Copy That!'s Best Copywriting Tips & Skits 2023

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@niranjanp65 Жыл бұрын

Short guide about killing "to be" words: Avoiding - am, is, are, was, were, etc. 1. Use Strong Verbs: - "The food is delicious," you can say "The food delights my taste buds." 2. Restructure Sentences: - "She is a talented musician," you can say "Her musical talent shines brightly." 3. Active Voice: - Use active voice rather than passive voice. For example, "The book was read by him" becomes "He read the book." 4. Participles: - Use present or past participles to modify nouns. For example, instead of saying "The girl is excited," you can say "The excited girl." 5. Modal Verbs: - Modal verbs like can, could, will, would, shall, should, may, might, etc., can often replace forms of "to be." For example, "She is able to sing" becomes "She can sing." 6. Relative Clauses: - Use relative clauses to provide additional information about a subject. For instance, instead of "The car is fast," you can say "The car that won the drift race 2023." 7. Descriptive Language: - Utilize adjectives and adverbs to add detail. For instance, instead of saying "He is very smart," you can say "He impresses everyone with his brain." 8. Imperative Sentences: - Give commands or instructions. For example, instead of saying "It is important to buy now," you can say "Buy now before summer sale ends." 11. Rhetorical Questions: - Pose questions for effect or to make a point. For example, instead of saying "This is a problem," you can say "Is this not a problem?" 12. Conditional Sentences: - Use conditional sentences to express hypothetical situations. For example, instead of "If it is raining, we will stay inside," you can say "In case of rain, we'll stay inside." 14. Use Comparative and Superlative Forms: - Instead of saying "He is the fastest runner," you can say "He runs faster than anyone." 15. Employ Gerunds and Infinitives: - Use gerunds (verb + ing) or infinitives (to + verb) to convey actions. For example, instead of saying "She is a great dancer," you can say "She beats everyone in dancing." 17. Use Prepositional Phrases: - Provide additional information using prepositional phrases. Instead of saying "The room is cozy," you can say "The room with warm lighting and soft furnishings creates a cozy atmosphere." 18. Utilize Quantifiers: - Instead of saying "It is heavy," you can say "It weighs a ton." 19. Utilize Onomatopoeia: - Incorporate words that imitate sounds to add vividness. Instead of "The wind is howling," you can say "The wind howls." 24. Utilize Possessive Pronouns: - Show ownership or association. For example, instead of saying "The car is his," you can say "The car belongs to him." 25. Use Exclamatory Statements: - Make enthusiastic or emphatic statements to convey a point. For example, instead of "The view is beautiful," you can exclaim "What a stunning view!" 26. Utilize Alliteration or Assonance: - Employ similar sounds at the beginning or within words for emphasis. For instance, instead of "She is calm," you can say "She has a cool composure." 34. Employ Onomatopoeic Words: - Use words that sound like the action they represent. For example, instead of "The fire is crackling," you can say "The fire crackles."