Conscious Consumption - More Using, Less Shopping - NIM Insights Lunch

In this NIM Insights Lunch, the guest editor of our latest issue of the NIM Marketing Intelligence Review "Conscious Consumption" Daiane Scaraboto, Professor of Marketing at Melbourne University in Australia, presented key insights from the new issue. Daiane explained during the Insights Lunch that it is high time that we rethink consumption in the sense that consumption means USE, NOT BUY.
Climate change and the scarcity of resources are making it increasingly clear that things cannot go on like this. More and more consumers feel that they have a responsibility when making purchasing decisions, and the pressure on companies to act more sustainably is increasing.