Complete Beginner LinkedIn Ads Tutorial (2024). Step-By-Step Guide (Incl. Conversion Tracking)

[@luizguilhermebatistafernan6065]

Very good content Ben. That's amazing

[@Pokisazulado]

in two hours I have a meeting with a client who I said I knew how to make linkedin ads. Thank you for the video.

[@benb2b]

haha love the honesty! How did it go?

[@Pokisazulado]

@@benb2b yeah everything went well! The video really helped 🥹

[@benb2b]

Nice! How's the campaign going?

[@officialmrseun]

Thank you for the video Ben. Truly helpful.

[@benb2b]

Thanks!

[@JamesDillamore]

Thank you mate - super helpful

[@benb2b]

Thank you!

[@terrybourquin8946]

Very informative video, thank you Ben!

[@benb2b]

Glad it was helpful!

[@adityapatra9183]

Fantastic video Ben! I have a doubt regarding the conversion tracking part. Let's say I want to track the clicks on the "Book a Meeting" button on my landing page to understand how many clicks am I getting on that specific button from my Linkedin ad then how should I go about it?

[@jimwatts444]

Great video, Ben. I was totally OK with the 20 minute run :) - There is a lot of content in that second 10 minutes!

[@benb2b]

Thanks Jim! Yeah I really under estimated the time i would need to run through it all! Glad you found it useful!

[@NicholeMars]

Thank you

[@Inkdigitalseo]

Do you know why 'linkedin members' section would be greyed out / not clickable - followed this exactly then wouldn't let me use my own content?

[@benb2b]

Which campaign objective did you use?

[@Inkdigitalseo]

@@benb2b I did website visits, but then read this : To promote a thought leader ad, the supported objective type must be brand awareness or engagement, and the supported ad format must be a single image ad or video ad.

[@benb2b]

Yep - I typically start with engagement. You then will need to select the ad type (video or image) dependant on the UGC content you want to promote - there isn't a 'Thought Leadership Ad' format option

[@Robinhartz]

I ran an unsuccessful campaign a while back (bad copy) I went to set up a new campaign. With the manual cpc bid it recommends an absurdly high price 10-25. On my unsuccessful campaign I was paying 7 per click. I think I’ll start very low and work my way up until the ads start to show. Is that what you’d recommend?

[@benb2b]

Hey Robin, what object were you using? Sounds like maybe 'Conversions'? Also what your bidding strategy?

[@hoteldanny]

What is the ideal target audience size?

[@benb2b]

Depends on the size of your audience! I try to keep it less than 50K as a cold audience

[@Nohaalati]

you really stressed me up looking at the time .. otherwise all good.

[@benb2b]

Sorry about that! Hope it helped!

[@MorganLaura-n7j]

What is the ideal target audience size?