Colour Psychology: Choosing Brand Palettes Strategically with Emily Foster

[@shaunabowling]

I really enjoyed this episode, Jacqui and Emily! I'm in the process of trying to come up with my brand as a freelance writer/editor/proofreader. I know how I want to be perceived by prospective clients and I know the emotions I want my brand to evoke, so I'd love to learn more about color psychology. My favorite color is purple and I love turquoise and the natural colors found in nature, but do those colors appeal to both males and females who need my services? I'd love to see you further expound on the psychology of color, Jacqui!

[@oldeuropeanfashionmagazines]

Thank you for this wonderful podcast. I love to learn about design. A small note to the " copyright on colours": I am from Germany. Here in Germany, there is a chocolate company that copyrighted the colour they use ( and it is a purple colour). Or this is what is often said. Here in Germany McDonalds, KFC and Burger King all use the same or almost the same red. I always find this so strange. Fun fact: I love purple and use it for my design for IG, TT and YT.

[@ilovelearning2]

Is the colors from the brand style quiz based on color psychology? I'm trying to create a brand for my online store from scratch.

[@farhanahmed9670]

Colour psychology! That's interesting, Little things sometimes we ignore, but it's really important.