The Man Who Ate Lunch with Steve Jobs Every Day

Jony Ivy is the beautiful mind behind every Apple design. Visit www.masterworks.art/newsthink to invest in iconic artworks with Masterworks. Disclaimer bit.ly/3XtA7ct
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Special thanks to the following for permission to use their material:
2:13 Weaver Design www.weaver.co.uk
6:00 Explaining Computers on KZbin: • Classic PC: Newton Mes...
7:09 alker33 on KZbin • 20th Anniversary Macin...
11:24 512 Pixels 512pixels.net/2016/05/all-13-...
11:47 This Does Not Compute on KZbin • Will an Original iPod ...
15:21 Steve Jobs image: Jonathan Mak jonmak.com/
Select images/video supplied by Getty Images and Alamy.
Sources:
0:05 Jony Ive image: Marcus Dawes [e-mail], CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
2:51 MattsOtherChannel on KZbin • 1984 Macintosh Stock F... (creative commons license - re-use allowed)
3:32 Brunner image: ammunitiongroup.com/teams_pt/...
3:56 Apple former headquarters: Joe Ravi, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
7:01 phreakindee, CC0, via Wikimedia Commons
7:03 Federigo Federighi, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
7:06 Miyuki Meinaka, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
7:37 Michael Johnston, CC BY-SA 2.0 creativecommons.org/licenses/... via Wikimedia Commons
9:00 Gona.eu, CC BY-SA 3.0 creativecommons.org/licenses/b... via Wikimedia Commons
9:03 Benoît Prieur, CC0, via Wikimedia Commons
9:05 James via Flickr Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) flic.kr/p/PUWfU
10:14 Stephen Hackett, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
11:19 Theonlysilentbob at English Wikipedia, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
12:36 Edvvc from London, UK, CC BY 2.0 creativecommons.org/licenses/... via Wikimedia Commons
12:51 TrevorM on KZbin • Top 5 New Features of ... (creative commons re-use allowed)
14:13 Matthew Yohe, CC BY-SA 3.0 creativecommons.org/licenses/... via Wikimedia Commons
14:23 Kremlin.ru, CC BY 3.0 creativecommons.org/licenses/... via Wikimedia Commons
14:39 matt buchanan, CC BY 2.0 creativecommons.org/licenses/... via Wikimedia Commons
14:48 matt buchanan, CC BY 2.0 creativecommons.org/licenses/... via Wikimedia Commons
15:43 Thomas Wolf, www.foto-tw.de / Wikimedia Commons / CC BY-SA 3.0
15:51 Yamen, CC BY-SA 4.0 creativecommons.org/licenses/... via Wikimedia Commons
Articles referenced:
8:27 Steve Jobs’ New York Times interview: www.nytimes.com/2003/11/30/ma...
15:55 Jony Ive letter about Jobs in the Wall Street Journal: www.wsj.com/articles/jony-ive...

[@Newsthink]

*Check out my video on how Apple lots its magic after Steve Jobs:* kzbin.info/www/bejne/bJ-nYpKFi7aKnsU Visit masterworks.art/newsthink to invest in iconic artworks with Masterworks. Disclaimer: bit.ly/3XtA7ct

[@ninerushclips3414]

I feel like Howard Hughes would be a great fit for a biography video on your channel. Also, I forgot his name, but I refer to him as "Jeoperdy James"; I think he would make a great biography video aswell.

[@onedesigner2906]

Kkkq

[@AshleyWilsonAU]

Masterworks seems to be coy with some of the fine print: kzbin.info/www/bejne/bKDNgJ6GotJrotk

[@simpletongeek]

Jeff Hawkins comes to mind when it comes to usability.

[@OdsGraecia]

Good H12: Kind thanks to you&+ for surfacing in mine timeline. "Irreplaceable"--Jony--Yes. I like SteveJ with thanks of Jony made kind of "design bridge", and yes--Jony too shares awesome insights like re--Magic in 1 of his interviews--pure gem. Re other bios: I've seen good bios-series of yours and it's quite--Free/Demoi. So, I would suggest to do something 2xParallel Lives with uniting Idea--"Band of Brothers": Allen Welsh Dulles (with focus on (pre-face) of "The Craft of I*"/John Edgar Hoover (with focus on LoC catalogue sys upgrade if you can dig so deep/etc) and 2nd/other pair: Christo (with focus of Love Story and admiration of World (Ancient) Traditions) and Jeffrey Koons (who blended, imHo, UKGB accuracy to the colours, like and don't afraid of not micro forms and nuances like Christo/FRenchies and admire Ancient Traditions too). With Kind Regards, Andre "Wild" Alex Art.###

[@Stierenkloot]

Knowjng what we know about jobs, the fact he held Ives to such high regard is something else. Johnny was literally the second in command because of how much jobs respected him

[@phototristan]

I’m sure he also chewed him out many times as well. That’s just how Steve Jobs was.

[@Neuri]

I am not sure you know what "literally" means..

[@hullstar242]

@@Neuri he literally does. Steve said as much.

[@fitnesspoint2006]

and...your point in making this redundant statement is?

[@Thisguyhaley]

@@fitnesspoint2006They were just remarking that Ive was actually a very important part of apple, no need to make such a fuss about it

[@tommy10436]

It's crazy to think where Apple would be right now if Steve was still alive. In 15 years Jony and Steve went from creating the colorful iMac, to the iPod, iPhone & iPad.... It's 13 years since his death, and I can't help but wonder where Apple would be right now had he not passed. Rest in peace, Steve, you're missed.

[@douglasgreen437]

Steve would have enjoyed competing with Elon Musk...

[@franckleveneur676]

I’m not so sure. Apple grew more under Tim than under Jobs. Steve was not an easy person to work with. And Apple was always about design, when Steve was there. Tim knew and knows that. It’s part of Apple DNA and they made sure it will never be different no matter who is in command.

[@briancrow736]

For sure…Tim Apple had been horrible in comparison

[@jeffrothegamer]

Tim should hire this man back and become more innovative! Case closed.!

[@ernststravoblofeld]

Wrong Steve.

[@uncledavys]

I am Indian and never heard about Apple computers 25 years back. When I first moved to the west. I came across this transparent Blue computer called iMac and it was love at first sight. It took me many years to buy one for myself on ebay. Your video brought some happy memories. Very well presented. Thank you so much. Respect

[@ConservativeAnthem]

Z-z-z-z-z-z-z-z-z-z.......

[@karthikreddy8567]

I bought my first ❤white MacBook in 2008

[@raitaluna9142]

​@@ConservativeAnthem no wonder ur name is conservative

[@lmc2664]

@@raitaluna9142 let’s pay no mind to those ignorant people. They’re not worth your time.

[@rgbman01]

With Jony not truly parting with Apple until 2022, I've got to believe that he is responsible for the sleek design of the years-long project we now know as Apple Vision Pro. It's so "Ivy-like".

[@SwiftestScout]

having used one for a little bit now, you're right. Even Steve had early input since patents for some of the AVP date back to 2007

[@wisdomhappy587]

Haven't teared up to a youtube video in a while. Thanks for the lovely story. Design is very powerful

[@JQwertyman]

Yikes. Get a grip

[@wisdomhappy587]

@@JQwertyman Boys do cry. Emotions are our power, they are what motivate us. Use them and you will make better change in the world and be happier.

[@JQwertyman]

@@wisdomhappy587 it's a KZbin video about a corporation. Yikes, dude.

[@EricaTheScientist]

It is

[@LeeStewart]

I have always had a passion for design. When I'm out and about I look at something and think why is it designed in a specific way. I love minimalism, beauty and simplicity, but hate clutter. Jony Ive, who used to work for Apple, designed so many iconic products. He is one of the few people in this world I look up to.

[@NVIDIAGeekify]

hate minimalism. especially in architecture. modern architecture is junk compared to art deco and medieval buildings.

[@enfeeyano]

One special thing about iphones is - they always make your eyes pause even for a second . The phone may be old(eg : a 6s) but they don't look thrasy. Now I know why & how they designed it so well. Thanks for the information.

[@darkwoodmovies]

Omg so true. Most old tech looks like obsolete garbage, but Apple products are either cutting edge new, or somehow become legacy collectable pieces.

[@nathandcole]

Creative genius was not what set Apple apart. Good ideas come up all the time. The difference was the willingness to follow through on it. The willingness to do things that were different and take risks... to actually let it out into the wild.

[@mattirwin463]

true as hell. the company was willing to make profits second to their ingenuity. increasingly rare.

[@d.g.567]

This is the true essence of design. If you don’t bet on it backed by confidence into your vision and follow through it, you will never come close to greatness. All other companies still fall short when it comes to apple‘s focus on details. Because they only speak about good design they do, but only want to take shortcuts with no passion and conviction. Honestly, take a look at the hardware inside every Apple device, even a motherboard has even more aesthetics compared to the appeal of competitive products on the outside.

[@resa574]

They took a risk and it paid off But there was also a chance they could have failed. Hence why most companies follow the safe route because it's predictable.

[@darkwoodmovies]

Most companies focus on hard numbers and metrics. Doing X will move revenue by Y. Apple takes a more human-centric approach. Try X and see if we love it, and in turn the users will love it. The money just follows. "Think different"

[@alexfrank5331]

True. Both of Jony's Apple flops had nice cake that use shit for icing. Steve Jobs had the special power to make sure art+engineering truly come together.

[@arbousiersles7381]

Thanks for sharing... great content, nice editing and soft voice... a perfect mix!!!

[@nacho01998]

Mr Jony Ive and Mr Steve Jobs, LEGENDS

[@vivekkumarshah2576]

"I admire the way you've crafted this video, especially your heartfelt expression that touched my emotions."

[@lidarman2]

It's amazing that four Italian Renaissance artists were also named after the Ninja Mutant turtles. What a coincidence.

[@jacobfield4848]

Jobs had the vision, Ive had the design know how, Cook understood the business side.

[@gregsb3454]

Unfortunately Apple is now totally focused on the “business “ side selling subscriptions and services

[@aelaan12]

Remember that you are not a legend if you are considered irreplaceable. You are considered a legend when your name lasts forever, and is honoured by the people that are allowed to replace you. Jony is the best designer for Apple, his vision is still echoing through Apple Park.

[@logiseye]

How would you know what’s echoing at Apple Park?

[@thisaintart]

@@logiseyeit’s like a bong rip, how do you know it still smells? You just do.

[@sarafaaani]

Love your channel, you just keep it so simple and intriguing at the same time... amazing!

[@melvinwashington5257]

I love this page. Your voice is calm & therapeutic.

[@AutoAbsolute]

I think Braun and others need to be credited for his genius....

[@g.s.3074]

I too was disappointed that Dieter Rams was not mentioned.

[@jrgzz]

Braun was mentioned in the first 2 mins … and Braun is commonly credited in ever story about ives

[@Jaime_Romero]

I wish they did too, but I also think ive’s design is also stand alone and amazing

[@samsun01]

@@Jaime_Romero You know nothing because you are easily swayed in any direction the wind blows. Learn more, son.

[@oneohfive6584]

I’m more surprised that Samboom, Littlesofties and Google wasn’t mention, all they’ve done is rip off Ives work

[@WorksOnMyComputer]

If he had stayed the Apple wheel parody would have become the Macbook Air at some point. His efforts on minimisation, started impacting on the practicality of Apples products and the butterfly keyboard he insisted on to save a few millimetres cost apple a fortune in warranty repairs and compensation to customers. From a practicality point of view, the MacBooks were noticeably getting worse on his watch. I think the problem was that Steve Jobs wasn't around to temper his more extreme ideas.

[@EnigmaTabos147]

Beautiful vídeo, thanks AND grettings from Perú!

[@stevenjames3455]

Thank you for this video. It was very informative and interesting but also calming and beautiful. They sound like wonderful people, which gives me hope. I study at Newcastle University, I walk through Northumbria every day - I had no idea Jony Ive studied there!

[@TheShavarin]

Thank you for this video. really enjoyed the journey of apple, john and steve.

[@bahhaidebbarma8854]

Being iPad & iPhone users I can clearly & honestly say that… Apple products are the seamless & rich experience product

[@adiscontinuousstory]

Amd equal parts a nightmare to repair

[@teamworks969]

i want a landline and pay phones again. These tech people are in the sabotage business.

[@vissitorsteve]

Thank you SO much for this information!

[@noisecrack]

This man right here was such a strong inspiration for a lot of my direction professionally.

[@jasonstupak4535]

Love your videos. Well thought out and presented. Watched and liked, thanks!

[@pineapple8407]

Thank you for this beautiful video

[@k1616yt3]

Excellent video! This is fantastic!

[@jumbleblue]

While he is a creative genius, he also had a fanatic, unpractical side to him, which seemed to get out of control without steve who was very very practical. Like ditching the magsafe, only usb-c, even just one usb-c for some models, for years on the macbooks, was certainly a very sound optical-design decision, but not at all a practical one. Noticed, how this came back around the time they started part ways with Ive? Imho, Ive and Steve, together, got each other under control. But on his own Ive didn't do much good. imho. Also, his style is copyable, it will go on.

[@tshabalala7]

so we agree that he was human

[@CondeNastCruiser]

great Vid! I remember a lot of the 90s Apple tech. I totally believe Apple will continue to forge the future. Jonny is not the only design genius available to us...

[@2013nicolas]

I loved this video soOo much. Thank you.

[@cevapci87]

From what I've heard the German household appliances company Rowenta introduced the translucency design when they launched their Surfline iron series.

[@kimbapslayer1995]

But the credit goes to the person who decides to try it on a computer.

[@rrrichiexl]

@@kimbapslayer1995 I it went to when it started to influence a lot of other designs... I remember after that translucent, everything started to become translucent... computer stuff like USB docks, scanners, printers, but also househould items. It was a real hype. Fortunately it passed again...

[@itsROMPERS...]

"the handle isn't there to carry it". Designers can be so demented and lost in their own heads. I know, I am one. Every person that saw that design said, "nice it has a handle to carry it."

[@sterkriger2572]

But this is the point. The handle made it more approachable because it showed to the user that it could be touched.

[@itsROMPERS...]

@@sterkriger2572 I get that, but since it's not really designed for the function it implies it's more of a trick than a valid design element, and that bothers me as a designer and consumer. If it LOOKS like a good handle, it should also WORK like one, not just SEEM like one. To me it's a design failure.

[@bobkovach1426]

I feel misled by the pseudo handle. Not a fan.

[@kideatspaper3618]

@@itsROMPERS... I think people are misinterpreting. The handle works, and it’s pretty strong. It’s just that the idea for a handle didn’t come from a vision of people lugging their desktops around, it came about so that people are compelled to touch it. It working as a handle is secondary, but it does work

[@itsROMPERS...]

@@kideatspaper3618 The first priority for a handle is to carry things, not send a message. To me that's inferior design.

[@omardashty9460]

Thank you for the video

[@pulsatingsausageboy2076]

Jony and Apple were a perfect fit for one another. Apple hasn’t been the same since he left but he also hasn’t done anything noteworthy since he left.

[@laurants]

VisionPro?

[@pulsatingsausageboy2076]

@@laurants Maybe finally something. We’ll see. It’s outrageously expensive. If consumers don’t buy it then it didn’t really change anything. Of course Vision Pro didn’t happen until after my comment was made.

[@laurants]

@@pulsatingsausageboy2076 Yes, but it took a very long time for something innovative like the VisionPro to come out.

[@darkwoodmovies]

It's been a year, and they kinda keep re-inventing tech. Now they're focused more on improving the hardware than design, which IMO is a good thing.

[@pulsatingsausageboy2076]

@@darkwoodmovies Ive has been gone four years. And they always were improving hardware.

[@therealmarv]

That's the guy who removes ports and wanted us to us the butterfly keyboard. He definitely reached the end of practical design. Current Macbook Pro's maybe don't look so beautiful, slim as the older ones but they are practical.

[@MG-em9de]

The absence of vision and creativity that Steve and Jony only comes once in a lifetime and Apple was blessed. The culture is no more.

[@zeniktorres4320]

Tim Cook destroyed that. So many have of that time have left under Tim Cook. And he has brought in new people who are only interested in making as much money as possible before moving on to another company.

[@StuartDesign]

Was thinking it had been a while since the last Newsthink video... always a welcome sight in my inbox. Great video. I think in a nutshell an Engineering led company makes great Swiss-Army knives. A Design led company makes the better Butter Knives. Neither is necessarily better but most people don't need a knife that turns into a torque-wrench at the dinner table.

[@Dirk80241]

Great overview of Apple and Joni’s role in designing its flagship products. Well done!

[@elmono3939]

Still have old MacIntosh with 9" black 'n' white screen, together with keyboard , 3.5" floppies, and ImageWriter printer, I have purchased in 1988. Occasionally, I turn it on. Still works. Industrial Art it is.

[@olafzijnbuis]

At 03:39 Note the Asahi Pentax Spotmatic SLR camera on the desk. This may well be the nicest SLR camera ever. A nice functional design that feels great in your hands.

[@SmartByTravel]

I liked Johnny, but as soon as he left we finally got function over form. I'm loving my Macbook Pro M2 Max 16" that is chunky and with lots of ports. Previously, my Macbooks looked the same for like 10 years and never had enough functional ports and the design stayed...theeee same..... It's like he did 10 minutes of work on each product once every 2 years, shrinking bevels incrementally and taking away something we need. He's gone and I like Apple more now.

[@michaelwoodbodley8099]

But the latest Mac laptops have few ports and minimal memory.

[@SmartByTravel]

@@michaelwoodbodley8099 I'm always a fan of more ports and memory for sure. I feel really happy with my 16" M2 Max though, feels like a really nice amount of power and I/O. But my last M1 Air was really lacking in I/O.

[@normanklein3155]

@@SmartByTravel My 2010 MacBook Pro has a 2 TB Samsung SSD that runs circles around your M2 Max, which is probably restricted to a slower 512 GB SSD. It also has a matte screen that doesn't delaminate like the Retina screens. How is that process?

[@Zakariah1971]

Excellent presentation

[@russty7569]

Jon has a mesmerising voice too

[@holotape]

Very well presented

[@verma.ashish]

It's like I'm reading a book. Thank you for this documentary.

[@1506Jimbob]

I miss the exciting live keynotes when Steve was alive. That was something to look forward to so much

[@rainerbuechse6923]

Great documwntary, thanks so much

[@MountainofInspiration]

Concepts that will excite people. Love this

[@stan16id53]

Great vid!

[@Sam-ch4jh]

I was using Asus convertible multi touch tablet (Model T98) with keyboard came with windows 98 which is way ahead of ipad. But you say, Ipad is the first tablet. I later upgraded with window 7, with some work around for drivers from a different model.

[@DaniloCastrosq]

Great video 🙏🏾

[@TrevorDennis100]

An extremely interesting video that told me a lot that I did not know. As an ex pat Brit who has lived in New Zealand for the last 20 years, I still feel proud that Johny is a Brit and has achieved so much. I still prefer Windows over Mac computers, but do have an iPhone and Apple Watch both of which I love, so thank you Johny for giving us such cool tech.

[@RM-bx7xw]

This video just made me somewhat emotional. I've always looked up to Steve Jobs since I was a teenager. His views on innovation and quality always astounded me. Now, knowing more about Jony and how he played a vital role on where Apple is today, makes me appreciate the company's beginnings a lot more. Not a complete apple fan, but the story and history from which it first began is what draws me to it. PS. I was a typical teenager who couldnt afford apple products back then, but now as an earning adult, I always pick up apple devices when I opt for quality and simplicity.

[@ItsRobby5436]

As an Apple user for a long time i must say i dont think Apple will innovate without Jonny Ive. I think even without Steve Jobs. those two just worked seemlessly together and are a gods gifted team. I honestly hope Steve is proud of what he acheived. and i hope Tim will finally start innovating again becouse we had the same iPhone for 4 years now. i miss Steve and Jonny

[@eclecticaro]

Best "funcional" desig was Magic Mouse2 with its port at the bottom of the mouse and the notch on everything with a screen..

[@Trully1949]

Even though I’ve been a diehard Apple and Macintosh enthusiast and owner because of Steve Jobs’ commitment to excellence and Jonny Ives’ commitment to design-function follows form is just as important as form follows function, I’ve become disenchanted with Tim Cook at the helm, whom I believe has made sales paramount over people and the vision of Jobs and Ives. I believe service has become second to sales. Products become unsupported with too little lapse of time. It has become apparent to me that Apple’s incremental and insignificant changes to products and IOS has blindsided the Apple culture and its followers to believe these are still hurrah moments. I still have my G4. It still works, even though the IOS is very outdated. To me, the design still has that wow effect on me. Hopefully, Apple does not become another Tesla-hype over commitment to excellence, sales over the needs of it’s fan base.

[@jwoods9659]

Yep that what happens when you take away creative people. You have money goal focused people in charge of Apple, they could care less about art or anything with deeper meaning

[@mrcsrkcrz]

The magic is since long gone. Although the products are still beautiful the level of excitement has drastically gone down. It’s tiny nuances like the handle on a desktop that Made Apple so unique and therefore so exciting. Now it became a race with competition while I believe it used to be a race to excellence, no later what the competition thinks excellence is.

[@thisaintart]

I’m happy with Apple. It’s easy to lose sight of each incremental update but what it is today is way better than years back. Watch iOS history, so much better now. Although I do still run OSX 12 😂

[@QAYWSXEDCCXYDSAEWQ]

Design wins for Apple for me include things like the macsafe power adaptor, which they briefly dropped in 2018 and thankfully brought back with the M1 macbooks; they also put their foot in mouths with a new keys design on the keyboard which they also dropped with the M1 models bring back the original "reliable" mechanisms. I'm glad too that they are starting to move back a bit from the idea that everything needs to be thinner, dare I mention the iPad bendiegate scandal.

[@KennyDithole]

Jonny was supposed to become Apple's CEO

[@Fascistbeast]

This is a really good fun Apple documentary. Not too long Well done 👍

[@voicetube]

Great video! BTW I never knew the "i" stood for Internet until just now (crazy!). I thought it basically just stood for "I" meaning me - the person ... and their connection with the product.

[@AbdulCader82]

15:18 😢 Literally on tears.. (till the end of the video)

[@davecerv]

What a lovely video ✨

[@AdhiNarayananYR]

The faulty Mac books from 2016-2019 were also Ivy’s design. I personally lost $1000 due to faulty design of Mac books.

[@ersinbasaran]

One of the smoothest transition from the content to the advertisement

[@devcybiko]

Ive is/was amazing. And I think he went too far. He kept striving for thinner and thinner designs. This forced electronics designers to compromise the quality of their offerings. Once Ive left, Apple returned to making great computers. They've strayed from Ive's ideals slightly (look at the new MacBook Air - no longer the iconic "wedge" design.) There is a point at which form overcomes function. I'm looking forward to what Ives does in the future - and I'm very interested to see who emerges as his proteges.

[@MeAndMyRoyalEnfield]

I rarely watch videos this long unless it's something instructional, like showing me how to convert My Royal Enfield to belt drive :-) But I've always watched all of yours from day one. You've got me hooked. It's technology we all use and I enjoyed seeing where we came from. I'm excited to see we go. Maybe 10TB smaller phones/devices in our pockets with no screens Bluetoothing to our Neuralinking brains. I wonder what Newsthink will be like then? One thing I do know is that I will be downloading you into my brain 🤣

[@grahammurphy5516]

The wheel from the ipod came from Braun, and their designs

[@Steven_Edwards]

I met him once, very nice man and deserves every bit of success he's had.

[@alexfrank5331]

When Jobs got ousted from Apple, he got Pixar and NeXT. This shows how you can't keep a genius down. I'm still waiting for Jony to make his move... I'm now more likely to believe that Jony was just a "manager" type, and he might've taken credit for other people's ideas/work.

[@VisualDocFacts]

Not knowing this then, apple finally released their newest product after you releasing this video here in Dub Dub and I respect what jony Ive has done with apple in his time and am greatful for his influence with world pivoting products and making them still look good. Some things may not be forever but some are.

[@Spidr-Man]

Well that last phrase doesn’t apply to Apple lmao instead “some things may not be forever but some these last 5 years”

[@sirena7116]

A lot of companies in the 90s and 2000s came up with a lot of really cool ideas and pushed them to consumers, but many of them just didn't really think things through, or didn't really have the budget to make what could've been a very cool product available.

[@cw3728]

What! He’s probably responsible for removing ports from MacBooks, headphone socket from iPhone. The list goes on.

[@raymondcrane6387]

Man, fantastic summary

[@laurants]

Welcome the VisionPro. I wonder how different it would have been if Johnny was at the helm of that.

[@caminglis53]

3 men built apple Steve Jobs Steve was, Johnny I’ve Without these 3 men there’s no Apple .

[@nasimahm3d]

jony ive helped design the iphone 11 pro and apple have been too anxious to change the design ever since 😂💀

[@99cya]

Jony Ivy is exactly what Apple needed in that period of time. Exactly what Cook was after that period of time. It may come a time again, where Apple needs again someone like Ivy. Thats the cycle of businesses. Its never always the same. For me, Apple did a tremendous job in both periods. I loved the designs from Jobs and Ivy but they became a burden at some point. Cook does a tremendous job driving the company forward. Whats coming next? We will see with the AR/VR stuff.

[@Lee-qw7uz]

Apple did a tremendous Job under Jobs …under cook it was lackluster…the VR is what saved his legacy but so much time was wasted on recycling designs and colorful products similar to what apple was when Jobs left the first time.

[@bassandtrebleclef]

Lol, did Tim cook write this comment? He's a bean counter, looking for ways to make $1.05 out of a dollar.

[@gold9994]

@@Lee-qw7uz Because that's what needed.

[@Fascistbeast]

Tim Cook is a logistics man in Apple originally. He is one of the reasons why more iPhones can be made per year and faster. Obviously his thinking is different from the Steve Jobs era

[@jadenamber8378]

Jony Ive took Apple to the next level in many ways, but I think he lost the thread in later years, especially on the MacBooks with this obsession for thinness that wound up generating a few years of really frustrating machines with awful keyboards and bodies stripped of functionality/ports. Genius, yes, but everybody has their achilles heel.

[@fizzybubblech2128]

Yep well said.

[@TheBluesunday]

I think Braun and Dieter RAMs needed to be credtited for every design Jony made

[@douglasalvaradocorrales]

Jony is a rockstar 💎✨

[@Imdemocratic_Xi]

Love apple , jony ive & Steve

[@liquidsnake6879]

I think Apple will do fine, but yes there's been an obvious change under Cook, they're far more focused on delivering powerful impressive technology than they were under Jobs and how effective that will be remains to be seen, but Cook has silenced a lot of Apple's biggest critics with the M1 and the M2, Apple can no longer be described as just an underpowered overpriced status symbol

[@mushi3101]

Needed few lines on Braun design philosophy

[@rathemis2927]

I thought it was about how the parts in an iphone are irreplaceable.

[@barrywhite9114]

Bauhaus Emphasizes “Form Follows Function”!

[@marcguimaraes]

Yep, this man is irreplaceable!

[@dirk2655]

The man that never ate lunch daily with Steve Jobs, by far outnumber.

[@snuggles03]

That very last question, posed by that video is answered with an emphatic yes

[@daffyduck4195]

I bought 300 old iMac computers at an auction for $600 from a closed high school and then kept it in my garage for 3 months. I thought those iMacs looked very upbeat and alive with all sorts of translucent colors and easy handles. I was going to sell it piece by piece online but never got around to doing so. I subsequently donated to a church in Long Beach that was going to export it out to a school out in Cambodia saying that they were desperately in need of computers. I had a truck delivery business and said that the shipment would cost $300 and a church member agreed to pay for it herself for the sake of the church. I, at least, got half of my money back.

[@esparda07]

This is the first time I've heard of Jony.

[@SevenDeMagnus]

God bless sir Ives, may he be doing really great though minimalism isn't the only design philosophy. God bless, Rev. 21:4

[@SaniyaSachinm]

Thanks I got New KZbin Channel from this Video to Learn More Knowledge.

[@mgames1710]

Remains relatively unknown?? Everyone knows the iconic Sir Jony Ive 😂

[@nnamdin3372]

I'm just getting to know about him

[@EnricoGolfettoMasella]

Rafaello, Leonardo and Donatello were the master minds of Renaissance Art! The Ninja Turtles just borrowed their names. Please correct this 😅

[@liangwang4518]

The bendy iPhone 6, butterfly keyword, and the touch bar are all his work. And I think the MacBook series is better after he's gone

[@yega3k]

We only remember the bad stuff. It's like this behaviour is embedded in the human DNA.

[@well7885]

These are surely his flawed designs. At the end of the day, he is only human

[@sinlokemp]

That's the beauty of human beings. otherwise we would all be God and Godesses.

[@martinspedding4210]

The macbooks are still dreadful design with an appalling keyboard that is badly positioned and an oversized track pad.

[@well7885]

@@martinspedding4210 wrong, wrong and wrong. Looks like you are still living in 2018 MacBook has a premium unibody aluminum design with rock solid quality without any cheap plastic parts. There is no parallels They have also removed the butterfly keyboard and the current one is pretty good and among the top 5 laptop keyboards right now The trackpad on MacBook has always been and still is the best in class with no one even remotely close. It’s not a mechanical one and has an even feel all around and sh*ts all over anything windows trackpads.

[@10secondsrule]

I am so surprised that hearing about Jobs death still makes me upset😢. I did not like the guy but he’s passion was remarkable. A real loss. Now we are left with god complex people like Musk and Gates. Not so much care for Ives - he hit the jackpot where he was simply able to do what he liked. Something most decent designers would be able to do given such freedom. Most of them are sadly limited by spreadsheets,, corporate culture, price and other wannabe “designers” including clients - hence most of the design always sucks. Just a perspective from another designer.

[@kevikiru]

Do you have any idea how much of a jerk jobs was?!? Your nostalgia is blinding you

[@mvrck4573]

Well said.

[@OlatundeAdegbola]

@Kurt M. Exactly. They're blind.

[@axiomic]

@10secondsrule dude, you make some terrible blanket statements in your 'nice' comment. Musk and Gates are utterly contrasting characters at complete odds with each other on how they see humanity and the world. Jony Ives is a brilliant designer that wasn't successful because of mere luck, he clearly had talent and passion from the start and was destined for great things, be at with Apple or another company. Don't be a victim of circumstance.

[@matthowells6382]

Wow you just sound resentful and are clearly a very frustrated 'another designer' lol. Maybe what you say about the profession is true but that doesn't detract from any of the extraordinary work done by legends like Jony Ive. I don't care how limited you feel you are, he had the freedom to do what he did because of his gift for design and impressions he made on people. You don't get in that position by pure luck, perhaps thinking like that is why people are 'sadly limited'

[@garsett]

Beautiful...

[@mladen2008]

8:23 car from Slovenia 😂🤷🏻‍♂️

[@ernststravoblofeld]

Some dude ate lunch. He must be irreplaceable! A laptop that looks like a laptop and does laptop stuff! So innovative!