Consulting Case Interview by Bain Associate Consultant

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In this video, Rhea (a current Bain Associate Consultant) goes through a full Case interview. The question involves both a market entry and market sizing situation. We go through all parts of the case here from:
1) Introduction and Prompt
2) Framework
3) Analysis (Sizing + Brainstorming)
4) Conclusion

[@SourikMandal-b9z]

Its 20% ideas, and 80% communications!! Really well structured and concise.

[@tourdeNoh]

she's so eloquent!

[@turkiabdulaziz8207]

she did amazing job! well structured and clear thoughts.

[@rishikamalik4752]

The interviewer looks stressed out while the interviewee looks extremely confident, feeling awesome at all the questions thrown at her 😂

[@MrMcfire2]

Great content! Would be better without the background music imo

[@atharva__shukla]

I think a company that's expecting an FDA approval (and has gone through all the troubles associated with that) has already made up their mind about getting into the said market 🤷‍♂ Correct me if I'm wrong

[@qazcom0]

Same thought here!

[@TheDestint]

Trouble + huge investment of time , $$, and resources.

[@ennagadali3483]

She did a great job 😊

[@Shubhamforall]

Product is in the approval stage! why would a company spend so much if they are unsure

[@namitarya1285]

haha i know right. I was thinking the same thing. But then again, consulting is a dirty industry where consultants are paid to show what the client wants to see instead of the truth.

[@fdp6517]

there's a lot of guestimation in the conversation, is that normal for an interview?

[@datascientist6233]

Excellent...

[@daksharora2468]

great video ! Just didn't understand how 9.2B got rounded off to 19B.

[@dangkelly99]

I think she said 19.2B. The captions didn't capture that

[@daksharora2468]

@@dangkelly99 oh that’s makes sense thank you!

[@irsmohsen4833]

5:01 She says she's going to estimate the Botox injections market.. I thought we are studying the migraine market

[@1Piece_Luffy]

I know what you are saying. Unlike her, you, who are not familiar with the medical lexicon, should ask additional clarifying questions upfront. Migraine is essentially a severe headache. Botulinum Toxin (BoTox) is both the name of the wrinkle-removing toxin and the name of the company. So she is right that the objective of this case is to estimate the BoTox injections market geared toward resolving migraine. It may be a surprise that this toxin is indeed used to treat some severe headaches.

[@ignaciovc3365]

Did not get why she analysed the Botox market if the question was entering a new market..@@1Piece_Luffy

[@xander1201]

How much time are you actually entitled to get when thinking of a solution to a case?

[@giuseppe.manzone]

You should count no more than 60-90 seconds to lay down your structure, you can gain 60 more seconds if you’re completely able to discuss with your interviewer while you’re writing it down

[@counterpoint9260]

you get 120 secs if you are lookin hot

[@brunomatys6716]

Lowkey even the absolutely brain dead process of memorising random accounting rules for ib recruiting is harder than coming up with this. The fact that she has to “take a couple seconds to put together some thoughts” and proceeds to deliver surface level analysis goes to show that consulting is a joke

[@vikas9090]

😂😂

[@aditya12399]

What a fuckall approach. One clarifying question and she understood everything? Wtf

[@DrishtiHarlalka]

The number of times she says awesome, it’s very hard to focus on anything else in the beginning.

[@joshuaprasad5521]

Why this guy a lil too serious tho

[@HH-xs2gm]

This is way harder than IB 💀

[@LaVidaDelRoba]

I agree haha

[@richboy3860]

Her approach is awesome, but she uses ‘awesome’ too often

[@ritingupta2323]

Do we have to say 'awesome' every time our interviewer breathes?

[@irsmohsen4833]

8:23 how come she assumes the company owns 30% of the market share if they have not joined the market yet?

[@1Piece_Luffy]

Like my comment below, you should consider asking more clarifying questions upfront (Ex. "How are other firms treating migraine now? With other substances?"). Since Migraine is merely a disease (extreme headache), you can actually treat it with existing medicine you can find in CVS or Walgreens. Therefore, you should not assume that your client can enjoy 100% market share. She is saying that a 30% share is not too excessive because BoTox is a product line registered with a trademark by AbbVie, the 6th largest medical company in North America. Nevertheless, I think she went a tad aggressive. I would've picked 10% or 15% (at that moment, since I would've asked competitive landscape in the later bucket) since there are quite a number of giant medicine groups. But whenever the interviewer says OK, you are fine with whatever number you choose.

[@jingjiezhou]

I think many of her assumptions are not that reasonable, sometimes maybe the interviewer only cares about the analyzing process but not the figures.

[@ghg27689gf]

I think she assumes that the company could potentially get upto a 30% market share which is much on the higher side as the market is not growing and there are existing established competitors

[@gracema9480]

Good but the figures are so off 😅

[@LudwigVanHeinen]

Consultant companies don't care about how accurate your numbers are, they do care about your thinking processes and logic. The main reason is that finding the market shares and else is readily available by googling them whereas having a good thinking process and logic cannot be googled.

[@profh9382]

Awesome😂, awesome😂, migraine market, awesome😂. Instant pass on hiring.

[@roshniajm]

It was so annoying

[@samoh6084]

oh my god the interviewer is so mean

[@shm6854]

❤cool

[@Lottiya]

The music is so unnecessary… great otherwise :)

[@AgreeWithKT]

Where is the Top Down Approach?

[@gdsarda24]

She does talks about market size, competition, price elasticity, us population, people suffering from headaches, total no of patients, injections per patient. So isn’t that top down approach?

[@dawgs34]

This person works at bain? Guess they hire anyone nowadays

[@sam.3519]

He’s kind of scary ngl

[@fezz2945]

Total crap… She forget a lot and made it school kid easy.. 1) Governance 2) Insurance 3) Age Groups 4) Patent on and old product, Patient renewal 5) Practice 6) Cheaper competitors 7) Phase 2 Testing All the things that matter and maybe more I forgot…

[@joshuaprasad5521]

I feel insurance companies should not have been overlooked