Consulting Case Interview: Growth Strategy

This is the first video in mock case interview series brought to you by Consulting and Strategy Club, IIM Lucknow. It depicts a strategy case in which a global beverage manufacturer wants a five-year growth plan.

[@SwastikNaik318]

Bro can solve all my life problems with his approach! Absolutely impressive ❤

[@surajsinghthakur8795]

I love the confidence of candidate while shaking hand(just like sallu bhai)

[@dhritirajdas6876]

Great video. Very helpful specially the last feedback part. Hope to see more videos. Great work guys

[@hanusiddhanth7952]

Excellently dissected case. Very helpful! Thank you Mudit 👏🤝

[@LearningBridgeOfficial]

Great | keep uploading consulting examples, It really helps.

[@amaanshahid2]

Wonderful approach

[@ricardocagnoni]

good effort guys. One question to improve the case: where is the competitor in this? What are they doing? especially in the categories where the Market Share of our client is so low....

[@ajitsalagare983]

Thanks for sharing your views

[@arunkumargupta7049]

Great content sir... truly helpful ..thank you so much ...keep working in it.☺️

[@raghavrohilla75]

Gazab

[@AbhishekGupta-ij3pn]

@IConsulting IIM Lucknow Can you please recommend the study material and how can we go ahead developing this approach.

[@I_agree_with_you]

Very good

[@abhisheksoni1115]

Makes sense

[@pawankulkarni7634]

What if mkt share is increasing and still organizations want to increase the mkt share. How to approach it

[@payalverma2924]

Pls post some case videos related to covid

[@monilpatel120]

he dint even ask from how many years products are in market, nor does he know about past strategies and just blabbering conclusions and omg this much confidence in bs

[@priyanshuprakash1143]

Can you also show what he wrote in the notebook?

[@jcdenton_theantitheist]

But how 10% benchmark? I mean how you are connecting numbers? I understood the reason to choose milkshake but how's the ultimate execution.

[@jayrajd91]

Without knowing the market size / capacity for consumption for milk shake and other products how would it be possible to know whether these would support 8-10% growth strategy?

[@balasudhakarvoleti1360]

What do you think about the market share number significance? Is it indirectly telling the consumption and how much scope is there to focus.

[@jcdenton_theantitheist]

First Problem is not how to reach 8%-10%...it is with whom to reach. So, our preference would be untapped market. That's why milk shake.

[@parnikatyagi503]

Why isn't the interviewer cross-questioning him more

[@shubhimittal9422]

That’s probably because such interviews are designed to observe interviewee’s communication and approach

[@chinmayasp4711]

was is raining in the back ground

[@DEEPAKKUMAR-xk5uy]

How is that relevant?

[@mihirtiwari6124]

Hi I had a doubt and I might be wrong so kindly do correct me for the same. How is the growth rate higher if the market share and revenue are lower than the superior products. In what context is growth being referred to here because two primary aspects of growth revenue and consumer acceptance is in favour of the superior ones, what does growth comprise?

[@kivohs]

Growth rate of the company is ~5% as stated because the data shows that 92% of their revenue is concentrated in beverage segments growing at 4%

[@jcdenton_theantitheist]

It's a weighted average of revenue share and growth rate. Though lower share but bcz of high growth it will be 5..that's fine. Growth means yoy growth or CAGR growth in revenue.

[@rohitjagtap8458]

Metro cities are tier 1 cities. Why is he calling Tier 1 as non metro?

[@AnshumanKumar007]

Metro means places like Delhi, Gurgaon, Mumbai etc. and tier 1 would be places like Pune, Ghaziabad.. sister cities to larger ones that are quite decently large themselves but are still kind of small.

[@rohitjagtap8458]

@@AnshumanKumar007 According to GoI there are only three classifications X,Y and Z ie Tier1,2 and 3. And Pune is definitely tier 1 city.

[@rohitjagtap8458]

@Sigmund Salazar medium.com/aspiringyouths/list-of-tier-1-and-tier-2-cities-of-india-fc584d12164f refer to this article. It's tier 1

[@rohitjagtap8458]

@Sigmund Salazar www.newindianexpress.com/thesundaystandard/2020/apr/19/these-eight-tier-1-cities-have-over-40-per-cent-of-covid-19-cases-in-india-2132044.html this as well.

[@mridang2064]

Exactly. I was thinking the same thing. Maybe a slip of tounge although he did say it multiple times. Anyways it was a very profound discussion.

[@rahulgarg6234]

Very confusing way!

[@theboredape9411]

how to get iim cases for free

[@naanuunkownu]

Clear Cat and join IIM

[@UpNoLoad]

don't know who is solving the case here. very confusing. guy in black tshirt needs to work on his delivery

[@movies-books-explainer-hindi]

poor voice

[@sachinshetty3953]

Looks Poor chap consultant is very anxious to solve the case... But the interviewer has lost all the hopes... Yeh company Pakka Doobegaa....🤣

[@pritomsonowal9781]

😂😂😂😂

[@monilpatel120]

what a joke is this!! My god is this how iim's trained consultants are...Man whoever watching this, if your consultants is like him, fire him!!!! Without analysing, he's making bookish decisions. God this is cringe.... byeeee