Consulting Case Interview: Growth Strategy

[@SwastikNaik318]

Bro can solve all my life problems with his approach! Absolutely impressive ❤

[@karanjaiswal6172]

He used three approaches, starting with CCPC (Company, Competition, Product Portfolio, and Customer), then moved on to the BCG matrix to identify which product to focus on. After narrowing down the product, the 4 P's of marketing were used to develop a strategy.

[@surajsinghthakur8795]

I love the confidence of candidate while shaking hand(just like sallu bhai)

[@hanusiddhanth7952]

Excellently dissected case. Very helpful! Thank you Mudit 👏🤝

[@dhritirajdas6876]

Great video. Very helpful specially the last feedback part. Hope to see more videos. Great work guys

[@ricardocagnoni]

good effort guys. One question to improve the case: where is the competitor in this? What are they doing? especially in the categories where the Market Share of our client is so low....

[@pawankulkarni7634]

What if mkt share is increasing and still organizations want to increase the mkt share. How to approach it

[@CaptainSaurabhk]

Great | keep uploading consulting examples, It really helps.

[@jayrajd91]

Without knowing the market size / capacity for consumption for milk shake and other products how would it be possible to know whether these would support 8-10% growth strategy?

[@balasudhakarvoleti1360]

What do you think about the market share number significance? Is it indirectly telling the consumption and how much scope is there to focus.

[@jcdenton_theantitheist]

First Problem is not how to reach 8%-10%...it is with whom to reach. So, our preference would be untapped market. That's why milk shake.

[@AbhishekGupta-ij3pn]

@IConsulting IIM Lucknow Can you please recommend the study material and how can we go ahead developing this approach.

[@amaanshahid2]

Wonderful approach

[@priyanshuprakash1143]

Can you also show what he wrote in the notebook?

[@monilpatel120]

he dint even ask from how many years products are in market, nor does he know about past strategies and just blabbering conclusions and omg this much confidence in bs

[@parnikatyagi503]

Why isn't the interviewer cross-questioning him more

[@shubhimittal9422]

That’s probably because such interviews are designed to observe interviewee’s communication and approach

[@jcdenton_theantitheist]

But how 10% benchmark? I mean how you are connecting numbers? I understood the reason to choose milkshake but how's the ultimate execution.

[@rohitjagtap8458]

Metro cities are tier 1 cities. Why is he calling Tier 1 as non metro?

[@AnshumanKumar007]

Metro means places like Delhi, Gurgaon, Mumbai etc. and tier 1 would be places like Pune, Ghaziabad.. sister cities to larger ones that are quite decently large themselves but are still kind of small.

[@rohitjagtap8458]

@@AnshumanKumar007 According to GoI there are only three classifications X,Y and Z ie Tier1,2 and 3. And Pune is definitely tier 1 city.

[@rohitjagtap8458]

@Sigmund Salazar medium.com/aspiringyouths/list-of-tier-1-and-tier-2-cities-of-india-fc584d12164f refer to this article. It's tier 1

[@rohitjagtap8458]

@Sigmund Salazar www.newindianexpress.com/thesundaystandard/2020/apr/19/these-eight-tier-1-cities-have-over-40-per-cent-of-covid-19-cases-in-india-2132044.html this as well.

[@mridang2064]

Exactly. I was thinking the same thing. Maybe a slip of tounge although he did say it multiple times. Anyways it was a very profound discussion.

[@abhisheksoni1115]

Makes sense

[@arunkumargupta7049]

Great content sir... truly helpful ..thank you so much ...keep working in it.☺️

[@payalverma2924]

Pls post some case videos related to covid

[@raghavrohilla75]

Gazab

[@chinmayasp4711]

was is raining in the back ground

[@DEEPAKKUMAR-xk5uy]

How is that relevant?

[@Life_is_everything]

Very good

[@ajitsalagare983]

Thanks for sharing your views

[@shanugoel2385]

I don't resonate with the family-driven argument. I mean, I get that 'nuclear setup' isn't still prevalent in the rural areas but nodding on saying that a milkshake bottle, which will hardly cost say between 50 rupees and 100 rupees will need the approval of the head of the family. The same is true for buying a car or a piece of furniture or deciding on the school for kids to study or who to vote for in the upcoming elections. Anyway, you're doing great!

[@mihirtiwari6124]

Hi I had a doubt and I might be wrong so kindly do correct me for the same. How is the growth rate higher if the market share and revenue are lower than the superior products. In what context is growth being referred to here because two primary aspects of growth revenue and consumer acceptance is in favour of the superior ones, what does growth comprise?

[@kivohs]

Growth rate of the company is ~5% as stated because the data shows that 92% of their revenue is concentrated in beverage segments growing at 4%

[@jcdenton_theantitheist]

It's a weighted average of revenue share and growth rate. Though lower share but bcz of high growth it will be 5..that's fine. Growth means yoy growth or CAGR growth in revenue.

[@ClementinaWilebski-i4y]

Laurie Key

[@theboredape9411]

how to get iim cases for free

[@naanuunkownu]

Clear Cat and join IIM

[@rahulgarg6234]

Very confusing way!

[@UpNoLoad]

don't know who is solving the case here. very confusing. guy in black tshirt needs to work on his delivery

[@sachinshetty3953]

Looks Poor chap consultant is very anxious to solve the case... But the interviewer has lost all the hopes... Yeh company Pakka Doobegaa....🤣

[@pritomsonowal9781]

😂😂😂😂

[@movies-books-explainer-hindi]

poor voice

[@monilpatel120]

what a joke is this!! My god is this how iim's trained consultants are...Man whoever watching this, if your consultants is like him, fire him!!!! Without analysing, he's making bookish decisions. God this is cringe.... byeeee

[@omanshkumar9363]

Tell me your approach then, we can discuss