Content That Converts Clients (4 Main Types)

Building a personal brand with organic content and sell digital products online is getting creators more confused than ever. We've spent the last 8 years creating content, selling memberships, courses and programs and we finally understood the 4 types of content that, mixed together, allowed us to grow a loyal fan base that buys our products on each launch. The good news is: that we were overcomplicating it. It's way simpler than you think.
Your content should sell YOU way before your ideal client finds out about your offer, and when he/she does, there's no hard selling at all. Apply these 4 principles in your content and watch how many more paying clients you'll attract.
🔵 Content is only 1 pillar of our method, want to discover all 3 to then apply them to your online business? watch our free masterclass here 👉 www.profitabletalents.com/sel...
📝 video chapters
00:00 intro about content that converts
00:24 The story that inspired this video
01:14 Gain clarity with one question
02:02 Why people don't grow on social media
02:50 Mindset for winning social media content
04:18 How to be more human and authentic
05:20 What are people attracted by
05:33 How to put this in practice
05:56 The 1st type of content that converts
07:20 The 2nd type of content that converts
09:45 The 3rd type of content that converts
13:00 The 4th type of content that converts
14:40 How to make people resonate with us
16:26 Content is only 1 third of our model
17:33 How to avoid content creation burnout
🔴 Don't know how to write a sales page? Just grab the framework we used to sell more than $850k worth of digital products (this is the stuff we give to our high-paying coaching clients)
👉 www.profitabletalents.com/fre...
🔵Try Kajabi for free for 30 days 👇 + Get our Drag&Drop Sales Page Templates as Bonus 🎁
👉 www.profitabletalents.com/kajabi
Remember that if you have any questions about the topic of this video, feel free to drop us a comment below and we'll do our best to reply to you or make a new video to help you out if we can.
Iacopo Di Luigi & Alessia Lugoboni
🚀 Need boost sales of your digital products? Let's work on your offer first.
Work with us directly 👉 www.profitabletalents.com

[@blockishdev2400]

Thank you

[@profitabletalents]

You're welcome!

[@BenHeffernanArt]

Great advise! Being an artist myself my ears pricked up immediately when you opened with "We were talking to an artist for 4 hours!" Great advise on how you were impressed with this guy and getting to know him that you wanted to buy this guys art. That's interesting.

[@profitabletalents]

We’re always terribly curious about other people’s journey as we always learn something new. Alessia was a ballet dancer, I worked in VFX for cinema and tv. We are artists at heart

[@TheAubreyLynch]

I really appreciate this practical advice. I thought I was doing all of them but I will reevaluate myself and dig in deeper. I’ve only been posting weekly for six months (about to post video 25! 🥴) and I still can’t clearly identify my core audience 😩😩😩 Although I’m a bit discouraged I know I’ve gotta give this a couple years. It’s a long ass marathon. Thankfully I love editing and I am enjoying this journey immensely. Leaning in here. Thanks for the inspiration ❤️

[@profitabletalents]

Hey Aubredy, Alessia and I are quite impressed by your career! Your dance students are lucky to have you as their mentor. Congratulations for wanting to build your own audience on youtube! We also just had a look at your channel. You have great presence and come across very genuine, which is fantastic. If I may give you a pointer would be to try and create videos for a more defined “avatar”. ✔️ What type of people would you like to attract? ✔️ what emotions would you like your videos to evoke? ✔️ what value are you adding and for whom specifically? If I stumble on your channel, is it clear who the videos are for? (and therefore bing watch if they’re for me) I believe this is the only missing piece for you at the moment. Once you create videos for a more specific audience you’ll start seeing a sudden spike in growth. You got this! 🙌 thanks for stopping by!

[@TheAubreyLynch]

@@profitabletalents Thank you so much for taking the time to give this clear and valuable feedback. The questions you ask are literally the questions that have been haunting me especially who the videos are for and what value can I add to their lives if they come across the channel. I DON’T KNOW 😩😩😩 however, now that I finally tackled my imposter syndrome and got started, (that too YEARS) I can see that I’m being way too general. So my latest idea is to niche down and speak directly to dancers and performers (which I was trying to avoid because it’s such a small and specific niche) but that is my direct network and is the obvious place to start. I think… lol. I also plan to interview former students who are now budding stars and Broadway performers 🤷🏽‍♂️ and if I get real, performers of color who have very specific challenges 🫣 Thanks again. You are both great and I’ll be looking through all of your videos for more tips! You’re amazing for replying to me. Much love ❤️❤️❤️

[@profitabletalents]

Hey Aubrey! I’m glad I you’re aware of what to work on, which is really a mindset shift :) We always tend to think that a specific niche will be limiting and restrictive but THAT is frankly what’s going to make you become an authority in a niche of one: YOU. We generated multiple 6-figure/year in a tiny hobby niche of “Ballet for Adults”. I’m not sure if you want to build a business on the back of your youtube channel. If not, go specific and more people like you will find you and gain sooooo much value from your stories. (performers of colour are probably waiting for mentors right now!) If you want to also grow a business, same thing, but the focus will be more on what type of problem you’d like to solve and for whom specifically. either or, you’re doing great. Imposter syndrome does get better as you “level up” your skills and experience. We can’t wait to see how your channel will evolve in the future. Keep us updated! 🫶 PS. if you need more specific help with your project, hit me up on IG and we’ll mastermind a plan together 🙌