsement! Lol

[@thersten]

Moral of the story: for broad appeal you must be bland. Think backstreet boys. 👍

[@itypethetruthnobshere8975]

Bud light messed up

[@frankmorris4790]

Now here's a thing. Modelo is the "Cowboy beer" of Mexico and has been for a couple decades anyway. Our so called cowboy beer is like makin' love in a canoe. All Modelo needs to do is to keep makin' their lovely suds!

[@einundsiebenziger5488]

Well, almost every beer tastes better than Budweiser, Bud Light is downright witchpiss! Hope Modelo doesn't get watered down as the brand grows.

[@nawwk79]

Even if Bud Light slash it's price by half, no one will buy. The harm is done and people have moved on other beers permanently.

[@janniegurl05]

If they were done they’d already be out of business

[@einundsiebenziger5488]

... if Bud Light slashed* its* (it's = it is) price ...

[@Eros_Official_Universe]

Model is the best beer don’t @ me

[@michael_obi]

The deep truth is a company can pressure the retailer into shelf dominance at the expense of other brands. Nothing else to it, you don’t need a SaaS to tell me that placing a beer at eye level of near the door handle the sales will increase 😅

[@poiuttyrfghj8474]

It’s really hard to boycott Bud Light because I never buy trash beer in the first place. Modelo is just a way better tasting beer.

[@thedeeprot]

🔥🔥🔥🔥🔥

[@drmode]

I only drink beer when in Europe.

[@Mexicano1768]

Victoria and Corona are the OGs 🇲🇽💪🏽🇲🇽💪🏽

[@ShawnMcGovern]

It’s about taste! You don’t mention that once.

[@Townsteppa]

Cheers 🍻😄💯drinking a 32 modelo watching this

[@PiTaBoI94]

Modelo just tastes better too

[@3DJapan]

Top beer? I've never even had it.

[@jorgeguzman9592]

Try it it’s good

[@hurleypiano3953]

Cool acoustics

[@Adrian-op5ni]

I mean it’s just really good beer. First time I had a Modelo I made a mental note to get this beer next time.

[@Tiger_Woo_dds]

Didn't CNBC cover part of this a month ago?

[@IndustrialMilitia]

Modelo is a far better beer than Bud Light.

[@charlesbarkely3021]

Step 1: let bud light shoot themselves in the foot Step 2: become the number 1 beer Has nothing to do with data

[@AyeBeeG]

It was trending beforehand. Now it’s taking full storm.

[@jpk8529]

this just feels like one mexican beer (corona) repackaged and remarketed as another since us consumers have such short attention spans

[@electrikoptik]

Mr. Baer, what a Chad!

[@yQaT735M]

They had to sell the rights to Modelo USA in order to compete in the USA. Beyond ridiculous.

[@trnlft]

Constellation Brands owns Modelo in the USA.

[@joshuad1716]

Not one mention of the “its modelo time fool” meme?

[@parkerjackson9776]

SHOW ME MORE OF THIS CONTENT ALGORITHM, THANK YOU

[@JoshMarshain]

Tastes better too

[@rockystaatz521]

Currently it’s being ordered more than corona where I’m at but then most people prefer free soda

[@maemilev]

Never drank modelo before in Asia.

[@JoeSchmo51]

WSJ forgot to mention the Head Marketing Officer of Bud Light talking down to her customers and "fratty image" while even on the 4th of July, their Twitter/X feed never mentioned anything about 4th but only to have a bud light on that day.

[@name10books-]

Nah, what catch my eye first time , it was the bottle design. Then the taste.

[@chriswalls5831]

My new idea t shirts by them and swimming tubes

[@joeschianodicola1810]

big detail they left out in the video: Modelo just tastes far better than Bud Lite