Coca-Cola® Masterpiece

[@zerovampire00]

Really a masterpiece of advertising! Just made a list here because there were so many modern artworks that I didn't know about. 00:14 Divine Idyll - Aket, 2022 00:24 Large Coca-cola - Andy Warhol, 1962 00:30 The Shipwreck - Joseph Mallord William Turner, 1805 00:38 Falling in Library - Vikram Kushwah, 2012 00:43 The Blow Dryer - Fatma Ramadan, 2021 00:45 Scream - Munch, Edvard, 1895 00:48 You Can’t Curse Me - Wonder Buhle 2022 00:56 The Bedroom (Bedroom in Arles) - Vincent van Gogh, 1889 01:04 Artemision Bronze - Unknown (Greek), 460BC 01:11 Natural Encounters - Stefania Tejada, 2020 01:22 Drum Bridge and Setting Sun Hill - Hiroshige, 1857 01:29 Girl with a Pearl Earring - Johannes Vermeer, 1665

[@swapnamoyganguly4628]

Thank you so much

[@Ica81147]

Thank you!!!

[@MVPLeonardoDicaprio]

Thank you for your sharing

[@n1lev]

A list made by a VAMPIRE. Thank you!

[@zerovampire00]

@@n1lev Please do have mercy on my childish past, which created this email fifteen years ago 😂😂😂

[@fuji598]

The difference between this and the recent ad is this has purpose and direction, with a clear passion behind it. The AI was simply a tool in the repotoire of artists alongside conventional methods to help the process along. This is something to be proud of. The newest commercials have no substance, blatantly pushing AI from a tool that helps artists to a means of replacing them in the name of cost-cutting to increase profit. Coca-Cola ought to be ashamed of themselves.

[@snarkyalyx]

You are aware there is no AI in this ad right

[@snackasmversion2752]

I can't understand why people were letting that advertisement get on their nerves when there's way worse shit in the world to worry about

[@Trashcanofnashville]

​@snarkyalyx, have you SEEN the RESENT Coca-Cola ad?

[@fuji598]

​@@snackasmversion2752 I can't understand why people think someone concerning themselves with one bad thing and calling it out somehow means they can't also be concerned with other issues simultaneously. You're right, the AI ad is ultimately insignificant compared to something like war or famine, but it doesn't have to be one or the other.

[@snackasmversion2752]

@@fuji598 i mean, if this is enough to rattle you, then I think you have bigger problems

[@EggTamagoCat]

It wasn't made by AI. It was made by humans using AI. So I can feel the feelings of the person who made this ad.

[@Elizabeth-go4kv]

You can?

[@mywaterfountain]

This is so much better than that Christmas ad. This is actually good.

[@bwah8787]

its made by ai too

[@iluvuhsy]

@@bwah8787use of ai of this video is not for the actual ad It was used to realize their ideas

[@bwah8787]

@@iluvuhsy bro u trippin? they literally said it was made by ai. The scenes with the paintings xd

[@MadiMisaki]

@@bwah8787 Not it is not. My studio worked on this.

[@xyz1o]

@@bwah8787 No it was made by animating studios

[@Pupuynahu9]

Coke going from using AI to just assist the work of tons of artists, with neat filters to make their amazing models and actors look better and fit more with their respective art styles To them just generating an animated slideshow with AI for the time were their best ads show up It feels like a slap in the face

[@AsterVex]

How did we go from this to AI generated slop???

[@Breadbrowser]

Greed

[@Marcus_MG42]

Great artistic effort and creative thinking. But... ...the moral message of this ad is: "when your mind is off and you can't focus on your work, get a soft drink beverage to stimulate your brains to keep them going and get to your objective." (From a health perspective: it's bad by default)

[@ucbluman]

Red Bull: can't do this ridiculous stunt? drink a red bull and you can do it immediately. i mean, this is advertising in a nutshell. healthy or unhealthy, true or not, they're not just selling a product, they're selling a feeling

[@EXELDOCUMENTS]

Proof that AI is a tool to make the creatives even more creative, not replace them. Hats off!

[@JoostRo]

You are speaking facts. It is a great tool. But the new add shows how it not supposed to be becouse that one just sucks.

[@JoostRo]

I am talking ab the christmas one

[@littlesumthin]

This has to be the best commercial I"ve seen in a LONG TIME. Someone with a great imagination...a rarity these days

[@Raquel96]

Fantastic art! I know many of the artworks featured but I'd love to see the credits for everyone who worked on the commercial, it must be an incredibly talented & hard-working group of people 😊

[@RedBird7]

The camera man and ai

[@katwo5972]

Mainly AI.. some actors and an camera man?

[@krisn4006]

​@@RedBird7 nah There's the VFX team which uses AI So AI is the tool, the artists are still present

[@lachlantrescott5533]

@@katwo5972 "Mainly AI" oh god, this hurts to see. Yes, they used AI but there are still dozens of absolutely talented artists that worked on this.

[@user-rv7ge1tc4l]

@@katwo5972 y'all are giving too much credit for AI lol. Soon, but not yet

[@metatrongroove2824]

Hats off to all the VFX houses who worked on this. Holy moley!

[@Super-id7bq]

@@GameOfStorys lol - let's not get carried away. At best they used stable diffusion style transfers and a few other bits for transitions. I highly doubt they just AI generated every character with AI. Way more likely that they modelled and animated characters and then style transferred on top. But there's no way you're gonna block out a scene without some actual reference. Unless you just want to dice roll what comes out. This would still be the work of a shit load of artists.

[@Guitro]

​@@GameOfStorys definitely not everything done with AI. Just minor styling on some of the oil painting frames.

[@挑戰者傑尼]

Did Coca Cola produce this all by themselves ？ that’s impressive

[@D1G1TALFOX]

😎

[@renosantos-yv3kb]

​@@Guitro🎉yfhdhxhdhhxhxjjcjcj

[@ahlivetuhsidamaro150]

Literally, my favorite Coca-Cola commercial ever! Thank you for adding the girl with the pearl earring at the end! One of my favorite pieces ever!

[@johnchen6241]

一瓶可樂 遊覽世界 藝術名作 的奇幻旅程 令人驚艷 Bravo 👏 😂🤣

[@AasthaSharma-ki8tf]

Hanuman chalisa

[@rexdev4489]

Bro straight drinks Coca-Cola without knowing whose it is 😅

[@average-art3222]

Bro use your imagination and go by: It's his without realizing.

[@jessiehorsting752]

Completely knocked out by the detail and mastery of the artists they choose to honor-a wonderful piece of storytelling in the best sense.

[@leticiasophia5167]

9i

[@leticiasophia5167]

Ii

[@leticiasophia5167]

9

[@leticiasophia5167]

Ii

[@leticiasophia5167]

Ii

[@WavesMedia]

Really beautiful storytelling here. Memorable and gets the point across, without any dialogue. The power of video!

[@shivangitripathi7139]

I'm not getting the story behind ad, can u explain please

[@WhatAreColors]

What did he draw??

[@Ai-s_Picks]

looks like a study of seurat's la grande jatte

[@TeresitaArceño]

I like it that when the painting touches the coca cola it matches their artstyle and theme

[@Kankan_Mahadi]

This is the most mind-blowing advertising ever!!

[@Warzak77]

I rarely comment on ads, but this one is truly ingenious. Kudos to the Coca-Cola Team for their creativity!👏 You nailed it.

[@babnyjogi5004]

😢 to😢gtgyyyt5 Yyyyyy6gyvyyy😢yy

[@evanjrowley]

Coolest commercial I've seen in a while

[@oprawinfry1362]

I really like it! Technology and creative madness

[@WERBEFILM]

When one speaks of art, one does not mean pictures here, but film. Wow! Coca-Cola Cool!!! Congratulations Academy films.

[@sethleoric2598]

I saw this ad on youtube and decided not to skip it.

[@링딩동-1934]

This advertisement is amazing!

[@Fabby47]

The most fantastic advertising of Coca Cola I have ever seen !

[@OzeanZonedOut]

I refuse to believe theres a human behind this comment

[@jesseveR2590]

“Night at the Museum” vibes✨ love it!!! please make this a movie sequel ❤😊

[@charliegabs]

One focused on the art museum, this would be great

[@Crazypickles973]

💀

[@SolikinNew-s6w]

​@@charliegabs😊i.

[@akalyaakalya4547]

​@@charliegabs😊

[@ladanali7959]

​

[@titiwalter9999]

Perfect!!!!Congrats to everyone who worked on it!

[@ambocari]

thanks :)

[@MystikkMusic]

😍

[@elite_cat4249]

Nobody did (: its made boy Ai crazy right

[@krisn4006]

​@@elite_cat4249 unless it's not Saying it's made by AI is definitely wrong It's still made by human artists, using AI as a tool

[@arielaryanbinjamsarimoe3653]

Pepsi is better

[@LucidMlem]

This is probably the best ad of 2023, one of the reasons why Coca Cola is the largest company

[@sholaadelabu6075]

That is simply epic! After all of these years of being a well-known brand, they have managed to capture our attention in a fresh and modern way

[@Georgi-Slavov]

It should make you sick-its like a Pablo Escobar ad of his "stuff".

[@IbrarAli-hb2dd]

Yyyyygyygygyyyyy

[@AnandVishwakarma-eg7qo]

​😮😊😊😮😮😮😮😮😮😊😮😮😮😮😮😮😮😮😮😊😊😮😮😊😮😮😮😮😮😮😮😮😮😮😊😮😮😮😮😊😮😊😊😮😮

[@MalathiMalathi-fp8qd]

VCR😮 yo ie😮eo eieiei3yiworwiiwiewoeoeuiwwiowooey euneedless twooteowoe pi piv😢b😮n😮h😊😅😮😮😢😢🎉🎉😂😂😂❤❤😊😊😅😅😮😮😮😮😢😢😢😢😢😮😮😮😅😅😅😊😊😊😊😊😊😊😮😢😢​@@Georgi-Slavov

[@vikashkumarsain7065]

00

[@noname-yw1bh]

genuinely an ad i would not skip

[@pietro.granati]

This iconic spot will be a must re-watch in the years to come!

[@howareyoulara]

wow, it's really amazing !!!

[@DarkH4X0]

If all the ads had this quality I'd watch 'em all

[@suecampbell4811]

Can you please run your 1971 "I'd Like to Buy the World a Coke..." commercial? I remember it when I was really little - I thought that WAS how the world was. Now, I ask you to replay it - often, on many social channels - because it truly is what the world needs right now. It goes past beverage, it goes to your brand identity and a great social need. Thanks.

[@kanabhprates2103]

Wow, that's just breathtaking. First online ad that I see before a video and actually go search it after. Amazing!

[@thelogicaldanger]

I loooove this commercial! I normally drink Pepsi, but this commercial makes me want to go out and buy Coke.

[@Thasanimation]

I really really appreciate this ad art direction! Especially AI art has been concerning, and here you guys did something like this that I believe it is made by non AI, it's beautifuly done! And give a fresh view of how capable we are making this cool mix of classic piece and digital animation, amazing!! 🥰

[@Zonca2]

It is made with help of AI, look it up.

[@frey5218]

Owh the irony... 😭😂

[@charliegabs]

This a combination between human art and AI, is perfect. it's cyborg art

[@nihilusedit1447]

@@frey5218 In fact, not that much, the AI is just used to make this "painting" effect, basicaly filters

[@anaysayersyes]

Those flickery out of place pieces were made with AI...it's blatantly obvious

[@mejorsamrai3808]

Great ad by Creative Director Ajab Samrai his team and the client... A true masterpiece!!

[@ayenisanmi]

There are still creative ads, I love it

[@musicologia4147]

Não sou consumidora da Coca Cola. Mas como apreciadora de arte, os parabenizo pela criação deste comercial. Cultura à massa é importante.

[@T3TomTomAwesomeYTchannel]

Best Coke ad I've ever seen FEATURING THE Famous artworks. NOW im really thirsty for Coke.

[@OzeanZonedOut]

Why?....

[@prajakta5820]

I would love to think that the story in this ad is - A man is confused what to do draw out of all these masterpieces. In his mind he jumps from one piece to another simultaneously coke also moves from one frame to another showing his confusion. Then at last when be comes to a conclusion of drawing one particular masterpiece this coke is given to him as a reward. "Refresh and Restart".

[@anisoghomonyan2879]

Indeed a masterpiece ❤

[@hadley37]

I have seen a couple of snippets of this before. I’m mesmerized watching the full commercial. Fantastic!!

[@ishejamotion1991]

There no Ai used in this advert. Just pure skills

[@zeiitgeist]

they did.

[@miketheduck626]

@@zeiitgeist nah its not ai art like character its ai for stylised frames but its drawed by human you dont know how it works so why being affirmatif (its my job what they are doing so i know how it works)

[@peacethatpassesunderstanding]

Nice...Aket is the opening and newly emerging artist...Apparently he was influenced by Picasso and he started at 27...that's very encouraging and interesting since Van Gogh began considering art professionally around the same age 😎

[@tommontblanc2085]

Cool Stuff! I always wanted to see animated art 🙂

[@Narayan]

What a great masterpiece of a video!

[@sproutdoesstuff]

this guy isn't even questioning why theres a random bottle of coke next to him, he just drinks it, not even wondering who it belongs to or how it got there

[@zeed5764]

That was the 1st thought that occurred to me! Just take something that you see...? Gen Z behavior. Raised by TV and Social Media. The ad itself was brilliant though. That Last part was a fail.

[@average-art3222]

​@@zeed5764 use your imagination: It was his without realizing.

[@zeed5764]

@@average-art3222 So I guess you randomly pick up people's beverages in any social setting and drink them without realizing...😂

[@nustaniel]

I make it a habit of drinking randomly opened Coca-Cola's I find at a bench I'm sitting on too Great commercial, fantastic looking visual effects

[@nadiabelazar339]

Incrédible and amazing work for this publicity ! Spécialy congratulations for Aket 👏💪

[@allergygal]

Best ad I've seen in a very long time!

[@santanuborah]

Much better than 2024 Christmas ad

[@JoostRo]

Facts this one uses ai as a tool the other one is just lazy. Here there is most of it 3d animation with a filter. The other one is only the filter

[@IvyDare1997]

This is so good! One of the smartest ads I’ve seen in a long time.

[@QarQae]

What an amazing execution! Hatsoff

[@KimKim-pp5fn]

Americans , always the best , and yes the ad is a masterpiece

[@YufanWang-t6k]

This is great use of ai instead of ur other ad.

[@seamusmccudden]

its not ai 😂

[@KingBobaFett434]

I remember there was a Coca Cola short film where a woman in a painting stole another woman’s Coca Cola and she jumped in the painting after her.

[@charliegabs]

This is what AI was made for. It is a tool that complements and enhances human art. Many people have the limited thought that this is only for "stealing and making easy art without effort" but it's not. This is human-machine AI art, could we say that it is Cyborg art? 🤔

[@HeckmanFT7]

Finally a Well-loved Coca-Cola commercial

[@vezertrojai]

It's good that this is not the AI ​​advertising!

[@drouinjohnny9036]

Absolutely remarkable..❤

[@TUNELNEL]

Cocacola , one of the biggest and most millionaire companies in the world, made a very ugly commercial with AI to save a few thousand dollars. with this commercial many actors, cameramen and talented people lost their jobs. This is the reason why generative AI should be regulated

[@Redrose_arts]

😍😍😍🌹❤️💜🧡💚💛 Great Art , great drink

[@michelleA9502]

If doing THIS KIND OF ART as a career had been available when i graduated from high school in 1987, I'd still be at it and looking forward to going to work everyday! This is TOO COOL!!

[@hanaisiddiqui4502]

This is like a whole movie and the only ad that i'd watch

[@joseluisrobles3991]

Amazing Masterpiece. I wanna know if it won prizes like Clio and Cannes

[@mykalesalad]

Most creative ad I've seen in a while

[@JULIANACRISTINAFEYH]

Wonderful!!! Spectacular!

[@shineyvonhoodlehauser9561]

This commercial makes the nano technology taste better!

[@carolfrench-ox8qz]

Sea con Coca-Cola u otra marca, la verdad es que elanuncio es una obra de arte. ¡Fantaaastico! Felicidades.

[@einekartoffel2490]

Artist: "OH SHEET! THIS JUICE IS BANGIN YO!" Curator: "It's paint, azhowl."

[@DylanGoubin]

Congrats to French artist AKET for being featured in this commercial with his painting Divine Idyll! 🏆

[@lucbloom]

"omg creativity is dead and A.I. steals work" When even Coca-Cola adds to the pool of inspiration 🙂

[@brokenjet6134]

Imagine seeing a bottle of coke opened behind you and then you just take it💀

[@ВладиславБондарь-и1б]

Wow! Your marketers made a great job for this promotion🔥

[@Felixcardenas]

Great vision and direction !!!

[@varunnaren7968]

what a Fantastic! ad I know many of the artworks featured but I'd love to see the credits for everyone who worked on the commercial, it must be an incredibly talented & hard-working group of people

[@warrenbutson122]

Bridgeman Images supplied much of the content for this - was an amazing project for us to be involved in

[@samruddhibidwai8205]

Hi Warren... Would like to know more about this. Can we connect?

[@prespres38]

Omggg! the transition is so great, it feels like I am following the flow of coca cola and the slow mo is really awesome!!!!

[@kwanelekunene9484]

MAD MAGICAL🔥🔥🔥🔥

[@theilluminatibenefactor]

Now THAT is an advertisement.

[@mae.marulanda4747]

Coke 😋😋😋 fantastic like always... 😍😍😍

[@ASTROxBR]

1:30 "Girl with a Pearl Earring" ✨SHE ATE THAT!😉🥃 1:46

[@paulesbasem9518]

That's how you make commercials !

[@MohamedRamadan-if9ul]

Amazing, wonderful, greatest work ❤️⚘️ Coca-Cola, I love you .🥰

[@pamelagarvey-pm5fh]

Terrific !!! Well done to all involved

[@-MochiWochi-]

When they said masterpiece they weren't lying

[@michakowalczyk8784]

They did this and now literally cut every possible expense and used AI Bravo

[@VideoSmarts1]

Big deal, Richard Williams could create highly detailed animation for commercials by hand

[@yashishree1709]

No doubt! a masterpiece 💖

[@JayFordProductions]

might be one of the best commercials I ever seen

[@sociedadcivil_ClavedeSole]

Madre mía espectacular impresionante lo que se puede hacer en el siglo 21 con la tecnología

[@TheAtulchouthmal]

A wonderful piece of Storytelling through the artistic sense.

[@sandrarojas1825]

Magnifico comercial 👏👏👏

[@cuffinosanjuan]

this is what happen when you give an artist a creative liberty

[@GabrielRodrigues-pb7ee]

Único comercial que eu vejo inteiro no KZbin sem querer pular.

[@GabrielRodrigues-pb7ee]

Da até vontade de tomar uma coca cola numa garrafa de vidro.

[@cybercrafted]

Just think about the range of artworks from various eras that are coming to light. From the ethereal "Divine Idyll" by Aket to Andy Warhol's iconic "Large Coca-Cola", and the historical depths of the "Artemision Bronze", these pieces span centuries of human creativity. Then there's the emotional intensity of Edvard Munch's "Scream" and the tranquil domesticity of Vincent van Gogh's "The Bedroom". Each piece adds a unique flavor to the rich tapestry of art history being reimagined today.

[@damori3604]

POV: you leave your drink on the bench and a random stranger drinks it

[@RicardoSantiago-u4v]

The idea for this ad came to mind after the creators drank coca-cola, this is based on real life.