Your Google AI Overviews Optimization Framework

Garrett Sussman of iPullRank will teach you a framework to optimize your content for AI Overviews (formerly Search Generative Experience, or SGE).
Key moments in this session:
2:30: Background on AI Overviews and SGE
7:55: What are AI Overviews: Dissecting what AIOs look like for different queries
10:20: When does an AI Overview trigger?
13:19: Major brand considerations
15:00: Shopping AI Overview results
18:35: Local AI Overviews
20:19: How do AI Overviews work?
24:24: How will AI Overviews change things?
27:53: AI Overview data - Here's what we know
34:19: Risk of AI Overviews across industries
35:25: How to optimize for AI Overviews
45:55: Q&A about AI Overviews with Garrett Sussman and Bernard Huang
*About Garrett Sussman*
Garrett has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.
Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 SEO podcasts, recorded over 150 podcast episodes and recently presented at MozCon for the first time.
His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.
Follow Garrett:
LinkedIn: / garrettsussman
Twitter: / garrettsussman
More about iPullRank:
iPullRank: ipullrank.com/
See the top takeaways and supportive resources from this session here: www.clearscope...
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