Рет қаралды 15
Discover two mistakes coaching, consulting websites, hindering their ability to attract new clients. In this video, we discuss why focusing too much on yourself and neglecting the client's problem can drive potential clients away. Speak directly to your ideal audience and position yourself as the solution they need, but don't go over the top.
Key Takeaways:
Avoid "All About Me" Content: Your website should address the visitor's problems and present you as the solution. It's not about saying "hire me," but rather demonstrating that you understand their challenges and can help.
Optimize Your Hero Section: While you are the brand as a coach or consultant, avoid using a large picture of yourself in the hero section. Instead, use compelling words that draw in visitors and make them want to learn more about you - and reach out to chat.