Concert Tickets Are Too Cheap.*

[@Tapakapa]

Discuss this video in the Subreddit! www.reddit.com/r/tapakapa/comments/udtzq2/concert_tickets_are_too_cheap/

[@pyeitme508]

Cool 😎

[@olinke2]

in denmark it’s illegal to sell tickets at higher prices than what the official retailer sold them for. so you can resell your tickets if you can’t go, but scalpers have no room to work in. it’s quite effective.

[@estenbakken8180]

Yeah love that law. Sounds awesome

[@tomaarten]

bruh why tf isn't this everywhere? it makes so much sense.

[@Cxeb]

Typical Denmark with their pragmatic laws that make so much sense that you wonder why everyone isn't doing this.

[@thepatchinatior]

There's no federal law against scalping in the US but it seems like it's against state law in most places

[@frogwithafez3977]

@@tomaarten because a permanent criminal record for scalping is pretty harsh for an issue that should be solved by the company hosting the event

[@SerTahu]

There's one other factor with ticket prices: artificial scarcity and fear of missing out. If a show sells out quickly, it gains the perception of being a 'hot ticket'. For the next show people who might otherwise procrastinate and be indecisive about buying a ticket now feel pressured to get one for fear of missing out. There's a football derby in my city that always used to sell out quickly, which fed into the 'hot ticket' perception that it had. Then one of the teams rebuilt their stadium with a much higher capacity, and even though they got a big crowd for the first derby at the new stadium it didn't sell out, and the 'hot ticket' perception was gone. The derby now gets lower crowds than it did before the rebuild because people don't have any fear of missing out anymore, so there's no pressure to buy tickets when they first become available.

[@vertsang5424]

there's probably ther reasons. In football for example, you have fans really attached to their stadiums so a move away can be seen as bad enough to lose that spark and make them not as interested in coming anymore.

[@nacoran]

My friend used to live in a mixed use building. There were two apartments and a little store. There were maybe 5 spaces up front, but there was some more parking in the rear. For a long time there wasn't a shop so we got used to parking in front. Finally a consignment shop opened up and for a little while we still parked up front, but the consignment shop complained because with two or three of us parked up front there really wasn't space for their customers. No problem, we moved around back... but now it looked like no one was shopping there and the consignment shop quickly lost business. It was probably double bad for a consignment shop- if a nice store has a drop in customers they can still sell nice stuff, at least until the money runs out, and maybe make a go of it, but a consignment shop relies on people coming in with stuff to sell, and those people getting a good price and quick turnaround determines if they will keep bringing in new stuff, so they get hit on the supply side as well as the perceived demand end. They went from always having people in there to never having people in there in just a couple weeks. There is a similar thing in busking... when you set out your tip jar always seed it. Put in a little mix of money- some change, some ones, some fives and tens and maybe even a twenty. It's a social cue. Most people aren't going to drop a twenty for a street busker, but if someone sees that that's an option they may. It signals to people that you are really good, so they want to reward you for being good. By having ones and change in there too you signal that you are fine with just change as well- change and ones is where you'll make most of your money most days. I have a friend who tried to start a QR code way to pay buskers. It didn't work well. It was too awkward and there are some dangers with people randomly scanning QR codes to make payments. I think it needed to piggyback on a more established system and offer some perks. Maybe you'd get entered in a drawing for tickets to their show, or get a digital download. If you had an iPad up that showed a jar that had 'money' in it it might give them a social cue. A lot of parents like to give their kids money to put in for the buskers. No idea how to do that digitally in a way that would work- stay analog on that, although maybe have an image on the screen that does a happy dance or something? Put a sensor on the tip jar so it detects stuff going in?

[@Dave_Sisson]

@@nacoran You are lucky you live in a country that still uses cash. Here in Australia very few people use cash these days. I noticed a slow decline of buskers before Covid and this year I have seen almost none.

[@SkyHighSkylar]

@@Dave_Sisson small country town in Australia here, and there's almost always a busker at the shopping centre when I'm there. Cash still has its place in the country

[@Dave_Sisson]

In 2018 in Melbourne, a moderately popular British band advertised one gig at a modest venue with a capacity of only 850. It sold out in a couple of minutes (I got a ticket). Then they advertised another gig at the same venue, it sold out almost as quickly. Eventually they had five sold out shows at the small-ish venue and Peter Hook joked that they had a residency there. While that approach stopped scalpers, it seemed rather silly. They have another tour later this year and they upgraded to a place that holds 2,900 people. It has sold out too. But now there is the expectation that they will add more shows and there is no market for scalped tickets for the first sold out show. So it appears that approach worked,.

[@eegleweege]

yo what band

[@Dave_Sisson]

@@eegleweege The band is Peter Hook and the Light. Hooky was in Joy Division and New Order and they play songs from his old bands.

[@Septimus_ii]

That only works if they're able to keep putting on more dates at the same location. For most tours that's impractical

[@stevejones69420]

Big brain time

[@Tomartyr]

separate gigs or just different ticket waves for the same gig?

[@yuvalne]

Jacob Collier had a really good solution for this - he asked fans to register in advance to the tickets announcement. Tickets will be sold first to anyone who registered, THEN to everyone else. Not only that, but since he knows exactly how many people registered, and what is the ratio of registration to tickets eventually sold (a ratio that becomes more precise with every concert), he can do all the maths in advance and ensure there are pretty much exactly enough seats.

[@jltml]

Ayyy I was just thinking this and then saw your comment - I just went to one of his shows a week or two ago

[@Wafthrudnir]

I think you're glossing over the "control" option a little too easily. For a few years football clubs in my country have made all tickets 1) personalized (i.e. you won't get entrance to the stadium without your ID) and 2) forbidden ALL reselling, which is not done over the platform they themselves have established. If you can't attend a game, you can offer your ticket via that platform (for the original price) and when there'a a buyer (more often than not there is one, the demand is quite high) you'll get your money back (minus some percentage of transaction costs). It's not the most consumer friendly solution for sure, but at least it significantly cut back ticket resellers, which were way worse for fans.

[@felixtv272]

I think this is the same way that the Wacken open air does it.

[@dennisverweij4817]

In the Netherlands, there is a company called Ticket Swap that works with certain events/venues to help facilitate the secondary market. Every ticket and buyer is verified, and the max mark up is 20% of the face value of the ticket, and seeing 5% of the sale is a commission for ticket swap, there is not much room for profit for scalpers. Note this is only for digital tickets. This means the tickets can be placed under one's name, but once swapped, the name of the new owner of the ticket will appear with a new code. I've only used it once, but it seems to work fine, but I'm sure there are dutch people who can vouch if it works or not against scalpers. Furthermore, tiered concert tickets do exist to a certain degree. I've been to festivals where they had an inner ring against the main stage for "VIPs". large stadiums can also have floor and seat tickets. Some smaller venues could do it too, like the Paradiso in Amsterdam(not sure that they do), as there is more than one floor in the main hall, so they could tier those.

[@joemomma6317]

Ziek

[@yuvalne]

+

[@Pystro]

How does that keep scalpers from saying: "Sure, I'll sell you the ticket on the website for $50, if you also pay me $150 on the side."?

[@MrSilvo34]

@@Pystro there's no interaction, only people putting down their tickets they want to sell and people buying them through the app

[@Pystro]

​@@MrSilvo34 Yeah that would work. Good to know, because having some measure like that is a requirement for stopping scalping.

[@lauej]

Most people should be able to afford culture. In Denmark the scalper problem has largely been solved by law, making it illegal to resell tickets higher than original price. Ofc plenty of people are still missing the convert, but at least it's fair and not extremely overpriced.

[@lohphat]

Simple, eliminate the secondary market. Tickets should go to named individuals. If your ID doesn't match, no entry. If you have to cancel, the ticket goes back into the pool for a refund of what you paid plus a change fee. Access to the arts should not be only for the rich.

[@nacoran]

Then subsidize the arts. The Taylor Swifts of the world may not be maximizing their profits under this system but there are a lot of smaller acts in smaller venues where an auction system would maybe make the difference between the tour making money or not. Artists should not be responsible for subsidizing the arts by rule (although I do think it would be both good optics and good karma for the big acts to spend some of their bucks on school music programs and giving away tickets and free shows). The trick is to get the scalpers out of the business. Rank the seats by quality and do a general auction where whoever pays the most gets the best seats, but do it at big enough venues so that everyone can squeeze into the nose bleeds. If you want to throw social equity into the mix, hold some seats aside and upgrade some people with a lottery. Encourage your city to host a free concert series. In most cities there are tons of great venues doing shows almost every night. Get out and support the local artists. Their $8 tickets mean more to them than Swift's $100 tickets do to her.

[@hiperalee]

the way Tapa really looked a market system creating lack of accessibility and said "yeah that's just how things work sorry bucko we'll have to price the poor out of entertainment" simply just the coldest take in ages

[@mukkaar]

Or just make sale beyond original price illegal. Events are quite different from traditional products and services so it's not really unreasonable thing to do.

[@Leonium797]

Isn't Spotify acces to the art, surly concerts are a luxury?

[@wizardsummoner9124]

@@nacoran Subsidies on arts make people not make something that people want to pay for, and they just do the bare minimum to pocket the subsidies. It's a bad idea.

[@somekek6734]

Life hack for concert festivals: See if you can become a volunteer, I found that spots are usually available long after all tickets are gone and you even get to pay less or nothing.

[@NiftyKnot]

The caveat is you've agreed to provide a service during the concert (eg first aid) You might have to prove yourself as a committed volunteer to be allowed to go to the big events

[@appa609]

life hack: listen to the music online for free. It's better quality and you csn get it whenever you want. Concerts are an inherently luxury good

[@rin_etoware_2989]

@@appa609 i mean, tickets for watching a concert online are a thing as well

[@EvilTaco]

@@appa609 I also listen to music at home, but honestly nothing beats being at a rave, rolling on xtc, seeing your favourite artists on stage and just going mental lol

[@anomalocaris2593]

I'm surprised you missed the new advancement of ticket sellers doing scalping themselves noe

[@somanayr]

There’s another reason tickets are sold under market value: it’s hard to estimate exactly what market value is, and venues may value certainty in concert income, instead of gambling on the true value of the concert. In other words: scalpers take on risk the venue isn’t willing to take on. But I’d rather just see tickets go to fans…

[@nacoran]

That's why auctions might work. You could set an obviously 'too high for most people' buy now button to price the scalpers out. A few people who want a specific seat might jump at it. Then you have a running auction for a few days were people bid. To add a bit of hype have a date when you will lower the buy now to a new, secret number. Anyone who is the highest bidder on their seat on that date gets the seat. (Maybe calculate the number to lock in X% of the people). That should lead to an initial burst of people bidding to lock in tickets. Theoretically you could do that a couple times to make people more and more frantic to get tickets. (That's more about maximizing profits at that point, but I think you could also tap into some of that fun that people get when they try to call to win tickets at radio stations- it makes it into a contest). Alternately, you could rank the seats, and then distribute them by highest bidder to lowest bidder until you are out of seats. That could lead to bidding wars for the very best seats (maybe throw in some goody bags/backstage passes for the very best seats). If Elon Musk and Bill Gates get in a bidding war for front row center why not let them throw their money at you? But, if you have a big enough venue it should also lead to some very cheap seats in the nose bleeds. You should try to fill the house, even if it means giving away tickets at the end of the night, since it gives the perception of scarcity, and even with free tickets most people are going to buy some drinks and maybe some merch if they liked the show. On the idea of adding show dates... you could add shorter, less elaborate shows, or less personal... come to town, book a tiny venue and do a special show for the well heeled fans, then do a big house show for a much more reasonable price.

[@jacobmoore868]

Dude sticcboi goes hard af

[@emperorpingusmathchannel5365]

I disagree. I think ID checking is a worthy investment. You just need a lot of lanes and hire like 1 personnel for every 200 people that attend. The dead time before consorts start should be used this way.

[@Hyraethian]

To address the issue of gifting tickets you might allow a group in so long as some people have ID verified tickets. This might put scalpers in the position of not wanting to buy too many tickets, if you prevent legitimate sales, you won't be able to resell your product and your stuck with hundreds of tickets that no one wants.

[@appa609]

in countries with a national id program you could just put a bar code scanner in

[@aycc-nbh7289]

@@appa609 Even in the US with state-by-state ID’s, I believe there are scanners that can scan ID cards from all states.

[@petertauscher316]

I think the best example that shows how "selling them for a higher price" DOESN'T work, was the RATM "Reunion" Tour that sold Tickets for ludicrous prices, only to still have scalpers fuck the fans...

[@JJarosze9595]

There are shows through ticketmaster (which has demand based pricing) where scalpers buy tickets based priced between $30 and $300 at prices well into the high hundreds or thousands. Come showtime the arenas are not filled and and the buying experience is awful. You have to wait in 3 queues to watch hundreds of tickets already AT LEAST 2x the base price sell instantly. You click to buy a seat and "that ticket is already gone dumbass lol". Then if you actually know somebody who has extra tickets it's a 50/50 tossup that the ticket benefits (VIP bonus for example) will be transferrable. How about paying 5x the price of a VIP ticket and getting only the benefit of the seat and not any extras? The whole experience sucks.

[@EvilTaco]

I'm surprised you didn't even mention ticketswap. They allow people to resell their tickets reliably (meaning that when a ticket is sold, the codes and names on it are actually changed, so the couldn't even try to use the ticket anyway). They also set a sell limit of 120% of the original price, which is great since it stops scalping for obscene amounts of money. I've used it for both buying and selling tickets and it's been great Also man am I glad that my kind of music isn't really mainstream, rn I only around 60-90€ for a 2-3 day ticket to a rave

[@bj031i6vup]

The diversity of the content in this channel is amazing. You never know what comes next.

[@sarowie]

sometimes the leeches are directly linked to the band/label. That way the bands gets the best of all worlds: They tickets are cheap on paper, they get the fair share of the sales and everyone that really wants can buy a ticket (at an exorbitant price). Now lets just hope they do not play in an empty venue, as not even their mom found the time to show up.

[@Grdtrm]

I really disagree that pricing people out of tickets is the solution. It's the same idea behind letting people sell water or fuel for hundreds of dollars in a natural disaster - yeah it stops the shortages but just screws over those who can't afford it

[@Grdtrm]

Honestly I'd much rather the person who can afford a $100 ticket buy from a scalper than stopping the fan who can only afford a $50 ticket from going at all

[@Tapakapa]

If scalpers buy up all the tickets, there are none for people wanting to pay 50 for them anyway. Either way, you have to bite the bullet and pay the markup. The only difference is where that markup goes.

[@nacoran]

Water is a human right. A particular artist performing for you on a particular night is a naturally scarce resource, not a right. Artists have to pick venues based on what they think they can sell enough tickets to, at a high enough price, to turn a profit at that venue. Scalpers take a huge slice of that money. If the artists get it instead that means the show is more profitable per ticket, which means they can afford to play in bigger venues, which means that they can sell some tickets for less. Scalpers are already driving ticket prices up. Give the money to the artist. They can add shows, play bigger arenas... Play a small venue and you have to price all the tickets fairly high to cover paying the band. If you can play a bigger venue but still get those premium prices for the 'good seats' then you can have cheap seats too. Yes, it sucks that not all of us can afford the good seats, but that already happens with scalpers, and a lot of smaller bands, who miss that portion of the revenue, can't afford to tour. Trust me, as someone on a fixed income who likes to go to shows and as a musician who doesn't make money at being a musician I can tell you the system is seriously broken.

[@A.GONEzalez]

@@Tapakapa .... Crazy question here.... but.... What happens if the scalpers still buy up all the tickets at the new and improved marked up price? ... All the biggest artist already Mark up their prices to literally no avail. AVEREAGE ticket prices have increased more than 4x in the last 25 years and you still have to make videos about Scalpers being a problem.

[@diegoaugusto1561]

@@A.GONEzalez You have a pretty big point. The GPU shortage just showed us that increasing prices does nothing to stop scalpers. Since tickets are a one time only thing, having them associated with the buyer wouldn't be a problem and would basically kill scalpers business

[@SterbiusMcGurbius]

They could go the airline route with tickets, and then setup something where you can sell or transfer that ticket only on their website.

[@Pystro]

How would that keep scalpers from saying: "Sure, I'll sell you the ticket on the website for $50, if you also pay me $150 on the side."?

[@ricardoalves9605]

@@Pystro Because there's a lack of trust between the parties The scalper might agree to it and sell it and not get his money, which wouldn't be so bad for him as he got his refund but there's less incentive to do it The fan might agree and pay 150 and just not get the ticket, it's a pretty easy scam to do.

[@gennik7966]

What about charging higher than most people would pay to see a concert, then giving partial refunds based on attendence. So people pay a fair price in the end and scalpers cant make profit since they wouldnt be the ones receiving the refund. I havnt thought thru the logistics but im sure its possible.

[@OneEyeShadow]

The scalpers buy the tickets at $300, knowing they won't get the $200 refund, but sell it at $500 - thus still making a $200 profit while the buyer still ends up effectively paying $300 for a ticket that was intended to cost effectively $100.

[@ETProducts]

1:25 The scalper already bought said ticket for the original price of $100, they aren't losing money. The scalper is just gaining money.

[@Yoda-177]

If you had paid attention you would have heard him say that the markup doesn't go to the the people producing the show but to someone else and that is true. But even then you could say that the artist is losing money because their product is being sold by someone they don't have any control over at a higher price but they don't make more revenue.

[@ETProducts]

@@Yoda-177 They aren't losing money if the person that they don't have control over already bought said ticket for the original price. The only difference between a regular person buying a ticket and a scalper is that one gains money. Either way the artist gets the original cut of money. You can't lose money if you weren't going to get it in the first place. However, I do agree that tickets should be raised so the artist can get more of said cut.

[@andrasfogarasi5014]

@@ETProducts "Missing out on winning" and "losing" are interchangeable in common parlance.

[@michalatlas2865]

could netherland auction possibly help in this scenario? where you sell them at a high price and drop it progressively? so the wealthy people buy a safe spot but the rest don't have a problem with the price either?

[@Ledabot]

Indeed. No need to actually "auction" though. Scalpers and normal people alike don't want to waste money by buying early.

[@Tapakapa]

There's the possibility of Slow Ticketing, where you start with the ticket price really high up and have it decrease with time. It's basically a one-directional application of dynamic pricing. Taylor Swift used that one for one of her latest tours, I think. Worked pretty well.

[@Ledabot]

Glad to hear it worked well and i hope more people start to use that method if it means more money where it should be.

[@LightPink]

How well do Netherland auctions work with large amounts of fungible items?

[@michalatlas2865]

@@LightPink I'm no expert, but i do know that they use it in the flower business a lot for some reason (like, crates and boxes). that does sound like a lot of fungible stock, but i can't honestly truly say.

[@themanbehindtheslaughter7633]

Tapakapa can you make a video on Vienna and how so many historical figures lived there at the same time? Franz Josef, Moustache man, Stalin, Trotsky all lived near each other it is interesting

[@LtexprsGaming]

This is why whenever I want to go to a concert I sign up for the fan club. They have different presales and the fan club is usually one of the first to get access before everyone else.

[@antonfeirer]

"I'm not a robot" confitrmation for every ticket you buy

[@oida10000]

This only works up to a certain point, there are robots solving capchas and no-capchas (these Google checkmarks), also you can hire people buy tickets for you and even give your resell service top reviews while they are at it, in India whole buisnesses work like this.

[@antonfeirer]

@@oida10000 yea sad but true

[@oceanpiggy]

So, the last idea, if you make tickets personalized, but include a refund ability on the sight up to a certain number of days before the event, or if not, then have a sold out list where if you sign up for a sold out list and someone has to refund right before the event then you will get notified and can buy it, this will also make it easier for more local fan biases to get in at short notice. This will work best when cupelled with bot verification.

[@bland9876]

As a PS5 scalper I have to say thank you Sony for not creating enough PS5 to curb the demand.

[@robinski3175]

As a German I watch your English videos, because I don't understand Austrian xD

[@pflasterstrips7254]

so wahr Bruder

[@skunkrat01]

Omg Kapa that cat noise when you threw the hammer 🤣🤣 Consistently hilarious in unpredictable ways

[@uplink-on-yt]

Middle ground: as the seller, you're also the scalper. It's kind of the same as moving the price based on demand, but the customers don't blame you for being greedy, but the anonymous scalpers and bots (until they find out it's also you)

[@stelcxantisto]

In Hong Kong there was a show that sold tickets at extremely high price, then for everyday they halved the price, until the ticket became dirt cheap, so that everyone can buy the ticket at their willing price.

[@skydivertyler]

Electric forest in Michigan has a way around this. By default, tickets are bid on, and can only be exchanged on their personal website. Whenever a ticket is transferred between people, Electric Forest takes a cut of it.

[@loganlabbe9767]

Last week tonight did a good episode on this topic too. I saw this title and was like "What???... Oh. Yea actually"

[@Yorick257]

In Estonia, from my experience, tickets are named and it's forbidden to resell them. But I don't quite remember if I was ever asked to show my ID

[@MonkingFlame]

I would go with the price method where the ticketprice starts at like 10k or wmth super high and gets reduced every set timeperiod until the concert starts. Let's say you have 10 Days to the concert and you reduce the price once per day and your endprice would be 1$ if you showed up at the evening 5 minutes before the concerts starts. with a startingprice of 512 you could hals it every day. while the suply is limited those who defenitly want a tickt can secure one right on the first day of sale while those who aren't willing to pay that much but are willing to risk not getting a ticket would buy a day later when the price gets halfed to 256. But because a certain ammount of tickets would alrready have been sold the buyers would have to choose between buying now or keep hoping that there are still not enough peaply wanting tickets at that price. in the end ther might still be scalpers buying up tickets and trying to mark them up but theire profitmargin would be smaller and dedicated fans (with deep enough pockets) would buy a ticket for 512 while the scalpers would probably also wait and try to calculate the perfect time to buy a ticket with the best margin for them.

[@tinypenguinhk]

This actually happened in Hong Kong (once)

[@deecewan]

There's a company, Tixel, that is a great marketplace for tickets. They cap ticket reselling at 10% of what you paid. And they have integrations with a bunch of ticket vendors to make sure the tickets are legit. They also keep the funds in escrow until after the event to make sure it all goes smoothly. They're the only place I'll buy aftermarket tickets. You don't get ripped off, and you're guaranteed your ticket is valid.

[@TheMrgrafixable]

you forgot the satisfyingly violent solutions

[@yunusjauhari]

8 Mei 21:10 Nonton KZbin 21:11 OBF Why Cities With Grids Are Terribly Designed 21;20 Kedengeran Bunda masuk rumah bilang adek 21:22 Ngelag ke MyTelkomsel Dapet Paket Hadiah 500 MB 21:32 33 Tapakapa Concert Tickets Are Too Cheap

[@ConanfreakLP]

There is a way to make the personalisation issue better. Official Ticket exchanges, where you can repersonalize a ticket but only for the same price or less.

[@vizender]

Here in France, it’s pretty much illegal to do that. Larger scalpers are then banned. Normally (sadly it’s not done), if someone buys and sells tickets on the streets they’ll get fined. In the case you want to sell back your tickets, there’s the possibility to sell back the ticket to the concert organizers who’ll then sell them back at the original price.

[@nacoran]

I like the auction idea, with the band adding shows when they sell out. Combine that with some radio giveaways- enough tickets so someone who is really willing to spend a lot of time calling stations to try to win has a good shot at getting them, but few enough that it's hard enough to win them that people who can just afford to buy the tickets will do that instead. (Some acts do scholarships... people donate tickets to people who have a hard time affording it, or you can get tickets by working at the venue at some historical places).

[@unlink1649]

You can personalize and offer resale by only offering resale through the vendor, by the vendor, for the price you bought the ticket for, so the ticket get's a new name. Some platforms are already doing this.

[@ThomasstevenSlater]

Another option when supply cannot be increased like with the world cup final and Olympic opening ceremonies is to give out the tickets by some sort of lottery.

[@goatstonail]

Huge thing people miss about this, alot of the time the bots that do the scalping are run by the *venue owners* themselves, not some third party. Companies that want to make more money with their tickets just have to buy their own tickets and re-sell them at a higher price, negating backlash of overpriced tickets or contracts they signed with bands. This form of scalping is more common in america than here in AUS, but I'd bet it still happens here too.

[@mr.m_servas]

Great Video once again

[@FireVixen164]

I love this simple illustration of really interesting economics

[@lukas5220]

i'm glad that q-dance only sells pre personalized tickets

[@kyuutakitsune7163]

Maybe do some modifications in the system. There are many possibilities. I think that a structure in which tickets are sold in batches, with each batch being cheaper than the previous one and being released when the previous one is sold out might be worth exploring

[@samwill7259]

My introverted ass never has to worry about that because I A. would prefer to stay home and B. live close enough to a concert venue that I can hear it like it was front row while sitting on my bed 3 miles away.

[@cgarzs]

Concerts are already overpriced trash. Can't take any food or my flask of juice that I can take anywhere else. Can't take my lighter these days now either, probably because they know I will burn the place down after finding out how much concerts suck these days. So no, concerts are not too cheap, anything above 0 is too much considering the bs they expect everyone to put up with now.

[@nicolaidbs]

In Denmark it is Illegal to sell tickets for more than they were sold for by the original vendor. Problem solved, at least in parts.

[@andrasfogarasi5014]

This was addressed in the video. 3:56

[@bobsteven2363]

Movie theaters do it really well. Tickets bounded to an account. You purchase your seat and you use your phone to enter the movie theater. Quick and easy. Only negative is once you buy a ticket, no returns. But honestly that’s really fair, it’s up to the user to plan their free time. If an emergency happens, well that’s life. Emergencies ruin everything in life

[@jackniessen]

You could personalize tickets, but introduce a say $20ticket transfer fee so that any margin the scalper could’ve made just goes to the tour

[@shishsquared]

What about selling tickets with serial numbers made publicly available for anyone to look up? You can find out exactly how much the ticket was sold for, and trace it back to its original buyer. You could have a system of reporting scapled tickets, as well as an entrance survey to see if you spent more than the ticket was sold for. If there are enough flags for a specific buyer, you can blacklist them from buying future tickets. And with the public serial numbers, you can look up the validity of a ticket before buying it. Should a seller refuse to give you one, it becomes a "buyer beware" situation.

[@RaysOfPivot]

Thought experiment: what if you priced high initially, higher than 80% would be willing to pay, sell those until demand slows (this would get more profits, for those seats, and those who really wanted to go could ensure a seat), then steadily (yet randomly) lower the price. As the price gets lower each person will buy at the threshold they're comfortable with, and not wait too long for too much of a price drop for fear of losing their seat. That way scalpers won't be able to make a profit because likely the tickets will sell out slower. And likely be available for cheaper

[@mnm1273]

It would be an unpopular move as it would be viewed as squeezing every penny out of your fanbase. Concert tickets could be sold at a pirce that met demand, but bands don't do it because it would damage their image.

[@rogermwilcox]

Personalized tickets are already in use ... in the airline industry. If you have a Southwest Airlines ticket for flight 496 to Chicago, you can't just sell or gift that ticket to somebody else.

[@wessel5799]

Why would raising the price of the initial ticket stop scalpers from buying them out?

[@MuchWhittering]

You can't make scalping illegal. Like, define scalping. "Buying something and then reselling it for a higher price" would make virtually every business illegal.

[@hunngryento]

Sticcboi was my jam when I was young!

[@kille6525]

A simple solution would be to open up preorders first for people buying them in person. After that allow online purchases.

[@jasonhenry5by5]

You can slow down bots by using a different captcha at each step of the process online

[@Ikantspell4]

Big shows who know they really should up the ticket price often work with scalpers or themselves become scalpers so they can advertize the affordable ticket that never really was a thing. No loss in actual profit no loss in PR. It's a way of obfuscating where the price actuly is and who to blame.

[@PCDelorian]

A lot of scalpers are actually the artists themselves who buy their own tickets and then resell them but people get annoyed at anonymous scalpers instead of them.

[@zblurth855]

for the last solution you could still "resell" your ticket to the show (maybe at 80% of the price or whatever) so your ticket become invalid but they know they can sell your place to another person

[@zaphod4245]

I mean the best way to do this is to say that you can put it up for sale through the ticket vendor, if it sells, you get all your money back, if not, you don't. Either way, the concert organisers don't lose out, and you can get all your money back so long as you didn;t leave it right to the last second

[@PaulTheSkeptic]

I knew there was a reason I stopped going to so many shows. Thanks for reminding me. What? EH?!? Oh yeah. That and the hearing loss.

[@mysteryland01]

2:24 Why do you call me out like that? XD

[@danielrivera2278]

Maybe they could simply have a high starting price, and make it cheaper as the days pass. This way, when tickets are all bought, they can make Cashback for the difference between what you paid and what the last one paid, so all people buys it at the same price, but you eliminate the possibility of reselling without the necessity of limiting changing tickets. Also, this way, the people who was willing to pay more, comes first, therefore the ones who didn't want to pay more, also won't go to buy to a reseller, because initially they didn't want to pay more.

[@moversti92]

Someone implement the perfect auction system to solve this problem, please. Seems like the best solution.

[@andrasfogarasi5014]

I recommend a Dutch auction, as it would be easy to implement online, and easy to understand by a buyer. The price of tickets starts at an unreasonably high level and is progressively lowered as time passes. People may buy a ticket at any time for the price at that time until the concert runs out of capacity.

[@MrMineHeads.]

You could use VCG auctions. Before a concert sells tickets, anyone interested places a bid for the amount of tickets they want + the highest price/ticket they are willing to pay. The VCG auction will make it such that those who want the tickets the most will pay the fairest price. Look up the Vickrey-Clarke-Groves Mechanism.

[@drdca8263]

Does VCG work well with many essentially identical items? I had thought it was for individual items, but it has been a while since I read about it so I could easily be wrong

[@MrMineHeads.]

@@drdca8263 yes, it generalizes to N identical items.

[@drdca8263]

@@MrMineHeads. cool, thanks! In that case, yeah that seems like a great way to do it?

[@Starscreems]

Woozer made me laugh 💀💀

[@ryanbon2414]

The consumer still loses though. A few years back Nike increased retail prices and quantity of shoes like Air Jordan’s. This did hurt the resale market, but the consumer is just paying the company more rather than the reseller.

[@eman6254]

It's absurd to me that there are other countries where selling unnamed tickets is normal. Such an easy solution to a simple problem.

[@FoxBoi69]

meanwhile queen shows ffrom the early 1970s cost just a pound or two (about ruffly 15€ today)

[@redsector1608]

Damn that outro music though

[@andrasfogarasi5014]

Alright, so there are two interpretations people here commonly have: 1. Artists are idiots who sell at below-market price and then cry about not turning a profit. 2. Artists are fighting against evil capitalism by holding concerts for the poor. The case is neither. Tickets have a below-market price for one reason. So that artists can flex about how fast they sold out. And then people's perceptions of the artist increase due to them selling out fast. It's a form of advertising. So no. Artists (or more likely their managers) are not acting in an economically inefficient manner. Neither out of stupidity, nor out of kindness. Concerts are simply not supposed to turn a profit. Their goal is advertising. The below-market ticket prices are perfectly in line with this goal. And you know what? They probably support scalping too. Scalping greatly accelerates the rate of selling out. And that's why concert tickets are not too cheap. And scalping isn't a problem. The problem is human psychology.

[@FOLIPE]

Yeah and hunger isn't a problem, the problem is human digestion

[@christianhumer3084]

4:52 Any Chance that you are from Austria? That ÖBB looks quite familiar.

[@Narwaro]

It could probably very easily solved by having the requirement that all tickets must be sold at a physical location and you just have a lot of them (e.g. post shops, supermarkets) und you can only buy a certain amount (like 5). When someone goes to thousands of locations he’s earned has mark-up. Online you really cant control it very well.

[@EvilTaco]

What if you want to get tickets for events that are abroad or far away? You couldn't really feasibly sell tickets physically on a global level, so you're basically requiring those people to travel to the destination twice, just for that event Also how are you gonna make sure the hundreds or thousands of locations are actually gonna respect your wishes? As in limit the amount of tickets they sell, the price they sell it at.

[@bland9876]

My solution would be you're not allowed to buy tickets early you have to buy them at the gate.

[@mirrikybird]

2:20 savage

[@_Painted]

They should start the price high (pre-order) and then reduce the price over time, until the stock runs low, then put the price back up high for the last few limited tickets until the show starts. For pre-orders, they can also give a rebate (or maybe throw in some merch that must be in-person at the event to receive) to offset the higher cost and not seem greedy.

[@_Painted]

Scalpers won’t buy out all of the pre-orders because it would be a lot of risk since other customers will be waiting for the regular sale price drop, and if the scalper tries to buy out the regular sale tickets too quickly then it will trigger the price hike. The scalper can’t possibly sell their scalped tickets for more than the price hiked tickets. Scalping becomes less attractive because potential profit margins are more limited and risks are higher.

[@m_lies]

My aunt was lucky enough to go to one of Michael Jackson's concerts in Berlin, tickets would cost today 70 euro, nowadays if you want to go to any concert of even some low-class artists, they usually cost well over 120 euros and the show is just so meh...

[@barbietripping]

Before watching, I anticipate that tickets are cheap to increase attendance to build a stronger connection with a larger audience. That music then sells more copies, gets more streams, and results in more merch sales. Of course the scalping is part of increasing the perceived value, not only to those who end up attending. Promoters/managers let it happen because they don’t get blamed for it. You can literally bankrupt the scalpers if you boycott them in an organized fashion. (That is assuming they aren’t just industry insiders)

[@oleccaig]

Now I know what I will do in my spare time 😄

[@TrashLock]

I like the assumption that all shows are sold out

[@irishkelly2062]

I paid 20 bucks for a bar seat ticket in 2012 to see Death Grips when my flatmate showed me Exmilitary. Pretty sure folks would pay 200 for that today, if just to not die in general admission pits.

[@LightPink]

What about half the tickets are randomly sold to a pool of interested buyers and the other half is auctioned off? You could also have no reselling but give a large full refund window, and for the random part you can sigh up as a group but the whole group gets a single entry into the lottery so that it stays fair.

[@DarkDragonSlayer]

Now, concerts are expensive

[@gjvnq]

Why not sell names/personalized tickes for a lower price and auction off the unnamed/unpersonalized tickets? Could also combine with a sliding scale price based on income.

[@henrikpersson5420]

Scalping became an issue after the pandemic. Greedy individuals had to go from in person "hustling" to digital hustling. Programmers made a huge profit on making bots for these "hustlers" but they have since spread far and wide due to copy and paste. Multiple of my friends became scalpers over night. Raising the price will just end up with scalpers with lower margins and some scalpers taking a loss. The issue isn't the price as much as it's the sudden wisdom low level hustlers have gained about bots. The only real solution is digital identification.

[@politicallynonbinary]

I feel like you're fundamentally missing the problem that exists in this scenario. The platforms that do aftermarket sales are owned and operated for the profit of the company selling the tickets to begin with while also allowing the process to be blamed on the people abusing the market they created to increase profits to begin with. On your supply and demand points, your understanding economics is right, but you miss what's actually happening. It's not that so many more people are willing to go than fit in venues, or not always, but the more consistent issue is that a portion of the capacity is first sold into the aftermarket, thus creating an artificial scarcity via bots (which you did, to your credit, mention) to drive up the aftermarket prices, which the platform takes their addition cut of beyond the initial sales price. But the worst part is that this whole system you ignored came into being as a way to raise prices/profits to begin with, so I'm not sure that doubling down is really the answer here you think it is, except that it would mean that now the ticket platforms are even more profitable because now all the tickets are sold at a higher price, they reap all the benefit of this, instead of some, and comparatively consumers would lose out on the direct prices they get now, because all of the prices are scalper level now. It does "solve" the scalper problem in that the company no long needs to provide them a platform to make their line go up, but to whose benefit? Not the consumer, and seeing how the industry already operates and the bloated cut it takes just to sell tickets, not the artist either. Just the already bloated companies. And all of this is without mentioning that in terms of their profits, the ticket price is only part of the picture, as often the additional fees (few if any supporting the artist performing and doing work in this scenario) can be higher than the base prices, and it has been this way for awhile. So, no, companies are already reaping massive gains off of simply the act of selling tickets already, there's no reason to add to that. And while we at it, more of that profit should be going to the artist who's doing the work of entertaining you and not a ticket platform. Just some thoughts.

[@andrasfogarasi5014]

These aren't "just some thoughts", it's a critique of the video. Own up to your takes, coward.

[@politicallynonbinary]

@András Fogarasi I would have to do research to critique something. This is just what I know off the top of my head. As such, and as this person probably did research for their video, I could be wrong, and I'd like to remain humble and self aware of the fact that I'm not an expert on ticket sales, so yeah, they're literally just some thoughts that I had while watching this. But I guess if your only complaint of the whole long ass comment was on the last 3 words, I did a decent job of it so, uh, thanks?

[@thedarkness111]

No it really is as simple as don't buy from scalpers. There's plenty of fan to fan re-sale for big gigs from people who literally can't go anymore. I'm not going to pay double the price to put off scalpers and neither will most people so bands just won't be able to sell out large venues anymore. Just only ever buy from the legit fan to fan re-sale and those sites should ban accounts that seem to have a suspicious amount of tickets for a suspicious amount of events, nobody gets sick that often.

[@bozimmerman]

Kudos to Tapakapa for identifying bad pricing as the cause of scalpers. But he is silly nutty to say that "scalping is immoral", unless he means that we are all Immoral. Scalpers are engaging in simple economic triage: buy low, sell high. You know who else tries to do that? Everyone who works, trades, buys, sells, etc. When we see someone buy something for trade that we wanted to consume, we get angry. That's because we are selfish asses, not because we are superior angels.

[@TheMatthewDMerrill]

I have not seen this take yet, but just make the concert tickets like plane tickets. The way that you buy a plane ticket you need to have your name and dob match the system (not just the ticket) therefore people couldn't just sell them to someone else. They would have to return it to the event sellers and get rid of reselling tickets all together.

[@joarcokru]

Scalpers provide a guaranteed revenue to concert producers and reduce their risk.

[@Jeal0usJelly]

Okay, alright, I see... So where can I buy a ticket for Sticcboi's next concert? 😎

[@Tapakapa]

Oh well, sorry bout that. They're strictly limited. Might have some luck on the secondary market, though 😉

[@Dshado]

I am not supporting scalpers in any way, but I think there was a flaw in your reasoning. Scalpers buy all the tickets, so everyone gets paid for their work in the concert. The losses are to the fans that dont get to see the concert and to the performer, because there may be less people physocally present. The tickets are sold, so for all other people working everything is paid

[@nacoran]

The people get paid, but they aren't paid what they could be. The revenue generated by the show, lets call that X, is the final price of every ticket sold, whether that final price goes to the artist or the scalper. The value Y is how much the artists made in ticket sales. X-Y=the amount of revenue that the artist didn't get that they could have. The questions, when trying to get rid of scalpers, is what is your goal? To get your biggest fans there? To give all your fans an equal shot at getting there? To get as many fans to see the show as possible? To maximize your revenue? The last one sounds a little impure, but at the end of the day if your tour doesn't make money you don't get to go on tour and fewer fans get to see you... big acts may make millions but there are lots of smaller acts who barely break even. Scalpers are an unnecessary middleman. Scalpers, essentially, either hold an auction or take a guess at a price, and take all that profit. Yes, they have a little skin in the game. If they buy tickets and it turns out there isn't enough demand then they can lose money, but they are pretty good at their jobs, and if they can sell a few tickets for 3 times the price they can afford to sell a few at the door at face value. A simple auction system would let the artists pocket all that money and the ticket price would be more or less the same for the fan... and they'll know they have their ticket right away. It might even drive down prices, at least relative to the scalped ticket price, since there would be a more centralized market for it. With that extra revenue bands could put on better shows, or add more dates. For smaller artists it might be the difference between being able to do the show or not.

[@FOLIPE]

@@nacoran That's their problem, why is that my problem? The scalper is simply buying up tickets and the people who sell them chose to sell them for those prices. What matters is whether the fans can get in or not. It doesn't matter whether the artists is making a large or a huge amount of money as long as they are setting the prices they want to set themselves.

[@natesullivanw24]

I can’t wait for the new Stickboi album

Where I can get that cool looking ÖBB tie?

[@vkuani]

the best approach would be how you buy plane tickets no? you purchase the ticket with someone’s name on it.