Coca-Cola - Unexpected Santa (AI-Generated Christmas Ad 2024)

[@kyle-rb]

I love how obvious it is that they can't generate shots longer than like 1.5 seconds

[@ooombasa5080]

Only consistent thing is the manually inserted logo, which no company will ever trust Gen AI to do because they know it'll fuck it up from shot to shot lmao.

[@laurie.55]

it's like if cocomelon made a coke advert

[@JayOperstien]

Why is it obvious please explain to us peasants

[@trainsplanesmore]

Heck, AI Video programs can generate videos of four seconds for free users. If they can't generate something that's four seconds, they must REALLY be using something cheap.

[@SeanGilbertson]

Unlike those gritty single-camera, no-cut Christmas commercials we all love so well. 😆

[@Astralite1]

This advert makes me want a cold glass of pepsi

[@taffingtonboathouse5754]

Pepsi max cherry for two plz

[@HardKore5250]

Pepsi ai ad coming too they are its competitor lol!

[@TheHK_47]

I'm not even a Pepsi guy and I fancy one right now

[@ThunderTheYellowJolteon]

I'm never getting Fanta or Sprite again. Until Coca-Cola goes bankrupt and Pepsico owns them.

[@Astralite1]

@@ThunderTheYellowJolteon which will never happen

[@DangerVille]

This is gross.. it literally sucks all the Christmas joy from the ad. It should be about people, and the warmth you get from being around friends and family. This does literally the opposite, it’s cold, robotic, lacking humanity, or a soul. Awful.

[@EveRymanStimme]

Yes. Yes, yes, and yes.

[@richarddukard8989]

It looks like any other Christmas commercial to me. 2 years ago we got “Will Smith eating spaghetti” level AI, now it can pass as professional work. In 2 more years it will have all the “humanity and soul” you think those old commercials had

[@chizyoriginal]

THERES A REASON THERE IS NO PEPOPLE AND FACES IN IT...cause ai CANT MAKE FACES IN VIDEOS YET.

[@chizyoriginal]

but imagine if it could make the faces from any pictuer that is public online...that would be scary, all of a sudden you see yourself in the add and you weren't even paid for it

[@raymondacbot4007]

Was anybody complaining about the ‘warmth’ of Coca Cola ads in the first place?

[@scottquinn6154]

"it's always the real thing" apparently not..

[@commenter621]

Cry about it

[@coreanhall7416]

😂😂

[@underthepale]

@@commenter621 How about we laugh about it?

[@SasamuelTheCool]

​@@underthepalegood idea, HAHAHAHAHAHAHAHAHAHAHAHGAHAHKAKHAGAGGH

[@Nismo11]

@@commenter621 Does laughing so hard I cry count?

[@alicem864]

multi-billion dollar company has spent too much of their profit lining the pockets of their CEO and can no longer afford to seek out actual creatives

[@s_.777]

Oh they can afford it, they’d just rather hold onto it until it becomes dust.

[@eliminoh_p7877]

That’s not how businesses work. They’re always looking for ways to save money, therefore increasing their bottom line. Anyone who didn’t see this coming hasn’t been paying attention.

[@fyanrriend]

@@eliminoh_p7877excellent business model creating an advertisement that negatively promotes their business and probably ends up losing them money

[@motemood]

AI is trendy, they didnt create this commercial out of savings, they used AI because now everyone will talk about this. She did you last time watch the annual chtistmas colą commercial? I didnt since childhood..

[@MrUnsuspiciousName]

If they realy wanted to save money replacing people with AI they should start with the highest paid people

[@DancingSword]

"It's always the real thing" has never meant less.

[@12thMandalorian]

Ironically funny

[@benjaminnewman3837]

Some things I've noticed: 00:00 AI is pretty decent with the landscapes. Some weirdness here and there, such as the fir trees being weird and blurry around the edges, but landscapes being naturally irregular seems to play well with AI generation. 00:03 Left reindeer's rear legs are in weird, broken positions. They appear to cave into the animal's posterior near the top. Right reindeer is missing the front-right leg. Right reindeer's horns appear to shrink as its overwritten by the postition of the left reindeer's head. Both animals have weird, random blurriness around their fur. Sometimes fur is in good detail, sometimes it's just a mess of color. (This is a repeating theme with animal fur throughout the commercial.) 00:05 Throughout the commercial, every single truck is a special, unique snowflake of unfunctional shapes. I'm not sure this truck would be able to make turns without the trailer's... umm... "middle" tires skidding sideways along the pavement. It should be okay, though, considering the trailer isn't even attached to the tractor at all. ALSO, I'm convinced that the Coca-Cola logos were all done in post to make certain they were never screwed up by the AI. This comes up later. 00:07 Slightly more accurate box truck (bobcat?) design. In fact, looks very similar to trucks I've driven for commercial vending, but the box is too long. Maybe the tires could be further back? It's definitely a case of "the longer you stare, the worse it gets", but for the one, single, solitary second you can actually see the vehicle, it's pretty good. I didn't notice that the steps weren't under the door until I paused. Anywho, the creases and folds on the guy's pants move about like amorphous jelly. 00:08 First of all, 6-fingers on the hand. Anyways, I thought the bottlecap was bad CGI added in post, until I remembered that's what the entire fucking commercial is. It just floats off into Zero-G like this was in space (also goes the wrong direction, based on how the bottle was "opened".) Bottlecap also appears to be made out of red plastic. The lighting doesn't play on it like metal. Additionally, the AI attempted to make the bottle look like it was covered in condensation. Ignoring the cold air for a moment (this is a commercial after all, they would just spritz it with a spray bottle to get the same effect IRL), there are no water drops along the clean top line of the bottle's outline, and the Coca-Cola logo is clearly visible with no distortion from condensation droplets. 00:09 Wtf are these lights? This is just some weird fever dream interpretation of a truck covered in "Christmas lights". They look like tiny little bulbs that are embedded in the metal. Oh well, at least they're amber in color, so they're following DOT regulations. 00:10 Weird, amorphous shifting of the reindeer anatomy as they turn their heads. This is one of AI's weakpoints, as the AI can't actually generate a 3D model. It's just doing its best to draw a series of 2D stills. ALSO, the very first frame of this shot has much higher fidelity than the rest of the shot. Weird. None of the other shots have this happen, as far as I could tell. 00:12 I hate it when I'm skidding on ice. 00:13 One of the better animal shots. Movements are just a bit jerky and unnatural. Camera movement is also setting something off in my brain, but I can't really figure out why. 00:14 There sure are a lot of Christmas lights everywhere... I wonder if that's going to be a recurring theme... Also, all those rear lights are supposed to be red, not amber. Definitely not complying with DOT regulations. 00:16 Uh oh, looks like those trucks are having a little trouble staying straight. Also, notice anything weird about the Coca-Cola logos yet? I'll get back to that. 00:18 More animal weirdness. Specifically, the mother duck always moves its right leg, which will then transform into its left leg, so it can now move its right leg again, as if it were some kind of weird jelly-thing imitating a duck. 00:20 Failed perspective, very easy to spot. Furthest sign is growing larger (moving towards the camera). AI must have gotten confused on how to do that again, only being able to interpret things in 2D stills. Trucks are some sort of vague Peterbilt, but you can't open their driver doors because the exhaust is mounted over the doors. 00:21 This was when I figured out the logos were all done as a patch-job in post. First, they're always the perfect Coca-Cola logo to ensure AI didn't get a chance to mess it up. Second, they seem to... jitter? Like the editing program they're using in post isn't tracking quite correctly, but I wouldn't blame it considering what the hell it has to work with. Third, they are always pure white. The letters never change their color tones to match the environment, whereas AI usually loves messing with color tones, even if it's nonsense lighting. Indicates a quick, dirty rush job. 00:25 So... a lot just happened... and there's also a LOT of Christmas lights. Like, god damn, they're EVERYWHERE, and they're HUGE! It's like some kind of giant, mutant Christmas Spider went around the world just shitting entire cobwebs of Christmas lights all over the trees and mountains. They're so random and tangled. 00:26 ...Do they celebrate Christmas in Vaguely-Japan? Also, the kanji or whatever is probably nonsense shapes, but I'd love it if the AI accidentally wrote something grotesquely sexual. I wouldn't be surprised if it never occurred to anyone in marketing to double-check that. Okay, from here on out, it's more of the same mistakes over and over. Literally every single frame of this is buried beneath the uncanny valley, but I'm just gonna point out a few glaring ones: 00:32 Glaring perspective/movement and shape problems with trucks. Literally looks like someone took a .jpeg of a truck and just dragged it slowly across an OBS screen to record it. 00:45 The moon is an amorphous egg that's in front of the mountain. 00:46 Adult polar bear's left eye appears to have some sort of melted flesh covering it. Also, the paws got duplicated. 00:47 Compliment here, the mice are surprisingly good! Almost Pixar-ish. Not too bad... until I saw their paws. 00:48 Owl beaks melt in and out of each other, as expected. What wasn't expected was them giving the camera bedroom eyes for the whole shot. 00:50 Dog appears to have 3 pairs of nostrils on its nose. Look like the AI started to draw out the cat curled up on its side, but then decided to take the cat's body and cover it with the fur texture of the mice, transforming them into some weird nightmare hybrid. Also, the little dots for the whiskers on the mice are setting off my trypophobia. I can't be bothered to write any more, but I will add this: Was the music also done with AI? All commercial music is bland and repetitive, but sometimes the music here is just... just some sort of vague melodic sound? Like, I can't always make out the words to the song because they might not actually be words.

[@homer5023]

Thanks so much for posting this.

[@gavrooot]

Bro got a yapping degree

[@orangeamel9844]

They should pay you for this comment and dix everything!

[@ShiAnniii]

👏🏾 👏🏾 👏🏾 🙌🏾

[@hughjass2745]

You really have too much time on your hands buddy 😂

[@maxmayer6838]

Companies are killing acting, emotion, and creativity. Now they tell computers to make an unreal commercial to make their product look good. This is just uneasy

[@JoeMamaTheSecond]

Computers can't even get it right though. Your jobs are fine. Calm down

[@maxmayer6838]

@ AI is only gonna get better though

[@ViVi-h6j]

Да чувак. В конце концов все останемся без работы. Думаю переведёшь через переводчик)

[@maxmayer6838]

@@levacarvalho idk what your problem is. Just stated an opinion dude

[@DarionDAnjou]

you're choosing to see the glass as 10% empty

[@Efemral]

0:46 look at that poor deformed bear's double paw. Truly horrifying.

[@InsomniaTalks]

Good spot! But if you noticed this - that makes me think they spent all of 30 seconds watching this monstrosity before approving it

[@JamesAWilliams]

If every company is going to replace actual people and objects filmed on a camera, or even CGI effects, with obvious AI that barely move… then humanity is doomed as a species.

[@ChattyCinnamon]

This is genuinely such a pathetic and terribly done advert, even by AI standards. I fucking hate how greedy these companies are, they are seriously happy to release a substandard, dreadful AI advert so they don't have to pay anybody to make a good one. I bet the song is AI generated too. They literally could have paid a young animator $1k and they would have made something far less tacky and more presentable. The company that owns Coca Cola is worth $1 trillion and Coca Cola itself is worth $271 billion, and yet they are willing to release something this poor quality and dreadful to avoid spending a small amount of money (Relative to their cash flow) to release an advert which is actually impactful and wholesome, corporate greed knows no bounds. I don't know why but I really have a bee in my bonnet about this, I just find it despicable, I genuinely believe I could make an advert of similar quality in a single day (In a few hours tops) and I have very little experience with generating AI music and AI videos, I am completely unqualified to make adverts and I seriously think I could do a job as good as, if not better than the one they have. I hate this. The only angle I can see this working with is the whole 'All publicity is good publicity' thing, and it's purposefully terrible to spark controversy and get people speaking about it, but it's not like people don't know about Coke, and seeing them release such a crappy advert certainly does not inspire me to drink their crap products, in fact, it actively makes me want to avoid buying their products out of childish spite.

[@SyonTube07]

Well said, James. This is just absolute garbage that has now corrupted my viewpoint on society & the corporations within that just use soulless, flawed AI.

[@14theawakener88]

The humanity is doomed since at least two centuries ago, you know?

[@AlloyedFrequencies]

@@ChattyCinnamonit’s probably just kids with marketing degrees experimenting with technology

[@machinesnmetal]

Weve been doomed since the dawn of our civilization. Just like the many civilizations before us, and the many civilizations that will come long after we are long forgotten. All we will leave behind is Coke bottles for artifacts

[@Crazytrain2015]

AI should be a tool, not a replacement

[@trainlover16]

AI shouldn’t be used period.

[@Yummers_500]

Nah,ai can be used for ONE thing Procedural dialogs in games,thats it​@@trainlover16

[@raymondacbot4007]

It’s replacing you. You will be unneeded, disposed of.

[@ethanhawksley9097]

@@trainlover16 AI has its applications, but those applications are just about at the opposite end of the spectrum of what it's becoming known for

[@trainlover16]

@ Yeah, generative AI is what we all hate.

[@grizzlydino]

This advertisement is the best reminder to drink some fucking water

[@NotaPizzaGRL]

Sorry we fucked up the water table in your hometown but don't worry we'll sell the clean water back to you at 3X the price

[@sakurasloth1540]

Was all the plastic they put into the environment not damaging enough? This better be a joke because there is no way energy was used to create this monstrosity

[@fabhatman5025]

It's not a good ad. But you know traditional commercials cause lots of pollution too right? Like the difference is negligible.

[@sakurasloth1540]

@@fabhatman5025 yes, sadly, however with traditional commercials the skill of real people is used and jobs are ultimately created. I saw the alternate version of this advert the other day on tv with actors and thought about the creatives hired to design sets, costumes, graphics etc. What I’m saying is while both inevitably output energy, one profits many and provides jobs in a famously unstable industry while the other benefits absolutely nobody but the rich higher ups that ordered for it

[@celisewillis]

@@fabhatman5025 not sure i’d compare the gas used for a weekend shoot and the electricity powering the edit software to a mount everest worth of plastic bottles

[@fabhatman5025]

@@celisewillis That's literally doesn't even have anything to do with the argument I made. I was comparing making a trailer with AI to making a trailer with AI. Nowhere do plastic bottles have anything to do with what I'm saying.

[@coreforce9872]

they should have just slapped the 1995 commercial from the master tape like they always do every year and call it a day

[@hughjass2745]

Call me cynical but this seems like another Coca Cola PR stunt ...like New Coke

[@TheLarryburns84]

​@@hughjass2745 that's exactly what it is. Coke just issued a statement on this BS and it's written as cold and corporate as you'd expect .

[@timey_103]

This is the greatest Pepsi advertisement I've ever seen.

[@dahnyul]

Best one!

[@SatireKingdom]

Whoever gave the greenlight this low effort monstruosity should be FIRED.

[@andrewtr001]

bro at 0:08 they didnt even bother fixing the logo on the bottle. it literally says "Coca Colq"

[@StringedGuitar17]

I drink Pepsi now.

[@iamtyson75]

Me too

[@aarbb642]

i wonder how pepsico is gonna respond, this is the perfect chance for them

[@francek3892]

Drink VODA AQUA WATER

[@taffingtonboathouse5754]

I always drink pepsi max

[@ThunderTheYellowJolteon]

Me too. Coke sucks now. At least Pepsi for me, tastes similar to Coke but better.

[@thatcactus.]

I wonder if companies will ever realise ai is not designed to replace human creativity and passion.

[@rc-fannl7364]

They know, but it's cheaper as you can "hire" the "artist" on demand...

[@celisewillis]

I think they will realise at some,point and reverse, but in the meantime, people are going to lose their livelihoods. So many artists in the animation industry are living out of our cars and using food stamps. Our lives are up to the whims of some trust fund suit who spends 50 hrs a week on the golf course.

[@lusseka]

nobody gives a shit about your "creativity"

[@pumpkinpatch5]

Typical uncanny AI slop. It has that tell-tale sheen, untextured characters that slide around the edges and all the random lighting and moving elements. Awful. But people generally don't approve of AI, so, hope you're happy with your failure.

[@jackjack3358]

People generally don't give a damn about AI like you rant here. But they did use AI slop on purpose here, they could find random redditor in runway, and even they would create less noticeable video than this. The Reason Coca Cola did this is that they knew people like you will start crying about this on places like YT and Twitter and give them free advertising.

[@ThunderTheYellowJolteon]

The Sprite Cranberry days are over right now. At least Starry Cranberry will bring back those days.

[@ballisticwaffles]

@@jackjack3358 "Uhm Akchewally every mistake a major company makes is a 5d chessmove and only I'm smart enough to see it" Get off their dick bro, companies can fuck up too.

[@pumpkinpatch5]

@@jackjack3358And nobody gives a damn about what you have to say either sweetheart. However, if nobody takes a stand, this tomfoolery will continue. Since you’re not useful here, feel free to crawl back to your mother’s basement.

[@pumpkinpatch5]

@@ThunderTheYellowJolteontf.

[@FedericoFebbraro]

Has anybody else noticed the dog with four nostrils ?

[@LauraTosi-rj6kh]

No way!! You’re right 😂

[@DiddyPhukkingKong]

I just noticed now.

[@ThunderTheYellowJolteon]

What, where?

[@OffTh3Hook017]

@@ThunderTheYellowJolteon0:50

[@ThunderTheYellowJolteon]

@@OffTh3Hook017 Seriously? Why isn't the USA government doing something about it?

[@south7thA2]

This is truly a creepy ad.

[@deepulse9752]

Ai is depressed by nature apparently. It shows. It knows too much and it will eventually autodestruct or kill everyone 😂😂

[@halflifeepisode34980]

Luciferian

[@celisewillis]

@@deepulse9752 it’s not an actual intelligence, it’s basically a paper shredder that automatically tapes random strips together 😂

[@amyholcomb6484]

💯

[@badgerlord5390]

0:38 one eyed cat jumpscare

[@nemjef121]

How in gods name did they not see that

[@badgerlord5390]

@@nemjef121 beats me

[@jongarfield6508]

0:07 how did NOBODY at coca cola notice the fact that the cap doesn't even come from off the top of the bottle? Why did they not generate a better clip for this shot? I already know they don't care, but do they really not care THIS MUCH? Literally just feels like the cap spawns in and goes flying because, oh wait, that's exactly what's happening!

[@rikifive]

And also the hand with 6 fingers... It all is so wrong...

[@jongarfield6508]

@rikifive for sure, I rewatched it a handful of times and it just got worse every time..

[@skincandytattoo78]

Yup. And 6 fingers on that hand..

[@cellyyymo]

My Christmas is now ruined, thanks a lot coc-ai-cola

[@anthonyalzamora4566]

This is why I’ll be having Pepsi on Christmas.

[@fred-youtube]

They changed the recipe in the UK to have half the sugar removed now 😢

[@benmorton5432]

Having Cherry Pepsi right now! :P

[@Lincolntowncoupe]

The irony of putting "real magic" at the end.

[@theskepticalpangolininther3538]

I love how fucking shit it is, AI is not getting better and while the fact that more corporations are using it for advertising and such is really frustrating, at least we can laugh at how bad it fails.

[@xXMsCarlyXx]

you might want to look at the videos from a year ago and rethink your statement...

[@celisewillis]

@@xXMsCarlyXxgenAI is already eating itself. When 90% of the images and videos it scrapes are this crappy, it’s just going to be crap referencing crap referencing crap.

[@Dockrix]

this looks ass bro who approved this

[@ChattyCinnamon]

Seriously. It must've been old ass board members for the company who thought it was good enough since it saved them a load of money. Genuinely such a dreadful advert.

[@darthbooman]

the people who loves dickriding AI approved of it

[@DiddyPhukkingKong]

0:28 What are macaques doing in the Rocky Mountains, and why are they swimming? LOL

[@carloso5910official]

Anyone saw what happened to the Coca Cola logo on the side of the first truck at 0:14 Also, the AI in this looks awful

[@celisewillis]

Truly awful error, they couldnt even pay the guy who had to track the logo enough money to do a good job. I would have half assed it, too lol

[@cursedtails1249]

I have never said “EEEWWW” so many times in my life until I saw this

[@MJPIA]

All the money in the world and they chose this trash

[@KrimsonKloud]

Something else I want to point out, the pacing. All the 'scenes' are evenly timed out, which flies in the face of professional story-telling through editing, framing and rising/falling action. There's no 'power' to it.

[@urhomiesapien]

I love how the brand which cemented itself at the top with iconic imagery is ironically barrelling towards the bottom with the same. We're at a point where anything that increases the profit margins is good to go regardless of whatever the brand was built on

[@PrinceVegetaBrief]

"It's always the real thing" Are they trolling?

[@tm7171]

I was gonna comment on the LinkedIn page and then remembered that all my professors and ex-bosses follow my page I miss when campaigns were something *human*, like two kids running to their dad who is dressed as Santa, and then they go back inside and help Mom put up decorations. It's cliché but it's HUMAN. it's wholesome. WTF is this.

[@oposdeo]

Let me take this colossal L of an ad campaign to remind you that it's called coca-cola because they used to put cocaine in the cola in the late 19th century.

[@riggityrooahh7665]

Anyone who was involved in the making of this commercial should be promptly fired and blacklisted from every job involving creation of content until they begin making actual art.

[@AJ-cn7eh]

Art for arts sakes.

[@gingerbreadface9344]

Has this been shown on TV yet? When was it on please.

[@gonzalotaboadam5979]

It looks like Coca Cola no longer has money to make commercials.

[@RCLeahcar]

Is the music AI too?

[@jorgecarrilloestrada]

I don't think so, i've heard it before

[@RCLeahcar]

@@jorgecarrilloestrada I didn't mean the jingle itself; it's the classic tune and lyrics. I meant this particular version of it

[@cbs1n15]

Most likely

[@celisewillis]

It sounds like a steamroller crushing an orchestra

[@sizmicmedia334]

This is the future yall. There are so few people who actually care and a huge majority of people whose phones are glued to the hands as they drool and swipe the next piece of brain rot content to fuel their dopamine addiction. That is the target demographic. How can you get those zombies to see your logo as often as possible for as cheaply as possible. AI is the answer. This is going to be movies, tv, music, etc

[@celisewillis]

I’m hopeful. When WGA and SAG went on strike last year, they had huge public support, precisely bc everyone is tired of reheated garbage. It’s bad enough that AMPTP (rich assholes) force artists to make shows in half the time, half the quality. Lots of CEOs steal jobs from their workers with AI, i think people are tired of rich people nonsense

[@PurpleJester]

I knew this was gonna be terrible but I still wasn't ready for the amount of shit I just witnessed.

[@quizilot]

"Tis the season, it's always the real thing." Is a wild line to throw at the end of an AI generated ad.

[@leslieh4899]

And somewhere in South America there is a town where coca cola came in to set up business and has taken over the towns water supply to make their sugar drink - so the residents have to buy a Coke to have anything to drink. Don't you just love that?

[@Larry_the_Snowman]

Sigh, I remember back when Coca Cola ads didn't use AI...

[@VLPersonal-y4u]

5 fingers, ducks with one leg, the uncanny valley effect...

[@isabeld.paredes4923]

You'll mean 6 fingers, including the barely seen thumb. Quite a few mistakes, judging from reading the comments

[@andrewcullen2119]

the only good thing to come out of this will be all the memes and jokes at coca cola's expense

[@Anonymous-fc2fk]

This is why Fuji went snowless.

[@DiddyPhukkingKong]

The editing for this is so atrocious. It’s like each shot is only 1-2 seconds long. I swear I’m gonna get seizures one of these days.

[@TViking4]

Imagine showing tons of snow when these ai adverts are contributing to the reason we don’t get snow at Christmas anymore (at least where I am)

[@BirgitteRasine]

Precisely! The tone-deafness and degree of disconnection from the real world is stunning. I will never drink another bottle of Coca Cola

[@rabbadoodles4522]

That's why it snows every 10 years from where I'm from

[@androiddevice4205]

The only reason they used AI was to attract attention, i cant think of any other reason.

[@DaddyArcade]

No animators were harmed making this video (because they weren't hired)

[@celisewillis]

Untrue, I experienced psychic damage seeing the 4-nostril dog

[@IC18Entertainment]

We're making Pepsi happy with this one.

[@pasta_slab]

It has more camera changes than a cocomelon video.

[@plucas1]

It's an Uncanny Valley Christmas! Move over, Polar Express!

[@chomper1994]

If Coca-Cola was made with real magic, why was this ad done without real magic?

[@paigeranck9290]

Have a Coke, and a straw to suck the Christmas magic out of ads!

[@ShevetteJackson]

This is going to put a lot of actors out of business.😢

[@reginaldmolinas6225]

It has been 15 years I stopped drinking cola coca. My health is better, I lost weight, and I don't like over sugary things now. AI ? Thanks for reminding me to never drink again liquid sugar.

[@carstenmell2694]

Have bots buy your product, then.

[@kazekami7313]

LOL genius coment!

[@BeenfiniteCatharsisAtelier]

Brilliant...especially the ducks' legs 🤣...what a bad joke...I'll have a Pepsi, please.

[@plumberboy81]

911: What’s your emergency? Me: I like to report a cringe commercial.

[@rachl6752]

All they had to do was release the old advert again. It’s iconic. Why mess with something that doesn’t need to be changed

[@hugoramirez4445]

It’s literally a company that sells diabetes what do you expect 😂

[@LuznoLindo]

One bottle of Coca-Cola contains over 110% of added sugars, so you aren't wrong.

[@Vengeful_Goan_spirit]

Valid point, why would they care.

[@hugoramirez4445]

@ I just find it bizarre that anyone would care this much, it’s a giant corporation, a mainstream holiday and it’s an ad. Capitalism cooked our brains.

[@Vengeful_Goan_spirit]

@hugoramirez4445 you will care when it affects you and it will

[@somekidnamedtapu]

0:50 Dogs sitting next to cats that gradually become mice!

[@HeyItsGalaxy81]

Greatest ad for Pepsi I've ever seen! Thumbs up!!!

[@xkrakenxx]

Used this video for a lesson I taught on how AI art isn’t art :)

[@trainlover16]

I don’t care how good AI’s going to get, I will not allow EVEN 1 FRAME of AI generated material to be in ANY of my future films, TV productions and KZbin videos. (Unless of course it’s just for a laugh.) But other than that, no AI in ANY of my productions. And if I find out that anyone has put AI generated material into any of my productions behind my back, they WILL be sued.

[@celisewillis]

Judging from how,current lawsuits are doing, you’ll prob win haha. They dont have a leg to stand on with stolen work

[@trainlover16]

@ Indeed lol. Serves them right.

[@quoisegames1937]

Merry Christmas to our new AI Overlords!

[@JJavier31rblx]

“Real magic”? Sure buddy.

[@trainsplanesmore]

This shouldn't be a commercial. While AI Art and Video can be fun to play with, that doesn't mean that it should be used for a national advertisement.

[@mairy811]

We don't see humans anywhere...bad very bad...

[@Ganondorfdude11]

This is the reason aliens haven't contacted us.

[@AlexPaleczny]

Guess it's Pepsi this holiday season.

[@FarmFamGaming]

I don’t drink soda, but this makes me want to buy Pepsi to spite them anyways.

[@matthewfoley5131]

Coke always had such heart warming commercials for christmas BECAUSE of the human element

[@NintyGuy999]

Makes me not want to drink their product, fuck AI!!

[@gingerbreadface9344]

When exactly and what channel was this on please, has it been on TV yet or just online?

[@NintyGuy999]

@gingerbreadface9344 saw it on Channel 4 last night in the UK

[@koschi201]

This Shows how you feel after some Cups of Coca Cola with Whiskey I want the real Christmas trucks

[@carljohnson92001]

Skynet is coming more like.

[@ItsAubreeyy]

We're doomed

[@sickleandsuckle]

they couldn't even keep the trucks consistent LMAO thats the dead giveaway

[@tophat802]

"It's always the real thing"...the most ironic line in this whole ad! Lol

[@DerekCivilDefense]

At the 49 second mark, notice the dog has two sets of nostrils and the mice have no bodies. They were too cheap to go back and edit it properly. AI should only be used as reference or starting points if it is to get used at all.

[@studiocritter415]

0:08 They weren’t even trying. I’d like to see a group of indie animators form a reanimate collab tackling this commercial to prove to companies that AI just doesn’t cut it! #notoaiart #notoai #humanartist #newdeal4animation

[@celisewillis]

We could do better, but also cococola gets no free ads from us lol

[@studiocritter415]

@ We’ll change the Coca-Cola logo to some other soda brand like Ramune 😂

[@sarabit17]

The 6 fingers hand killed me

[@debrawilson3840]

I like it!! If it was an animated cartoon like we grew up with, would you hate it as much?? It's cute, cheery, Christmasy, happy!! What's wrong with that?? So what that the ppl are fake. The fake animals are super cute. 👌👏👍 I really like All of the new Coke commercials !!!🎄✨️🎄

[@cyanified]

I'm sorry i'm being rude here but, You're part of the reason ai is becoming worse. People just accepting this shitty technology is what makes it become "better". Also, no. I wouldn't hate it if it was a cartoon, because then it would actually have been made with the hard work of REAL people, putting the effort in to make the jolliest and best ad they could ever make. When it's just Ai garbage stealing thousands of artists works and mushing them together to make something, it's not fun, it's not good (both visually, and literally. Generative Ai is terrible for the enviroment), it's just soulless corporate trash.

[@tameratammycollins5876]

I am good with AI / computer generated and "real" actors...I guess the question I have is if they use real animals, how many people would say there was some form of cruelty to how these animals were treated or how they are housed or maybe they were worked for more than 8 hours a day.. I have read the concerns from activist concerning the use of real animals. But when real actors are not used, then the spirit of Christmas is all the sudden in question. We rewatch Christmas Carols and Christmas movies or short stories from as far back as the 1940's and we love them. Almost all of them were art drawings and as time elapsed, the use of computers were utilized to create stories. All the sudden, the use of computer generated characters is a problem. I myself don't really have a issue either way. I don't care if its real or if its computer generated or drawings, there is art and beauty in it all.

[@Nevernamed]

@@tameratammycollins5876 Artistry implies human creativity. The difference between 2D animation and AI slop is that in 2D animation a real human being had to painstakingly create every frame of movement, put their heart and soul into it. If it was made, it was something they absolutely wanted to make, and there was genuine passion in it. Every pen line and brush stroke a deliberate choice from a real, creative human mind. Comparing AI slop and human created animation is like comparing a home cooked meal to a bunch of raw ingredients thrown in a blender and then saying they're the same because they have the same number of calories.

[@Iminsideurhouse-fn3cb]

People hate it, because it might start the start of an era, where human creativity has fallen in the hands of AI, to bring emotionless, cheap, lazy advertisements

[@hyperturbotechnomike]

Calling Silverside AI and the other ones "studios" is a disgrace. They are just typing prompts into a computer. When i'm sitting on the toilet and poop, i don't claim to be a "biomass producer".

[@BaronHancemondo]

The fact that people don't understand the point of this at all is what annoys me. Not that I am one to stick up for a megacorporation but they made an ad a huge talking point and did it for next to no cost. They want your engagement and it's what these ads are always about. They aren't about the "Joy of Christmas" or the "Heart and Soul" - they couldn't give less of a shit. You came to watch it just like me purely because people are annoyed about it, AI and AI generated video/art has been the topic of the year so this isn't all that surprising. Stop thinking that you've caught them out because the shots are less than 1.5 seconds, or how you think it looks dumb (which it does), or how easy it is to spot how fake it all is. They got you. You engaged with the ad

[@Nevernamed]

This "All publicity is good publicity" stuff is nonsense, not all engagement leads to product sales, especially if the engagement is negative and drives people away from the product. Hell, Coca Cola has already shot themselves in the foot before pulling weird half thought out stunts.

[@omgwhythough]

It's funny how the voices singing get extra robotic towards the end... "'Tis the season; it's always the real thing." 😂

[@raphaelbruderer1353]

0:05 there is light where the truck stands but the streetlight doesn't work at all. Also notice how the truck design chances in less than a second (0:05 to 0:06) What's going on with the feet of the ducklings at 00:19? It also doesn't make any sense at all that there are some monkeys taking a bad in the ice cold water at 0:29 In general, all of the new AI Coca Cola christmas ads are awful!

[@kazekami7313]

You missed the 6 fingers on the hand xd

[@Francisco-dx7hj]

In a world where humans are extinct. Santa clause delivers president to homes and turns the light on to remember humanity.

[@nickflynn621]

I will be in the minority here.....but the vibe that I got was a positive one. And that AI will be able to help us imagine a better world than what we could simply imagine on our own.

[@Rezindez]

Love it! Shows how far we have come with AI and how far we still have left to go!

[@williamgreer4087]

Is nothing sacred? Even the Coca Cola ad has fallen to AI 😭😭

[@diskoBonez]

lmao the six fingers on the hand at 0:08

[@YManCyberDude]

Don’t like Coc-Cola as a company but this commercial isn’t as bad as many make it out to be.

[@kazekami7313]

I assume, watching it with open eyes would change your mind...

[@berunkasuteru]

This ad is as real as Coke and wayyyy less real than water.

[@StarWarsUnited123]

lmao corporate dystopia

[@LiamLivesOn]

How ironic that the last line of the song is "it's always the real thing"

[@bawfmb]

No matter what people say AI is only going to get better

[@RiceBiscuit]

Soon every interaction will be with an AI ... No more human interactions. No more thinking

[@Zeether77]

Sure buddy, keep telling yourself that.

[@THE_BIG_OL_UNIT]

If you love the prospect of ai being everywhere then become a robot. Rip your heart and organs out of your body so you can put in digital versions of all of them. Seriously if people are so open to push ai then can they push it to solve problems that people actually have instead of this?

[@Nevernamed]

This is one of the most irritating attitudes in tech culture these days "The technology may suck now but dont criticise it because it will get better". They said that about blockchain and NFTs and look where those ended up.

[@CarlosAugusto-ik8ui]

Coca-Cola: Let's use AI, waht coulh go wron'g?