The Apple Car - A $10 Billion Failure

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With $10 billion spent, Apple's secretive car project has been cancelled, but what went wrong, and why did they want to make a car? In this episode we find out the confusion and chaos behind the scenes.
Sources: docs.google.com/document/d/1G...
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Producer: Dagogo Altraide
Writers: Tawsif Akkas, Dagogo Altraide
Editors: Brayden Laffrey

[@nicolaspaesi2846]

It’s because it couldn’t have windows

[@milkybar06]

😂

[@mariusnenu]

Ta-bum-tsss

[@Opalcutspeter]

This deserves alot of likes 😂😂😂

[@protogenxl]

Actually they just couldn't figure out how a person would be able to flip it upside down and plug in the charger

[@urip_zukoharjo]

If you can't have windows, then you should just have one large and long window

[@ApocaIypse666]

Charger is not included

[@train_xc]

Tires, seats sells as accessories

[@twenty-fifth420]

Apple Pricing: Charger: 99.99$ per month. Tires: 599, 2999 for a set. Seats: Free, except for heated seats, that cost 199.99 per month, unless you buy an IPhone with the ‘Hotseat’ app, then it is 198.99 per month.

[@LazarusStr]

Zing 😂😂

[@yousuff1]

Gets slower after each update

[@kurtkurtson9111]

"Batteries not included"

[@vulcan4d]

Thank god. Knowing Apple, they probably wouldn't let you even change your own light bulb in the car. You would need to book an appointment with an Apple specialist, and in one week they would sell you a refurbished car instead of changing the bulb.

[@y000ks]

Let’s be real 99% of people take their car to the dealership for a light bulb now 😂

[@_BangDroid_]

Same with tires, they'd be custom spec with insane markup, special order only, and probably some proprietary fitment.

[@_BangDroid_]

@@y000ks By choice, but you can still DIY if you want to.

[@tonyduncan9852]

Vampiric. There are a few benefits from losing blood, but nothing's permanent..

[@demonofthefail]

So many car companies are like that already. I mean you can’t even open the hood and touch the engine on a Porsche.

[@ninjanerdstudent6937]

If you cancelled your rental subscription, the brakes would stop working.

[@wolfie8012]

Catastrophic car accident: "Siri, call 911! 🙏" Siri: "I found this on the web for 'call 911'"

[@tvm73836]

😂🤣

[@bruxi78230]

Siri doesn't need to be involved, the phone already dials emergency services in an accident and relays the location.

[@ashesfrombones]

Siri : 911 is a tragedy happened in the year 2001, where terrorists hijacked 2 planes....

[@wolfie8012]

😂😂😂@@nebylicza

[@Mahlak_Mriuani_Anatman]

​@@ashesfrombones 😂

[@thanos879]

The tires would’ve had a proprietary connector mechanism. A new set of Apple Pro Rubber Wheels™ would’ve cost you $10,000 for each wheel. And you’d get a permanent warning on the screen if your tires weren’t authentic.

[@Kredo800]

You missed word "only" before $10,000

[@qud3913]

​@@Kredo800 at that price, with the Apple logo, it's basically a steal!

[@stonward]

Excellent!

[@BeachLookingGuy]

Good. This world doesn’t need another +100k$ disposable car that’s impossible to repair on your own.

[@Asfgxff]

Ironic how iPhones are more repairable than the Samsung androids.

[@itsarin2166]

​@@Asfgxffhardware replacement wise iPhone is easier based on iFixit scoring. However, the one problem with iPhone repair is that dumb proprietary software when you do third party repair which removes some feature for the screen and battery, and for some reason even genuine parts still cause problem to the Apple part pairing software which ended up removing features like True Tone, Auto Brightness, or Battery Health data.

[@JM-st1le]

So??

[@boozecruiser]

@@Asfgxff Samsung is dogshit too, no need to go into fanboy defence mode bud

[@ivoryas1696]

@JM-st1le Are you replying to the person above you?

[@_symmetry_]

9:17 "a sub 100 000$ standard car." Imagine living in a world where a 100K$ car is considered standard.

[@abdulhameedal-sikafi8944]

Cars are the most overrated crap when it comes to pricing.

[@monicarenee7949]

For “luxury” 100k is sadly becoming the standard

[@lzh4950]

Maybe in countries where car taxes are high e.g. it's 200+% in Singapore so a Corolla there costs S$160k (~US$120k) while an entry-level S-Class costs about the same as a Citaro public bus (which are tax-exempt)

[@sethrawbass]

Inflation. Deal with it boomer!

[@MJ-27]

If Apple made cars each part would be sold separately

[@arden6025]

Real 😂

[@Mustachioed_Mollusk]

Proprietary tires and windows no one else makes...it'll start expensive and keep going that way lol

[@scroogemcduckrich9705]

😂😂😂 and they would slow the car down after 4 years when the new model comes out

[@itsjustdave77]

Lol

[@EdgyNumber1]

You'd need a dongle for it though.

[@lucasglowacki4683]

Probably saved them a $100 billion not to actually produce it😂

[@Boogieeeeeeee]

Exactly what I was thinking: better a 10 billion project flop than a 100 billion production flop

[@KROMO50]

They would have charged 150 billion for it

[@jt25JT]

@@KROMO50 And sued for 300 billion

[@salty_berserker_channel]

Tesla got this, all the way to the bank

[@jkfang]

Apple has so much cash, 10B is like a small blind in a poker game

[@pgbrown12084]

Warranty voided for opening the glove box

[@Pretzil43]

"This guy has an odd accent, I wonder if he's Australian?" Dagogo: "Cheers guys, have a good one " "YEP"

[@mariedevan]

I believe he is from New Zealand

[@Pretzil43]

@@mariedevan Nah, that would be "Cheers bru, ave a good one ay cuz"

[@mariedevan]

@@Pretzil43 he really is from NZ. I’ve watched his videos for years 😆

[@Pretzil43]

@@mariedevan And you're basing that on what tho?

[@leonfrancis3418]

Is he aboriginal descended?

[@0qqY]

o noes my front light is broken, guess its time to buy a new car xD

[@EdwinCristobal]

They make un-fixable unmodifiable phones.. wouldn't surprise me if they also made their car that way. Just like ferrari.

[@volundrfrey896]

That's essentially a tesla though.

[@bowdlerise]

Error 666: Not enough Apple social credit tokens to upgrade

[@limitbreak2321]

​@@volundrfrey896 😂yeah Tesla is the only ev car maker

[@rmkensington]

New headlights easily cost $8000

[@NPC_averagemale003]

Add an extra 25mph top speed for only 1999$

[@chiquita683]

Like Tesla?

[@smaaack]

25 extra for $2k is a bargain

[@volundrfrey896]

@@smaaack Yeah car guys out there are spending way more to add way less.

[@iteerrex8166]

Hey come on it’s an apple, it would be more like $20K

[@andersvesterholt2170]

Tesla literally does this

[@yash1152]

7:00 > _"project titan"_ it was destined to be a big sinking ship right from the start

[@GraveUypo]

that's what i was thinking. i don't think a "project titan" ever made into production

[@jai-kk5uu]

It was fail ic

[@manamedia]

Outstanding report. Thank you for producing.

[@setsunaes]

"If you think about a car, what is a car? A car has batteries, a computer, a motor and a mechanical structure... IT'S AN IPHONE! It even has a motor inside!!!! We just make it bigger, slap some wheels for good measure and a subscription based windshield wiper and yeah, apple car!!!!! We know how to do it because we already do!" That right there is pure comedy material

[@pierrex3226]

The hubris in that statement is crazy. If there's one take away from Musk's biography by Isaacson is that production at scale is incredibly hard. So with a statement like that, saying building a phone is like building a car, they had already lost.

[@danielhale1]

Right!? This doofus expertly telegraphed the failure. Their management had no idea what they were doing.

[@Cheepchipsable]

That the kind of thing Musk says. "Hey, it just like an air hockey table!!"

[@philv2529]

Lol subscription windshield wiper

[@slaapkonijn58]

Yeah you just hear the salesperson say it. With all the engineers in the background slapping their foreheads.

[@louis-philip]

"One of the key drivers", "Pull the plug", "Reaching the finishing line", the puns game is solid in this episode!

[@rjung_ch]

"Issues under the hood" and others 🙂

[@JamesKennedy33]

When someone leaves they're no longer "driving" the project forward too 😂😂

[@anticarnick]

I'm of the same Accord. It was a great Fit with the puns about this this Pilot project in Civic engineering was an Odyssey. Sorry, this turned into my Passport for jokes of my own.

[@Mahlak_Mriuani_Anatman]

Love this comment section

[@billallen1307]

I had to wait for an iPhone commercial to play before watching this video.

[@scrubvision5652]

over prices garbage rectangle

[@Erickruiz562]

Transfer of wealth usually occur during market crash, so the more stocks drop, the more I buy, in the meanwhile I'm just focused on making better investments and earning more as recession fear increases, apparently there are strategies to 3x gains in this present market cos I read of someone that pulled a profit of $350k within 6months, and it would really help if you could make a video covering these strategies.

[@MorganGarner-bk]

For the average individual, the tactics are rather demanding. Actually, most of them are effectively completed by professionals who possess the necessary knowledge and skill sets to carry out such trades.

[@BeverleeR.Ziegler]

a downtrend offers an equally high-yielding avenue if you have the necessary skills and knowledge. This is why I've been using an investment advisor to scale up during this difficult time, and it's the only way I've been able to raise up to $150K in the last six months. It all comes down to technique. The downtrend gives you room to focus on the market and grow-substantially whether in the long or short run.

[@BeverleeR.Ziegler]

One of the fiduciaries I deal with is Alicia Ann Jordan. Just check the name. There would be a letter with the necessary information to set up an appointment.

[@phreak761]

SCAM

[@Funglutton]

SCAM

[@techdemystified3584]

"Even before Apple could start the ignition, there was trouble under the hood". Well played Altraide!!

[@robertthomas4329]

No ignition. It’s electric.

[@MagicNumberArg]

But would it become slower with each software update?

[@raddastronaut]

Nah, it would just brick. 😂

[@Shadow__133]

This ⬆️ I use the same ipad for the same things (youtube, kindle and email). However, after 3 years, the darn thing decided; to do everything at an elderly pace 😂 Ridiculous.

[@thepenguinsrafterme]

We have Waymo cars here (Phoenix) with no drivers. Pretty jarring at first but I’m totally use to seeing them now. Still think they are neat.

[@nikaize]

Do you know the background sound at 6:00 ? Thanks

[@shupesmerga4694]

*Apple Car gets a scratch* A local repair shop does a paint job. *Apple Car won't start* Apple Car Screen: You have used a third-party paint. Only use an authorized Apple paint.

[@jai-kk5uu]

More realistically: car won't start On screen: unbalanced weight. Contact support.

[@hungnguyen-so7ou]

tires also need authorized Apple air

[@Lutz64]

An arms race between tesla and apple to make the first fully unrepairable car.

[@delbroox]

Great video as always

[@viniciusuchoas8385]

background music: Richard Spaven, Vincent Helbers Feat Jonas Lonnas - 1750 (Outra)

[@MusiciansRule07]

I'm just imagining the car "mysteriously" malfunctioning when Apple came up with a new model of the car.

[@Cheepchipsable]

"We had to turn off the wheels to make you battery last longer...You're welcome!"

[@jimmyw7530]

Yeah, but it would have worked perfectly with full software support for 5 plus years though. Meanwhile, the Android car stopped getting updates after 2 years and is essentially a buggy mess now that doesn’t move 😂

[@inviktus1983]

The battery drains faster and it doesn't drive as fast as it used to If Apple/Microsoft made cars was a joke in nerd circles in the 90s. its hilarious to see it almost become reality

[@Spoonfed78]

@@jimmyw7530 🤣 it's ok you can buy yourself a Xiaomi car to help break from the cult. Yes like most other companies more abilities than Apple 🤣. Even when they prove themselves useless with the most money in the world their church members still have to crack at others for their own inability. You do realise that a number other phone manufacturer offer longer (7 year) update support than iChurch right. Oh and even lower specs brands can last well out to 5 years. Don't let facts get in the way of the heart break one will never pose around in the church of Tim's pope mobile 🤣

[@jimmyw7530]

@@Spoonfed78 Got one! I love baiting the Android zealots. I don’t buy into your brand tribalism. I’ve had as many Android phones as iPhones over the years. Plus I own a Mac and several PC’s. Congratulations, you sound ridiculous dude 😆

[@HomeAutoBuddy]

Must be a nightmare to repair an Apple car that doesn't like right-to-repair. Take the car to the nearest Apple store, ask someone at the Genius bar and get an repair estimate that will make more simple to buy a new model everytime you have a scratch or need to change a light bulb...

[@bawbsmith]

You have it backwards... Many car manufacturers, and pretty much every luxury car manufacturer even today, have pulled scummy moves like non-standard parts, voiding warranty if your car was repaired by a non-authorized garage, charging exorbitant fees for basic maintenance, etc. for decades even before Apple was a company. Where do you think Apple got their ideas from? The term "planned obsolescence" was coined by the automotive industry to begin with.

[@johnsmith-cw3wo]

@@bawbsmith I think it was Mercedes in the 60's who by mistake built a car that can last ''forever''

[@socksumi]

Apple will no longer support it after 4 or 5 years and tell you to buy a new one.

[@MephiticMiasma]

@@bawbsmith Have you checked out the history of light bulb production in the early 20th century?

[@bawbsmith]

​@@MephiticMiasma Yes I'm aware (great Veritasium video). The automotive industry was first though, dating as far back as 1924.

[@macioluko9484]

Plans are easy… Production is hard…

[@bondgabebond4907]

The only integration in a car I want to see is an engine hooked to a transmission that has a set of gears selected with a stick shift and clutch combo. I want to see just enough gages to safely operate the car (tach, spedo, temp, battery/charge). I want comfortable supportive seats, roll down windows, and A/C and heater. That's all. Package that in a somewhat small two-seater sports car and I am more than happy.

[@HansMilling]

How nice, that a company with no plan to make a car, can have 250 patents, that can potentially block other car manufacturers from improving their cars. The world is strange.

[@pvshka]

Copyright shouldn't even be a thing. All of the intellectual achievements should be freely distributed to the humankind.

[@alexandruciordas4941]

it's OK China would use those patents as they don't care and get shit done. Instead we will buy from them and lose our industry.

[@Whiteboykun]

I own a patent from back in university. It's nothing you'll ever see on store shelves. Patents are definitely a cutthroat business. When I applied I got swarmed with accusations of stealing other people's ideas by organizations all over the world. Some were baseless, nearly all didn't do due diligence and fucking READ what my patent was. It was kind of a headache and I was just a little shitkicker grad student with a new kind of device in my lap. And then there's patent evergreening which unfortunately EVERYONE does. You can act all noble and caring and not engage in the practice, but dozens/hundreds of corps. will just rip you off and do it for you. You have no choice but to play dirty like everyone else.

[@Whiteboykun]

@@pvshka So we should just invest millions/billions of dollars, years/decades of research into something and just be like, 'ayy lmao here you go! don't even trip it's on the house'.

[@pvshka]

@@Whiteboykun yep

I would love to hear louis rossmann ranting about that apple car once it would have sold. 😂😂

[@PsRohrbaugh]

"what do you mean each tire is a unique part number?"

[@MephiticMiasma]

Something tells me that servicing it would have been a problem....

[@vidal9747]

@@PsRohrbaughright to repair is already a thing in most countries for cars. We just need to make it mandatory for EVERY SINGLE ELECTRONIC DEVICE.

[@Mytwistedvoices]

Hello everyone, today we will look into fixing an Apple car that won’t power on.

[@johngodoy2929]

Amazing video my dude!!!❤

[@skyMcWeeds]

I love the Cold Fusion community, as expected the comments section mirrored what I was thinking about an Apple Car. Absolute golden comedy and great puns by Dagogo 😂😂😂

[@MisterMcHaos]

I'd've thought that if Apple made a car and it broke, they wouldn't allow you to fix but would expect you to buy another one.

[@mylesgray3470]

Nah, you could take it to the Apple Store and change the touchscreen windshield, but would cost more than the car was worth. Might as well trade it for a new one. 😂

[@G_de_Coligny]

It’s called Tesla….

[@Spoonfed78]

Nonsense, you're simply driving it wrong 🤣 When on a tilt tray the fan boy owners would still claim it's not broken it's just "on display"😂

[@larryc1616]

Buy the extended warranty AppleCar care 🍎 🚘

[@BogeyTheBear]

That's Tesla all right. They make all of their components in-house and exclusively for new production vehicles, not as spares to be sent out to service centers to repair damaged components. Trash a door or a bumper on your Tesla, that's a five-figure repair bill and a months-long wait for them to finally release a replacement part off the assembly line. It'd be quicker and easier (for _them,_ of course) if you just got a new car instead of trying to fix the old one.

[@noelht1]

Apple spending $10 billion is the same as me spending $1

[@HailCaesar-lm4bq]

O’ and Joe spent u to oblivion with EV subsidies . Your future up in smoke 💨

[@mazimadu]

More like spending $1000. It is a trillion dollar company after all

[@ceasetheday87]

I realize you are exaggerating but you do realize that is billion with a B? $10 billion to a trillion dollar company is not cheap. Most companies don’t reach billions of dollars. It’s probably closer to the average person spending $1000-$10,000.

[@SofaKingShit]

It's not worth an Apple execs time to stop and pick up a $5 due to lost income.

[@migovas1483]

is 10 billion of actual money, and they are worth a Trillion, but doesn't mean they have that as the whole budget ..also mostly speculation and shares, is not "real" money, be sure if tomorrow they want that Trillion to be money they would loose like half or more on the chaos..

[@kevin5073]

Love your work.

[@ianmyles9025]

It's just standard product development ? - not everything comes to market - to characterise it as a flop reflects a lack of understanding product develoment.

[@RenaissanceBro]

Problem with corporations, they want to be involved in everything. Smartphones>videogames>streaming>TVs>cars>social media,...

[@cttommy73]

Cause they want to own you. Own everything, own you.

[@scroogemcduckrich9705]

well multiple revenue streams is beneficial to a business. But I take your point

[@taylarogers313]

I agree!!! Do one or two things and get them right!!!

[@amel0]

Main reason is that expanding your business keeps it relevant and also doesn’t stagnate growth. Apple wouldn’t have been so popular if they only sold iPods and iPhones since the 2010s

[@garystinten9339]

They want to be your gods..

[@ShaneTheBane]

No way would a single dude leaving result in a company stopping a project worth billions. If he had that much pull, they would've raised his pay to keep him. Odds are, he was made aware earlier than others of the possible closure of the program due to other reasons, and he decided to find another job in the same field before that happened.

[@TheBooban]

You think it’s money that motivates Ives? Hardly. At this level, money is not more than points in a game, just status.

[@ShaneTheBane]

@@TheBooban you think the second largest company in terms of how much money they make *doesn't* care about money at all? Lol. You don't get to that point without caring about money. Also, they are a publicly owned company. That means by law, they HAVE to care about money

[@TheBooban]

@@ShaneTheBane we were talking about a person, not a company. You said they have raised his pay to keep him. He wouldn’t have cared for that.

[@ShaneTheBane]

​​​who are you talking about? The person I was talking about them wanting to keep would be DJ Nevotney, the person mentioned in the video as one of the key people of the project that left it. That's who I was talking about in relation to giving a raise. Not Ives

[@TheBooban]

@@ShaneTheBane oh. Well, probably ditto for him too.

[@Agencetourix]

Why is it that Tim Cook always looks like he's about to explode?

[@Calvinbrooks2019]

Hi Dugogo, How are you bro.. your videos are educational and engaging....

[@precursornews9131]

Apple could be the first to start the trend of car micro transactions and people would defend them. Scary stuff.

[@volundrfrey896]

Tesla already have micro transactions in their car though. You want to "unlock" the full car you bought, that's just a "small" payment away. Will that stay unlocked when you sell the car? Nope.

[@David-Zita]

scary my brother, it's a cult system

[@MetallicReg]

@@volundrfrey896this was the reason why Apple dropped it. Tesla has stolen their revolutionary milking system.

[@YoungAsznee]

Tesla and Benz does it already iirc

[@volundrfrey896]

@@MetallicRegI mean Apple doesn't have microtransactions. That's the one thing you shouldn't criticize them for because they don't do it. Telsa and other car manufacturers does.

[@slmille4]

I don't understand why Apple would spend billions on a conceptual car, but not millions to buy Masimo in order to not have to disable the blood oxygen sensors on the Apple Watch...

[@navdeepsugandhi6476]

Ego

[@emanggitulah4319]

Because they can... And need to justify their expensive lawyers

[@maxweinbach3996]

Did Masimo entertain offer for sale?

[@bruxi78230]

@simille4 --- It's really simple. Apple understands math, and you don't. Masimo currently has a market cap of 7 billion dollars. If you really wanted to buy them it would cost an addition 25%, so now you're up to around 9 billion. That's way too much to spend on a feature like blood oxygen sensors. The payback on that is never.

[@pitech4446]

Apple got cocky and thought it was easy to make a car and make tons of money from it. They missed calculate by hiring a FORD engineers to be their head. Anything coming from FORD is dead. Secondly, they thought having a lot of people working on Self driving can solve self driving but they are wrong. Third, they don't have manufacturing to build their car. In china an EV startup can have a car manufactured easier because they have tons of supplier and manufacturing. So happy Apple got humbled

[@MCHamii]

does the windshield have cracks, too?

[@sickomode6440]

Apple would probably charge a monthly subscription fee to use the car 💀☠💀

[@user-uk9er5vw4c]

SaaS is the future, like it or not

[@TheHandOfGovernment]

That’s called a lease

[@Flightcoach]

On demand ride sharing. That's the future

[@AaronSmith1101]

Apple doesn’t charge a subscription fee when you buy any of there other hardware products. So you just don't like Apple.

[@sasmit.9846]

56 hours in emerald? were you in the battle frontier?

[@blakksheep736]

6:27 I appreciate the Siri slander. 😆

[@3204clivesinclair]

Can you imagine the cost of the genuine (required) Apple charging cable!

[@h.mandelene3279]

Yes, you need to buy $1800 apple outlet to plug the charger into. It detects if it is not getting electricity from an apple outlet and not charge.

[@MukasaIbraart]

Thank you cold fusion

[@AgentGold-AI]

00:00 🎥 Introduction to the video 00:07 🍏 Story of Apple's attempt at a self-driving car 01:43 📉 Bloomberg report on Apple winding down the EV project 02:36 🔍 Exploration of Apple's car-related patents 03:08 💡 Elon Musk's offer to sell Tesla to Apple 03:14 🤔 Speculations on Steve Jobs' view on Apple making a car 03:40 🚀 The beginning of the Apple car rumors in 2015 04:24 🕒 Mid-2010s: An enticing period for Apple to enter the automotive industry 05:06 🎯 Possible reasons why Apple wanted to make a car 05:54 🗣 Tim Cook's comments on autonomous systems 06:38 📰 Initial positive reports on Project Titan followed by turmoil 08:05 🔄 Leadership and direction changes within Project Titan 08:40 ✂ Scaling back of the Apple car project 10:19 🛡 Sponsor Segment: Incog's Data Protection Service 10:48 🍏 Apple's Cancelled Car Project 11:33 🚙 Transition from Car Project to AI Focus 12:07 🤖 Apple's Aggressive Move into AI 12:42 🚫 Challenges in Achieving Fully Autonomous Vehicles 13:08 🔄 Apple's History of Abandoned Projects 13:30 🎭 Apple CarPlay: The Trojan Horse in Automotive Industry 13:51 👋 Conclusion and Sign-Off Key Moments by Agent Gold AI

[@elusiveruse832]

The pitch sounded like a bad con job.

[@bryansmith1920]

I'm a retired Brit HGV driver(on roads NOT stroads)just before I retired a large Supply chain co. I drove for, started to, experiment with software/hardware, that had input into the vehicle controls, which led to Sudden braking/acceleration, In a 44ton truck on the M6/M25 in rush hour, drivers refused to use said vehicle,

[@deanherron3805]

10 BILLION IS PEANUNTS TO THE CAR INDUSTRY

[@byrons8956]

I'm glad you mentioned that Apple didn't say this 'will' be a product. Another issue that would have come up is that other car manufacturers would stop supporting Apple CarPlay. It's going to be hard to have human driving and fully Tomas (if we get there) on the road at the same time; I've seen so many human drivers doing things that confuse other drivers; an autonomous one would probably have a more challenging time figuring out what's happening.

[@lemdixon01]

I'm reminded of Dyson wanting to make a car and scrapped the idea

[@TheManOfTheHourEveryHour]

Dyson not making street sweepers is the biggest missed layup ever 😂😂😂😂😂

[@PvtAnonymous]

@@TheManOfTheHourEveryHour imagine if Kärcher made a car :)

[@mylesgray3470]

I would think they could make a hovercraft. 🙂

[@Cheepchipsable]

Briggs and Stratton made an electric car. It was on Jay Leno's Garage.

[@coldestbeer]

Well they did make the Dyson sphere

[@aldrin6278]

If a component fails, you have to replace the whole car!

[@DMahalko]

The Apple branded 12 volt battery is serialized to the car.

[@macfin4862]

There was so much talk a decade ago about retraining truckies etc for when driving was obsolete, saying retrain in coding etc. Funny bow that we're in the future it feels like all that type of work is under threat, but good old fashioned labour like driving is still needed.

[@johnyewtube2286]

> it feels like Your feelings aren't reality.

[@macfin4862]

Very deep & philosophical. but the video literally states it's taking coding jobs and a part of big tech lay offs. muh fEelInGs are that those jobs are more likely to be in the realm of coding than truck driving

[@alexanderm23]

I used to run a design research lab for the connected car at a major tech firm. I can confirm it's common practice to test an idea by having someone pretend to be the technology, because you need to know the idea is good before all the invesent of time and money. You can't wait till the tech exists before testing the ux. We call it a "Wizard of Oz" test. .

[@yonatan09]

I am glad i waited to watch this thing from you. I was seeing so many vids in my feed about this.

[@chanm01]

The one concept image early in the video was straight up just a magic mouse with wheels on it. lmao

[@tihsitef8183]

Is that "1759" in the background of the video?! ❤️

[@ronreyes9910]

They got bogged down on implementation concerns with the car bricking itself after six years requiring an update to the latest model, plus it only ran on 4% of the electricity available in the US.

[@beyondblender]

12:50 Like the Magic Mouse, the charge port was on the bottom of the car 😩😂

[@divyanshkataria6235]

No siri was harmed in this video 😂

[@tonyduncan9852]

There must be a magic word which sends her into infinite regression. Surely?

[@bentheman9661]

What's the Song ID at 04:20 ? It's a Banger! 😎

[@notchit3542]

I remember many Apple test cars would roam the street at night on El Camino Real Mountain View CA.

[@LOL_MANN]

Never let Tim Cook cook 🗣🗣🗣🔥🔥🔥🔥🔥🚗🍎❌❌❌❌❌❌

[@MonaRitaMedia]

Underrated comment 😅😅😅😅😅😅😅😅

[@blakksheep736]

Pffffffffft

[@Freakmenn]

a shakespearean masterwork

[@_IMNNO]

Tim cooked the supply chain.

[@KentBuchla]

You aren’t as clever as you want to be.

[@LudosErgoSum]

When it mentioned they had plenty of patents, I was certain in my hunch that this was another "patent grab" to squeeze out money for obvious solutions down the line.

[@snorttroll4379]

Shud be illegal

[@JAYFULFILMZ]

Self driving cars aren’t as hard to make as we think! It’s actually quite easy with today technology! The real problem is cooperation! 1 car company trying to create a self driving car is hard because it’s only communicating with itself! If all car companies understood the advantages of it & came together to put technology in their cars that allow all cars to respond to one another it would work! Imagine all cars having sensors & chips in them that communicate with all other cars on the road! Self driving would be the future! Inventing sensor tech that can scan humans, road conditions, traffic signals/signs & challenges on the road would be easy! We are making it more complicated than it has to be! I know a company that makes infrared camera technology for cars that scans for deers & animals etc coming before you see it yourself & thought to myself “this is the future”! We are our own worst enemy! Tesla almost had it but the rest of the car community left them out to hang instead of supporting them & coming together to make it better! I’m not an engineer or anything but I know for a fact it can work if we wanted it to! We may not be ready for self driving cars just yet, but once we are, I promise it’ll work seamlessly! 💯👏🏽

[@glanyan5462]

Steve Jobs talks to someone about a car and we get "20 years ago Apple was thinking about making a car.". Dang, when I was 7 years old in the 1970s I thought about making a car, a spaceship, a time machine, a robot, etc... I guess I was ahead of them all.)

[@jessip8654]

Gosh I remember everyone jumping on the self-driving car thing almost as hard as they're jumping on AI now. Turns out it was harder than they thought. Who knew?

[@bearcubdaycare]

Well, the background leading up to that was an annual contest by DARPA, in which teams typically formed of a university partnering with a company's laboratory competed with other teams to make a vehicle that could autonomously navigate some closed test course. At first, the results were as you'd think, typically aim just to get an entry to work at all, mostly an excuse for students and researchers to play with and push technologies. The general consensus seemed to be that autonomous driving wouldn't be feasible in anyone's then lifetime, but hey, a good excuse to see what you can learn about AI and how to make it work, an exciting academic challenge rather than a prospect. But each year entries got a bit better. Eventually, vehicles were completing complex courses, and at one point a closed city street scape was used I understand. After that, DARPA stopped holding the competition, as it was no longer advanced research, and rather development. Companies took that as a sign that autonomous driving was now a commercial possibility, or not so far away. No one wanted to miss a gold rush. But as you said, it (unsurprisingly) proved harder, even after the successes at the DARPA competitions. It's a challenge with a very, very long tail of situations to successfully handle. Some recent videos show FSD trying to slowly nose its way out of a narrow alley across a sidewalk and into a street, without being able to see so far down the sidewalk or road. Or navigating a busy Costco parking lot with an endless stream of pedestrians pushing large carts of groceries and purchases, and cars and pickups pulling in and out of parking spots. Or a construction zone. Variable weather, potholes, other drivers whose intent you have to suss in a context dependent way, kids playing. It's surprising that autonomous driving has gotten as far as it has. Seeing some recent videos, it's spookily human like in its manner...but also some needed human interventions. Is it a year away, a decade, or never? Does it require full AGI (general intelligence)? I doubt that anyone can quite know yet. And maybe we're actually even approaching the Kurzweil singularity, beyond which progress gets ahead of human ability to foresee. (But to end on a positive note, driver assist has gotten way better it seems to me, a benefit even if full AD is Never, or next century.)

[@Zoltan1251]

Literally every human being with brain. One unusual thing on the road and self-driving car is done. Literally, just one cone that is weirdly placed when there is construction on the road and self-driving car is done for. Human just eyeballs it.

[@vinny142]

@@Zoltan1251 "One unusual thing on the road and self-driving car is done" Worse: car manufacturers will never accept responsibility for damage caused by their self-driving tech, so insurance companies will; always blame *you* for any accidents that your car causes. This means that you will always be monitoring the your self driving car like you see the testers do today: constantly looking at the vehicle and traffic and trying to predict what mistake the car is about to make and pre-emptively correct for it. It's exhausting, annoying, it's *more work than driving*.

[@MarcusBadi]

Agreed. But this is inevitable. Apps like Uber are just collecting data enough to use with self-driving cars in a near future. It was harder then they thought, but It is getting better and easier exponentially. Take that Will Smith eating pasta for example: just in a year the video changed from "funny unreal" to "is this real?". We will probably get to a point that to drive a car you'll need a document and a private road (something that already happens with horses, you can't ride them in the middle of NY). I'm not saying that I agree with it, just saying that this will happen and unfortunately there is nothing we can do about.

[@tonyduncan9852]

I knew. Elon's FSD v12 is within sight of the finish line in a one-horse race. Deservedly.

[@HorizonOfHope]

Kinda wild to consider Apple is so big this write-off is likely within their cash on hand margin for error.

[@Hemestal]

"sorry sir, your left headlight cannot be repaired, please replace the whole entire car"

[@kaunas888]

Since Jobs died Apple has basically continued on with Jobs' legacy. Coming up with something truly new without Jobs around would be difficult for Apple.

[@cherubin7th]

Without full self driving, this would just have been another car but without the manufacturing experience. Better use that AI staff for other more plausible AI uses.

[@ninjaundermyskin]

Imagine having to buy a dongle just to charge your car, and then also having to replace your charging cable every few months. "We've revolutionized the car by removing unnecessary old clutter like ports, doors, and people."

[@ShawnStafford-1978]

I never heard about this Apple car. Sounds like a bad idea. People always about my 89 GTA and miss owning one.

[@KiltedGreen]

Only in today’s ridiculous media obsessed world could a company provoke huge attention by maybe making a car, generate more and more articles about what this non-existent, unannounced product might feature only to then be followed by articles like this,labelling an unacknowledged, unannounced product a gargantuan failure. Truly it’s peak idiocy.

[@puregero]

It's amazing how many companies were trying to make self-driving cars, but it turned out to be such an insanely difficult task that not even Apple could do it

[@TheBooban]

Just an EV car. They can’t even do that.

[@velenteriushendeneros3251]

I mean they probably could. It would just be insanly expensive.

[@bac3phi]

Lack of data.

[@andrasbiro3007]

Tesla did it. Apple had no chance, for self-driving you need a large neural net, and for training that you need obscene amount of data, and to collect that you need a large fleet of cars (millions). And even making an EV you can sell at a profit is insanely hard. AFAIK still only Tesla could do it, everyone else is losing money on each sale.

[@davidc1878]

@@andrasbiro3007 I would suggest to check out Common Sense Skeptic.

[@Stigmaru]

Apple was saying that producing a car was going to just be as easy as making a phone a few years ago 😂

[@JohnSmith-pn1vv]

Haha they should stick to shiny bricks and leave real production to the japanese

[@kikkawavint]

The guy compares a motor in a phone with a motor in a car, completely eliminating all the other differences

[@m.c.collins6777]

Tony Fadell: Our iPhone is just like a car! Shark Tank: I'm out.

[@svenjonsson9]

Very informative and well researched as usual! You are my favorite channel for keeping up with what is on the cutting edge of technology.

[@marcuscicero5033]

Seeing a Mark Dice quote on a ColdFusion video. That's a real magical intersection

[@hiiiiiii238]

Glad someone else noticed! lol

[@rizkyp]

Xiaomi: hold my beer

[@ealdie24]

"Siri, I don't know where I am, take me to Point B" Siri: "Why don't you look out the Windows"?

[@JesbaamSanchez]

Imagine the long wait times at the genius bar to get your windows fix

[@rars0n]

It makes sense on a certain level for Apple to want to launch a car product, however I think this is a very mature industry which makes manufacturing to the level of Apple's high standards very difficult. Apple also doesn't like launching loss-leading products, so they would want to sell something that would add profit to their business. Doing it alone would probably skyrocket the cost and probably result in them still falling below quality standards, so the only way this ever made sense was for Apple to partner with an existing manufacturer, one that is premium enough to satisfy the quality requirements such as Porsche. Apple was right to dismiss Tesla as Tesla manufacturing is nowhere near the quality level of most car makers, let alone the premium brands. Apple probably doesn't necessarily _want_ to own the manufacturing facilities, either, so paying a premium to partner with an existing manufacturer makes financial sense. However, the obvious question becomes what will Apple offer to separate their car from other brands beyond the Apple name? I imagine Apple was struggling to answer that question. I also would guess that they, like many others, suspected that fully autonomous vehicles would be arriving much earlier than they actually are. The technology just isn't there for safe, fully autonomous vehicles and it's anyone's guess as to when it will be, if ever. Unlike Tesla, Apple doesn't promise things it can't deliver and generally doesn't bring a product to market before it's finished. Launching a half-baked car that is like every other car would have been a big mistake. I imagine they'll revisit the idea at some point, but probably at least a decade or two from now.

[@DownUnder43]

High Standards ? 😂🤦

[@rars0n]

@@DownUnder43 At least where fit and finish is concerned. "Premium feel." Ignore all of the critical design flaws, their users don't care about those.

[@bendybruce]

When I saw the word flop superimposed over a futuristic looking car I must admit the first thing I thought of was the cyber truck.

[@patty109109]

I still don’t believe Apple was ever that serious about building a car. Building services like autonomy sure, but a full car? There’s just no evidence they spent much time on it. All conjecture.

[@theliamcooke]

Charged by lightening at 20w and they didn't understand why it took so long to charge

[@ryanbigguy]

Lol nice Mark Dice cameo 06:48

[@mcuthor7831]

The great Mark Dice. It’s a shame his KZbin channel has essentially been black listed; in reality, he should have 5M subscribers or more.

[@eniopasalic]

I love driving a car more than anything else. For me, a driverless car is like a book with no text in it.

[@AbrahamLTobing]

*A tire got punctured* Apple's fahking GENIUS: "Sorry, this is unrepairable. We suggest a wheel assembly replacement for $10.000. Or you might want to trade in to a new model". 😂😂😂

[@JLT3]

Considering Apple has made $1.029 trillion (1029 billion) in revenue over the last four years, I think they can afford it.

[@MUSTAFK]

Revenue=/profit

[@NERGYStudios]

Cannot be happier. The last thing we needed was a car that cannot be repaired.

[@leeyu1692]

We should be getting a new car model every year. Save the repair money for the new one.

[@marcsequence]

Great vid! Is that your own music at the end too???

[@antfactor]

I still don't understand the appeal of HomePods. Seriously. They don't understand half of what I ask for, and my English pronunciation is INCREDIBLY CLEAR.

[@yash1152]

8:28 > _"poached a startup to oblivion"_ aah yes, innovation at its best.