LinkedIn Ads Conversion Tracking 2023 - LinkedIn Advertising Page Load & Event-Specific Conversions

In this video, I will cover LinkedIn Ads Conversion Tracking in 2023. I go over how to track page load conversions and event specific conversions for your LinkedIn Advertising campaigns. In this video, I will use Google Tag Manager to install the LinkedIn Insight Tag and I will use it for the event-specific conversion as well.
Tracking conversions is a critical part of any advertising campaign, and with LinkedIn Ads, it's no exception. Through LinkedIn Ads Conversion Tracking, you can understand how your LinkedIn advertisements contribute to your business goals. Whether you're tracking website visits, form submissions, or any other valuable actions, LinkedIn provides a comprehensive solution. This article will guide you through installing the LinkedIn Insight Tag using Google Tag Manager, tracking page load conversions in LinkedIn Campaign Manager, and tracking LinkedIn Event-Specific Conversions with Google Tag Manager.
Helpful URLs:
LinkedIn Ads Guide on Surfside PPC: surfsideppc.co...
Video Description:
First, let's discuss the LinkedIn Insight Tag. It can easily be installed through your Google Tag Manager account.
Now, let's move on to tracking page load conversions in LinkedIn Campaign Manager. Page load conversions track when a LinkedIn member loads a specific page on your website after clicking on your ad. It's beneficial for tracking conversions that occur on thank you or confirmation pages.
To set this up, go to your LinkedIn Campaign Manager and click on "Analyze". Select "Conversion Tracking", then create a new conversion. Name your conversion, select the conversion type (such as "Lead"), and enter the URL of the page you want to track. Choose the attribution settings that suit your business needs, save your changes, and you're ready to track page load conversions.
Finally, let's look at how to track LinkedIn Event-Specific Conversions using Google Tag Manager. This type of tracking is used for conversions that occur as a result of specific actions on your website, like button clicks or form submissions.
With the LinkedIn Insight Tag 2.0, you can enter your Insight Tag ID and your Conversion ID and set it to trigger when someone clicks on a button on your website.
In summary, LinkedIn Ads Conversion Tracking is a powerful tool that allows you to measure the effectiveness of your LinkedIn advertising campaigns. By using Google Tag Manager and LinkedIn Campaign Manager, you can track a variety of conversions, understand your audience better, and optimize your advertising strategy based on data-driven insights. It may seem technical at first, but once you understand the process, it's a straightforward way to unlock valuable information about your LinkedIn Ads performance.

[@alexmonterville6342]

NEVER would've figured this out without this video.TY!!

[@Surfsideppc]

Please let me know if you have any questions about LinkedIn Ads conversion tracking. Thanks for watching my video!

[@anishsahu2683]

Hi! Corey, First of all I love your videos and thank you for providing such easy to follow tutorials and in-depth knowledge on the subjects. Can you please make more videos on LinkedIn advertising and Sales navigator as there are not as much videos and tutorials as compared to Google ads, and would be helpful for us. Thank you.

[@NikoKvarnström]

Thank you! This is worth gold!

[@growwithpaul]

I needed this so much. Thank you!

[@iamfordigitalmarketing]

this video is specially for me. i wanted this guidance. Thank you.

[@user-ov6bf7bi9g]

That's a lot of work 😮

[@finansock]

Thank you so much for the clear and easy explanation! Works like a charm :-)

[@tanvigarg5476]

Can you make a video on when the website visitors are tracked in linkedin ads manager, what does that list looks like. What fields of data is able to extract and export

[@vipinrawat2780]

Awesome

[@rajudesai3069]

Super explain

[@isabelvegasuarez6326]

Hello I wanted to reach out to see if you've encountered any discrepancies between website visits and conversions recently, especially when the parameter for measuring with conversion tracking is page load I've been in touch with LinkedIn support, and they claim that everything is functioning as it should. They've suggested that the discrepancies might be due to people not accepting cookies. Do you have any insights or recommendations on how I can ensure we're getting the right number of conversions despite the cookie issue?

[@TheElBudo]

It feels like there is a LOT of jumping around here. I'm not suggesting that that isn't necessary because of how Linkedin and Google set things up, but wouldn't a top-down overview at the start be helpful? It's like getting turn-by-turn driving directions but not being told where you're going in the first place. I guess I need to watch it all over again?

[@chriswatts1361]

Do you have 2 instances of the LinkedIn tag in GTM? one that runs on all page loads and a second for the conversion that runs on click? its not clear in the video

[@XactiraCS]

I can't make the trigger happen when the text contains "Book a Call". The page load tigger works fine. Is there any work around regarding the text to trigger the tag?

[@maroof144]

Thanks for the video, I just want to ask, for Godaddy websites (not WordPress ones) I can only add the GA4 tracking code, is it enough for both GTM and GA4? thanks.

[@AlbertoMendezCeniga]

Hi, great video ! Do you know how to set a dynamic value to purchase conversions ? On what you are showing in 2min40secs the value seems to be static and I don't see the possibility to switch that.

[@blakearata1891]

Hi Alberto, did you ever find a workaround for this?

[@adiana.lopess]

Is it necessary to have the API set up for this conversion tracking to work?

[@ingemark1media542]

How can I track a Boosted post in Campaign Manager via the Manage Tracking setting on the boosted post?

[@digitaltreands]

what if i want to promote other companies services for example doing "affiliate marketing"