The Profit In 10 Minutes: HipPOPs | CNBC Prime

The ‘HipPOPs’ episode of ‘The Profit’ is now available to watch in only 10-minutes! Then catch all new episodes of “The Profit” Tuesday at 10P ET on CNBC. Hear the Full Episode with The Profit Podcast: megaphone.link...
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About The Profit:
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In each one-hour episode of The Profit, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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The Profit In 10 Minutes: HipPOPs | CNBC Prime

[@cello2ma]

so you would rather own 100% of a business with a negative balance sheet, rather than 50% of a multi-million dollar business with 6-digit annual profits. Hmm, these folks want charity, not an investor.

[@joeyj7271]

how many businesses do you have?

[@Joela393]

Joey J What does that have to do with anything

[@redcanary7]

im not saying this happened, but - wouldnt it be a sick play to just bring this show in, get the free publicity, get lemonis to drop his plan to turn the place around, then just appear to act stubborn so that he walks away and you keep your equity, crazy publicity, and have an amazing plan that he spilled? Seems more logical to me actually.

[@DeepFriedBunny]

@@redcanary7 full business plan redone for them basically and explained.

[@2020Dreamlife]

Yup

[@pabruat]

If I were Marcus at 5:10: "My offer is $100,000 for 50%, and tomorrow you show up with a new freezer and no Rolex."

[@RSMinternet]

I'm surprised to see so many comments about Marcus not treating these business owners fairly. Let's be clear: He is investing in quite a few failures. These people's businesses many times are arguably worth almost nothing. Others have dreams but no expertise or capital to achieve them. He isnt a passive investor, he's working and helping, and that's worth a lot of money when your hourly is most people's weekly paycheck.

[@johnwebster5740]

Some probably are haters. When you are successful you are going to have many people that will have something to say. They run online and start commenting on stuff that still has no solution. Instead of learning from Marcus etc they would rather get jealous instead.

[@CaptainPlanet007]

Tony Rolex watches over a much needed freezer clearly shows his priorities! I’ll walk away on day one. The guy is full of excuses.

[@foto21]

THis guy drone me crazy. I'm amazed his business didn't implode instantly or even ever started. You could see the frustration on his mother and ex wife. Honestly, I saw a LOT of symptoms of continued drug use. I don't believe this guy was clean in the least. Sneaking off to see people at night when you're on a business trip? Cmon!

[@d.a.v.9381]

Let;s all remember the name of the show, "The Profit" A lot of people criticize Marcus Lemonis for his deals and the share of the company he wants to take for his investment, but If the goal of was to only help people with no financial gain, the name of the show would have to be "The Charity"!

[@TheZehahaha1]

Yeah I get "the profit" concept. It's the severe "dilution" of owners and partners that comes afterwards. Marcus is clearly building a strong portfolio of mom and pop businesses. No love for camping world.

[@Realizinq]

plus they’re failing companies, he’s giving fair deals in my opinion

[@foto21]

@@Realizinq These people would pay more than he takes to obtain this level of business consultation. They COULD learn it online if they bothered, however, though.

[@Realizinq]

@@foto21 exactly

[@JohnWebster-o4o]

I agree. Most people don't pay attention to the negotiations obviously or they wouldn't be talking about the amount of the company Marcus gets. Most of the company's are literally months From going out of business ,making great revenue yet still losing a ton, many never made a profit. Yeah it pays for people to actually pay attention to the negotiations and hearing the companies situations and financials. They don't realize Marcus many times have put in more money on top of his agreed amount.

[@fabybaby8216]

The kitchen girls put that dude on blaaaaasttt

[@ArtByCater]

Marcus knows his sh*t! I like watching the Profit! Great information sometimes the answer is right front of you to be successful! Thank You! ~Chuck

[@JohnWebster-o4o]

Very true. One thing people say is Marcus takes advantage of people by asking for so much of the companies. I guess people skip right over when Marcus goes over the financials with the business owners most are either losing alot ,making very little and or weeks to months From going out of business. Yeah it pays for people to pay attention to the whole episodes lol

[@DrJohnnyJ]

The owner shows all the symptoms of a drug addict but has nice products and great employees. I would have offered him some change to leave.

[@luist.121]

$5 for a popsicle!?

[@gavinblack7154]

Not that bad I’d make it lower like $4 it’s not that expensive tho

[@DeepMindfulness]

People spend $7 on a coffee. It’s not 1994.

[@jeroenvanderweijde8122]

@@DeepMindfulness Yes it's 2020. With Basic Minimum Rate of $ 5.15/hour.

[@BoneKrusherKate]

@@jeroenvanderweijde8122 the current federal minimum wage is $7.25 per hour. That doesn't include the actually state setting their own wage. My wage has a minimum of over $12 bucks.

[@foto21]

Not too much for me, if I'm walking around on a sunny day. They're better than what 7-11 has, and those cost at least $3. Prices have gone up. Also, they're not popsicles, they're mot cream/fudge bars with sprinkles. Looks pretty good honestly, if well done. Someone else should do the same thing and do it correctly. Doesn't look proprietary to me in the least. It's just frozen yogurt with sprinkles on a stick.

[@KingRusss]

Those popsicles look fire af

[@LittleHatori]

Truthhhh

[@superswingtrader5388]

Everyone on shark tank would love to have lemonis as their partner

[@wortheverymile9687]

If my biz was FAILING... I’d GIVE Marcus 1/2... Heck, I’d give 75% if my biz to Marcus! These people are crazy!!!

[@thomasaquinas5262]

In most of The Profit episodes, Marcus is really an amateur psychologist and not simply a business dude. Here the owner really had no grasp of the responsibilities and duties inherent in a business. A sad story which could so easily be a happy one...

[@monkey220ms]

Guy has no clue how to run a business, this a case where having a partner who knows what they’re doing is the only thing that will save the business and therefore is worth any %

[@gio_32]

At least he has the foresight to say this guy does not want to be in business with me and i think it would be better if we went our separate ways. Hopefully he learned enough from Marcus to get on the right path but i dont think so. Also I think that this guy has a lot of access to capital and he isnt going to be happy with owing such a small percent when he can get money from other people to keep his business running.

[@altar7885]

$6 for that?? I think that often the problem with making deals like that is that the owners are forced to agree because they have short term liabilities, but in most cases they have 0 intention of letting go of control.

[@JohnWebster-o4o]

They came to 2 Different agreements and guy still wasn't happy. Should have just said something rather than doing nothing Marcus said do then mention it.

[@landlord5552]

I dont understand how Marcus calculate % ??? Its more like +10X

[@sidneycarranza5985]

$5??? Where is this? San Fran?

[@georgesamaras2922]

Good call. When you're someone like lemonis you have an awacs for problematic situations

[@markb.8460]

7:47 glove for the stick

[@moniquewrites9046]

He could get the price down.

[@eijunmizutsune4672]

"But ya gotta shake it and stir it"

[@anilgill6846]

Smart name!!

[@foto21]

Anyone who empathized with the behavior Tony demonstrated must themselves exhibit that behavior, and if it's not obvious to you that he is a walking disaster, then you shouldn't start a business. I would've stepped out on being his partner on day one. Excuses, excuses, and he's partying in the background. No doubt about it. I've tried to work projects with users. Never again, and I'll never be jived by them again either. Marcus must have been aware of this. He just didn't want to expose it on tv.

[@diction4453]

This guy was acting like a you’re forcing a teenager to do homework.

[@greenpawmoving1535]

Why so much feeling in a business?? Plus, I feel like anyone with money can do this business. Bold dude too stupid to take the money.

[@Mulerider4Life]

This is everywhere now and is a fad. Just like the cupcakes fad.

[@victoriap9151]

I would call it "Hip Hop Dip Pops"

[@izzyjsmooth]

Zoro!

[@jasonsmith3209]

Lack of foresight?

[@samanthaschmidt3227]

i want ice cream now

[@estebanazcarragasada9386]

Nice Marcus

[@onemoretime007]

Marcus probably makes $100,000 per episode from the show so he can care less if a deal falls apart. On to the next one.

[@jforr123]

He actually doesn't get paid at all for the show, and he invests his own money. He did the show to help grow small businesses.

[@josh70812]

Private Account Marcus is 900 million close to a billionaire

[@nothingreallyrhymeswithora9377]

After everything was said and done, Marcus stated he lost about $50 million of his own money trying to do business with these places. With that said, he also stated he wasn't upset about losing said money, as it was a good learning opportunity for everyone (especially for himself from a business standpoint).

[@MinhTran-sl6eu]

Second

[@ddubsr5886]

He’s not the kind of person I can be in business with... aka: I can’t screw him out of 40% for a tiny $100k

[@mimin67]

Lol.... But you have to take into account, what Marcus had to invest, his time and money not to mention the risk. If the guy is in Shark Tank, he prolly will never get a deal.

[@kw1213]

He wanted to build a franchise model, and obviously needed massive help to do that. 100k is a lot of money , and the time and effort required would be significant, how fast would YOU want your hard earned money back if you put 100k into a business? Not only that, you want to make a RETURN on your investment, you want to wait 10 years for that? There is a risk/reward ratio that has to be appealing for the investor and the investee . In this case you have a guy who would rather walkaround with a 10k watch , rather than do what needs to be done to improve his own business, HUGE red flag. This guy was not investable frankly, and is delusional about his franchise model. He can barely run a food truck, let alone a national franchise model. That being said he can make a decent living with one profitable food truck as long as he gets his priorities right.

[@ddubsr5886]

kw1213 I agree with everything your saying. I still think $100k is not enough. You heard at the beginning that the margins are phenomenal. It wouldn’t take much to make this thing launch. He had a cluttered warehouse boohoo. I think the owner did a fantastic job on not being cheap about the paint job on his truck. That’s what customers see and it looked clean so I’d buy his product. Yes he had some questionable decision making skills (or lack there of) but with a slight adjustment in course he would be fine. I think for the right price he would have worked hard to make the needed changes but as he correctly said $100k for 40% is a joke. Marcus was greedy

[@RSMinternet]

60% of a watermelon is better than 100% of a grape. This guy clearly was not smart enough to get a franchise off the ground himself. He was paying for knowledge.

[@kw1213]

@@ddubsr5886 The thing is 100k isn't a number that was pulled out of a hat. Based on this short video we have no idea of knowing if it was "fair" or not. That number is based on what the business is worth today, including assets , profitability and also possible debt. And obviously he is paying for the expertise that he needs to create a franchise model that works and that comes at a price. You gotta also realise that the only way the investor gets money back here is by selling the franchise model way down the road, or by taking profits from the business on a yearly basis. But how much profit does the business actually generate after paying everyone ? And can it afford to return a portion of that to the investor? And how much? How many years down the road does the investor actually get to see a profit ? Not to mention, this guy is not a viable business partner because his ego doesn't allow him to learn from a more experienced business person. And I ll restate , that the fact he didn't invest in more freezers when the guys is running an ice cream business demonstrates a huge lack of common sense. It's like starting a pizza business and having only one small oven, while wearing a rolex...He must've made some other terrible investments in real estate also for him to be forced back into the ice cream business.

[@xenriqueheraldox]

Marcus almost robbed this guy for half his business. Insane

[@jforr123]

Would you rather have 100% of a grape, or 50% of a watermelon?

[@facelesspodcaster5594]

i agree he basically robs people of their business this guy did not need to give away so much of his business it is ridiculous honestly. I guess a fool will always be swindled.

[@nothingreallyrhymeswithora9377]

@@facelesspodcaster5594 How is he robbing them? Bruh, it's business. It would be one thing if that guy had a successful place, but the deal is going to change if the dude's business plan is clearly failing.

[@facelesspodcaster5594]

This guy exploits small business owners 100k for 50% of someone's company.

[@1tofa]

1st