Coca-Cola® Masterpiece

See what happens when the whole universe comes together in Real Magic ways to help a boy in need of uplift and a little inspiration.
#CocaCola #RealMagic

[@zerovampire00]

Really a masterpiece of advertising! Just made a list here because there were so many modern artworks that I didn't know about. 00:14 Divine Idyll - Aket, 2022 00:24 Large Coca-cola - Andy Warhol, 1962 00:30 The Shipwreck - Joseph Mallord William Turner, 1805 00:38 Falling in Library - Vikram Kushwah, 2012 00:43 The Blow Dryer - Fatma Ramadan, 2021 00:45 Scream - Munch, Edvard, 1895 00:48 You Can’t Curse Me - Wonder Buhle 2022 00:56 The Bedroom (Bedroom in Arles) - Vincent van Gogh, 1889 01:04 Artemision Bronze - Unknown (Greek), 460BC 01:11 Natural Encounters - Stefania Tejada, 2020 01:22 Drum Bridge and Setting Sun Hill - Hiroshige, 1857 01:29 Girl with a Pearl Earring - Johannes Vermeer, 1665

[@swapnamoyganguly4628]

Thank you so much

[@Ica81147]

Thank you!!!

[@MVPLeonardoDicaprio]

Thank you for your sharing

[@n1lev]

A list made by a VAMPIRE. Thank you!

[@zerovampire00]

@@n1lev Please do have mercy on my childish past, which created this email fifteen years ago 😂😂😂

[@derekarthur512]

This is what happens when you give artists a new tool. Art isn't dying, it's evolving. Watching the new applications of Ai in the VFX industry over the next few years is going to be amazing! And hats off to all the hard work that went into making this.

[@jenkem4464]

From brain to screen that much faster. Faster iteration just makes people more creative and makes the process less draining and reduces burnout.

[@wilmabarron8755]

@@jenkem4464 .h720ñ

[@yesdadbut960]

Its all 3d

[@jenkem4464]

@@yesdadbut960 Most of it yeah, but they use AI as a post process for the style transfer of the different art types. It's a pretty important part of the look.

[@hubertserafin9635]

​@@jenkem4464 you can achieve similar effect with good shader

[@EpicLahm2nd]

By the way this was inspired by zach king

[@user-xg7ox1rd3h]

😮😮😮😮😮😮😮😮😮😅😊😅

[@littlesumthin]

This has to be the best commercial I"ve seen in a LONG TIME. Someone with a great imagination...a rarity these days

[@metatrongroove2824]

Hats off to all the VFX houses who worked on this. Holy moley!

[@Super-id7bq]

@@GameOfStorys lol - let's not get carried away. At best they used stable diffusion style transfers and a few other bits for transitions. I highly doubt they just AI generated every character with AI. Way more likely that they modelled and animated characters and then style transferred on top. But there's no way you're gonna block out a scene without some actual reference. Unless you just want to dice roll what comes out. This would still be the work of a shit load of artists.

[@Guitro]

​@@GameOfStorys definitely not everything done with AI. Just minor styling on some of the oil painting frames.

[@user-ej1yf4ts4t]

Did Coca Cola produce this all by themselves ？ that’s impressive

[@D1G1TALFOX]

😎

[@renosantos-yv3kb]

​@@Guitro🎉yfhdhxhdhhxhxjjcjcj

[@Fabby47]

The most fantastic advertising of Coca Cola I have ever seen !

[@einekartoffel2490]

Artist: "OH SHEET! THIS JUICE IS BANGIN YO!" Curator: "It's paint, azhowl."

[@ahlivetuhsidamaro150]

Literally, my favorite Coca-Cola commercial ever! Thank you for adding the girl with the pearl earring at the end! One of my favorite pieces ever!

[@johnchen6241]

一瓶可樂 遊覽世界 藝術名作 的奇幻旅程 令人驚艷 Bravo 👏 😂🤣

[@AasthaSharma-ki8tf]

Hanuman chalisa

[@WERBEFILM]

When one speaks of art, one does not mean pictures here, but film. Wow! Coca-Cola Cool!!! Congratulations Academy films.

[@wat3r0ran93]

I love how the coke changes based on the style of the painting this is truly a masterpiece

[@Raquel96]

Fantastic art! I know many of the artworks featured but I'd love to see the credits for everyone who worked on the commercial, it must be an incredibly talented & hard-working group of people 😊

[@RedBird7]

The camera man and ai

[@katwo5972]

Mainly AI.. some actors and an camera man?

[@krisn4006]

​@@RedBird7 nah There's the VFX team which uses AI So AI is the tool, the artists are still present

[@lachlantrescott5533]

@@katwo5972 "Mainly AI" oh god, this hurts to see. Yes, they used AI but there are still dozens of absolutely talented artists that worked on this.

[@user-rv7ge1tc4l]

@@katwo5972 y'all are giving too much credit for AI lol. Soon, but not yet

[@T3TomTomAwesomeYTchannel]

Best Coke ad I've ever seen FEATURING THE Famous artworks. NOW im really thirsty for Coke.

[@FunkyDeleriousPriest]

Coolest commercial I've seen in a while

[@sholaadelabu6075]

That is simply epic! After all of these years of being a well-known brand, they have managed to capture our attention in a fresh and modern way

[@Georgi_Slavov]

It should make you sick-its like a Pablo Escobar ad of his "stuff".

[@IbrarAli-hb2dd]

Yyyyygyygygyyyyy

[@AnandVishwakarma-eg7qo]

​😮😊😊😮😮😮😮😮😮😊😮😮😮😮😮😮😮😮😮😊😊😮😮😊😮😮😮😮😮😮😮😮😮😮😊😮😮😮😮😊😮😊😊😮😮

[@MalathiMalathi-fp8qd]

VCR😮 yo ie😮eo eieiei3yiworwiiwiewoeoeuiwwiowooey euneedless twooteowoe pi piv😢b😮n😮h😊😅😮😮😢😢🎉🎉😂😂😂❤❤😊😊😅😅😮😮😮😮😢😢😢😢😢😮😮😮😅😅😅😊😊😊😊😊😊😊😮😢😢​@@Georgi_Slavov

[@vikashkumarsain7065]

00

[@rexdev4489]

Bro straight drinks Coca-Cola without knowing whose it is 😅

[@pietro.granati]

This iconic spot will be a must re-watch in the years to come!

[@jesseveR2590]

“Night at the Museum” vibes✨ love it!!! please make this a movie sequel ❤😊

[@charliegabs]

One focused on the art museum, this would be great

[@Crazypickles973]

💀

[@user-bp4nx6hw3m]

​@@charliegabs😊i.

[@akalyaakalya4547]

​@@charliegabs😊

[@ladanali7959]

​

[@jessiehorsting752]

Completely knocked out by the detail and mastery of the artists they choose to honor-a wonderful piece of storytelling in the best sense.

[@leticiasophia5167]

9i

[@leticiasophia5167]

Ii

[@leticiasophia5167]

9

[@leticiasophia5167]

Ii

[@leticiasophia5167]

Ii

[@pamelagarvey-pm5fh]

Terrific !!! Well done to all involved

[@ayenisanmi]

There are still creative ads, I love it

[@QarQae]

What an amazing execution! Hatsoff

[@JABs33]

This was so wonderful! !eso fue tan maravilloso! Isso foi tão maravilhoso!

[@Marcus_MG42]

Great artistic effort and creative thinking. But... ...the moral message of this ad is: "when your mind is off and you can't focus on your work, get a soft drink beverage to stimulate your brains to keep them going and get to your objective." (From a health perspective: it's bad by default)

[@anisoghomonyan2879]

Indeed a masterpiece ❤

[@paulesbasem9518]

That's how you make commercials !

[@musicologia4147]

Não sou consumidora da Coca Cola. Mas como apreciadora de arte, os parabenizo pela criação deste comercial. Cultura à massa é importante.

[@HeckmanFT7]

Finally a Well-loved Coca-Cola commercial

[@WavesMedia]

Really beautiful storytelling here. Memorable and gets the point across, without any dialogue. The power of video!

[@shivangitripathi7139]

I'm not getting the story behind ad, can u explain please

[@lucidmlem]

This is probably the best ad of 2023, one of the reasons why Coca Cola is the largest company

[@tommontblanc2085]

Cool Stuff! I always wanted to see animated art 🙂

[@lindanahay4806]

This commercial is brilliant!!!

[@dineshchoudhary4340]

Really great and amazing masterpiece, let's rock 🤘

[@RRhythms]

Simply amazing!!!!!! Hats off

[@DylanGoubin]

Congrats to French artist AKET for being featured in this commercial with his painting Divine Idyll! 🏆

[@Kankan_Mahadi]

This is the most mind-blowing advertising ever!!

[@JULIANACRISTINAFEYH]

Wonderful!!! Spectacular!

[@yashishree1709]

No doubt! a masterpiece 💖

[@mejorsamrai3808]

Great ad by Creative Director Ajab Samrai his team and the client... A true masterpiece!!

[@kamikadze_official.]

This is a legend❤

[@GabrielRodrigues-pb7ee]

Único comercial que eu vejo inteiro no KZbin sem querer pular.

[@GabrielRodrigues-pb7ee]

Da até vontade de tomar uma coca cola numa garrafa de vidro.

[@howareyoulara]

wow, it's really amazing !!!

[@naidalenapimentel4256]

Q criatividade!!!! Espetacular!

[@TheMrStone]

Congratulations for the excellence of the ad!

[@noname-yw1bh]

genuinely an ad i would not skip

[@sandrarojas1825]

Magnifico comercial 👏👏👏

[@TheAtulchouthmal]

A wonderful piece of Storytelling through the artistic sense.

[@skyer1085]

Truly A MASTERPIECE

[@titiwalter9999]

Perfect!!!!Congrats to everyone who worked on it!

[@ambocari]

thanks :)

[@MystikkMusic]

😍

[@elite_cat4249]

Nobody did (: its made boy Ai crazy right

[@krisn4006]

​@@elite_cat4249 unless it's not Saying it's made by AI is definitely wrong It's still made by human artists, using AI as a tool

[@arielaryanbinjamsarimoe3653]

Pepsi is better

[@Narayan]

What a great masterpiece of a video!

[@KingBobaFett434]

I remember there was a Coca Cola short film where a woman in a painting stole another woman’s Coca Cola and she jumped in the painting after her.

[@Felixcardenas]

Great vision and direction !!!

[@Warzak77]

I rarely comment on ads, but this one is truly ingenious. Kudos to the Coca-Cola Team for their creativity!👏 You nailed it.

[@babnyjogi5004]

😢 to😢gtgyyyt5 Yyyyyy6gyvyyy😢yy

[@brokenjet6134]

Imagine seeing a bottle of coke opened behind you and then you just take it💀

[@SiroFits]

what an ingeneous way to go back into time

[@lucbloom]

"omg creativity is dead and A.I. steals work" When even Coca-Cola adds to the pool of inspiration 🙂

[@michelleA9502]

If doing THIS KIND OF ART as a career had been available when i graduated from high school in 1987, I'd still be at it and looking forward to going to work everyday! This is TOO COOL!!

[@carolfrench-ox8qz]

Sea con Coca-Cola u otra marca, la verdad es que elanuncio es una obra de arte. ¡Fantaaastico! Felicidades.

[@ASTROxBR]

1:30 "Girl with a Pearl Earring" ✨SHE ATE THAT!😉🥃 1:46

[@allergygal]

Best ad I've seen in a very long time!

[@mariajosebayma323]

Espetacular! Congratulations...

[@charliegabs]

This is what AI was made for. It is a tool that complements and enhances human art. Many people have the limited thought that this is only for "stealing and making easy art without effort" but it's not. This is human-machine AI art, could we say that it is Cyborg art? 🤔

[@theworldminusme]

Nice...Aket is the opening and newly emerging artist...Apparently he was influenced by Picasso and he started at 27...that's very encouraging and interesting since Van Gogh began considering art professionally around the same age 😎

[@theilluminatibenefactor]

Now THAT is an advertisement.

[@kwanelekunene9484]

MAD MAGICAL🔥🔥🔥🔥

[@LilyVelascoGomez]

Lo que mas me emociono fue ver el sombrero “ vueltiao “ 🇨🇴

[@suvendudraws.]

Someone please tell me the background music here

[@cybercrafted]

Just think about the range of artworks from various eras that are coming to light. From the ethereal "Divine Idyll" by Aket to Andy Warhol's iconic "Large Coca-Cola", and the historical depths of the "Artemision Bronze", these pieces span centuries of human creativity. Then there's the emotional intensity of Edvard Munch's "Scream" and the tranquil domesticity of Vincent van Gogh's "The Bedroom". Each piece adds a unique flavor to the rich tapestry of art history being reimagined today.

[@brotherzeff2885]

Lots of memorable SFX. But I'm not too sure what it does for the brand. Didn't spot an idea anywhere.

[@RickOShay]

Brilliant !

[@cuffinosanjuan]

this is what happen when you give an artist a creative liberty

[@JayFordProductions]

might be one of the best commercials I ever seen

[@user-ru7tl3ih9l]

❤really great and amazing masterpiece, let’s rock.😊

[@kanabhprates2103]

Wow, that's just breathtaking. First online ad that I see before a video and actually go search it after. Amazing!

[@varunnaren7968]

what a Fantastic! ad I know many of the artworks featured but I'd love to see the credits for everyone who worked on the commercial, it must be an incredibly talented & hard-working group of people

[@ishejamotion1991]

There no Ai used in this advert. Just pure skills

[@zeiitgeist]

they did.

[@miketheduck626]

@@zeiitgeist nah its not ai art like character its ai for stylised frames but its drawed by human you dont know how it works so why being affirmatif (its my job what they are doing so i know how it works)

[@nadiabelazar339]

Incrédible and amazing work for this publicity ! Spécialy congratulations for Aket 👏💪

[@mfreitas8509]

Espetacular!

[@hanaisiddiqui4502]

This is like a whole movie and the only ad that i'd watch

[@sproutdoesstuff]

this guy isn't even questioning why theres a random bottle of coke next to him, he just drinks it, not even wondering who it belongs to or how it got there

[@zeed5764]

That was the 1st thought that occurred to me! Just take something that you see...? Gen Z behavior. Raised by TV and Social Media. The ad itself was brilliant though. That Last part was a fail.

[@korayandkaya]

Wow, excellent! 🤌

[@Djf935]

I'm drinking pepsi now. #notoaigeneratedimages

[@aztekspirit]

That's not Coca Cola's masterpiece, that's the masterpiece of its creator.. The company cannot take credit for something an external contractor did.

[@alvinsaputra8873]

pure masterpiece this century

[@joseluisrobles3991]

Amazing Masterpiece. I wanna know if it won prizes like Clio and Cannes

[@elizetenizdeoliveira4598]

A coca- cola sempre estará presente na nossas vidas

[@vonsopas]

sweet diabetes

[@DavidMcCoul]

This video is a masterpiece!

[@AliciaLin-tn6gt]

Border Collies have a variety of coat types, ranging from long and smooth to short and wiry. This means that their grooming requirements can vary greatly depending on the type of coat they possess. Long-haired Border Collies require more frequent brushing while short-haired collies may only need occasional brushing. However, all Border Collies will benefit from regular bathing and nail trimming in order to maintain healthy skin and nails.

[@jumkye]

Masterpiece!

[@amparoquijada1763]

Impresionante, felicidades!!

[@-MochiWochi-]

When they said masterpiece they weren't lying

[@mykalesalad]

Most creative ad I've seen in a while

[@jeannettefrias8695]

El comercial en sí mismo es una obra maestra. Me enorgullece la presencia de la obra "Natural Encounters" de Estefanía Tejada, joven artista colombiana,cuyo mensaje nos representa muy bien a las mujeres.

[@didemangaify]

Kjjj. Bilip nnbhh😮😊😊😮

[@tomaszhzggclhclhug1247]

siema kto pl

[@josemanuelfernandezj]

Buscando sobre ese cuadro, lamento que parece ser que sólo representa a las mujeres empoderadas y no a toda una nación. Estaba empezando a sentirme feliz, pero nah, no me representan las personas que quieren dividir en vez de unir.

[@damori3604]

POV: you leave your drink on the bench and a random stranger drinks it

[@kascnef]

Best coke ad ever

[@delta_dad]

SUCH A MASTERPIECE AND CREATIVE

[@alicejoner1004]

Identifiquei uma só Da dupla sertaneja!!! Achei bem criativa! !!

[@quadrodopollock]

Coke went all in again in a long time. And I'm down for it.

[@prespres38]

Omggg! the transition is so great, it feels like I am following the flow of coca cola and the slow mo is really awesome!!!!

[@AnthonyGoodley]

How much AI should we use in our new Coke commercial? YES!

[@geritagn1954]

Fantástico!!!!