COACH ISN'T A LUXURY BRAND

COACH ISN'T A LUXURY BRAND
Thanks for watching and let me know what you think! 💙
‪@AutumnBeckman‬ channel can be found here and her video is linked below:
• Coach DOES Make Luxury...
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[@AutumnBeckman]

So glad you made a video on this! I know you have strong opinions on Coach. ;) Let me clarify that I don't think Coach is a luxury brand, I think they made some bags (not all) that are equivalent in quality to some bags (not all) from luxury brands like LV. I love what you said about LV quality and I agree 100%. Interesting what you're saying about exclusivity and luxury. I think you know I'm at the opposite end of the spectrum on that one. I can't help but think of how widely available so many bags from LV are so I wonder, to people for whom exclusivity is important, if LV would still be considered a luxury brand in light of that? What you're saying about quality being low on your priority list for defining a luxury brand...fascinating! Interesting what you're saying about the definition of luxury, too. I tend to use it in a much more broad way than how it's used with luxury fashion houses but I understand what you're saying and you explained it well. Great point about societal perceptions of brands and how Coach is more meaningful in America. You mentioned the heritage of brands being part of your definition of a luxury brand. Coach definitely has a known heritage here - not sure if people in other countries are as familiar with that - and being an American brand is certainly part of it's popularity. Thank you for all the kind words and for doing this video. You did a great job with it.. :) I think a lot of this comes down to perceptions and what is important to people and I find it fascinating how they explain and justify their different opinions. I also love debating things like this with intelligent and respectful people so I really enjoyed your take. My last video with the pyramid on the thumbnail is also on this general topic and I would love to see your approach to it (ranking brands based on criteria that are important to you). Oh, poor editing Connor!

[@THECLOSETbyConnor]

Hey Autumn! Thank you so much for commenting, and your original video, made for a great watch and sparked some ideas from myself! I did try to preface the video in saying that you didn’t think Coach was a “luxury brand” and were just citing examples on the selection of bags you believed had the same quality as LV etc, apologies if that got lost but I certainly knew what you meant from your video as you did explain it clearly at the beginning. I guess I see things from a very literal scope where I can segregate my opinion on luxury. Luxury as a verb and adjective are different. With the part about exclusivity, I guess I’m stating it more from what the brand is trying to put out, eg. LV and Chanel generously hiking RRP prices to keep things “more out of reach” and in turn, making their items more “exclusive”. If you’re looking at it from the lens of buying preloved bags at cheaper prices on the preloved market, then it’s more obtainable than buying brand new. Comes down to the way you look at it. I do have to laugh at myself when I put quality at the bottom, but I more mean I’m not initially attracted to the quality of a bag, before the other factors. In saying that, I’d never buy a bag that was of poor quality or had visible defects, but it would checked off my list last, so to speak. It’s refreshing to be able to have these conversations with like-minded intelligent creators where we can just have a conversation about our views, still respecting each other, and walking away with a different perspective. I never go into these videos with the mindset of “this is my way or the highway”, as I like to see the full picture from both sides and hopefully learn something new which can add perspective to my thoughts. Thank you again ❤️

[@deborahcurtis1385]

There's a guy who physically deconstructs different bags and Chanel comes out very poorly, and Coach and Aspinal of London come out well for value for money and quality. Coach has more of an eye for trends, I think Aspinal is a bit matronly but they do make good purses (wallets in US speak) and card holders, various items that are more refined than some American heritage brands. JIMO The Bridge is also a quality heritage brand. A lot of influencers are selling all or most of their high end bags and instead focusing on vintage. What's the point of high end bags if you aren't safe to wear them out? I understand Dayle is in a safe area but those who use public transport, or go to densely populated areas are risking it IMO

[@mizmelbourne]

Must say, Coach brand isn't as well known in Australia. Now I've tried the brand though, I'm hooked. I own several pieces from recent collections, and several vintage pieces too (which are really hard to get in Australia). I'm an art lover also, so hoping Coach do more artist collaborations. I see overseas they have even released pieces in exotic leather like python and alligator!

[@noah-j00]

Trovo divertente che diciate di tenere molto alla storia e al patrimonio dei marchi di lusso, ma non vi preoccupiate nemmeno di imparare almeno un po' la lingua del paese del marchio.

[@beatriz9293]

Yes. I got the jist of Autumns Video ….. Coach is luxury as she’s showing the high end quality bags. Just as Michael Kors also has the high end level line of bags too. But $1000 for Coach & MK to Dior 10,000 in Cdn 🇨🇦 dollars or more $12K for classic Chanel here🇨🇦 can’t compare. Though quality on high end is not that great these days ,,,,,, Maybe Coach bags leathers may be better??👍🏼😂😂 💕🙏🏼🩷

[@iloveislandlifekeywest]

I think it depends on where you are in life. I consider being able to spend $500.00 plus on a handbag a luxurious gift to myself.

[@hollygrace6814]

There is a difference between what is a luxury to someone personally, and what is categorised as luxury in the industry - people get confused

[@melissaV354]

Yes!

[@THECLOSETbyConnor]

Exactly!!! ❤❤❤

[@ginamorris4520]

This!

[@hollygrace6814]

its starting to get really frustrating, people cannot remove their own perspective @@ginamorris4520

[@agentbagreviews]

I feel like only people who have personally stepped foot in a Coach store, bought in store and have bought several bags from the brand should be able to comment on the treatment, quality, exclusivity ( because a lot of their bags are ) then they can decide is it luxury to me?

[@annhans3535]

I love Coach bags and have been to their flagship store in NYC a number of times. (It's closing by the way, I can't believe it) I have quite a few of their high end bags. I use them more than I do my LVs bags because they can take the hard work. I have bags from the 90's and a few that my aunty gave me and I still use some of them. The Coach is well made and a workhorse of a bag. I will consider them low low end lux because they when into the outlet business.

[@ginamorris4520]

Personally, I don't have a good experience. Most of my Coach bag got defects I gifted them most to my sisters. My MKs are still looking new and I used them often.

[@ladyYeniel]

Coach hardware is definitely not luxury, scratches super easily. I’ve had both coach and luxury bags.

[@jy3754]

I think their Outlet stores with their outlet made bags are damaging the brand. The complains about their bags being low quality and hardware scratching easily are probably bags bought from the outlet. The Coach bags sold in the boutique are high quality leather made with solid brass hardware.

[@ladyYeniel]

@@jy3754 Sure, but my Coach bags (Tabby 26) were not outlet bags. After a few months the hardware had major wear and I sold both with loss. It’s the same problem with all mid range bags, Furla, Coccinelle etc, they make them in cheap countries and it’s basically just fast fashion with better leather and a higher price tag.

[@ea1420]

I don’t think Coach is a luxury brand, but I’m also starting to think that brands like Gucci, LV, etc., are not luxury any longer. They are starting to feel like very expensive fast fashion, and a brand like Gucci has outlets and puts pieces on sale. Plus, their pieces are readily available. I live in the US Midwest and 10-15 years ago, it was very rare you would see LV, Gucci, etc., and now I see it the same way I saw brands like Coach about 10-15 years ago. So in my mind the question isn’t is Coach a luxury brand, but are brands like LV, Gucci, etc., still luxury brands.

[@THECLOSETbyConnor]

Thank you so much for your comment and for watching. You make a great point at the end there about are LV Gucci etc “luxury brands” still. Hmmm interesting 🧐🧐

[@delaiahsimmons4474]

I agree with some points in your video and I do love being a part of this conversation because my two fave brands happen to be Coach and Louis Vuitton so I own a lot of both brands and can really dig into this conversation knowing the history of both. Coach "Retail" and "outlet" are two different things and I think people don't know the difference which can be tricky too especially if you don't buy from the brand. Coach "retail" has plenty of history behind their bags just like Hermes has the cute little airplane story with Jane Birkin lol . The coach retail bags are even made by artisans. I think Coach is a luxury for a lot of people I mean lets be honest I worked for Coach retail specifically and most people did not walk in and want to spend $800 on a handbag. No its not $3k but I personally would not spend that money without thinking it over lol. I think about that just as hard as I do my LV purchases. Even if you go to a flagship Coach store, there are exotics of some classic coach bags that cost like 8k so I guess my question is, is an 8k Chanel bag a luxury but an 8k coach bag is not ?? Thats I where the grey area is for a lot of people because coach price range is pretty large and can be as low as $150 and as high as 10k and everything in between. I like the point that you made about exclusivity being luxurious but how exclusive can a brand like Chanel or LV really be when everyone now has access to credit cards and after pay etc and now everyone has the same classic flap or never full? When on the other hand Caleb Snell just got a coach bag from an exclusive collection and they only made 20 units and him getting that bag was harder than life itself lol. So in conclusion I think Coach is a luxury to the "average" person who may not be apart of the whole handbag community here like we are and may be the most expensive bag they ever own in their life. They are not Chanel but I don't think an $800 coach Rogue bag is anything to sneeze at either lol. I love the video Connor! ❣Very detailed.

[@Mirella_MtOlympia]

Exactly!

[@dawnlovescouture2644]

Interesting points. Thanks for this video. I’ve been buying luxury goods since the late ‘90’s. I can tell you that when I was in college (University to you Down Under) and I worked in a department store, I can tell you that Coach, Dooney and Gucci being sold side by side in the handbag department. I bought a Coach bag in 1998 for $200, and a Louis Vuitton Speedy 25 in 2002 for $365. As you can see, there was not much of a price difference. I agree that part of what you pay for is the heritage etc., but Louis Vuitton has done nothing in 21 years that I have been buying to justify increasing the price 5X. And, they no longer use the thicker canvas that was so durable and stopped using brass hardware. I don’t or can’t define luxury by price or say that raising prices is what will make something more exclusive because it’s nothing but marketing to make people feel they are getting something superior and keep the item aspirational. I own many brands from Hermès to Portland leather goods, and I can say with confidence that in terms of quality, many of the lower priced brands are just as good quality as the top tier brands. Real exclusivity to me is something that’s custom made or personalized. You can get that from Coach, Longchamp, Louis Vuitton, and Hermès. The rest is really mass market, because you can buy it if you want to pay. Some items may be hard to get, but that doesn’t make them exclusive.

[@THECLOSETbyConnor]

Hey Dawn, Thank you for your comment and for watching the video. You make some great points on brands such as LV doing nothing different to justify the 5x price increases, and to add insult to injury, having a lesser quality product. I believe that’s the “arrogance” of exclusivity, making something more expensive, regardless of the overall quality, to price out a demographic of people. I too agree that customization with any of the brands is always a top tier luxury experience, and was surprised to learn that from Autumn’s video with the tabby bag (I think). On the Coach Australia website we don’t seem to have that function and must be an American exclusive experience, which makes sense. Thank you again for your comment 🩵

[@dawnlovescouture2644]

@@THECLOSETbyConnor Thanks Connor! I think it’s less about being priced out and more about not willing to pay for things that have been inflated for no discernible reason. It’s more about marketing. Many people believe that a higher price gives something status, when I feel that status should come from many factors, including quality. If for example Kia raised prices on their cars to price out a certain demographic, at the end of the day it’s still a Kia. If the quality isn’t there then I and many people can’t find a reason to pay five times what something used to cost to own it. I would rather spend elsewhere. Yes, in the US we have Coach Create, which offers several bags to be customized although right now only the Tabby is available. I don’t consider Coach to be a luxury brand but it is a brand with a legacy going back about 74 years. In a country that’s less than 250 years old, that’s going back pretty far.

[@BlackBeauty-yl8uq]

Coach is not a luxury brand to me but they make very good bags. Some of their bags are amazing quality, and even better than some of the “luxury house.”

[@THECLOSETbyConnor]

I’m sure they do! I don’t think I’ve ever been into a store!

[@nwalks6775]

I agree - not really high end but they do make some nice things ...... not so much the outlet stuff - that can be a bit average.

[@blktauna]

@@nwalks6775 average is being kind. Their boutique items are very nice.

[@livingluxwithmeredith]

‘On the bread line’….he says with a bread bag sitting just behind him 😂

[@THECLOSETbyConnor]

😂😂😂😂 life imitates art!

[@reneehampton7665]

Luxury is in the eye of the beholder. Luxury is not always defined by brand. Taking a vacation could be a luxury to someone. Getting a spa treatment could be a luxury to someone. I am so tired of hearing people decide on a specific brand as being luxury and it is usually the people who can afford higher price bag. The person who wrote the definition of luxury was probably one of those people. Who decides that it is different.

[@THECLOSETbyConnor]

Luxury as a noun and adjective are different. I did make this point in my video about the differences.

[@noah-j00]

Trovo divertente che diciate di tenere molto alla storia e al patrimonio dei marchi di lusso, ma non vi preoccupiate nemmeno di imparare almeno un po' la lingua del paese del marchio.

[@Karalolcowlaw]

Coach is a great everyday brand for me, I can enjoy the bags without the worry of having to baby them.

[@Jaiem_]

Funny that the quality and workmanship of Coach is still far better than most of my LV bags though, the quality of LV canvas has declined over the past decade (it now fades), constant glazing and stitching, peeling issues, crooked hardware, none of which I’ve experienced with the few Coach I have. Go figure.

[@THECLOSETbyConnor]

🥶🥶🥶

[@IrisLA1]

Very smart and respectful way to present the other side of the argument. I agree with Autumn that Coach has some luxury quality bags but overall, I do not consider Coach a luxury brand. I live in a large American city and I am mindful that I don't carry obvious design brands when I take public transportation. I feel that I can carry Coach anytime and not attract unwanted attention.

[@sams3015]

I love these kind of videos. This side of KZbin has a lovely community when it comes to discussion and uplifting each other even when you don’t agree

[@THECLOSETbyConnor]

Autumn is fantastic and I love her videos! I like seeing both sides of the argument and having a conversation about it. I might come out the other side with a different perspective

[@KimberlySchreiber]

Love to hear your points. Autumn's spreadsheet was so detailed! Thanks for another great video.

[@THECLOSETbyConnor]

Her spread sheet was epic! I don’t think I’d have the patience to make that hahaha

[@narelleberes5809]

100% agree , I have never thought of Coach as a high end brand. I'm Australian , sad to say the price tells me so.

[@lisatakeitorleaveit]

Well, I agree with almost everything you said especially the exclusivity of it. As a New Yorker I could tell you I still have a few of my Coach Legacy bags from the 90s that are absolutely amazing. I still use them and I will never part with them I think, depending on yourincome a luxury purchase can mean something different depending on your financial situation.

[@THECLOSETbyConnor]

This is very true! That’s so cool that you still have them!! Never let them go x

[@lisatakeitorleaveit]

@@THECLOSETbyConnor I won’t - the quality on the original legacy collection is impeccable and they also fit the “ quiet luxury “ movement in my opinion. I have also been gifted many I have rehabbed :-)

[@j.t2310]

Thank you! 🎉😂i have been trying to figure out for years why i didnt connect with Coach. 😅 everyone else seems to value it... to each their own

[@masonsmama25]

Luxury does not have to be designer. It can be purely based on quality. Many people conflat the two. One most certainly can be luxurious on quality alone.

[@BarbC1]

I love your channel and Like Autumn Beckman, I think you present an intelligent and entertaining video. Although I have luxury bags, I have been a Coach lover since I sold them in the 80s. It is my opinion that the mainstay of luxury should be quality. Price, exclusivity, and scarcity can be and are artificially created by the "luxury" companies, while quality remains objective. A very exclusive bag with peeling glazing doesn't seem luxurious to me.

[@THECLOSETbyConnor]

That’s true! Not sure why quality is down the bottom for me but it is hahaha

[@jamesjamm]

I really liked the way you respectfully provided your opinion here. One thing that stood out to me in your response is stating that luxury is exclusive. You also explained that Louis Vuitton's quality is not as good because they are trying to keep up with all of the demand since, so many additional people are now buying LV. Does that mean, in your opinion, LV is moving away from being a luxury brand? I am interested in this part of your argument. I agree, Coach is not luxury. I have found some beautiful Coach bags, but I haven't yet found one that matches the quality of a "luxury brand". That being said I looked up the definition of luxury, as a noun it is defined as "the state of great comfort and extravagant living". As an adjective it is defined as: "luxurious or of the nature of a luxury." . There is nothing here to suggest exclusivity in any way. However, one could argue that this does equate to quality/comfort. I am wondering how you came to the conclusion that to be luxurious or a luxury brand it must be exclusive? Or are you implying that you have to be rich to be extravagant and thus, not everyone is rich, so not everyone can afford a "luxury" brand? I would love to have you speak more on your conclusion of exclusivity. :-)

[@THECLOSETbyConnor]

Hey Jame, thank you for your comment and for watching. With regard to the definition, I googled: luxury brand. If I’m simply looking up the definition of luxury, it’s going to provide the conclusions you’ve written, which is too broad a word I guess to hone in on the context. I probably should have specified that haha. You do raise a good point about the demand increasing, which in turn is resulting in more people purchasing Louis Vuitton - thus making it less exclusive. I believe Louis Vuitton, Chanel etc clearly see this happening too, which arguably is the reason for the aggressive price hikes and “million dollar speedy bags” to steer their brands back onto track to a more exclusive thing. I guess if you’re to break it down, yes you do need to have money or connections (for certain bags and items, cue the Chanel Heart Bag which only VIPS could purchase from boutique) to stay in the game. Am I one of those people? With some bags yes, but with others no. Unless my income increases with the price increase %, then maybe I’ll be priced out too. Hope that clarifies my take on it a little more ❤️

[@wightwick13]

Whatever the brand, don’t consider any bag made from jacquard, canvas, coated canvas, nylon, denim, straw, raffia, etc. to be luxury. If a ‘luxury’ designer put their logo on a bin bag, purchase price was a an outrageous amount of money and it was a limited edition, would people still buy it?

[@THECLOSETbyConnor]

Yeah I think they would still buy it hahaha 😂

[@ameliarosescloset]

‘Brand turf wars’ 😂 love it!

[@THECLOSETbyConnor]

❤❤❤

[@vvn888]

🤣

[@redyredred6487]

I definitely agree with you Connor from how luxury has historically been defined. I think you are absolutely right, and I’m glad you posted a counter opinion on the subject. In my opinion, It has to do with exclusivity, and the higher price tags have a big part in that. I really disagreed with Autumn’s video, as much as I acknowledge that Coach has beautiful quality bags (several of which I own). It makes me wonder why there’s an issue qualifying Coach as contemporary? What’s the push to try to qualify it as luxury? It honestly doesn’t matter to me. I always say “I like what I like.” ❤

[@AutumnBeckman]

To clarify, I never said Coach is a luxury brand. They are a contemporary brand and there's nothing wrong with that. My point was that, in my opinion, some of their bags are the same quality as some bags from some luxury brands.

[@JillMaurer]

We all know that I love love love Autumn Beckman. I agree more with you. However I do agree that the nostalgia thing plays in a lot for me. Back in the 90s Coach made amazing leather bags that they touted as being handmade in NYC. Coach would also "spa" them including replacing leather trim for free for the life of the bag so we could check the outstanding service box. At the time I remember Coach leather as more coveted (and if memory serves more expensive) than a canvas LV bag. And don't get me started on a nylon Prada bag. Those of us buying the Coach leather bags could not comprehend the point of them. Coach has since become more mass produced and so has LV and Chanel for that matter. LV and Chanel's customer experience has also declined over the years.

[@AutumnBeckman]

Jill, I'm not sure we can still be friends. 🤣

[@JillMaurer]

@@AutumnBeckman Ha! You know I will always adore you!!

[@THECLOSETbyConnor]

Haha I think we can all agree on loving Autumn! ❤ But you do make an interesting point, and I’m glad I did reference the nostalgia part in my video. There seems to be a common theme here on the early to late 90’s and coach leather bags being such a pivotal point of luxury bag them. Maybe a new video is in the works on this 😎

[@OrioleBeagle]

I can't afford Coach bags. If I had that kind of money to spend on bags I would buy Dooney & Bourke bags instead,. I have noticed that Nine West has bags (faux leather) very similar in style to Coach for a fraction of the price. I am happy with my quilted cotton Vera Bradley bags and all of their pretty prints.

[@JefferySmiley]

Actually placed this comment in a similar forum: Often people deem luxury based only on the metrics of price or scarcity. Those are important, yes, from a brand standing but one should also consider those along with heritage, consistency, purchase experience, and quality. Unless you are really looking at all those metrics at once, it is often easy to rule a brand out based on just one. Coach is often ruled out because of it being more attainable (price and scarcity). The fact is it does need to be careful in brand protection (looking at you outlets) but only from the standpoint of mark up on more exclusive items. That is...to meet the perception of sought after clients/buyers. So the deeper question people are really asking is "Does Coach meet its target demographic and is that target demographic a sought after luxury client that other brands of similar ilk also desire?" I would answer most certainly, YES. It is aspirational to folks below a certain median income and definitely purchased by middle to upper-middle income folks. The same ones that do the buying of other luxury fashion houses and brands, just less responsibly (lol). Still, I think objectively it is quite easy to say it is luxury with a CAPITAL "L". If one must add a modifier like "attainable" or "entry" or "etc, etc" by all means add it if it makes one feel better. Coach has "affordable" pieces as well as pieces that are or exceed $10,000 dollars. Simply visit Coach House or peruse limited or 1 of 1 pieces on the website.

[@dillinrivera91]

There is no more exclusivity with luxury bags these days when you can see people with these bags at any mall shop restaurant church supermarket and so on😂 Plus with the rise of good quality “fakes” exclusivity is out the window!

[@THECLOSETbyConnor]

That’s true, but it’s exclusive because not everyone has them! Hehe

[@jhiros]

Hi Conner I happed to watch her video and had never seen her content before. The very interesting piece was that I recently happened into a COACH store. I have a long love for my Chanel and LV and had not bought anything COACH since my early 20’s . I am 52 now. Anyway, I have in my LV wish list right now the LV On My Side for work. I left a Coach store with the Rough 39 it is heavily! Made so so well gorgeous butter leather super hard wear the lining superior ! I was blown away !!!! I could not believe that Coach is making items like this. It was not an inexpensive purchase but it was not as expensive as the On My Side. I would not say I would be a fan of all things Coach but perhaps some things in their all leather lines without a big C. I am always going to Love love my LV and Chanel. Thank you for sharing your video and time.

[@EbonyNikitaElegance]

Why can’t Coach & other brands like MK & TBurch just be known as good quality handbag brands? Like they’ve always been. No need to shove them into the ‘luxury’ category.

[@THECLOSETbyConnor]

100%! ❤

[@melissaV354]

I have so much to say about this topic but couldn’t possibly type it all here 😂 I loved this video though and also love Autumn’s!

[@THECLOSETbyConnor]

I can read between the lines hehe thank you ❤

[@JenniGower-eb9dx]

Another great video . I just wanted to say that I was just happy to see your handsome , smiling face and hear your laugh on a day when I really needed it. Thank you lovely Connor. Much love. Jenni. XX 💙

[@latorw]

Completely agree. As you said the whole point of luxury is that everything isn’t in that category. It’s specifically exclusive. I think that whether something is luxury shouldn’t deter or encourage someone from buying a piece. People should just purchase what they enjoy. Always here for Connors commentary!

[@THECLOSETbyConnor]

Exactly and that’s a great point. Shouldn’t deter you from buying it, if you like it buy it! ❤❤ thank you for watching lovely xx

[@AnUrbanGypsy]

For me, the luxury (money I pay) is in the materials used which are usually of a higher quality/scarcity/delicate nature, intricacies involved in its manufacture, the product availability and the House/Company’s history. Oh and me being the first to own it. That’s what I pay for with luxury, be it fashion, homewares, cars, holidays or food. Obviously excluding food (there’s no seconds there!) second-hand luxury goods aren’t as luxurious if they’ve been used by someone else - they just don’t have that same feeling as me being the 1st owner. Taking a holiday may be a luxury but that isn’t the same as a luxury holiday. I do own second hand luxury and still love it because it lets me have a luxury experience I couldn’t have afforded otherwise so whilst it’s a luxury to me, it isn’t the definition of it.

[@NaomiJones-pc3bz]

Connor, your analysis of Coach as a luxury brand was incredibly thought-provoking and well-articulated. I appreciate how you delved into the complex nature of what constitutes a luxury brand, focusing not just on quality but also on exclusivity, heritage, and brand identity. It's fascinating to consider the cultural differences in brand perception, especially between the U.S. and Australia. This nuanced discussion really broadens the conversation beyond the typical surface-level attributes. Looking forward to more insightful content like this!

[@DaylesAddiction]

Such a great point about the view of Americans as opposed to nations who don’t have the connection to the brand! I always love Autumns chatty vids, yours are ok too !! 😅

[@AutumnBeckman]

That was a great point and something I hadn't considered. In America a lot of people definitely have a personal connection to Coach and the brand also has a heritage, similar to the luxury fashion houses, that people in other countries may not be familiar with.

[@THECLOSETbyConnor]

Thanks Dayle for watching! I thought it would be a good point to mention so people had some more context to the coach feels ❤

[@socobbb]

I can afford designers bags , but I don’t like being associated with brands like Chanel , LV, Fendi. It feels irresponsible and insensitive toward other less fortunate people . Basically , the quality is my main goal , and coach has a great quality. Better than high ends. Exclusivity play no role on how I see a brand . Their main customer base are customer with medium income . So no, they are not exclusive. They are selective and good at marketing . I actually started with high end , but went to coach after realizing the quality is not a factor on why destined bag are expensive .

[@10secondsofmylife]

well said! Americans have a different relationship to Coach for sure. shoving Coach as well as brands like Polene into the luxury category is just marketing these days.

[@leslierick1109]

I found your channel from Dayles. On one of her videos you made fun of Coach. Good thing it's a U.S. thing then. My opinion is I'd rather pay a few hundred on a good leather bag " the big C" than waste thousands on canvas with LV logos all over it.

[@THECLOSETbyConnor]

Each to their own😊

[@mbelieve9919]

A thoughtful perspective. I think it needs to have quality but also exclusivity to be defined as a luxury brand. People can still feel and appreciate something is luxurious, but that is different from being a luxury brand in fashion.

[@THECLOSETbyConnor]

Very true! ❤

[@brianplanas3079]

i love coach i dont give a **** what this guy thinks

[@THECLOSETbyConnor]

You can still love Coach, it’s a good brand. It’s just not a luxury brand. If you love it, my opinion shouldn’t matter ❤

[@fashonpasson1815]

I really enjoyed your video and I think you made a really good point, as much as I love coach and that it’s a brand that does produce good bags. I do agree with u!

[@marlenejennifer3514]

Coach is not luxury it’s contemporary. They fall under contemporary on the department store websites and that is their segment. It’s based on multiple factors.

[@THECLOSETbyConnor]

Correct! ❤

[@adasollystyling]

Great video very interesting points. ❤

[@THECLOSETbyConnor]

Thank you! 🩵🩵

[@dflowers1477]

Coach makes great bags, but they cost a fraction of the cost. Still, their quality seems higher than most contemporary bags (other than their outlet lines). Nevertheless, they are not exclusive!

[@elinalall3475]

Thanks for sharing your thoughts on this subject. By the way you always present the subject in an entertaining way too : ). Just to add, I know Coach have a heritage/history tied to their brand. They were created shortly before Dior and the bags were shortly inspired after by the glove tanned leather used in baseball gloves but I agree that there are other variables besides quality that defines a "luxury brand" so I would say Coach is not a luxury brand by definition in my opinion especially since they do not market themselves as one but from what I have felt they do produce some excellent quality bags and have excellent customer service from what I have seen. Whether it is Coach or another brand, I think someone can still have a luxurious experience if the product quality, customer experience are there and it felt like a treat for them. I can see that as a luxury for them. Sophie Shohet had done a video a while ago, I don't remember which one but she spoke about what is luxury and one of the definitions she mentioned I believe was taken from an article that noted that what makes something luxurious is how it makes us feel so luxury doesn't have to have a brand tied to it either. Have a great weekend.

[@THECLOSETbyConnor]

Thank you for your comment lovely ❤ yes that’s true, I did read about their history and the baseball glove story etc which I did find interesting!

[@JacquelineB-vs9xx]

In years passed Coach with there glove tan leather bags were consider luxury and really good quality. But now a lot of the products they make just look cheap and the quality is even worst when purchasing from an outlet store.

[@cassandrawilliams3414]

Is luxury price or quality???? Only you can answer that

[@JoleeLovesIt]

Exclusivity is a huge money maker in the American healthcare system.

[@tazzytbirdlady]

Not your topic, but I think coach certainly gets the design innovation award for the mid-end “luxury” items

[@fsechzer]

You are right. Lower priced brands like Coach would never be as desirable as high priced ones. It’s based on economic theory of “A Veblen good is a type of luxury good, named after American economist Thorstein Veblen, for which the demand increases as the price increases, in apparent contradiction of the law of demand, resulting in an upward-sloping demand curve.”

[@StylishandGrateful]

If you aren’t judging on quality, and only heritage and influence than no one else can get in and that’s exactly why Chanel thinks they can give lesser quality for high price. Businesses don’t change if not pushed. They all produce exactly the same, there are only a few outliers that still hand make items.

[@jeanettenfreeland1408]

Like Oroton bags are your brand in Australian brand

[@THECLOSETbyConnor]

That’s right! X

[@HandbagDiva]

I’ve had a really bad run with LV as of late. When the speedy 20 in DE came out my SA had to order 3 bags as they were all messed up in some way. I finally just gave up. My first mini bumbag the pouch on front was sewn on so crooked it was ridiculous, the second was fine. The last bag I ordered was the Malletage Alma bb & it was a whole mess. I’m not a picky buyer either. I don’t look over a bag with a microscope to look for any little flaw. Only glaringly obvious things bother me. Now I’ve been seeing several people get flawed mini bumbags in the empreinte leather. It’s really sad how the quality has just tanked at LV & Chanel as well. I haven’t had any issues with Fendi or Dior. So I get where Autumn is coming from.

[@TylerDeneuve]

I do think vintage Coach is really beautiful... The Turnlock styles made in the US.

[@qr5vy]

It's a very strange perception. Their quality is fine for the price point. Would I confuse this same quality for luxury? No.

[@THECLOSETbyConnor]

❤❤❤

[@saabguy9774]

I’ve seen items from most brands that are luxury quality and items from those same brands that are poorly constructed with crap materials. The only brands I consider luxury at this point in time is Hermes, Moynat, Delvaux and most items from Loewe and the Row. Luxury is 100% about quality. If you compare brands like LV, Fendi, Chanel etc next to brands like Hermes it’s clearly obvious which is luxury and which isn’t.

[@Chinoiserie9839]

LV. Probably. Chanel. Yes they suck like H and M but Fendi? Their quality is most definitely luxury.

[@jninog]

From an European perspective, Coach is an expensive brand although it cannot be considered as part of the luxury segment. Its lack of history and background and not having statement pieces that people are dying for is what makes it more of a high-end and mainstream brand. Luxury is exclusivity by definition.

[@THECLOSETbyConnor]

That’s a good point! Thank you for watching ❤

[@agentbagreviews]

Here’s the definition of luxury according to the Oxford Dictionary: something adding to pleasure or comfort but not absolutely necessary. one of life's luxuries. b. : an indulgence in something that provides pleasure, satisfaction, or ease.

[@Chinoiserie9839]

Coach has been in there since 1941. Almost the same time Dior was founded and even way older than a lot French and Italian brands. What do you mean the lack of history and background? It's there most of you guys just wont admit it. Jacqemus and Coperni just started out 5-10 years ago? How are they luxury then?

[@THECLOSETbyConnor]

@@Chinoiserie9839 I don’t consider those brands luxury either

[@Chinoiserie9839]

@@THECLOSETbyConnor what about brands like Tom Ford, D&G, Brunello Cucinelli, Cavalli and Versace? They don't have as much history as Coach and yet they are being put on the pedestal.

[@ruthmclean5116]

I enjoyed this vlog very much and agree with your assessment wholeheartedly. Tanner Leatherstein said that the quality of Coach bags is excellent. He went on to say that the hardware on Coach bags could rival any luxury brand. However, as you stated, quality alone is not enough to elevate Coach into the luxury stratosphere. My very first bag was a Dooney & Bourke, then I graduated to Coach and then made the jump to Louis Vuitton. I sold my entire LV collection last year because the brand is feeling too mass produced for my liking. I am now buying bags from both Celine and Loewe but have my eye squarely focused on a Joseph Duclos Messenger bag for this year. Joseph Duclos exudes French luxury at its best, in my humble opinion. You are very bright by the way (in case you didn’t already know)😉

[@THECLOSETbyConnor]

Hey Ruth, thank you so much for watching and what a great comment! I do like to think of myself as bright so I appreciate that comment ❤❤

[@Wildunfiltered]

Agree Connor that the brands have to tick ALL the boxes to be seen as a luxury brand. Quality of materials and labour is not enough - also need heritage /status /design /exclusivity etc. I also agree that it depends on nostalgia- Coach is not as well known in the UK as USA. I definitely don’t remember it at all when I was growing up. In the UK a lot of people aspired to Mulberry for their first step into ‘luxury’ followed by the next step to Louis Vuitton. So that nostalgia def plays a part. Fab video Connor x

[@THECLOSETbyConnor]

Thank you lovely for watching ♥️♥️ we are similar to the UK! X

[@Wildunfiltered]

@@THECLOSETbyConnor yep I think USA has many different brands that never fully made it across the pond in the same way. X

[@blktauna]

Coach isn't a 'Luxury' brand in any way. However their product is far better than lots of luxury brands. All prices being equal I'd buy a coach bag over Chanel any day. I have to say all my luxury items are are over 20 years old so I can't speak to modern luxury. See I view luxury as exceptional materials, craftsmanship and service and nothing to do with exclusivity. I could care less how exclusive something is.

[@JohnDailey-e3g]

Coach is on point and has been in the game since 1941!!

[@carlosillustrates]

Autumn Beckmann is fabulous, and I watched her video too! 😃. I don’t recall her saying Coach SHOULD be a luxury brand like you just stated on your video response, i think her point was coming more from a quality point of view of which, according to your vid; don’t care much for, just the name recognition. Personally, I think LV is loosing its “exclusivity” when everyone and their dog has one no matter how much they raise their prices. I guess if you feel like you are carrying luxury due to the amount of brand logos you have on you makes you feel exclusive, then more power to ya. One should value quality over a luxury logo, but that’s just me.

[@Chinoiserie9839]

Anything that cost 200-500 dollars and up are luxury. Why would you buy a bag that is worth 200 for a single one when you can buy a Uniqlo bag for only 20-30 dollars and you have more money left to buy other stuff with it? Also Coach, MK and Kate Spade are entry level luxury. If someone tells you otherwise, they are just pretentious and cannot admit to themselves that you can buy a luxury bag below a thousand dollars or those who are easily persuaded by a mere marketing scheme. For those who own the bags I mention, be proud of it. Flaunt it with no shame because most people wouldn't even consider having those bags if they have 200-500 dollars lying around.

[@susanruan3663]

I hope Coach isn't considered luxury. Every luxury brand jacks up their prices over 4 times the original and I can't afford them anymore.

[@yeelinhee169]

You are definitely right … Coach is not a luxury brand.

[@audreyandrea460]

I just started getting into luxury and I’m warming up, lol… just made my first purchase from Aspinal of London and it blew Coach so far out of the water, in terms of the experience and the design of the pieces I bought. Sure, maybe the leather quality was on par, but again the excellence of the design made Coach look… well, poorly designed.

[@dimdull]

No, you did not ramble. I agree with your definition of luxury.

[@THECLOSETbyConnor]

Thank you ❤❤❤❤

[@therawarren2422]

I agree with all of your points. I also think Coach quality is beautiful however I will always grab a Chanel or Bottega from my wardrobe over it. For me personally, a bag not being super saturated is more of a luxury. Although I love the Jodi and it is luxury, I would never buy it knowing everyone has it. I would rather a different "less popular" style from the same house. It would be the same as feeling like the neverfull not being luxury but a Cappucines is. I think there are "tiers" even within luxury brands.

[@stellahulott210]

My name is Stella and I am a Closet Coach Lover 😂😂😂 To be fair, some of their items are a bit “meh” quality but some are absolutely fabulous quality. I don’t think they can be called luxury but they are certainly higher end fashion. Another fab video, thank you lovely Connor ❤

[@THECLOSETbyConnor]

Haha HI STELLA! I think Autumn mentions a certain range being the better quality too! I like some of their designs too x

[@stellahulott210]

@@THECLOSETbyConnor Hahahahaha x

[@violettajakuszyk6707]

Interesting and controversial topic. Luxury in my opinion is how much people are willing to pay for a name and history and image. I refuse to pay thousands of dollars for Chanel costume jewelry where other platforms are selling similar or the same product for $20 let say. It may not be in a nice black box with camellia flower but it’s the same cheap non precious metal. I also find Gucci, Prada, Fendi and other luxury brands at TJMax, Marshalls or Winners heavily discounted. Is that exclusivity? Luxury is in the eye of the beholder in my opinion. I do buy unique Coach bags which wear beautifully unlike some of my LV bags. The exclusive experience of waiting 6 months to 8 months and sometimes longer to get nearly brand new item repaired has lost my confidence in luxury. Great video and thank you for sharing your opinion.

[@THECLOSETbyConnor]

Thank you for watching ❤

[@charliemaron5866]

I preferred Oroton than coach.. Luxe for some people but it’s hard to accept them with luxe table when u carry Hermes or chanel.. but each to their own.. u do u boo 😊

[@damnpam4680]

Givenchy clothes looks like high in SHEIN I will never pay for coated canvas LV or Coach that crazy to pay 500-1000 and 2500-3300 for plastic

[@La_La_La3]

LOL ... Coach is not a luxury brand. Neither is Michael Kors, Burberry, Kate Spade etc. At the end of the day, anyone can call any brand they want a luxury brand. But they can't force people to agree with them.

[@AutumnBeckman]

Agreed. Coach is a contemporary brand that makes some bags that are equivalent in quality to some bags from some luxury brands.

[@THECLOSETbyConnor]

True! ❤

[@missjanet111]

Can you do that magnet thing again in another video. Just for me. I’ll be your best friend. 💙

[@THECLOSETbyConnor]

Hahahha of course!

[@farahhana9785]

Thank you for saying it outloud; the stupidity around expensive does not equal high quality. Tho i do agree that it is what it is, we buy things way more expensive that they cost/should cost and i’m also guilty of it sometimes but there should be a minimal standard at least (even this sounds stupid) of the quality Brands should offer but look where we are; consumers are way too forgiving when it comes to these high luxury brands honestly its becoming almost like a meme. A troll. CHANEL, LV are the first that come to mind when typing this. I’m always impressed with Coach’s bags quality and how the SAs treat customers (the boutiques not outlets, but even outlets SAs treat u nicely). Definitely always getting my money’s worth. Where as for Chanel/LV my experience has been really different, both in the goods quality & in the service.

[@Pwebbm]

Panel of luxury judges: Connor ,Dayle, Autumn 💯 All valid points and having collected since the mid 1970s to present, there are valid points all around. I do stand on that your point of reference begins with the quality you know from thus you started.

[@THECLOSETbyConnor]

Hahahaha us all in a room together 😂

[@ericakam1323]

Luxury houses exclusivity can also include entry- way pieces to engage consumers- LV canvas . As income increases over lifespan one might increase spending to more exclusive pieces so houses have brand loyalty . Coach lacks the artistic innovation and creative direction - muddying the waters of their higher end pieces with masses of poor quality overpriced items.

[@deborahcurtis1385]

It's not povo though is it?

[@THECLOSETbyConnor]

Hahahahaha Deb 😂😂😂

[@donnashapanka6615]

Another great video Connor! Autumn's video, very well done with charts and grading of brands, was also thought provoking. Also, it was her recap of the brands. Imagine this scenario, Coach increasing prices regularly as well as adding a little more "style" to their assortment while maintaining the same beautiful higher end leathers and hardware that they use in retail? (Btw, Coach outlets are not the same as their retail). I wonder if that would put them on the same trajectory as Lux brands and create the head game?

[@THECLOSETbyConnor]

Autumns video was fantastic, a lot of work went into it! Yeah that’s a good point and could well and truly happen!

[@kaylheecarroll3186]

Interesting perspective 🤔

[@amybrando2585]

Adelaide (that has NO luxury brand stores bar Tiffany & Co) has a Coach outlet at Harbour town. This is not luxury!!! lol😂

[@THECLOSETbyConnor]

Hahahahaha you lost me at Harbor town 😂😂

[@amybrando2585]

@@THECLOSETbyConnor 🤣🤣🤣

[@JenniGower-eb9dx]

🤣🤣I'm from Adelaide so I'm with you there.

[@kaylheecarroll3186]

You are definitely starting a war with Autumn 😅💙!!

[@THECLOSETbyConnor]

No I’m not! Not interested in wars

[@kaylheecarroll3186]

@THECLOSETbyConnor I know just can't help saying that 🤗💙!

[@kaylheecarroll3186]

@@THECLOSETbyConnor I'm sorry,I was only joking!

[@shananick1128]

Yeah, i started my handbag with Coach. Yes, i do agree Coach is not a luxury brand, it is a contemporary but i do agree that the quality at times is better than other luxury brands, i.e Chanel. Bhahaha yeah luxury like LV, Chanel does carry an even more luxury price tags to begin with.....Luxury brand, i just hope if there is something wrong with the handbag or whatever the item maybe, (i mean not those wear and tear) they will honor to repair it) I do not mean lifetime repair but at least not like 1 to 2 years down the line, something wrong with it. Speaking of which, of late i have a canvas key clay which i had used only recently after purchasing for a year ago, some see thru sewing lines in it. I will need to bring that back to LV and see what they can do with it. I have watch video that some KZbinrs complaint about this too. So i have i will have luxury experience...lol.

[@Restless318]

I love my coach I just maybe I live in usa My coach SA send me pictures of the new bags too and make feel like mater But I coach snob I do not buy coach outlet haha I was born in England so I love burberry too that Fashion something for eveyone we forget that I do not get mad when youtubers say I will not buy coach it funny to be I when I go into coach retail and they even tell do buy coach outlet haha

[@erinnadia0409]

Coach is definitely not a luxury brand but I will say doctors love this brand 😂 every GP I'm friends with loves their coach bags and don't buy LV 😂😅

[@vvn888]

Love the way you think. Luxury is exclusive. If it's inclusive it's just a shop!! 😂 so true!

[@THECLOSETbyConnor]

😂😂 exactly!

[@betsyavallone4314]

I am old enough to remember when Coach was a luxury brand. Let’s just say they no longer are!

[@Justme-x4h]

I started with Coach and Tory B myself but still, it wasn’t luxury to me. I was dreaming about getting a Chanel bag, like you said, I still see it like more exclusive. It’s way easier to enter Coach and get a bag on the spot than entering a luxury brand with a way different price tag. It’s just the reality. If I see someone with a Hermès bag on their arm, I automatically associate it with luxury. If I see someone with a Coach bag, I just don’t think luxury. It might be for someone because it’s still cost a lot, but objectively it takes more than that to be called luxury. Luxury is a dream, it’s not easily attainable. It’s like the luxury resorts, we can say whatever but it’s really not the same as a 3 stars. The 3 stars might feel luxurious for someone that had never been to a resort but it still not luxury . It’s what the brand represents as a whole and all the things surrounding it.

[@THECLOSETbyConnor]

Great analogy with the hotels!! Totally agree ❤❤

[@julieridenhour545]

I love Coach. But not sure it is true luxury. It is good quality.

[@vernellpresident7173]

ToEach it own paiding for the name.

[@sandrac.3220]

Coach is absolutely NOT a luxury brand!!!!!!!

[@eileenr9932]

What’s Coach?

[@THECLOSETbyConnor]

😂😂😂 stop it you

[@THECLOSETbyConnor]

It’s Big C 😂😂😂

[@eileenr9932]

@@THECLOSETbyConnor 🐴 😉

[@jacquelinemoss1911]

💯👏🏻

[@THECLOSETbyConnor]

❤❤❤

[@Peachy_chi]

coach is not a luxury brand never will be. the luxury houses have their reputation to charge the $$$. if u gift someone a LV bag or a Coach bag nobody is gonna pick the Coach bag

[@THECLOSETbyConnor]

😂😂😂😂

[@Mrsquick]

Hmmm. Good commentary on the brand. I have to say that the quality of Louis Vuitton and Channel has gone downhill. I'm 53 years old, and I own vintage Louis Vuitton and Channel, and the quality is so much more different. I purchased a new LV and returned it as well as Channel. It was just a horrible experience for me. These days, you're just paying for a label. To each it's own. I love my unscathed mint condition luxury bags and wouldn't trade them for anything. 😊

[@Kimmykopey791]

For me coach, Marc Jacobs, jacquamaus and michael kors are all mid range and for me they aren’t lux!

[@THECLOSETbyConnor]

I agree!! ❤

[@kaylheecarroll3186]

I only like some Coach bags

[@alexandergraham6912]

I have a nice new bag from my supermarket grocery store with paper handles, and that folds up with a convenient crease on the bottom. It was free with my purchase of some discounted yet pleasantly lavender-scented toilet tissue. On Mondays, I take a thick and odorous black felt-tip marker and write "LV" on it. On Tuesdays, I write "Hermes". At mid-week "retro-bumbag-poorboy-vintage-shabby chic-upcycled cool mundanity". By the end of the week, it starts to deteriorate rapidly, with cuts, dents, rips, and holes, and then I write either "sad, wish I knew why" or "We Are All Lost In A Mass-Manufactured Delusion That We Convince Ourselves Is "Happiness" Or "'Life", And Absolutely Nothing Matters Or Will Be Of Any Importance In The Material World When All Is Said And Done, Or: Death". On Saturday and Sunday, I re-purpose it as a jauntily crumpled hat for the rain, and in the late evening, throw it away, and start all over again at the top of the week. I must add that it's content capacity is really quite remarkable for something so thin and temporary.

[@5Heliotrope]

You killed me with "that Leather-Einstein, is that his name?"... 🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@DaylesAddiction]

Bahahaha so funny

[@THECLOSETbyConnor]

Hahahahahaha ❤😂