Inside Ludwig’s YouTube Streaming Empire

[@obviouslyPSM]

The fact a gorgeous set like QT’s is just hidden amongst this utter calamity is hysterical to me

[@duskpede5146]

idk even know if its a set, it might just be her normal office. i've never seen her use it

[@anushgopalakrishnan]

it's the wine about it set@@duskpede5146

[@McAizen_McSosuke]

@@duskpede5146I think she’s used it for a few podcast episodes but since her and maya live in different states they usually just do it over zoom or smth

[@nicks9733]

they use it for in-person wine about it episodes. i remember it being used for the yard x wine about it ep

[@bridge_four]

@@nicks9733 No that's a different set with Maroon Drapes, this is for a new show (Late night inspired) she's making soon.

[@Archetapp]

Ludwig seems like the perfect example of someone who knows to surround himself with people that are smarter than him to get things done. Being able to hire someone and trust them enough to do things on their own is really admirable & it's not really easy. [Edit] Saw Ludwig reacted to this! To be clear, I’m not calling him stupid or anything. Acknowledging that you cannot learn and do everything and embracing that is a great quality to have as a leader. 👏

[@timothycauley4765]

I know he says we only ever see him at his best, but he really does seem like such an incredible guy. You can tell he puts a lot of thought into how he can use his position for good rather than trying to get himself as big as possible

[@mattg2551]

Shake? Yingo?

[@funky555]

Lud is INCREADIBLY buisiness smart and he always has been. its crazy

[@psycofire93]

​@@mattg2551 Shake, Archie, Polite are all goobers but they're some of the best editors in the business. I just saw Archie post a promo vid that he made for Hivemind and it's absolutely insane, they're all super talented. Yingo is one of lud's closest friends and helps him keep his life together and organized which is no small task, even if he's a bit of a goober himself

[@aoe4_kachow]

Fortunately it’s very easy for Ludwig to find people smarter than him

[@stayfocused6481]

It’s very interesting to see Lud talking so candidly about the business. He’s usually cracking jokes but a good amount of the time here he’s legitimately just talking about how he runs thing. Super interesting.

[@ResidualSol]

Colin, Samir, I beg of you guys to do a longer form documentary with him. The fact he's a creator willing to be candid and honest and how well the three of you gel is so amazing. I just want more!

[@bryceeller2742]

Would love this!

[@Jamm3r]

Lowkey - was surprised by the shortness of this one. Shoulda been 1 - 3 hrs 😂😂

[@shellderp]

I was ready to watch another hour of this, great content

[@jch9301]

The dry humour during the guys tour of Mogul's rundown, dystopian-level office and all the random stuff is absolutely hilarious. Ludwig just says everything with a straight face while showing piles of trash and empty rooms lol

[@WW_Studios]

IKR XD

[@jakeleo4518]

Meanwhile the entity hiding back there in the shadowy corner with white eyes 0:32 ya what ever this loser is saying I been standing here for ages and he still hasnt noticed me 😂😂

[@XEONFX23]

I love how slightly unedited this was, like the camera guys and boom ops were there. Lots of camera shake, just felt so authentic. I'v also never seen this side of Ludwig. No idea how that guy is just so calm.

[@davidgorvy]

Haha sometimes you gotta just lean into it, felt right in this.

[@karlmarx9255]

the camera shakes in some shots where way too much and it was noticable that they where unintentional for example some of the still b roll shots or camera pans that is just bad filmmaking and not a stylistic choice they just ran out of good shots and had to use the shaky ones in the edit also in some shots the framing is wayy of

[@enderplayz9452]

think its more so they werent expecting to be holding those shots for so long without a tripod or gyro.

[@hjewkes]

I went from "What a waste of $15k a month on a studio they barely use" to "Shit the yard makes so damn much they can pay that just for a place to put their set"

[@SwagJaws]

And they workout there!

[@clementgoh9270]

Where else would Aimen play Valorant shirtless

[@lukeh1172]

Crazier thing is the yard makes 215k per month just from patreon, that’s not including KZbin views, Spotify, and other platforms + growth on Ludwig’s main channel

[@EvilAngel3JR]

⁠@@lukeh1172don’t forget all the sponsors they have on the podcast

[@giannistaz]

​@lukeh1172 bro they have stable sponsors that appear twice a podcast, they are making crazy money, each. Slime has been very open about how crazy his salary is and I think has said the current amount

[@MoonFrogg]

loved how open and honest Ludwig was from the business side of being a creator; huge respect to him for that and the way he cares about his employees + the companies he's a part of.

[@ToastingCheese]

This is actually really cool to see the BTS stuff for Ludwig. It feels like he's everywhere, but this made me realise we only get to see so much

[@ToastingCheese]

#ludwigimyourfriend

[@IBoofRanchDressing]

No. BTS is lame and ruins everything

[@JacksonMack3742]

Shout out David, Tyga, Jesse on the good work making our viewing pleasure possible. You're just as critical as what you're filming. Keep it movin and groovin muchachos

[@realdavidpain]

Without them C&S would just be a blank screen :D

[@SimontheSiameseCat]

Ludwig is so smart at what he does. I’m super excited you guys made this video to hear his perspective on everything 👏

[@whitesox452]

7:19 not that smart but he does know what his name brings to the table

[@b.ibrazda9037]

@@whitesox452 that doesnt mean he's not smart, some people can be okay wit hthat and trust oother humans and the interaction hes had with them in the past

[@the_l_generator1779]

26:18 It is really cool that they want to make Offbrand a worker coop. Very interested how they will develop in the future.

[@ct5625]

I started watching Ludwig last year and until very recently I didn't realize just how smart he is. I've long understood that successful business people diversify, they never put everything in one basket. Take your profit from one project and invest in something else. Ludwig is a clever businessman, and he's an ethical one. I hope all the people who work with him understand and appreciate that. I'm gonna enjoy everything he does right up until he retires to go and open his bakery in Japan.

[@LiveOutLoud321]

6:46 QT’s new late night show studio looks so sick!!

[@krmendozaa]

As someone who works with coops, the fact that Offbrand is converting to a worker-coop is amazing! Most people don’t realize coops exist outside of the agricultural/farming sector so to see a company (a creator one at that) talk about the viability of cooperatives makes me so happy.

[@voralek]

Man, I really love how Collin and Samir can talk to anybody! I learn so much every time, and I think it's thanks to the way you can bring out everything from these creators.

[@duskpede5146]

ludwigs office is so crazy cause each room will be like "fully kitted out gym space", "the set of getting over it irl", "a wizards chamber", "a completely normal editing bay", "the unmitigated power of the sun" and "a back yard (also entirely inside)"

[@heckinharvey]

You absolutely forget that ludwig is not just mr streamer man. Crazy how hard hes working on 2 companies, while streaming, podcasting, and showing up to do collabs all across the streamer community.

[@tanishik4599]

wait really what all companies does he work for

[@philosophiabme]

HIs ability to stay super lowkey while still executing on big ideas is incredible. Most people who have such big aspirations tend to be a little frantic, but he manages to cut through with a calmness.

[@Joe-so6su]

I love Ludwig turning Offbrand into employee owned. That's crazy but also really cool and seems like a caring move to make. Also it seems like there's a lot to learn form Ludwig and how he does business despite the way he talks being so low key. There's way more going on than he gives way. Although it doesn't seem like he's purposefully holding back, just seems like how he sees it.

[@ElectricityWave]

As someone who's been in the streaming, twitch, content space for 6 years now it's pretty interesting to see what goes on behind the scenes with a creator as successful as Ludwig. It's amazing to see what opportunities are out there for aspiring creators and how far the potential can be expanded in the business world. Appreciate you both for making this video and showing the transparency of all the factors that go into business decisions, revenue etc.

[@BigMikeR35]

It's great to see how level minded Ludwig is. He trusts his people which is huge in any sort of job not being micro managed all the time. He throws money into content whether it's a guaranteed payout or not just to create fun and interesting things for his viewers. He has a long term goal and great exit strategy. The man deserves an award for legitimacy and authenticity. Great work to Lud and the Teams.

[@BrettWestgor]

I absolutely love that you guys are shaking up your usual “podcast”. Please do more videos like this!

[@kirap7729]

Cool vid. I really enjoy hearing Lud talk honestly about business and the video creation space. he seems like a very down-to-earth guy.

[@CohenThompson]

Man this was great! We need more of these studio tours!

[@kitrodriguez992]

I saw Nick or Malena say this before, but it's amazing how Ludwig just flips his YT switch on. He can go from casual talk, to all of a sudden a clean ass improvised YT intro.

[@forzaflash]

Lud creates a very casual environment for work, yet it remains sustainable because everyone cares about what is being done, like his community, Lud takes the responsibility of making a healthy environment for everyone super seriously, yet he shows that efficiency can come from respect and fun responsibility. I love Lud's comment about the time of arrival. "Why is no one here", "I dunno it's 10am lmao" "So when does work start" "I dunno people roll in..." (and clearly do the work, they work what they need to, no need to act like you're working to keep your job, that is so needed everywhere man...) edit: typo, I typed "fun" twice haha

[@whatskraken3886]

This video has such a beautiful, quiet, poetic, artistic, understated aesthetic. The grading, the framing, the sound, everything. It feels nostalgic and meaningful in a really fragile, gentle way. Hats off to the team.

[@Milkmexican]

The best! Now I need a video that’s 48 hours thank you🤝

[@maxkrill_]

this is great like one of (if not numer one) favorite like inside interview like this, loved hearing lud talk so in-depth and like transparently(? about the business and how it works, the numers and stuff, great stuff

[@CrystAAHHL]

Oh my god YEEESSSS this content is exactly what I was looking for from you guys and you absolutely delivered and nailed it! Seeing behind the scenes and the day in the life of how these creators work is incredibly fascinating especially with this documentary style. Keep up the great work team!!

[@PaulandMorgan]

Eehhh the ‘48 hrs with’ format is fresh and fun🔥 I like it

[@kayzlazerbeam007]

Amazing behind the scenes of Ludwig and very amazed to hear about the workers co-op that is a great way forward for himself and employees and I gotta applaud him for that. Many content creators see themselves as the be-all-and-end-all and for Ludwig to have this vision and to be able to implement a system for his employees where they have a stake and decision with OffBrand is impressive and very commendable

[@FunziesGuy]

Really cool insight to see exactly how his businesses run. I knew there were some staff but didn’t know how many people were needed to make all the events. Also huge respect for how open he is with the costs, revenue, etc..

[@paullowe2750]

Shout out to Aydan doing Cocaine in Australia

[@AndreiTache]

The real mvp

[@TheWorldISeeYT]

it is the cocaine capitol of the world

[@NamuIsIdle]

Aiden*

[@jeeling]

@@NamuIsIdle*Aimen

[@catpigturtle8338]

@@jeelingAimen (gamin’) Ross

[@sentientbeans]

Love this. Really is inspiring that Ludwig is able to build something like that that started from his bedroom. And you can tell how much he cares for the people who work for him. He’s just so passionate about creating content that it sounds like at the end of the day, he just wants to entertain and leave a mark, and then when he’s done, he’ll open up a shop and bake bread 😂

[@ShadowfoxEX]

I remember Lud's first introduction to these guys was him thinking it was a Deez Nuts joke

[@AlM22]

Lmao yes when I saw the video recommended that's the first thing I remembered too

[@oh3831]

"Samir Deez Nuts across my face?!" -Ludwig

[@AMMARvx]

“callin and semere deez nuts all over your face?”

[@Dumland]

Colin and Samir these nuts across your face

[@dannyg.4421]

Yeah I was there that stream. It was so funny how they met

[@yourstruly5738]

Ludwig is literally living the dream. This is exactly where I feel most content creators (or at least me) would like to go. Being able to have a company like Off brand producing interesting varied projects and doing good by your employees

[@tanayidk]

ludwig is going crazzyyy rn ngl!! You too guys ( love your content colin n samir)

[@KoldsnedLP]

All the time they were in the warehouse space, I was just having CowChop PTSD flashbacks

[@manfallingoffaladder]

I'm glad I wasn't the only one! At first glance I thought it was the same but that's just how LA warehouses look i suppose

[@zackhouff]

I thought for sure it was the cow chop warehouse

[@maxhoe]

I was going to comment the same thing hahaha

[@jaimeeshivers5001]

miss them every day

[@orthZ]

Had to do a double take as well lmao

[@catgrrr1]

I love that Offbrand is becoming a co-op. That’s awesome.

[@tessilynofficial]

how can someone be so smart yet somehow gets scammed every other week? but seriously though, it’s so fascinating to see this side of ludwig.

[@bee74209]

awesome video! ludwig is one of the creators to watch, he's got connections to so many others - offline tv, twitch streamers (fuslie, miyoung, sykunno etc), mrbeast and karl, youtube (valkyrae etc) and even kick (sapnap etc). looking forward to seeing what he does next :D

[@darklinkk12]

lud's love for melee is unmatched. even when he's going crazy with brand deals, he never forgets his roots

[@KytiaLamour]

Samir not wanting to let his head touch the bed at 8:10. I don’t blame him at all. 🤣

[@ricecakesforlife]

It's really cool to see this side of Ludwig. He jokes around and acts dumb for his viewers a lot but we all know he's a responsible, smart, and creative dude. Thanks for taking us behind the scenes!

[@moresnqp]

so awesome that Offbrand is a co-op, with such a creative industry and company especially!

[@KillerTacos54]

My only complaint is that I wish this was longer!

[@cosygracegames]

Love seeing these type of behind the scenes videos with creators! You guys are awesome!!

[@ww3k]

Didn't' know much about Ludwig before this, but learned he's a brilliant creator today and funny AF.

[@Hunzygg]

I found this channel like 2 weeks ago and now I just binge videos all day at work. Really helps me develop new ideas and strategies for my channel. Love the amazing questions and guests you have on as well.

[@duskpede5146]

omg the yard set looks so much better here than it does in the yard. idk if its the angle they film at or the lighting or what but it's just so much more detailed and vibrant here

[@tday8214]

I never noticed how crazy the tree looks on the right until today

[@duskpede5146]

@@tday8214they put like ferns and shit on the side its wild

[@MattFitzgerald]

Love these doc-style videos! They are wildly authentic!

[@astrovation3281]

26:20 thats what im talking about! the people control the means of production, incredible work

[@Arnoldismouldy]

Ludwig recently followed through with the promise and turned off brand into a worker co-op! Kinda awesome

[@funky555]

Ludwig seriously has to be the best boss to have. Its amazing how humble he has stayed and how obviously he actually cares about who his workers are

[@zulaaislynn]

Ludwig is such a good and cool guy. Genuinely seems so humble and nice. I mean at least from what we can see from the online side.

[@duskpede5146]

i remember seeing a destiny clip where he talked about how he's literally never heard anyone say anything negative about ludwig behind the scenes. so fingers crossed he's not a pedophile

[@melihong]

WHAT NO WAY. COLIN AND SAMIR PLUS LUD???? yall are literally my favorites my top two watched channels. I'm so happy right now. gonna dive into this video harddddd

[@brrboy6]

after being a yard listener for so long it's awesome seeing where the magic is done

[@TodoWarcraft]

Love these kind of videos, keep 'em coming! :D

[@maxfliearman6435]

I’ve always looked up to Ludwig and his approach to streaming, I’ve watched him since he was originally casting Melee. Great to see such in-depth insight from him on business and streaming growth.

[@Fluckinoob]

I absolutely LOVED this video. Ludwig has been my favorite content creator along with his team for a long time. Id love to spend a day there. 🤞 maybe some day

[@dangitnicky]

12:38 Ottomated being the maverick dev he is, is the only reason why I (or any avid Twitch viewer) took Ludwig's starter productions seriously. Glad to see him being name dropped so often. Compared to other devs in the space he's pretty rated but I would still consider him underrated because of how vital he was in making Ludwig's transition from Twitch to KZbin so seamless.

[@moviesaredope]

7:00 I unironically thought "QT is the Taylor Swift of awards shows" before remembering she's a Taylor Swift fan

[@ryanlefaivre3967]

I would love to see y’all do something like this and get real inside baseball with more creators. Also talk with the Donut media host and see what their process is since they are faces of the channel but they don’t actually own the channel (or at least I don’t think so). Their business is so interesting to me.

[@GigachadMann]

"I just like bidets" is totally something Ludwig would say in a normal conversation

[@bigmanfridge8686]

was thinking earlier today about how cool this new era of content creation is where people are making real, successful brands, events and things like that. it’s really so interesting to see how the internet has changed in the past decade

[@easyasme]

Hi collin and samir! Would be great to have a strobe warning at the beginning! Great work as always

[@markbillus]

26:42 amen dude... 100% transparency WE NEED MORE OF THIS in the world I RESPECT Ludwig so much for this

[@illMonk-xm2xd]

Lud hyper charismatic, exudes making people comfortable

[@chanceroberson7517]

Ludwig is so genuine and it’s so rare and refreshing to see. He doesn’t put on a character ever, even when he’s streaming.

[@TheWorldISeeYT]

he obviously puts on a character while streaming wtf do you mean.... i mean maybe not a character to you but he amps the shit out of his personality like any streamer which i would consider a "character". and you can clearly see a massive difference between him in this video and a stream or performance he does

[@leanansidhe6332]

I love that he wants to turn offbrand into a workers co-op. That's so much more ethical than a usual company

[@bunniey3290]

I love putting on events for communities I'm apart of, I can only dream of doing something on this scale. Probably why I love lud and qt so much

[@spencerledbetter8388]

I really enjoyed the style of this video. It gave a behind the scenes look at the way Ludwig does things, while also keeping it natural. These videos are always my favorite, but are uncommon. Keep up the great work guys!

[@muqmanor]

Banger video. I really respect how open Ludwig is about his creative thought process, his finances, his workflow, and basically everything he does as a creator/businessman

[@SthenC]

Excellent *"just gonna lean on this chair here............shit.."* save @ 9:26. One of the smoothest I've seen.

[@carkmagus6219]

Lud is super underrated as a creative/businessman - happy to see him on your channel!

[@Noah-lj2sg]

Offbrand as a workers co-op goes crazy

[@97Devils]

One of the best insider views I have ever seen. Cheers from Portland, Oregon!

[@chanceroberson7517]

I love how they had to wait for “Unpaid Intern” to drop before releasing this vid.

[@elliotsmith9435]

I just love the amount of trust that Ludwig has in his team. It’s so hard to pass that level of ownership off to other people. Exited to see what Off Brand does going forward!

[@dougmercer]

The decompression zone made me lose it 🛏️. Also, i was surprised to not see more piles of cast aside purchases from his "chat decides what i buy from amazon" videos.

[@theaidanwilson2893]

Haven’t seen Colin and Samir since TLN I like this

[@JustFlinx]

I got everything I wanted out of this video, but for some reason I wish this was like an hour longer

[@Syco07-pm3iz]

Worker Co-op is so sick

[@danieltigas9771]

It's such a mindfuck to that colin and samir were just hanging around in the background of a melee tournament of all things. Like they might have met Zain or Mango

[@IBQ1]

Incredibly insightful in-depth interview, thoroughly enjoyed

[@poseidonm7]

seeing the other side of the yard door and slide is such a weird feeling and its itching my brain.

[@timnoskill]

As a melee fan, seeing ludwig help the remnants of summit is awesome

[@joeyd1931]

Such a great video, great production value, very honest look into the creator world, good shit all around

[@animedonequick6588]

Always cool to see where Ludwig has ended up from where he started, watching him go from a couple hundred viewers to what he does today is truly impressive, and through all the years just remaining the same person to his viewers.

[@NightKiller_2]

It's been amazing to watch Ludwig grow as not only a creator but also a multi business owner

[@pandaforce6162]

Followed Ludwig from smash events to The Yard to his typical youtube videos, had no idea Offbrand was becoming a co-op, that's sick as hell. big fan

[@ItzSlushie]

Ludwig is just a dude that does what he loves. He’s reasonably humble and it’s cool to see that

[@simonji2940]

I love seeing Ludwig making Off-brand a cooperative worker owned company. For those who dont know this is basically what socialists (not communists) mean by seizing the means of production, not by the state but by the workers.

[@EwokPanda]

That camera and overhead-mic work on the Yard set xD

[@kevinhirschowitz8550]

i actually completely disagree with ludwigs assesment that youtube overpays him. He singlehandedly legitimised youtube as a livestreaming platform for me. I used to look at youtube as a failing livestreaming platform, but now I look at it as almost better then twitch, and frequently i watch youtube streames now

[@delta927canadien-francais5]

You know, you respect a creator sometimes and you don’t truly understand why until you get to see all the behind the scenes that is going on. This video has been truly insightful and this is definitely the video I will use to present Ludwig to people who aren’t familiar with his game from now on.

[@GauFntastic]

Never thought I'd see Colin & Samir doing a documentary at a SSBM event but here we are

[@TheBromie]

It's so good to see Ludwig champion Employee Coops!

[@xm9433]

lud making a worker's co-op? very based and cool.