Content Teardown & Audit with Siege Media

Join Clearscope founder Bernard Huang and Siege Media's founder + CEO Ross Hudgens for an entertaining content teardown and audit session.
Bernard and Ross review sites live and give candid feedback about what they'd do more of-or what they'd do differently.
Here are our top 5 takeaways from this session:
1. Text placement and size signals importance. Google is smart enough to know that if you’re using tiny text in an H1 position, it’s not the most important thing on your page.
2. Differentiation is how you’ll make more competitive content. There’s a lot of generic content on the web, and HCU updates (and SGE) deprioritize it.
3. Your meta data and H1 should align. Don’t target separate queries or search intents in your meta title and actual page title.
4. Sometimes SEO isn’t the exact right play. Got a crucial keyword that includes a brand other than your own? PPC might be the right choice for that specific query.
5. Don’t be afraid to experiment with your content. If you think ads, load speeds, or cluttered design may be affecting your rankings, run some simple tests.
For more info about this episode, head here: www.clearscope...
About Clearscope
Clearscope (www.clearscope...) is the best-in-class SEO content optimization platform that drives search traffic. We've empowered thousands of content teams-from businesses like Adobe, Shopify, Condé Nast, Nvidia, Deloitte, Intuit, and HubSpot-to drive more search traffic.
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Email 👉 share.hsforms....
Clearscope is growing quickly and looking to bring on talented team members to help scale: www.clearscope...
About Ross:
Ross Hudgens is the founder/CEO of SEO-focused content marketing agency Siege Media. His work has been featured on Moz, Search Engine Land, Forbes, AOL, and Hacker News. He is also a frequent speaker with appearances at well-known conferences MozCon, LearnInbound, SearchLove, and MNSearch, among others.
/ rosshudgens
/ rosshudgens
About Siege Media:
Siege Media is a 95-person SEO and content marketing agency. Siege has made the Inc. 5000 six years in a row and has worked with Asana, TripAdvisor, Casper, and Intuit among others.
www.siegemedia...
About Bernard:
Bernard is the founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors.
/ bernardjhuang
/ bernardjhuang