Рет қаралды 18
It truly takes a village. In today's episode of the Constant Traveller Log, I share how @mononenmusic, Riitta Mononen and Dave Rose of @ArtistManagersIO helped me develop a brand as I prepared to leave the house after three years of seclusion. Hats off, also, to Margit Sperling for being the one who told me what BIPOC actually meant.
[Why is branding so important? I can't claim to understand the psychology behind it. I only know that it helps to have a clear(-ish) focus when starting a project. It can be a yucky word, "brand" - one that reeks of capitalism and marketing. But there's also a very artistic and beautiful creative side to it. It is also fluid, like so many things. And, luckily, artists can change brands and logos far more often than Post Consumer Brands safely can.]
Once I'd landed on a brand, I had to figure out where to go. I hadn't gigged in public since 2019, and I didn't really know where to start. But I knew I wanted to learn as much about the music industry and meet as many people as I could. So I decided to attend music conferences. I got a delegate pass for the first SoAlive Music Conference in Sofia, Bulgaria, and registered as a volunteer for the Music x Media conference in Tampere, Finland. I also applied for a travel grant to attend Iceland Airwaves in Reykjavík, and applied to a couple of artist residencies in Poland and Tennessee. If all went well, I'd have an itinerary set for the following six months.
If...
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