Krispy Kreme - The Rise and Fall...And Rise Again

Everyone seems to love Krispy Kreme doughnuts, yet they've still had their struggles. A quick rise in the early 2000's was followed by a quick fall. A fall so significant, it could have easily ended the company all together. Although they've yet to return to their former heights, they have made an impressive recovery. This video tries to make sense of all of it.
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[@AndyProkopykChapmanStick]

Seeing the Krispy Kreme machinery as a little kid probably is the 1# reason I became an engineer.

[@huggleskuishy]

Nice

[@AndyProkopykChapmanStick]

@@huggleskuishy Nice!

[@jrussellcase]

I could see that.

[@1366Erik]

@@AndyProkopykChapmanStick nice!

[@dafabulous7398]

Niceeeee

[@jagejg7239]

I’m drooling just watching this. I took my friend from Finland to In-n-out and then Krispy-Kreme. He cried and couldn’t stop smiling while eating the donuts!

[@deez3000]

This comment deserves more attention.

[@branbruh]

Furu. Furu it was made a year ago dude

[@UserName0043]

What kind of weirdo cry’s because the doughnut they’re eating is good?

[@jagejg7239]

@@UserName0043 I’d cry if someone forced me to eat Finish food wdym?

[@thundageon5962]

I remember every Saturday, me and my dad went to morning prayer at 5AM. We once stayed at the mosque for a while to read the Quran. Later then we left and got Krispy Kreme donuts at 6AM. One of the best memories period .

[@a_09.7]

Good memories JazakhAllah khair

[@thekid3770]

I think the problem is that not that many Americans want a donut everyday. Where as Dunkin’ Donuts also serves coffee which is a massive boost in sales and while the coffee drinkers are swinging by they grab a doughnut or breakfast sandwich. Krispy crème seems to have very limited attraction because of the very small menu

[@AmIturtleEnough]

I agree with this, I love the Krispy Kreme donut for its freshness but in 1 year I've probably only been there 2 times. Where as with dunkin I probably go like 4 times a month for an iced coffee lol

[@SithCats]

If anything, Dunkin probably makes a lot more from their coffee sales than they do from their donuts.

[@davee.dangerously9409]

KK has a good café and latté.

[@chokobo0047]

one thing i liked about krispy kreme is that they don't run ads. They don't have a slogan, catch phrase, or jingle. There's no commercials for them and so we as customers don't have to end up paying for that.

[@thekid3770]

@@chokobo0047 very true and everybody recognizes that hot now sign and that’s all the advertising they need

[@Montyandrew45]

As I have learned from my classes for my Marketing Degree, one of the biggest reasons Krispy Kreme's started to fail was they forgot who they were. Not only the huge expansion across the country in a short time, but the in store boxed up donuts. As you stated in your video, their key seller is the hot and fresh donuts in the store. By making their products appear in grocery stores, gas stations and mini marts, they lost the sense of wonder and a lot of their taste. The recipe was made to be hot and fresh from their stores, not from the grocery store

[@jamesdeppeler793]

That and just expanding too fast leads to poor QC and management problems. All those stores they opened in a hurry might have seemed profitable for a minute, but I guarantee they had issues from opening day. Bad locations, bad management, poor oversight, quality control issues. Day one, but they didn't see it initially because just bu virtue of their brand power and the novelty aspect they had customers coming in at first. And after the locals had all cycled through a few times, they stopped coming because of the issues I mentioned, and perhaps others as well. Rapid expansion like that is treacherous and generally difficult to manage, but companies don't often realize how badly they are managing it because the new expansions seem to do well initially because of novelty and brand power, and by the time reality has set in they have hurt their brand, overextended, have problems managing all these stores, etc., etc. They expanded too quickly and managed it poorly, I can say that much for sure. The details would require a more in-depth analysis.

[@iokuabegley5316]

I used to work at Krispy kreme and when you can get a Krispy kreme glazed donut right next door at the gas station then there's a problem. I don't feel their the problem allowing donuts to be sold in grocery stores but what you need to do is to make deals with certain grocery stores like maybe they can only be sold at Costco for maybe they could be sold at a Walmart or target. But if you allow them to be sold at Walmart and target and Costco and Safeway and food Max you're just asking for problems because those businesses are taken away profit that you can make by having people go into the store. I remember during the decline they actually stopped letting people know that we were making hots glaze don't donuts. If people asked for a hot glaze will give it to on but we don't offer them.

[@kolive81]

I agree that selling them at the store devalued them, I also think they doubled-down on the devaluation by selling them through charitable organizations. not that I think working with a charity is bad per se, but the quality of the donut from a charity buy vs. the hot in store had to have an impact. I'd also venture to state that putting a hamburger patty on top of a Krispy Kreme is not going to sell donuts. But what do I know of weird Dixie Classic Fair cuisine.

[@Katsudon305]

I agree. Sometimes over expansion starts making a company less special. There has been an increase in demographics of people who like to support the locals rather than chain. There's nothing wrong with chain, but I think there is a stigma in people's mind. This is personal speculation.

[@therandomd2717]

Andrew Cool ? Wdym

[@djohns808]

Krispy Kreme is the best. I used to live in Hawaii. The only one is on Maui. People would fly from Oahu to Maui, buy a bunch of donuts, and then try to flip them on the street in Oahu.

[@lobstertown1826]

Daniel Johnson Did it work?

[@andrewlentner]

Did you hear of/know anyone who made decent money doing this? I'm not talking about a lot of money, but I just want to know if anyone has made at least a couple hundred dollars from flipping Krispy Kreme donuts.

[@djohns808]

It probably did work. Organizations would do it for fund raisers.

[@mitch_the_-itch]

What kind of idiot would forego Leonard's and go to Krispy Creme?

[@zacwoods]

There was a family in Mexico that did something similar with another product a few months ago. They crossed to Texas got the supplies and then re-sold them in Mexico for way more

[@ahmadking5229]

Being that i work there its a very complicated process to make them being your measuring yeast water and instant yeast. But once you learn the process youll love how much work you put into it also it becomes a code being only certain people know how to make them

[@rmp5s]

I remember a new Krispy Kreme opened in West Palm Beach and, no joke, cops had to direct traffic for a week. It was insane...

[@irvan36mm]

If you’ve never had a fresh,warm KK donut obtained when the light is on, you’ve never had a donut.

[@foxycinnamon8834]

Had one at a Dodger game, thought "meh" - and then I ate it. All the angels in heaven sang as one...and the Dodgers won, too! Magic.

[@Bonswally]

I think they're disgusting.

[@SinnerSavedByGrace85]

They are so soft and buttery and sweet. They melt in your mouth! It is almost impossible to eat just one.

[@shack4261]

@@Bonswally Your a troll

[@Bonswally]

@@shack4261 *you're

[@filmgirlLisa]

I shouldn't have watched this one. Now I want a Krispy Kreme with no way to easily get one.

[@MittyNispa]

I can send you some 😉

[@MoiBoi_]

Same the nearest location for me is like a 1hr and 30 mins

[@leptoon]

Move into the city like everyone else.

[@MrCatNuke]

I live in the city yet the nearest Krispy Creme is 5 hours away

[@a_normal_person3087]

filmgirlLisa my school sells them like every year

[@JohnSmith-tz7iy]

I always say, let a Krispy Kreme donut sit for a day or two and it turns into a Dunkin donut 😂 Dunkin can't compete in the donut department.

[@maarek71]

Agreed. Dunkin's donuts are completely inferior by comparison.

[@andyminaya9756]

You depicted my experience with Krispy Kreme so well. They’re always at the supermarket so I pass up on going to their locations, but then I also tend to not get it at the supermarket cause it’s not as appetizing once I’m there lol you can’t get Dunkin’ Donuts outside of their locations, so you gotta go there for that. That would help sales I believe

[@PongoXBongo]

Yeah, KK selling in supermarkets was an odd choice. For people not caring about super-freshness, there are cheaper options from megacorps like Hostess. For people who do care, there are in-store bakeries. It's a bit like buying major fast food chain burgers in the freezer section.

[@kaiseralbrecht6099]

@@PongoXBongo **cough** White Castle **cough**

[@victorkreig6089]

Except dunkin makes very poor donuts and the only reason to buy anything from them at all is donut holes and their breakfast sandwiches

[@ronaldfranke9225]

Totally agree.

[@carlrood4457]

@@PongoXBongo If I'm in a supermarket, I'm getting Entenmann's chocolate covered donuts

[@jackkelly4703]

When Krispy Kreme opened up in Ireland everybody went mad, they had to close the 24 hour drive-thru because they kept waking people up, it took like an hour to get one

[@newclothes8165]

thats crazy but I believe it.

[@Blue_aldc]

I know they are so good

[@Dont-Watch-My-Vids-U-Regret-it]

2030: the rise and fall and rise of company man

[@orlandoburgos9190]

10k subs with videos? .. and rise again

[@augoosto11]

I bet you're the first person to ever make that joke

[@jllarivee60]

Aww lol that would be sad. He's all doing "the rise and fall of company man" and crying through it.

[@karagdagangimpormasyon4736]

😆😆😆😆😆🤣🤣🤣🤣

[@orlandoburgos9190]

Karagdagang Impormasyon stop spamming emojis

[@Boody617]

I remember around 2006-08 the supermarket chain I worked for in the Boston area had Krispy Kreme donuts delivered fresh every day and had a dedicated display in the bakery. A guy in a Krispy Kreme truck came in every day and delivered them and took the old ones. The last year or so before they stopped the case was litterally still full every time the guy delivered fresh donuts. Like a year straight I watched this guy come in daily and empty a full case of unsold donuts and refill it. I knew it was only a matter of time

[@Scottishman50]

I remember in the early 2000's when they 1st opened up in Mississauga ( just outside of Toronto). There was a line up down the side of the building for a year straight. There was a police presence for the 1st 6 months because it was so busy.

[@Fenryk]

Rise...Fall...Rise...that's just how yeast works, yo.

[@supercat2087]

ok

[@baking_with_lay3692]

This is funny and not

[@lisvender]

Yeah, yeast! Yeah, science!

[@pkkingcrimsonrequiem1332]

I think the decline of GameStop would be an interesting video.

[@legendhasit9172]

PKKINGCRIMSON REQUIEM Ω no pls they had exclusive items like Yo kai and Roblox and statues and other kinds

[@critical2210]

legend has it nope. GameStop is dying. I haven't bought anything from them in literally 4 years.

[@pondtripreports5616]

They are still making profit, but are in a decline, sad I go there sometimes and it’s usually a couple of people there always, saw on Wikipedia they might be looking for a buyer. Power to the Players or Power to the Buyer?

[@Lightspeeds]

I would like to see company man do gamestop, but only in retrospect because ReviewTechUSA is doing Gamestop's decline in real time.

[@thatsnodildo1974]

I'll give you 1.50 for it

[@rebeccajensen159]

What I remember/loved most about it was their program that gave you donuts for your grades. For every A you had you got one free donut, up to six, and me my brothers, and some friends would go get them, and get six a peice [we all got good grades lol] whenever report cards came out. That was so much fun, but once you hit high school they won't let you get the donuts anymore, which really sucks. But I did have some fun memories of sitting in a Krispy Kreme and watching those donuts get made and wearing those paper hats and just having fun.

[@nolanwaddill8472]

I was born in 2000 and have lived in NC my whole life, which apparently gave me the impression that Krispy Kreme was a far larger and widespread chain than it actually is. Everybody here knows and loves them, and most people I know prefer them heavily over Dunkin. Very insightful video, I had no idea.

[@jaysonovo4778]

They closed up all over the place too. Used to have them all over NYS. They're all gone now. Been gone for about a decade.

[@TahtahmesDiary]

I went in Krispy Kreme once as a kid and it was for sure an experience. The air is sweet and thick, watching the donuts be made on the machine was captivating, and the donuts were so hot and buttery and sweet. Definitely a good experience for someone who loves sweets or donuts.

[@retromemories8522]

That freshly baked sign is brilliant.

[@godschild4870]

I agree

[@regalmikey]

I just got hired to work for Krispy Kreme as a production specialist aka donut maker!!! Making all the different types of donuts is very interesting and hard work! But I love the job as a kid I always remembered looking through the glass and seeing the machine make the doughnuts and now iam on the other side of that glass making the doughnuts and seeing kids excited watching the doughnuts being made.

[@geo3867]

These were my favourite as a kid. I'm from Australia and we used to have a location near us but some time in the early 2010's it closed. Recently they've started expanding across the country but more slowly this time and a new store in our area has opened.

[@peterbaskind9872]

Fresh Krispy Kreme is the food of the gods. The experience is beyond description. They literally melt in your mouth. You have eaten a half dozen before you even notice. Pre-made, grocery store Krispy Kreme? Worthy only of a garbage disposal. THEY MUST BE FRESH.

[@InDisskyS131]

A spoonfull of sugar literally melts in your mouth too. Coincidence? I think, not.

[@sdownin72]

All chain donuts have a half-life. If they sit around for too long, they’re AWFUL. Krispy Kreme’s half-life is even shorter than others. Hours, really. If you fresh buy a box in the morning, by lunch time it’s closing in on inedible, and definitely needs a quick zap in the microwave to bring it back. By mid-afternoon, just toss whatever’s left. When they’re fresh and hot, they are the food of the gods. Later that morning, they’re still amazing. That afternoon, don’t bother. Grocery store Krispy Kreme’s have sat around for God-knows-how-long, and is why they’re so inedible.

[@OOZ662]

@@InDisskyS131 That's the issue I've always had with them; I can't handle how sweet a lot of our food is in America. I have a local non-chain doughnut shop and I go there to get unglazed chocolate frosted doughnuts with sprinkles, and that's about as sweet as I can handle. The couple times I've stepped into a Krispy Kreme everything was drenched in glaze and even the air was so thick and sweet it made me sick to my stomach.

[@lostmagicofdisney]

@@OOZ662 When I read your description about the air in a KK, I had to nod. You practically need an insulin injection just breathing that air. I still LOVE them, however.

[@rock3tcatU233]

The Krispy Kreme Korporation has been blessed by divinity.

[@JimmyB463DP]

“Health consciousness” -Ours just recently closed. It sat right next to the Heart Hospital...

[@iamacatperson7226]

ボイス I used to have a long John silvers right next to a hospital in my town, very convienent for the people who eat there

[@zachanikwano]

Where I live there’s a Burger King right next to a funeral home. Oops.

[@teammsi5003]

JimmyB idk maybe the dude planning the location and stuff has a sick sense of humor

[@PvPDeathKnight]

You KNOW that the staff would go from time to time

[@void-cd4wh]

Funnily enough near where I live there is a McDonald’s literally right across the street from a hospital

[@laurendenise247]

I'd like to point out that around 2004-2005 KK removed all of their locations from the county I lived in. It was so sudden and sad

[@oxwah]

Overexpansion plus the supermarket availability is what I think made me stop going there. I don't go to the restaurant because I can get them almost anywhere. However, I don't buy them in stores because they're not fresh. So, completely unintentionally, KK just made themselves irrelevent to me.

[@victorkreig6089]

But they are very good packaged, its a DIFFERENT type of good Still better than literally any of their other competitors and that includes gas stations that make their own

[@melonyswife]

Back at it again at Krispy Kreme

[@alejandroreyes9975]

Y e e t

[@drew_porter806]

*Flip kicks sign*

[@vcvcf1896]

Disgusted Dedede _knocks off sign_

[@grisellhernandez4558]

Disgusted Dedede exactly _breaks off Krispy Kreme sign_

[@Denim_Chicken]

I went to high school with the guy in that vine. His name was Aaron and he did the video at a Krispy Kreme in Matthews, NC.

[@johnfrantz5885]

I think the reason dunkin is much more popular than Krispy Kreme is the fact that dunkin puts a bigger focus on coffee, more people drink coffee than eat donuts.

[@the_RCB_films]

they also aren't scared of puting money into important things.

[@ericbarlow6772]

John Frantz Krispy Kreme does sell coffee. In fact, it just sells doughnuts and coffee. One of the executives said several years back that they aren't competing with Dunkin. Dunkin is competing with McDonalds for the breakfast market. Also Dunkin was national long before KK ever was. Nostalgia does count for a lot.

[@tadhgknight3484]

In the UK Krispy Kremes dominates, people barely know about Dunkin’ Donuts.

[@johnfrantz5885]

Tadhg Knight that’s interesting, I didn’t know that

[@KnufWons]

It’s because America is the only country that runs on Dunkin’s

[@tedperry6466]

The KK in Daly City, CA was awesome because it was right next door to an In 'N' Out Burger. It was my go to place for lunch when I was in area. 2 Double Doubles followed by 2 KK doughnuts for dessert

[@deusexlacuna]

One other point that I don't see mentioned: Krispy Kreme was also seen as a "Southern" brand (as in Southern U.S.). When they expanded into places like the Northeast there was initially a novelty effect (where lines were out the door) but within a few years people went back to going to Dunkin Donuts. Most of the places that I know of that were opened in that timeframe have since closed.

[@bigogarland7325]

How do yankees eat that shit?

[@calebbarnhouse496]

@@bigogarland7325 Yankees can't handle good food

[@snoboreddotcom]

@@bigogarland7325 can't speak for Yankees themselves but id guess its kinda like tim Hortons here in Canada. The quality isn't there anymore, but that isn't what its about. Tbh until I saw this video I've always perceived Krispy Kreme as a donut shop by our definition, which is really a coffee shop. When competing with dunkin they are likely facing the same competition as they would with tims. Not the competition for the best donuts, but the competition for fast cheap coffee. Though its called dunkin donuts its a coffee place first, donut shop second. After all what are you dunkin the donut in? So if they opened with their same tactics they fail. they arent going to attract people on the basis of donuts, they need to do it on hot coffee. And if thats not really there they don't attract the buyers. Like when I look at myself, I have never in my life driven past a place that sells donuts and impulse bought a donut because i want a donut. Ive only ever wanted to buy a coffee and then while I'm getting the coffee gone "eh ill get a donut too"

[@bigogarland7325]

@@snoboreddotcom I love Tim Hortons. Now those are doughnuts but to your point, Krispee Kreme also has world famous coffee. Just watch Driving Miss Daisy however coffee and pasteries is all they do. Duncan also offers breakfast sandwiches.

[@russ5024]

There are "pockets" in the SE US that do not like KK, they prefer the local shops. DD tried to come in as well and did not last!

[@PoorMansPreparing]

I remember when I was little, Dad and I would go fishing early in the morning and we would make sure to time it so we hit up Krispy Kreme right when they opened up. Good times.

[@deborahmartin3140]

That's a lovely memory to have of your old man

[@kevmack101]

They opened up 6 locations in the Greater Toronto area after the 1st location did so well then ended up closing all 6 within 2 years. Still, only one location left.

[@mikaelav8964]

i love that one on spadina! honestly i only go maybe 2 times a year and its always in passing.

[@jeffsansome90]

One main location in Mississauga and two cafes downtown...but fear not, another main location is opening in Scarborough 2020 at Kingston and Lawrence, I saw the building under construction today with a sign saying Krispy Kreme coming this summer

[@MrGksarathy]

Freaking Tim Hortons.

[@Tigerman1138]

Yes! I know that location. Buffalo area had two, but both are gone.

[@Jay-vr9ir]

There is one also on Bathurst , 2 block south of Bloor .

[@nm93932]

I love thier glazed donuts like evwryone else. The fluffyness...and the way it melts in your mouth is what makes me love them.

[@jrussellcase]

We got our first Krispy Kreme location in DFW in the late 90s in Arlington. In 2000 at my job in downtown Dallas, we had a coworker who drove in from Arlington and we'd pool all our money together and have him stop and get a few dozen.

[@MakaylaAyy]

As someone from NC I can say...Krispy Kreme never fell off for us

[@AquarianEn1gma]

Yep yep yep, Team NC here, nice to know

[@InteriorDesignAnderson]

I want a donut now thanks

[@TechAddictSimon]

E30 ///M Dude same, they got us haha.

[@Shauma_llama]

E30 ///M I was just on google maps looking for nearest location.

[@Miquelalalaa]

E30 ///M *doughnut

[@chubbedup7289]

Jara **donut

[@mrpw1402]

Deez nuts

[@t.s.9996]

Krispy Kreme left the South East long before 1996. I used to go to Krispy Kreme in North East Ohio in the early 1970s. It had the perfect location...directly across the street from a Junior High School LOL!

[@beachypens5247]

I remember them moving into the South Florida market aggressively, with 4 or 5 new locations in Palm Beach County. The lines were always massively long; very popular- and then a year later, they were all closed. That was maybe 2003-04. I figured that the South Florida market may have too many Northeast transplants and snowbirds that were , perhaps too devoted to Dunkin' for them to compete or something, but learning about their other problems, now it makes sense.

[@Tall_Order]

I'm a big Dunkin Donut fan but I never see Dunkin freshly made so this automatically makes me wish there was a krispy kreme nearby me.

[@tylercalender1619]

Tall Order they sell them at walmart where i live check there

[@Tall_Order]

But the ones in the store arent freshly made.

[@fuckyoutubeimspinningbitch5482]

Tyler Calender hell naw if you get them in boxes you might find some ants and shit and they dry asf.... definetly not the same

[@CaptainAR11]

Luckily a store is located right around the corner. It’s new

[@americanengineerjacobe_8807]

Hek, Dunkin Donuts doesn't even come close to the supreme flavors of the Krispy Kreme secret donut recipe.

[@jasonthomas1628]

I live in Hampton VA and our Krispy Kreme has been here since the 50's. Just did a ground up remodel of it back in 2016.

[@grimsonforce7504]

I wish we could get one in Suffolk, they opened another donut shop and again it's DD yuck.

[@icybird9999]

Jason Thomas first time on KZbin that I've seen people from my area. I'm from Portsmouth and I love near the one on Portsmouth blvd

[@falloutnewvegasboy]

Nothing slaps quite like a KK glazed classic and a cup of coffee. So many good memories of getting a free doughnut as a kid

[@bigogarland7325]

I moved away from a town in NC that brought in a Duncan Cakenuts location. That's how deep my loyalty goes.

[@MikeMiller-cq7tu]

For me, Krispy Kreme always represented the high end of doughnuts. It was the place you bought doughnuts from for work or a social gathering if you wanted to stand out. Once they began to saturate the market and act like other low end brands they lost a competitive advantage

[@Jackson_2329]

This

[@LynxStarAuto]

That was years ago, because Krispy became korprate, long before my time. I was born in 83, and while the locations still made a delicious product, the boxed and fund raising variant were gross. That's always been my life experience with their product.

[@CoolChris710]

They're fantastic when you get them at a location. If you buy them from a store in a box the flavor isn't the same. What happens when you buy them in boxes is the lack of oxygen inside the box. This prevents the glaze from drying and making the product soggy. At a store location the glaze dries over the donut which creates a barrier to prevent air from drying the dough. Keeping it from getting soggy and preserving that nice fluffy dough texture. If you're going to try a Krispy Kreme donut for the first time do not get it from a box. Go to a location.

[@tikijojo]

True, but you can also follow the instructions on the box that say to zap it in the microwave for 8 seconds and it warms the dough and glaze.

[@jewelvang8242]

I'm trying to find one near me but I'm starting to think there's none in Minnesota? Which sucks, I've been craving donuts for awhile and I wanna try theirs.

[@Redout9122]

I had always noticed the taste difference, but I didn't know why. That's really interesting!

[@BatCountryAdventures]

When they first arrived in UK, I took a dozen with me to Amsterdam. That was incredible!

[@mariecampbell3373]

That cake batter donut is a thing of wonder. I wish it was available all year-round!

[@BobBridgesbob]

I grew up in the south so have always had Krispy Kreme around. And they are, by far, the best doughnut ever! ESPECIALLY when you get them hot and fresh when the light is on! Best thing ever!

[@jddrew1000]

That Hot Donut Sign is the greatest thing ever!!!

[@ronaldfranke9225]

Growing up in the 1970s and 80s South Carolina, Krispy Kreme was an attraction. It was one of the places we visited when we went to Greenville. And yes, that sign was often the tipping point. Later, I went to college near a Krispy Kreme. They started the doughnut machine at that location in the wee hours of the morning. We'd all pile in someone's car in the middle of the night and head over there. Some people even pulled all-nighters in the Krispy Kreme studying for tests, drinking coffee, and eating doughnuts. For some reason, we thought that Greenville and Atlanta were the only Krispy Kreme restaurants. Although we were mistaken, I would say that the restaurants at both locations have a long and storied history with generations of college students and their families. I took my daughters there recently.

[@LoveStallion]

When they opened the first Krispy Kreme in my area of greater Los Angeles in 1999 or so, it was pandemonium. My buddies and I would drive out there as a ritual at midnight, wait in a car line for 20+ minutes, buy a few dozen and sit in the parking lot chowing down. I loved the amazing cultural cache it had.

[@Saintnick90]

I remember when the location in Concord, California closed in the late '00s. The building sat empty for five years without leasing to another tenant until Krispy Kreme came back. It's still open and as popular as ever.

[@mathis5225]

Am I the only one that expects Kid Cudi to start singing Day N Nite in the intro?

[@eddieru]

Mathis i want that to happen really bad now

[@xblowsmokex]

Mathis yes

[@Mngalahad]

Ive made out with every girl in the world

[@thesmirkingwolf]

*nose starts to run*

[@ariannanicole4177]

Yes

[@joannebarber4845]

It is a rare treat to get a freshly baked donut from Krispy Kreme. But just today I found a boxed strawberry flavored version at my local supermarket. They were d pre packeaged donut holes They were great. It is good to have them so close.

[@kumokundomo9705]

You're great! Your channel is informative and it's helping me understand business ☺️

[@theunemployedyouth9311]

I’ve had both Krispy Kreme and Dunkin’ Donuts. You go to Dunkin’ Donuts to have a quick, okay breakfast, but you go to Krispy Kreme to have some damn good donuts. The donuts at DD are not as good. They may have more variety for what they offer. But something about KK, the experience, the donuts being glazed, the friendly workers(at least at mine), the 50s aesthetic, the memories I’ve had there with my family. All that combined makes me like KK more, and yes I may be biased, but they offer a unique experience, with a unique product, no other place makes donuts like that. Now I was excited when we got a DD, but it’s honestly not as good as everyone said it was, at least in my opinion, I was disappointed. Any store or shop can make donuts, but most taste the same, if you want a unique experience with great donuts, I’d recommend KK, hands down.

[@ericbarlow6772]

Zach T. Corp I also think it has to do with taste. Dunkin uses a style that is more akin to cake. KK uses a French recipe that is meant to be light more akin to a croissant (a real one and not the huge ones I see here in Yankeeland). Now I'm from NC and grew up eating them with a Cheerwine. That's a good combo.

[@hotwheel6663]

Dunkin' Donuts still has the best coffee though.

[@hotwheel6663]

@liberty2011able Which French crueller DD or KK? I like DDs Crueller if they are freshly made.

[@hotwheel6663]

@liberty2011able I like KKs jelly donuts better like raspberry. And their Apple fritters are good.

[@JoeStuffz]

I hear Dunkin Donuts are trucked in.

[@JustinY.]

Well, their donuts are pretty damn delicious. But also, could you please do a video on the decline of yahoo? It'd be cool to see their immense rise and subsequent downfall.

[@carloscarloscarloscarlos247]

Justin Y. basically the only reason why you watch the company man

[@krocodile469]

The Decline? Google and Those Two Data Hacks. Not Much Else. Why do we need this? Why Is This Comment Here? Why is Justin Y Here again?

[@bloodyglitch1777]

Dude already?

[@gc6096]

great idea

[@spookisghostly4619]

Justin Y. your in every comment section ever

[@nichelleedwards572]

In Atlanta, pre-pandemic hot fresh Krispy Kreme doughnuts are an office meeting staple. At least several times a week there were KK doughnuts to be had!

[@justafreethinker]

Your work is awesome company man! I am really diggin' this content! Became a subscriber today and I can't wait to look through your other videos! If I could make a request, please do the rise and fall of Whataburger.. one of my all time favorite places to eat. I lived in the hometown of the company: Corpus Christi, TX

[@livia5903]

back at it again with krispy kreme *destroys sign*

[@thegoodmudkip3652]

I think that video was actually shot at my local Krispy Kreme.

[@liviyabaumann5462]

Omg we have the same name but spelled differently

[@livia5903]

@@liviyabaumann5462 That's cool!! I get excited too when I see someone with my name

[@liviyabaumann5462]

Livia yess I barely ever see anyone with the same name especially the same spelling

[@Wysiwyg43]

All I know is that I went through Krispy Kreme "withdrawl" when the only Krispy Kreme near me closed! My kid was in 1st grade- 2006. We loved them . . . responsibly. LOL My kid didn't *taste* another Krispy Kreme doughnut until 2016 when another shop opened up amid crazy fanfare. My kid had forgotten all about the treat and at the age of sixteen, understood our past obsession. Great channel, my man! PEACE

[@iamsomething6784]

wysiwyg43 n

[@bernie9817]

i love Krispy Kream! we only have one location here in Canada, and it is often extremely busy

[@josephr.7232]

I swear if krispy kreme ever goes out of business and i'm stuck with the dunkin donut trash i dont know what id do

[@candysell]

You can always come to SoCal and visit the independent donut shops that are pretty much every few blocks away. Like other states which have DD or KK dominating the state, this one is dominated by independent shops. So many choices to choose from

[@AllieRX]

Featured in the Power Rangers 2017 reboot.

[@gc6096]

yup

[@JStorm13]

The zeo crystal was below the Krispy Kreme. I think rita liked their donuts

[@j.r.stewart353]

I hate that movie. I nearly smashed my TV because they mentioned Krispy Kreme donuts every 10 minutes!!!

[@trainerbob12]

J.R. Stewart 🤦🤦🤦

[@flclfan85]

sure that helped drive up some sales, considering how prominently they were featured in the movie, even tying in to the final act of the movie. Still gotta chuckle at the scene where Rita Repulsa, amidst all the chaos and destruction she and Goldar are causing, has enough time to stop and partake in one of their doughnuts lol

[@robertholtz]

The important factor you overlooked was how hard the company was hit by the accounting scandal. The CEO had to be fired when it came to light that he hadn't just defrauded the shareholders but also the franchisees. It took quite a while to recover and refocus.

[@sarahschultz216]

Yes, Scott Livengood was to Krispy Kreme what Ross Johnson was to RJR.

[@cachickadee]

I remember them from the latter part of the 60’s near Atlanta, GA. I remember the donuts being a bit larger though. My parents decided to give them out for Halloween one year (I think maybe 1967) along with a cup of hot chocolate instead of candy. I was so proud when I heard other kids trick-or-treating talking about the great treats being given out at my house.

[@cassianandor4103]

Here in the Houston area they opened up a bunch of Krispy Kremes in the mid to late 90s, and they were pretty popular at first, when they first opened up I remember there were crazy long car lines. Then at around 2003 ish they closed all of the locations for no apparent reason. They opened up one location a few years ago and it's still there but now there's only like 6 KK's in the houston area when back then there was a ton of them.

[@ChuckKeough]

They taste like sweet soft candy. Oh, they used to sell em at Walmart... That had to help in sales, the perfect demographic.

[@Fade2GrayOG]

They still sell them at our local Sam's Club in Austin

[@micahkessner5592]

Exactly. Krispy Kreme sells candy, not doughnuts. Dukin' Doughnuts isn't great, but it's much closer to a real doughnut than KK.

[@bryonharvey9756]

Yes...the Walmart switch was far from pretty. Their idea of fresh was made sometime during the week. Major fail. Paid $3.50 for four day old donuts. Refund. Never again.

[@ChuckKeough]

Still gotta love the fact that you can eat half a box of donuts and Walmart will still give you a refund.

[@babiecathegreat163]

Chuck Keough Still sell them at my local walmart

[@user-bi9tp8zb9k]

The original glazed Krispy Kreme donut is the best. Especially when its warm.

[@sujimtangerines]

Had the chocolate version a couple of weeks ago and they were like crack. I ate 6. (Not the iced, but the dough itself was chocolate flavored. Limited time only. Wish it was a regular item now.)

[@thagerdorn2009]

Going when the hot doughnut sign is lit and getting a whole original glazed dozen and eating it in the parking lot is the best. And their raspberry filled donuts are the shit.

[@netheritepickaxe1506]

Where I live the nearest Krispy Kreme is an hour away and it’s a treat to get them and I gotta say they the best donuts I’ve had Or you have one driving home from somewhere at like 10-12 pm at night and you just get one it’s just the best

[@haruruben]

yup, supermarket Krispy Kremes turned me off to the whole brand and my brain started thinking of the cold stiff Kremes from the grocery store and I had no interest in going to the store

[@Faltzerbeast90]

just came across your page with the Little Caesars video and im hooked. Good research!!

[@whiterunguard6202]

You just described what I just done

[@TimesChu]

My grandmother would take us to Krispy Kream as a treat, and she had the fresh donut times memorized. It was, I think, one of the only times she allowed herself something sweet, and I remember feeling really special about it. Nowadays, the donuts don't taste as good as they did back them, but it's not because they're different. Something about that time made them better.

[@daveroche6522]

Thank you again - I love this sort of analysis (yep, my first degree was Marketing but I also worked in Finance/IT/Operations etc.) - all still very interesting...

[@NachoTV]

They just taste so great freshly made

[@exospaca]

The garbage Krispy Kremes in stores really hurt their image, I remember picking one box up. That was the only time I /ever/ got their doughnuts at the store. The point of KK is the freshness, stale KK is trash. The only time it is worth getting their product is from their locations. Great product when it is fresh however.

[@ericbarlow6772]

Chronicdiscord de Lazy put it in a microwave for 10 seconds if it gets cold. Let me know if that helps.

[@mylatintube]

You said it. KK is only fresh when it comes out, after that (KK), flush it down! 🤣

[@starrodkirby]

@Sparka if you drive by, the light is on, and it's still no good, you're not coming back.

[@pp3k3jamail]

Anything that stale is trash

[@frightenedsoul]

MA7CR7ALX7 - Rookies! All you have to do is zap it for a few seconds and it softens right back up mmmm

[@Learn2DriveNYC]

KK is a good doughnut. Haven't had one since 2000. Went out of my way when i was on vacay to get one that was nearby. To this day they don't have any in Brooklyn NYC. I see they have several in Manhattan. When they were in the WTC I would sometimes drive over the bridge to get them but would not drive deeper into the city. Plus Manhattan is a parking nightmare. Can't pull over suddenly when the light is on when you are worried about getting a parking ticket.

[@MikeJackEatsHeat]

They were popping up in Toronto around 2002, but I haven’t seen any in Canada since maybe 2008. I remember getting a dozen donuts once at the movie theatre. I don’t think they could compete with Tim Hortons here.

[@ItsYaBoi-ATA]

There's one in Vancouver I visited while I was there in July. I think they kinda suck tbh, very fake and sugary to me I definitely prefer tims donuts and thats saying something since they arnt even fresh anymore and not as cheap as they used to be.

[@HondAcura111]

I find KK to be on a whole other level than Tims. Gave up eating Tim Hortons and I drive a 4 hour round trip to get KK every few months. Always over 100 donuts and one time over 200 lol buying for others too

[@Mr6Sinner]

Alls I know is that I’d be a lot fatter if the closest Krispy Kreme to me was less than 98 miles away...

[@elijahfordsidioticvarietys8770]

the iphone actually was innovative

[@elijahfordsidioticvarietys8770]

I used this reply in another thread, but since your reply was copypasted there I'll copy past my response here. That means the Iphone was influential, not that it was innovative. Tech companies knew at the time that a phone where the almost sole mode of input was touch was a dumb idea. It's hellaciously inaccurate, slow to use, prone to breaking, and at the time it was too expensive to justify. The only reason all phones look like that today is because the general public doesn't know shit about technology, and the smartphone fad only seems to have made it worse.

[@elijahfordsidioticvarietys8770]

you are an idiot and YOU don't know anything about technology. it sounds like you think touch screens are bad for phones, get with the times gramps. also influential and innovative pretty much mean the same thing. apple changed the landscape of the entire industry with the iPhone, therefor it was innovative.

[@elijahfordsidioticvarietys8770]

all of your criticisms of the original iphone are valid (except for the made up word inaccurate claim) but other phones at the time were far worse.

[@1943rfagan]

Elijah Ford Why tf are you talking to yourself freek?

[@komraderylo9353]

Krispy Kreme was started in my town. They absolutely kill dunkin donuts in my city.

[@coreylineberry8557]

Winston-Salem?

[@chrisbright90]

Fuck dunkin i have 2 in my town and have 2 drive a couple towns over just to get a good donut

[@finn7530]

LOL i love the sound effects when you show the graphs during the fall

[@GaryHardin]

They came into Southern Calif. like a storm and left the same way. San Diego County opened a number of stores and then suddenly there was just one left.

[@mparryuk52]

In the UK were it not for their doughnuts being sold in supermarkets I'd never buy them - the idea of driving to a specific Krispy Kreme shop is alien to many people here x Because of your KZbin vid I'm getting a mixed dozen Krispy Kreme doughnuts tomorrow, thanks x

[@mparryuk52]

chibi hungary I've tried fresh and hot Krispy Kreme's and you're absolutely right, the taste is something to be savoured x The main problem is that the vast majority of people don't live near where they can buy fresh and tbh I still enjoy the one's that I buy in the supermarket x

[@bibbybobca7954]

A krispy creme that delievers to the house would be a great idea

[@maxti6]

it was available once upon a time, just like milk at your doorstep

[@neonshot1587]

it is available in dubai

[@itsgameingbroandvlogsss9324]

@@neonshot1587 lucky

[@the_RCB_films]

they do do uber eats.

[@8luvbug]

Grubhub lets you order from kk

[@velocity1852]

They need to open more in WV. People would go crazy for it there

[@daharos]

Well, from what I remember at the time there was a big backlash against high sugar and HFCS rich foods around the time of their downfall. I feel it did have a moderate effect as other similar foods were also on the decline during this time period.

[@victorkreig6089]

Michael Moore is a POS and he and that jackass Spurlock should be in prison for life for what they did to the public's perception and understanding of food

[@ms.melissa1384]

They still have the best doughnuts in the world. In the immortal words of Homer J. Simpson "MMM...Doughnuts".

[@christopherbeltran5020]

their donuts taste like ass

[@godschild4870]

lol

[@InternetCatEnjoyer]

@@christopherbeltran5020 I bet if you made dounts they'd taste like ass too

[@jenniferlynn3579]

@ボイス A fair amount of Generation Y and a lot of Gen Z eat ass and talk about it casually. It's not really as taboo as it used to be, and as long as your partner is clean it's a pretty good time.

[@hazybliss4069]

@@jenniferlynn3579 I-

[@callofdutyfreak10123]

My grandpa used to take me to a Krispy Kreme store to watch them make the donuts. Also, can you make a video explaining the 2008 market crash?

[@Andreas4696]

Jacob Melone I don't think Company Man will do a video about the crash. He first-and-foremost focuses on individial companies. Besides, a video that explains such a topic is hard to make without being opinionated, which would make CM unpopular.

[@companyman114]

Honestly it's just such a complex topic with no clear answers and 100's of different elements. I began making a video on Lehman Brothers, who are closely tied to the crash, and it just became too much for me to properly cover in the way I normally do. Plus I don't really predict a video like that would preform especially well. For now, I'm shying away from it.

[@callofdutyfreak10123]

Company Man oh ok, thanks for the response! I just asked because I was never really properly told why it happened. Even in my economics classes, they never really discussed what happened. They just said “it kinda crashed” and didn’t go into much detail

[@Andreas4696]

Watch this video, Jacob. It was recorded before the crash itself happened, but it explains a lot about the US economy, and why crashes such as '08 occur. I should mention that Peter Schiff is a libertarian, so if you disagree with that movement, keep that in mind. But I think Schiff makes a very good case in his speech here, regardless of his ideology. kzbin.info/www/bejne/oJubo4CtmbaZbM0

[@LynxSnowCat]

I remember doing similar visits to a specific Tim Horton's in my hometown during the late 80's/early 90's. I miss being able to bring odd-ball jams/fillings for my own speciality batches, but not enough to -- welp, looks like I need to plan a day trip. There must be one location somewhere that held off the mandated transition from "Always Fresh" (local bakery/diner) to "It's Time" (distributed) fast-food style.

[@dave900575]

I love Krispy Kreme. I was first introduced to them in 1984 while in the Navy in Orlando. I patiently waited years for them to come to Massachusetts. By then I had a young daughter and we'd drive 20 miles to get warm KK right out of the frier. Sadly the closest location now is in Connecticut.

[@philivey1333]

The hot donut sign is like the sirens song. It pulls you and then BAM! Diabetes. I love them!

[@khunopie9159]

So _basically_ at one time, from an accounting perspective, Krispy Kreme was the ENRON of donuts. Give that a moment to digest

[@Metrowhite]

not every corp which cook's the books is the next Enron.

[@dopemusic6414]

Khu NoPie 😂😂😂😂 I love you ❤️😍😘😘😘

[@EricaMorrison]

Damn 🤣

[@jerbid_]

haha i see what you did there with digest

[@TheReZisTLust]

Khu NoPie krispies did it

[@travist4923]

Krispy kreme Rises Again???!!!!!!!!!!! Don't mess with me. I need this

[@krishnakandury434]

This channel... it's so genuine and informative. He should a video about himself lol. The rise and further rise of company man: a good model for doing youtube.

[@b.sherrieb9977]

You hit the nail on the head with the availability at the supermarket, combined with too few locations in some markets. If you have three stores in a county, it is nearly impossible for people to get the fresh product. And once the product sits on the shelf at the store, it is not as fresh, even if it is still good.

[@JoeHusosky]

Krispy Kreme started as a packaged donut company and only started the retail because people would show up to their individual bakery wanting to buy the hot donuts now. Great episode man I miss Krispy Kreme, am Keto became of diabetes (Krispy Kreme probably had a hand in that) and after beating it, I can't fall off the horse.

[@joshdillon9637]

I'm from NC, and I can't remember a time in my life with out KK in it.

[@1sickknave]

I work less than a mile from their Headquarters. Can't get enough of them in NC

[@PlankGFX]

Same. But give Duck Donuts a try too, if you haven't.

[@philivey1333]

Same! I’m right outside of Charlotte and we have always had one close by.

[@ICeli1221]

you forgot the last k

[@SierraNevaduh]

My dad is a serial complainer, but the one time he complained at Krispy Kreme I agreed with him. We saw a worker in the "donut theater" hosing the floor off and splashing dirty water onto the donuts coming down the line. They gave as a tour of the store and a few dozen free donuts because of that complaint.

[@Hollowdude15]

Have a good day to all of y'all and awesome video man :]