Ubisoft - Why They're Hated

One of the world's largest video game publishers has received a fair amount of hatred over the years. This video talks about Ubisoft while attempting to identify the main reasons behind that hatred.
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[@omaridaniels8427]

The unfortunate thing about Ubisoft is there was a period in the early 2000s when it felt like they could do no wrong. The early Splinter Cell games, the Prince of Persia: Sands of Time trilogy, Rayman 3, Rainbow Six 3: Raven Shield, Beyond Good & Evil- Ubisoft had a great batting average at one point!

[@nah4467]

Eeeeh, you forget they did throw out a few stinkers or more obscure games like the Legend of Alon dar.

[@panchohalo2158]

Ah, Rayman 3, my childhood beloved game

[@grumpywolfgaming]

right?? I spent countless hours online with rainbow six, ghost recon and my favorite splinter cell. I spent so many hours in my early 20 playing pandora tomorrow and chaos theory online. To this day I still don't think there is anything like it.

[@kylep9394]

Raven shield. I haven’t heard that in a decade🤠😮‍💨

[@vgtrp]

I agree, but that seems like a lifetime ago.

[@HeisenbergFam]

Ubisoft doesnt disappoint when it comes to disappointing

[@jennifergabe891]

Trans people don’t matter

[@Lukazade244]

@@Son.of.Saturncalm down

[@planescaped]

They were the first company where I noticed instantaneous gaming fatigue with a new release. Far Cry 5 just immediately felt like a game I'd already played and beaten upon first turning it on, because I essentially had.

[@bjkarana]

Say my name.

[@ragnarphillips1957]

Facts

[@DVX_BELLORVM]

There's a delicate relationship between entertainment companies and their fans. The fans know that these are for-profit companies and are generally fine with that as long as the products they release feel like labours of love. As soon as the products start feeling more 'corporate' than creative and the company gives the impression of wanting to reach into the pockets of their fans and extract every last cent is when that relationship breaks down.

[@seancarter6492]

Which is precisely why smaller video game companies are starting to really take over. I've been waiting for this for years and years while everyone else was buying their 11th Assassin's Creed game.

[@matildatheoboldt2261]

also it would be cool if the people that make our entertainment possible were treated like human beings and got a fat bonus once in a while or something. My biggest gripe about the modern industry is people being treated like shit and never really getting the credit they deserve. Also itd be cool if big publishers didn't shut down studios that push the medium to new heights like what happened to Arkane. There goes my dream of Arkane doing a one time Fallout spinoff game that focuses on a smaller scale adventure instead of a 200 plus hour open world lite rpg.

[@S0nyToprano]

Saw that thumbnail. Gosh, Black Flag was such a great game. Like really really fantastic. It’s honestly a gold standard I actually compare a fair few games to it’s that iconic and meaningful to me. It literally inspired me to stop being a recluse and travel. I’ve been to Key West, FL and the Bahamas 100% because of this game.

[@HeadHunter697]

The way the turquoise Carribean water looks is still unmatched even by Red Dead 2

[@malegria9641]

One of the last great AC games. Black Flag was the last golden age, syndicate was the last hurrah, origins was the last “eh this one is pretty alright”, and it was all downhill from there

[@seancarter6492]

Yeah on the incredibly rare occasion where the game actually worked it was pretty fun. But "Gold Standard"? 🤨

[@KnightSlasher]

Ubisoft got too greedy and it caused their quality to go down like a lot of game companies, with the addition of making nfts

[@thehunterjk2521]

I blame Assassin’s Creed Odyssey. That’s when it all went downhill for me.

[@ThisChannelIsAbandoned300]

@@thehunterjk2521 I actually like Ac Odyssey lol

[@Xeonerable]

Every company that tried to get on the NFT bandwagon got a huuuge reputation decrease for me. NFTs and Crypto are just complete scams.

[@poeticsilence047]

To be honest, any company in general. They get greedy and complacent, thinking they are too big to fail and / or always be number one. Companies forget they will always be someone better than you. Except Nintendo, lol. They just have too much of a huge following.

[@oo--7714]

@@Xeonerable crypto is just a currency, abeit only one used for services like drugs and the like, or donating to a person anonymously .

[@NoMoreCrumbs]

It's difficult to believe that games with stories like Far Cry 3, Assassin's Creed 2, and Splinter Cell came from this company back in the day

[@noelmakarth156]

Assassin's creed 2 is a generic Hollywood movie made into a game. Assassin's creed 1 is the definitive game.

[@faresfares-ultra]

@@noelmakarth156 nah AC1 felt shallow for the story and gameplay only the setting and the twist make it stand up unlike AC2 who had great story, improved gameplay, more lore ....Etc

[@Ihatevideogames334]

I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft

[@civilwarfare101]

Assassin's Creed 2 is a shitty and boring game defended by people who have nostalgia goggles up the ass.

[@tigerex777]

@@noelmakarth156 I don't know from what cave you're from, but Ass1 was as generic as they come. It was Ass2 that propelled the franchise. And I hate the AssCreed games.

[@Elanduli]

There also was a short time where they limited on how many PCs you could install a game. To three, specifically. Like, you would buy a CD in a store, install it on your PC and laptop. Reinstall both and it would error out and lock you out of playing the game forever… until they removed that system too. They really have a history of hostile anti consumer practices that makes pirating their games the objectively better experience.

[@PaynetoTheMax-gg1hu]

Did this affect how many times I can reinstall the game in my same pc.

[@poisonpotato1]

I mean I understand it. They don't want people passing along one cd to others avoiding buying the game. Still scummy though

[@daRealB-Rex]

plus they don’t support Steam anymore so I don’t like them

[@QurikOfficial]

The DRM was so bad that pirated versions of the games played better and more reliably. They shot themselves in the foot looking to control their customers.

[@dragonhile2926]

They still didn’t learn their lesson especially one of their executives said that gamers should be comfortable not owning games.

[@edgarsintitulo4468]

If buying isn't owning, then pirating isn't stealing

[@andrew_.g]

Ubisoft could’ve been a great video game company, they have good series and the budget to make more, but is starting to go down the path of corporate greed like EA who was in the same situation as them in the past

[@JonTheVGNerd]

Not to mention their obsession in making their games (even single-player exclusive ones) online-only.

[@andrew_.g]

@@JonTheVGNerd to my knowledge that had something to do with their DRM so they would be able to tell you actually bought the game and didn’t pirate it

[@hubbitut]

@@andrew_.g but could still pirate it so it didnt more then annoy a few pirates versus pissing off all their paying customers

[@runrafarunthebestintheworld]

So you're saying that Ubisoft is trying what EA is doing with Ultimate Team in a different way? That's ridiculous. They aren't even sports gaming company either. Pfft.

[@kootunesscrewy]

The only games I love from them were their Rayman and Rabbids games.

[@switchspeedster2671]

Activision | Blizzard, EA, and Ubisoft. The unholy trinity of the gaming industry

[@AnotherPointOfView944]

trinity?

[@switchspeedster2671]

@@AnotherPointOfView944 Yes, thank you for the correction

[@TheComicCrew]

Rockstar is climbing the ranks really fast as well nowadays

[@sambeezy007]

Sega and Nintendo (just games related) are the Kings right now and probably the whole time. - Mario - Sonic - Pokemon - Yakuza/Like A Dragon

[@airboruto23]

​@@TheComicCrewehh kind of, kind of not. they could literally drop a logo change and that'll get people hyped, but I know what you mean

[@Hysterion]

1999-2005 was the golden age of gaming. Great games, developers actually listened to the consumers and fixed things, no loot boxes, no dlc, no microtransactions, no subscriptions, no drm and you actually bought the physical copy for $20-30 not just a digital key for $50-60. If the game did really good or if they had more story to tell, a full expansion would be released. Back then it was about passion and having a great time, now it's just about $$$ no matter what they tell you or how much they pretend otherwise. Ahh the good old times.

[@bilbobaggins9451]

Those days are never coming back, unfortunately.

[@theheeter9181]

I played seige for 7 years, and it was mind boggling how issues present on launch still existed after so long with no sign of them ever being fixed. For many the last straw was operation health, which was a long time period supposedly dedicated to fixing the game, when in reality the only major change was the addition of Alpha Packs, which were just the next rendition of CS:GO cases.

[@clydedoris5002]

And making needless nerfs taking alot of fun out of the game

[@rickveerman1632]

This is really true, I already went 4/5 years without playing the game

[@jalenwilliams8622]

Same here

[@HeadHunter697]

A few years ago my Siege disc stopped working, it would fully install the game but when I opened the game it would just say "installing content" and I could only play the tutorial missions. I called Ubisoft support about it and they told me to buy a new disc, so I told them to go fuck themselves

[@zombiezone2010]

I left after they introduce map reworks. R6S is the only game in recent years ubisoft have something unique in their games tbh. Other than that the games are just recycled garbage.

[@chaseman94]

You should do Konami next. Though they're not as relevant like they used to be but they've done some things to go from greatest to one of the most hated.

[@mrlaidback83]

I 2nd this. The Hideo Kojima situation as well as how they treat the rest of their employees should be at the top of the reasons while Konami is hated nowadays.

[@Emirthemarvelfanboi]

This comment deserves more LIKES

[@sirekumasutra7022]

@@mrlaidback83 especially IGA.

[@ricardojosemoralable]

Maybe the fall of Konami?

[@augustusreagle]

From what I know they are more focused on slot machines and that's why didn't really go all in on gaming ?? I'm not sure if that's correct though so don't hold me to that

[@tabush142]

One issue with their open world games being repetitive is that they lead the way in the sometimes overwhelming “check list” type of open world content rather than creating meaningful experiences to keep players engaged. This makes going through the game feeling more like a chore than something fun once you realize the repetitiveness of it early on. The Ubisoft towers are a good example of one such “check list” type task.

[@MrSkullMerchant]

Said towers are also in zelda botw yet no one said anything about that lol how weird

[@dantefromdevilmaycry9857]

@@MrSkullMerchant True but the difference lies in execution, the existence of these towers aren't inherently bad... it's just that Ubisoft never really made them better.

[@Ihatevideogames334]

I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft

[@civilwarfare101]

I don't give a shit about that crap, the big issue with modern Ubisoft is how shitty the mechanics are in their games. Every game is basically is as shit as Assassin's Creed is. Weak to non existent stealth mechanics, context sensitive actions out the ass, and this one once by devs who made games with actual depth like Rayman and Splinter Cell.

[@oliverwilliam6931]

​@@MrSkullMerchantZelda ,I played one hour of this and didn't touch since,,, it's so boring and the most over rated game in history

[@Deivid-bn6yw]

What every video discussing Ubisoft always fail to miss WITHOUT FAIL is their misconduct. Some of the stories that have come out of that company is insane. Higher ups hitting their heads on desks out of frustration on the devs, abusing female staff, racism in their Singapore team, please research this stuff, how this never gets talked about TO THIS DAY is insane

[@hjf3022]

Except this one

[@jontell726]

They actually have been doing extensive training and education to make these sorts of things happen less frequently. I've been really impressed with the material they have been putting out and the policies they have in place to protect and include minorities, women, and inclusive language for LGBTQIA+ folks. Ubisoft has regained my confidence, knowing they have been taking steps to be better and I have seen it.

[@Hoshino_szr]

Corporate is bad and Singaporeans are racist. In other news, water is wet

[@bobclack3256]

@@jontell726lol

[@ATTENTIONseekinggaming]

except that captain laserhawk cartoon which every adult likes waste of taxes

[@evan]

I love how your videos pretty much hit every niche eventually. Always well researched and interesting

[@rice10069]

no one noticed you, poor man

[@Jefferson-xi8tu]

Evan im a huge fan :D

[@SepticEmpire]

Their hated because they’ve found a way to monetize story games, while also selling practically the same game yearly with the minimum amount of innovation and effort possible.

[@The23rdGamer]

Sounds like a lot of sports franchises too

[@The-Man-On-The-Mountain]

Yeah but who's to blame? If I sell you sht after sht and you keep throwing me money like a stripper, I will keep giving you sht, no matter how much you claim to hate me. I don't mean you when I say "you", I mean all of us. I decided a while ago that I'll never buy/consume anything from companies that hate me, like Disney. It's the best thing we can do: to protest with our wallets. The thing is that we are fkg stupid. Look all the hype in every channel for Starfield. It's cringe AF. The last time this happened was with Fallout 76. they are doing the same, selling special boxes with watches and collection crap, just as they did with Fallout 76, and the quality was Wish quality, as much. It was a scam and the game was atrocious. Now, the same people who went nuts (for good reasons), are making videos everyday about a game that isn't out yet, bragging about all that promo crap they have already purchased for hundreds of dollars, and about they are pre ordering for a fkg digital copy. This only happens in this world of video games. I always make the same example: Imagine that you buy a car, and you can't even leave because it doesn't start. they tell you that they need a couple of days to fix it. You come back and the car starts, but the lights don't work, and they tell you that you have to pay 200 extra bucks for that. You pay it. You leave but the car can't reach 60 miles per hour. You call and they say that you also have to pay for that. and so on. Would you buy more cars from that brand? Well, gamers always come back to buy more cars. We are stupid. That's the problem.

[@clvrswine]

*They're, smart-guy with an opinion.

[@67ss76]

You mean like Far Cry 6

[@SepticEmpire]

@@clvrswine Okay, teacher’s pet.

[@collinblollin5088]

As someone who play tested for a Ubisoft title that unfortunately flopped on release, I can tell you that, like most gaming companies, all of the problems stem from the upper management, and that the developers and people lower on the ladder are very passionate about what they do and therefore very frustrated from the position they are put in.

[@metalgrinch]

Isn't that ALWAYS the case? People get a little bit of power and all of a sudden they think they're the head of some oligarchy. So stupid.

[@histhoryk2648]

Might & Magic Heroes 7?

[@0neKingD0wn]

My sister is in one of those big computer game companies's top echelon, from what im hearing from her, the younger generation workers coming out of the woke education system is also to blame, they re asking for games and features that consumer dont want. Staff shortage makes em increasingly bold as well as to what they demands. Got a close friend that work at ubisoft as well, he's seeing the same thing over there. Its easy to blame the upper echelon, but they re not always the sole problem. I work in a totally different industry, the manpower shortage is hurting us all, we re in a time where we cant afford to fire the terrible workers cause theres nobody to replace em. Im not saying the top brass are white as snow tho, wasnt there some beef between Ubisoft France and Ubisoft Montreal's director that dragged everything for some time a couple years ago?

[@haunterdragon4580]

@@0neKingD0wn they need to advertise hiring alot better if they need it I don't see shit. Also think it's lazy to just blame it on politics. Why are they hiring people with ideas they don't support? They threw the creator of AC out but they let some young kid boss them around that sounds farfetched.

[@leonro]

@@0neKingD0wn That's probably because of the low salaries with high working hours that are the norm in gaming. A company that struggles to hire with their current offers will only find job seekers who struggle to get hired. I know lots of great people in university doing computer science who'd have liked to get into game development if only the working conditions were better.

[@moalzaben5554]

When it comes to them making avatar frontiers of pandora, I heard that James Cameron personally intervened in the game’s development because he didn’t like what Ubisoft were doing so this is apparently one of many reasons if not the main reason of why the game was delayed to December 2023. At least that’s what I heard.

[@barbatos7233]

That doesn’t surprise me. Nor does it bode well.

[@kuni2330]

There's been a lot of focus on western video game companies so far, but I think talking about controversial Japanese game companies might be interesting too. The big one that comes to mind as being hated now is Konami which has severely gone downhill in opinion over the past decade. They're the company that's been treating their well loved franchises as trash and have begun prioritizing pachinko machines instead, and people have not been happy with them.

[@Xiliaace]

My problem with Ubisoft is that so many game missions basically turn into "it's a side quest within a side quest within a side quest"

[@haunterdragon4580]

My problem is they don't understand repetitive burnout or concepts What's so interesting about finding a collectable feather or opening a chest that barely gives you any money at all? And they make side missions with ease but there games only have like few different types of mission and all of them suck. Escort mission Tailing/Eavesdropping mission Chase Mission Climb tower & reveal part of map The best you get is like a wipe enemies out. And they penalize if you mess with NPCs too much so it's easy to get bored.

[@GhostRangerr]

Especially those awful time-wasting tailing missions.

[@EmergencyL0tion]

you just described my 3 year military experience

[@ProfaneVestige]

I think the biggest contribution to the hate these companies receive is because they fell from grace. They used to have better products or a better reputation, they then threw it away foe greed or other reasons. That in my eyes is the most damming evidence.

[@christiandauz3742]

Sexual Assault doesn't help

[@Julio_Gomes]

Yup. I've always been an ubisoft fan, but it's so frustrating to see them kill their own projects and stop them from becoming truly great and passion projects.

[@Go_Coup]

Well, the problem is that consumers keep mindlessly giving them money. The companies have little incentive to change.

[@TheDawnofVanlife]

The thing is companies aren’t game developers, companies are companies and all it takes is a leadership change and people with new ideas coming in to change what development they are backing. I think the mistake we make as a consumers is making ‘companies’ authors of games and giving them the same faith we would the person/people who actually did the game development. In most cases, companies are just financial backers of games. They can change what they want to focus their monetary backing on at any time and change who is making those financial backing decisions.

[@ggsadbrad]

As someone who keeps up with gaming industry news and current events, I definitely would love to see more videos on the companies behind these games.

[@Nazisarelame]

In the early 2010s Ubisoft released a PVP gladiatorial style online fighting game called “Spartacus Legends” which they scrapped after a year and a half despite fantastic performance and then used all the source material to inspire the naming for items in Assassin’s Creed Odyssey

[@PLAYER_42069]

Another reason that wasn't mentioned is Ubisoft is now focusing on bringing their AAA franchises to mobile like The Division, etc. Making mobile games isn't inherently bad, but this coupled with their lack of innovation for console and PC rubs people the wrong way. They are literally just recycling their products for a notoriously predatory new market instead of continuing to push boundaries like they used to in the early to mid-2000s. They've also abandoned their big franchises like Splinter Cell, and Beyond Good & Evil, and produce lackluster new versions of games like the new Prince of Persia: The Lost Crown, and terrible mix-mashes like XDefiant, that nobody wanted.

[@christiandauz3742]

Sexual Predators thrive in Ubisoft

[@Ihatevideogames334]

I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft

[@AMSCh2010]

At least they didn't mess up Rayman

[@thegamingprozone1941]

Wasn't beyond Good and evil 2 in development?

[@nighthawk244]

​@@thegamingprozone1941still is apparently

[@XetXetable]

Ubisofts DRM was even more wacky then you mentioned. There used to be a system where you'd get "uplay coins" for doing things in game that could then be redeemed in the uplay manager/ubisoft connect. This was really just a bizarre excuse to justify being always online despite most of their games being mostly or entirely singleplayer. It also made the games worse by breaking immersion, and forcing you to interact with a store front for in game content. That was, thankfully, gotten rid of a while ago, and now a lot of older games will just give you all the items which were previously redeemable. Very strange.

[@Julio_Gomes]

I actually liked the uplay coins. I accumulated a *bunch* of them, in the hundreds and I got some really cool prizes to brag about in online games and to enjoy in single player, and got kinda pissed when they became available for everyone, since that was just wasted time. But to be fair the reason I had so many coins was mostly because of the amount of ubisoft games I had, and less because of time invested in the challenges. Still, they were cool.

[@Ninjasdrinkcoke]

Yeah, I liked them as well. Didn’t pay attention to them and got a bunch of free stuff randomly

[@maboilaurence8227]

Holy shit I almost forgot about the Uplay coins. I remember not ever working on my end, so I just forgot about them when I created a new account.

[@ShawnBlaque]

Ubisoft was amazing when they were making Rayman and Prince of Persia. Then they made Assassin's Creed and instantly became a massive AAA developer. It was all downhill from there

[@Eburon]

The old assassins creed games are some of the most favourite games I ever played. Does feel like something changed then, but those games are works of art

[@kooler999ify]

Even fc series was pretty good

[@jamestarrou3685]

Thanks for your videos! I love hearing the history and breakdown of business. Great insight into the culture we live in today!

[@motor1841]

What I remember most about Ubisoft was how they once called all PC gamers pirates in defense of their DRM. Good way to win over a fanbase lol

[@Ihatevideogames334]

I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft I Hate Ubisoft

[@thechugg4372]

And it's the reason why they never released the Prince of Persia reboot DLC on PC, still isn't available or even modded to this very day!

[@desupocalypse]

In a way I respect Ubisoft's commitment to successful mediocrity. They somehow made essentially the same game over and over for 20 or so years and customers only got tired of it 3 or 4 years ago. They pull this trick of worse than Activision or EA does, but somehow the company manages to keep going. Real cockroaches.

[@Xeonerable]

Ubisoft at least tries to make every game a little different. Then you got EA copy/pasting the entire folder of the previous sports game and forgetting to change the number on it to match the title. lmao

[@planescaped]

@@Xeonerable Yeah, but a sizeable portion of the people who buy yearly sports game releases are a certain breed of consumer altogether and often are people who don't buy any other games. AKA they don't know any better and see buying the next Madden game like buying a pass to the local water park each year. Only CoD and Halo have been able to broach the elusive and kinda derp non-gamer gaming audience.

[@amak1131]

I mean, same reason Nintendo and CoD are still around: there are enough suckers who happily buy what is the same thing last year with minor tweaks.

[@oo--7714]

@@amak1131 most games are pretty similar to each other at the end of the day, most content isn’t fully original.

[@leftovernoise]

​@@amak1131Nintendo may be a fucked up company but I wouldn't put them in the same bucket as cod. Cod is a yearly release of the same game full of microtransactions. Nintendo makes a Mario or Zelda game every 5-6 years at the most. And have no microtransactions at all. Pokemon is yearly garbage, but that's on gamefreak, not Nintendo. Nintendo doesn't develop Pokemon games. Gamefreak is a better comparison for Activision/cod

[@davidnl1579]

Just came across this channel. Many like it but this one is better than most

[@michaeluplandcausa7878]

As always, great videos!

[@kilerik]

I think we have a Telltale situation here: like Telltale, Ubisoft think that they found the formula to success and started churning out the same game over and over.

[@jdinnen1]

No game company will ever surpass EA for hate

[@koloth5139]

Let's hope not. Such a company would have to be run by a cartoon super villain.

[@cmdraftbrn]

actiblizz: hold my beer

[@TheMidniteSon]

💯🎯

[@ThisChannelIsAbandoned300]

Although they did make the amazing Dead Space Remake, and I enjoyed Jedi Survivor and Fallen Order.

[@goingindieEN]

Activision has and will continue to. Take 2 also gives them a run for their money.

[@emilyfredrickson9009]

From the perspective of a now inactive beta tester for Ubisoft, it seemed like they just didn't care. My experience with their beta testing team is almost non-existant, as in they just didn't try to build relationships with their testers or follow up on the user experience. Which is like the whole point of having closed testing. Also the differences between the beta games and actual release games was so little sometimes that the only differece they would have would be increased microtransactions. I am not even joking.

[@kingwou]

what is frightening is the ubisoft way is what is being taught on video game schools nowadays, so for a western developer fromsoft games is closer to witchcraft than anything

[@MuMasoo]

This is the case with many big 3rd party publishers, not just Ubisoft. I would say Ubisoft is not nearly as bad as EA and Activision.

[@RikiGuitarist]

EA and Activision have faced legal actions for workplace sexual assault and harassment. Ubisoft has swept theirs under the rug, and most people have forgotten about it.

[@ThisChannelIsAbandoned300]

Activision is garbage, it's the same fps game year after year after year, with overpriced Microtransactions and all. EA on the other hand HAS made some good newer games like the Dead Space Remake.

[@crescentmoon256]

​@@ThisChannelIsAbandoned300well this fps is number one game in sales every year and play station CEO is crying about it not being on ps

[@ThisChannelIsAbandoned300]

@@crescentmoon256 The Activision/Microsoft acquisition deal is stupid.

[@fallendeus5641]

@@ThisChannelIsAbandoned300 "it's stupid" then proceeds to give no reasons why...

[@franzfanz]

Open the map in a Ubisoft game and you're overwhelmed with icons for things to do, then you realise how vacuous all those things are; climb a tower, liberate a village, kill some bandits. It's all just busy work. The digital equivalent of digging a hole and then filling it again. They're so formulaic now that even non-Ubisoft games that follow the same design pattern I call Ubisoft Sandbox games, like Horizon: Zero Dawn and its sequel. It's like there is no ability to take a risk or innovate among its developers.

[@bread-tan4359]

The most ubisoft thing I think about is a mission in a game that involved breaking into ubisoft and looking at an "unreleased" trailer. There was an entire mission just to advertise an upcoming game. The kicker? The game got cancelled

[@desmobaker4047]

It’s crazy to think about how hard we fought it just to end up with every single game being always online anyway

[@TheRealW.S.Foster]

I might be talking out of my ass when I say this, but I can't help but think that Ubisoft (or EA, idk) is why so many video game companies are shit these days because they're the ones who introduced these shitty trends like pay to win and loot boxes and stuff.

[@eyeballmaster3509]

that might not be ubisoft at all, i think its more likely to be activision or EA

[@HenryThe12]

If there’s any singular company or game to blame for the current state of gaming, it’s Fortnite. Fortnite popularized the battle pass system and seasons which so many companies use now to milk their games to death. Outside of that, it’s just money and greed, both of which stifle genuine innovation and creativity.

[@eyeballmaster3509]

@@HenryThe12 they did this with battlefront 2 as well. They made people pay a ton of money for one character

[@lukedetering4490]

​@HenryThe12 I'd argue it's even an older practice. Aging back to Angry birds. Where it was popular free game, but you can buy things for extra content. Then Rio abandoned the original and took it off the stores and pushed it's sequel filled to the brim with mircotransactions long before Fortnite came around. I loved Angry Birds, but they definitely played a role here.

[@Johnnyboy000]

It's really our fault that these companies are so bad. We keep buying these crappy games hoping they'll give us the same satisfaction when we were younger, only to realize they're still low-quality, soulless, cash-grabs😮‍💨

[@franksaxton3583]

You are correct. Unless the product is a utility that you can't live without, it's the people who continue to patronize crappy businesses that encourage these idiots to continue their evil ways. If people stop buying (think Bud lite) things typically change/improve pretty quickly.

[@MasterGhostf]

no its not our fault. We have no effective way of doing anything about it. Boycotts don't work. You can't control what others do especially the vast masses of people.

[@mjc0961]

Who's we? I'm not buying any of this Ubisoft crap.

[@DudeCrazy198]

It's because most general gamers don't know any particular details about the companies they buy games from other than stuff like "Nintendo is Japanese"

[@FieryMeltman]

It's not our fault. They became this way because of market forces. Their research shows them that this is the best way to make as much money as possible. Their shittiness as a developer is simply the result of the free market.

[@WillHughesTV]

Oooo awesome content, love video games! Do more!!

[@Darth_Carlino]

I think another problem similar to what the workers complained about is that anything players bring up with their older games with servers that should still be up get copy and pasted responses or none at all. they even shut down the forums and replaced them with discord and not many of the staff are responding when players ask questions about downed servers for games that game out around 2014 and before Plus a fun fact, after the announcement of quartz they also announced they’re no longer supporting breakpoint and that there will be no more updates aside from servers

[@WrathDrago]

Ya them shutting down the servers for their old Ac games was bullcrap. Didn't even bother patching in the dlc, rewards, and some extra content for those games. Also, delisting Ac3 for there crappy remaster. Patching older games and breaking them too.

[@ankurduggal9373]

I love your videos and watch them as soon as they come out! You have some of the most entertaining videos that also teach you so many things about companies. I've really enjoyed learning about companies from you. Keep up the good work!

[@jbivphotography]

I used to LOVE Ubisoft and the majority of their IPs were everything I ever wanted. All the Tom Clancy stuff, Assassins's Creed, The Divison. All Great stuff. But somewhere in the late 2000s they started dropping the ball and honestly I don't play many of their games at all. I think most of what was said in the video is true. And honestly you could feel Ubisoft changing to only caring about money. I mean look at Assassin's Creed and how they just basically stopped the modern day story and decided to only focus on the past. Basically signaling "hey the struggle between the Assassins and Templars don't matter, you'll never see how it ends. We'll just keep taking you to ancient places and you'll keep paying. Kind lame.

[@jmal]

The casuals wanted to ax the modern day framing plot because it was too much for their brains to process how past events can affect the present. It was the whole point of the thing and what made AC unique from all other historical action-adventure games. Ubisoft was only happy to oblige if that means they'll get more money out of it. I've said this many times: Assassin's Creed died with Desmond.

[@RobSchellinger]

@@jmal I have never cared much for back stories myself. I just need a general gist of what's going on. I can never remember between one story video and the next or one game to the next. AC was about forerunners or aliens or something. Who really cares? I started with Black Flag. The Animus (sp?) stuff was interesting, but the side quests around the office building were just annoying. I just wanted to sail and get into battles.

[@SimuLord]

In the case of Assassin's Creed, I think Ubisoft just finally figured out that 90 percent of people weren't buying the games for some half-baked sci-fi plot and were just there to go to ancient places and kill people. AC1 and 2 weren't exactly written by Tolstoy and Dostoevsky.

[@sor3999]

@@RobSchellinger They're not backstories. It's literally the main story. I'm sorry you have the attention span of a nat that skips every cutscene and then whine you don't understand what's going on.

[@jmal]

@@RobSchellinger You're exactly the casual I was talking about. Like it or not, the main plot of the AC games _is_ the modern day. It is its _je ne sais quoi._ Casuals like you ruined the series and now it's just another historical action-adventure game. Ubisoft was only too happy to take your money at the expense of alienating its most dedicated fans.

[@HollyGameShow]

Im playing assassins series on steam. Half of the games still asks for login on Ubi launcher to be able to play.

[@MrGamerz20]

Once Ubisoft went to a yearly release model for so many of their games, the quality started to dip and it became quite noticeable. Then you see in all of their shady business practices and it’s icing on the cake. I like Far Cry and some of their other games but Ubisoft make it quite easy to not want to support them.

[@HalfLifeExpert1]

I said goodbye to Ubisoft in 2010-11, with the rise of Uplay's Online-Only DRM. Then I waited to give them a chance to reverse,Then a comment in 2012 from their CEO blaming PC gamers for that since they claimed 93% of PC Gamers were pirates. As a life long PC gamer who never pirated, I took massive offense to that. Said goodbye for good. Subsequently they've bastardized a couple franchises I've loved, chiefly Tom Clancy's and Brothers in Arms. I still enjoy some of their Pre-2010 titles like Far Cry 2 and Brothers In Arms 1-3.

[@SimuLord]

I was playing PC games in the aughts and buying them legitimately, and piracy was absolutely rampant and the completely flippant attitude many pirates had toward even smaller developers made us all look like a bunch of criminals. It really wasn't until Steam went mainstream around 2010 that piracy finally largely got stamped out...and that was right around the time that Ubisoft and EA were talking like it was still 2005 and putting draconian DRM into their games that lent weight to pirates' arguments that "if you pirate it, you get a game that actually works."

[@a7x5631]

I still play the Brothers in Arms trilogy on PC. It was such a unique idea and change of pace from the typical FPS in the mid 2000s, also historically accurate for the most part. It's a shame they never got to make the Battle of the Bulge game that they planned.

[@HalfLifeExpert1]

@@a7x5631 What's even more of a shame is that they tried to make this game with the Brothers In Arms label before killing it prior to release: kzbin.info/www/bejne/f3yVpGxuZ7mtrrM

[@amacsizbirkisi]

It's correct however, everyone pirates

[@insanitysoldseparately6429]

I beg you, do Bungie. Their management’s been doing worse and worse and I fear for how far they’re falling.

[@machupikachu1085]

They gave up Halo for Destiny. That kinda says it all LOL

[@sprucemoose6311]

@@machupikachu1085and when they were finished with Destiny they made a 2nd one. Unbelievable

[@bobbobson8087]

@@sprucemoose6311And now they’re abandoning D2 for a sci-fi Tarkov. Time is a flat circle.

[@NegativeROG]

Have you profiled EA yet and asked the exact same question? Or Epic Games? Great vid.

[@geraltofrivia7448]

Ubisoft is seriously overhated. A lot of gake companies do exactly what they do, but they get praise instead of hate

[@MultiAmmar2000]

I don't understand how the study concluded that Rare was the most hated brand in Saudi, when literally nobody knows about them (anymore). Nobody plays Sea of Theives either. Is there some secret underground Rare haters club? And why are they also the most hated brand in South Korea? Very bizarre.

[@SlapstickGenius23]

Hmm. I think it’s because South Koreans have their own heavily regulated video game industry, which regularly remains stuck in the underpaid cesspool, even as it now has much better video games than what it used to have.

[@red5standingby419]

Old school PC gamer here. I'm from reason #4: DRM. Over a decade ago Ubisoft waged war on its pc gaming customers with DRM. They kept implementing DRM that in many cases broke the game itself. When customers complained Ubisoft said its next major release wouldn't include said DRM. Game comes out, it included the DRM. Game was broken and unplayable. To top it all off the CEO gave an interview calling "95% of pc gamers pirates". I never bought another Ubisoft game since. It's been over a decade. I have no regrets.

[@GoodGamerMarshmello]

my most hated company is Nintendo for not decreasing the prices even after decades of them releasing

[@rolfathan]

Their DRM and their terrible application is what drives me absolutely insane. I honestly love a lot of their games, but just the headache of dealing with them is insane. I did Far Cry 5, and that might be my last.

[@johnhoftb]

I knew about all of these, but it's always nice to hear how the company was formed, even if I hate them.

[@Dogbearr]

The one thing I wish you talked about is how they recently shut down the servers of some older (but still fairly popular games). While shutting down servers after a game's population dwindles isn't unheard of, it made some games effectively lose content that people had paid for. Splinter Cell: Blacklist has co-op that makes up at least a third of the game's gameplay content, as well as bonus DLC Co-op missions you can buy. Ubisoft shut down the game's servers sometime last year with no alternative to keep playing these missions. Console versions of the game could use split-screen I believe, but that is obviously not going to work for everyone or even be the most ideal experience and that still left PC players in the dust. I believe they recently brought the servers back up (or lobbies might be locally hosted now) which is definitely a plus. I wonder if they actually heard the backlash from players after shutting down their servers initially and went the right direction. Or maybe they wanted people to continue buying their older games. Hard to say at this point.

[@shadiibrahim9240]

I grew up a fan of the Tom Clancy games. They turned Rainbow Six into a multiple only game, Ghost Recon isnt the same anymore and the Splinter Cell games are gone. Splinter Chaos Theory is one of my favorite games ever and yet we haven't had a new game in like 10 years. It feels like Ubisoft doesn't see big money in a stealth game they can't load up with microtranscactions and season passes. So yea, it's been disappointing, to say the least.

[@twinkiefarts5782]

Could you do a video on Firestone building products? Now turned into elevate?

[@daviddouillet4138]

I worked with them until recently so I can say some stuff. Their customer service have gone from average to downright catastrophic. Instead of listening to the agents interacting directly and implementing solutions they just kept applying bandaid on a deep wound. Most of their support staff is from sub-contractors who are poorly trained and have insane KPIs (the average handling time for emails is 9 minutes and going to get lowered to 6 minutes soon and for chats it's 15 minutes). Software they work with is not very well maintained and causes lots of delay in getting work done for players. Their troubleshooting methodes are laughable (I worked with PC hardware for 20 years), I practically ignored all of their knowledge base articles and gave troubleshooting steps as per my own analysis on a case by case basis, which have worked wonders but wasn't appreciated by management (how dare I solve problems instead of blindly following a mish-mash of inaccurate tech TS steps). I got so fed up with them that I decided to jump ship before it hit the iceberg (which they are aware is coming soon). Sad thing to see, I really enjoyed working with some amazing people (customers and colleagues).

[@HeroicRecaps]

you sound like part of the problem

[@Emirthemarvelfanboi]

What is with the racism allegations?(I'm just curious im not a leftie 😂)

[@daviddouillet4138]

​@@HeroicRecaps Now am not anymore 😂

[@daviddouillet4138]

​@@Emirthemarvelfanboi The French staff is a bit snobbish but I wouldn't say they were racist towards anyone that I knew. Most employees were down to earth hard working people.

[@grumpywolfgaming]

I worked for xbox support for 5 years, and surface support for 2 years, it was the exact same way.

[@RamsesTimeGame]

I have always wanted to see something like this on a hated game company like Ubisoft.

[@Nintentional]

Can you please do a video covering Love’s travel stops?! They’re AMAZING and I wanna know about the company!!

[@datageek9132]

Vaas: Everywhere I looked, doing the exact same f***ing thing... over and over and over and over again thinking 'this time is gonna be different' no, no, no please... This time is gonna be different, I'm sorry.

[@maarek71]

Ubisoft has always shown behavior that they don't care what the gamers think. Doesn't help their image that they give the customers the finger on a regular basis.

[@SlapstickGenius23]

Unfortunately true. Some AAA companies, although still pretty bad, tend not to give their customers the finger as much.

[@Coolboy725]

We could see why one of the nation's cell phone carriers is hated, as described by a red checkmark (Verizon). It should become a future Company Man video.

[@franksaxton3583]

Centurylink (the latest name change of the long time horrible US West) is among the worst.

[@kremesauce]

Better yet, he should do a whole video on why ISP’s are hated so much in the US

[@SimuLord]

@@franksaxton3583 Aren't they Lumen now? The stadium in Seattle's now Lumen Field. When people ask me why I put up with Comcast, I tell them "they're better than CenturyLink." I'm saying that about flippin' COMCAST. Think about that for a second.

[@AaronOfMpls]

Part of me still hasn't forgiven Verizon for the Tumblr Adultpocalypse. There was a strange but real sense of community around some of the nsfw tumblrs I followed, and I still mourn their loss and our scattering to the winds. Verizon really didn't know -- or care to understand -- what they had there.

[@youzihsieh]

Dear Company Man, will you do a video on Hunter Engineering?

[@SlurpyPie]

When I was growing up Ubisoft made some of my favorite games. Seeing how far they've fallen in recent years is beyond pathetic now.

[@decrobyron]

English or major language user might not know this but they have a good side too. They fully support various languages and localizing on very satisfying level.

[@Planag7]

Oh absolutely I mean when they're not sexually harassing them

[@cuddyfox6973]

You could do a 'Why They're Hated' about Wal Mart.

[@Tessu434]

Wow this actually brings back an old memory of my young self. Rayman is a series I absolutely love when I first started playing it on Dreamcast and have been playing majority of the games since. I remember being so excited when they had trailers for their first look at raving rabbids because it originally looked like it was the Rayman 4 we’ve been waiting for until of course it was scrapped. Which young 10 yo me was pissed, it actually got me to send them an email. Which of course didn’t matter lol. Anyways I do agree that I too have a weird love/hate relationship. With the company. I want them to make more rayman titles, the weird world and style of those games were very interesting and I’d like to see what they could pull off with the current gen tech in terms of making a brand new 3D game. Now when raving rabbids was released, as much as it wasn’t the game I wanted rayman to have it was really fun. I recalled putting in many hours with that quirky little game, and it got my niece and nephew into playing videogames too. So I wound up buying copies of all future installments. It was a solid party game series with plenty of comic mischief and violence you cannot get with the typical Nintendo cast. I just wished we got the game of ending those dumb rabbits like it was first announced, we probably could’ve spared the world from Minions if Ubisoft didn’t put in all that attention into the rabbids. Truly Ubisoft’s most infamously unspoken crime. Love the rabbids, still gotta look at illumination a bit sideways though… As for AC, loved brotherhood. Black flag was…alright. U-play was the worst thing on the planet, since I lived out in the country for quite a while and thus I didn’t have reliable internet connection so I couldn’t really get Ubisoft games on PC for the longest time.

[@Dj.D25]

I would love to see a new 3D Rayman platformer. Especially since there’s a huge lack of 3D platformer games today that aren’t indie games.

[@devingiles6597]

Hey, Company Man. Can you please do a video on SNK and explain their rise, fall, and rise again? They're a Japanese video game company for the popular Neo Geo brand of systems such as the popular Neo Geo MVS arcade cabinet for example. Despite the company filing for bankruptcy twice, they are still standing today. You should do a video on that. What do you think?

[@SimuLord]

I should probably be thanking Ubisoft, EA, Activision, and the rest of the AAA industry that isn't Nintendo. Because the unrelenting flood of raw sewage that comes out of their game studios pushed me into playing obscure indie games, especially indie games made outside the United States. I love gaming more than ever because of that, and being shaken out of the complacency of new-look-same-bland-taste gaming is why.

[@Bombman297]

You could blame certain AAA companies that isn't Nintendo and Sony

[@SimuLord]

@@Bombman297 Most of what I play these days is made by small companies in Central Europe-the Czech Republic, Poland, Germany, Austria...great games come out of those countries all the time.

[@SlapstickGenius23]

@@Bombman297hat about Square Enix? They do make both good games and stinkers.

[@SlapstickGenius23]

@@SimuLordhere used to be a lot of Euro-Jank (shorthand for Janky European) games from Germany and Poland in the 1990s. But not anymore, since the studios of both nations are now churning decent mainstream games and indie darlings.

[@SimuLord]

@@SlapstickGenius23 My favorites lately have been Railway Empire (2018, Germany), American Truck Simulator (2016, Czechia), Medieval Dynasty (2021, Poland), Knights of Honor 2 (2023, Bulgaria), and Travellers Rest (2020, Spain.) Among higher-budget titles, there's also Crusader Kings 3 (2022, Sweden) and The Witcher 3 (2015, Poland.)

[@BewareTheLilyOfTheValley]

Last Ubisoft game I've played is Assassin Creed 2's trilogy, so it's still weird for me to hear all of this about them. I stopped playing their games when they were still loved, so mentally, I'm always back in those days, but the reality is much darker 😅

[@browningcq]

Every software company that started out trying to make fun and entertaining video games, then shifted to the cliche’ mode of focusing 99% on cash grabs met the same fate as this company. It’s sad that the companies that consistently focused on making fun games just got bought out by companies wanting to rush a game out and make a quick buck. I won’t even start on micro transactions. Yeesh. I mean, companies exist to make money, but when that focus damages the service or product you are selling, then your company has a sad fate.

[@Crudeliciousbops]

Ubisoft didn't make the record music that play from the Castillo Mansion during the Lion's Den mission in Far Cry 6 officially available.

[@Markimark151]

Ubisoft used to be a very respected game company decades ago! But in recent years, they’ve been pushing DRM and pushing cash grab sequels! I don’t want to hate on Ubisoft, but they need to fix their game development problems, since it’s why Ubisoft is anticonsumer!

[@kylemurdock4270]

Hey Company Man, love the channel and the content, my better half and I would love to see a video on the downfall of Pyrex, we love our instapot and their declaring bk caught us way off guard

[@SlapstickGenius23]

We’ve got Pyrex things in our house’s kitchen.

[@cheknauss9867]

One of my favorite things about your videos is your choice of stock photos or clips tied in with your narration. I picture the stock actor as you or something lol. Wagging your finger, pointing down. 😂

[@tylergerald]

I'm mainly an Assassin's Creed player. Took a break after AC 3 and didn't really come back until the RPG style of Origins came into play. Having played Origins, Odyssey and Valhalla, I gotta say I hate the grind. The whole "buy this perk to get 50% more EXP" was a big slap in the face and I bitterly played my way through Odyssey knowing I would never reach that max level of 99. Valhalla wasn't as bad, I actually enjoyed it for the most part as you level/power up pretty frequently. All in all, I 100% understand where the hate comes from with Ubisoft, but yet I know I'm going to keep playing these Assassin's Creed games.

[@devizesolstice4617]

I like some of their games but they are extremely repetitive now. Thanks for covering this! There's a lot that happens in the video game world so you could make hundreds of videos over it all lol. If you want to understand more about their allegations then I'd recommend yong yeas videos on it. He's a fantastic journalist/commentator.

[@nicoloreynolds4979]

This is a perfect opportunity for me to ask a question I've had for years, wth happened to beyond good and evil 2 never played the first one I just remember seeing at an E3 years ago

[@nighthawk244]

It's still in development lol

[@nicoloreynolds4979]

@@nighthawk244 is it actually lol, it's been so long

[@kinggigan6044]

Have the microtransactions and XP throttling for AC Odyssey been alleviated in any way since its release?

[@Netbase2000]

The difficult thing is lost sales and reputation, which can be translated to lost sales is hard, if not impossible to messure. If companys understood this we would have so many great, innovative games

[@GodDamnitTwitch]

would love to see you cover midway games or similar game companies that bit the dust hard and are relics of gaming nowadays. love the videos man

[@Jasonmakesvideo]

They condescend and disrespect us with their greedy underhanded practices. It gets under your skin. That's where my hatred comes from.

[@kojisan1]

Why isn't anybody talking about Red Steel for the Wii? Ubisoft kept publishing screenshots and videos of the game that ended up looking like NOTHING like the actual game. The downgrade was just insulting. It was one of the biggest letdowns ever for me and what sort of started all the Ubisoft hate.

[@0sniffle019]

The Policy where they delete accounts after 4 years of inactivity was fine. But the account deletions after 30 days. Now they just made me hate them more than EA. They did the one thing that not even EA would do.

[@hannahsummer22]

I've only ever played one game from Ubisoft which was Child of Light. I enjoyed it, but I haven't seen anything similar being release from them and most that was shown at the recent Ubisoft Forward didn't interest me too much.

[@otakubullfrog1665]

We do need to accept some of the blame for allowing too many video game publishers to coast for decades off of some early successes that we fondly remember. Maybe we need to make a rule that we shouldn't support a company anymore once they've been bad for longer than they were ever good.

[@MrSkullMerchant]

Bandwagoning is real. I like ubi games and i aint gunna lie and say i dont.

[@solidmatzo]

I love a lot of their games (mainly their older stuff), but as much as I love them, dealing with their horrible DRM and PC launcher drives me insane.

[@usernameiphone3gkid]

Ive never seen a company afraid to copy their success

[@oldsoul9568]

A lack of innovation. Ubisoft has been accused of being too formulaic in its game design. Many of the company's games follow the same tired tropes and gameplay mechanics, which can make them feel stale and repetitive.

[@sarahh2072]

I dont know why you were nervous to cover online businesses BTW, you're doing a great job as always :)

[@demonblackfire1210]

For me the problems with Ubisoft already began in 2014. That was the year that Far Cry 4 released. Far Cry 3 was amazing, but 4, even though it was fun, just felt like they were trying surpass 3 in any way. Which is impossible given that FC 3 was already perfect. From there on they tried to do the exact same thing with every Far Cry, having a big open world with a ton of useless collectibles, boring objectives and a crazy villain that just wouldn't be on the same level as Vaas

[@hellomynameisrodney]

Immortals: Fenyx Rising is pretty special. There's towers, but a lot of games have the similarity. If you have one aspect, you get another, another and it's part of the genre, part of the trope. It's the familiarity that has both a positive and a negative aspect to them. Yeah, it's a lil like Breath of the Wild but I think it's well self-contained in its own entity. For so many games, I thought it really had something at the time.

[@RazewingRatha-lj3hg]

Speaking of botw that has towers aswel yet zelda fanboys dont say a thing about it..

[@ineedaname4450]

The ANNO franchise is a real hidden gem for the company. This video mainly focused on their FPS/RPGs but with Anno 1800 you can really tell the dev team poured all of their heart and soul into it. It's a shame Anno is stuck to the Ubisoft ship.

[@monalisa-bs4zs]

Ubisoft is full of hidden gems like anno1800. It’s really why they are so under rated. They invest is obscure yet fantastic games and are always trying to innovate; South Park, steep, the crew, riders republic and even many of their open world games attempt to innovate away from the usual aim and shoot gameplay. Watch dogs adds gadgets and hacking the environment , ghost recon adds a team mates u can order to strategise. The list goes on and on.

[@adambuesser6264]

How about making a video about SCS Software and what they make?

[@blakegriplingph]

You forgot the StarForce scandal where they incorporated said copy protection on games like Splinter Cell. It was notorious for embedding itself into the system and not giving out an easy way for users to uninstall it, not to mention that its kernel-level access made it a security nightmare.