Copywriting Crash Course: Unique Mechanism vs USP

You only need FOUR WORDS to sell anything!
Grab all four - absolutely FREE - right here: copysquad.net/...
About:
I’m going to clear the air…
I got a TON of feedback on my last USP video…
Apparently, there’s a lot of confusion between a USP and a Unique Mechanism.
So I created this follow-up video to answer all of those questions!
I’m gonna tell you EVERYTHING you need to know about Unique Mechanisms…
PLUS how they’re different from USPs.
Also, this brand new video explains:
- What a Unique Mechanism is
- Why you need one
- And why yours may suck!
Once you have a clear understanding of those 3…
You’ll be demolishing the competition!
So if you want to take your copy game to the next level FAST…
Watch today’s special crash course now.
I don’t know when or if I’ll do another crash course on this topic…
So don’t miss out on this priceless lesson…
#usp #uniquemechanism #copywriting #crashcourse
Subscribe: / @copysquad
Facebook: / copysquadllc

[@goharafsheen7601]

Wow I must say you are teaching what *paid courses* don't. Keep going!

[@copysquad]

That's the plan! Thanks for watching

[@da_tech_gee]

My man Kyle knows his stuff. This exact concept of unique mechanism have been keeping me up at night, burning my night candles just to learn. I've read about it multiple times. Not to discredit others but none of those articles made me understand this concept in this way that Kyle did for me. Thank you Kyle.

[@copysquad]

Love it. Glad you enjoyed it!

[@breezynagga5554]

So ****ing well explained! Love the dimensionalization with all those examples! I kept pausing and writing my own to see how close I'd get. Really solidified such an important fundamental concept I thought I knew but was missing. Here's what I wrote for the meditation one: "Special guided meditation unlocks an “egoless” state of mind in just 10 minutes. Giving you the razor-sharp focus and mental clarity you used to have." 😅 Anyways, thanks great explanation!

[@copysquad]

Thank you very much! 🙏

[@ThatFeliks]

First time seeing you, subscribed in the 1st second. Seeing a bring and well on point individual is a rarity, your character is developed. Good work right here, topic resonates, 10/10

[@copysquad]

Thanks very much for the kind words. And for being a subscriber!

[@chimajaachikeemmanuel8173]

Was a little confused on what unique mechanism is and how to really use it and all… But this your video just explained everything, plus I learned an extra on how to sell unique mechanisms the right way Which is to tap into a “Force Of Nature” (like you called it) Thank you so much, Kyle, for this video.

[@copysquad]

Glad you enjoyed it!

[@HarbiAbdou]

but what is the diffrence then between a mechanism and a framework

[@tonyarticle9101]

Kyle is a living legend, the amount of value he is giving out to us new copywriter's is insane!! I can't believe he only has 11k subscriber's, talk about being highly under rated. I'm so glade HU.2 introduced me to his channel, there's so much wisdom in here that would've taken me years to learn and in a matter of minutes I can learn it as well I know this channel will grow to where it deserves to be but just happy I got to have joined the journey this early, even though this channel has been around a lot longer. All Love Kyle❤️ appreciate what you're doing for us G🤝

[@copysquad]

Thanks so much my friend. Enjoy the videos. Subscriber counts will take care of themselves. Or... they won't. Either way 💁 haha

[@zach2352]

og sub of kyle here. Kyle is indeed a living legend.

[@copysquad]

@Zach Thanks my man

[@user-gb9hi7bx6d]

Kyle You are LOOOOOOVE man! You rocked it. Been confused about this USP gangsta for 5 months and you just cleared it in 20 minutes. along will 2 more confirmed kills "Unique Mechanism" and "Force of Nature" .

[@NoaBolsee]

I've never wrote a comment, i m from Belgium, no one speaks about mechanism in the French-speaking world, that's how i came across your video and thanks god that no one speaks about that in french because i would never watch this 20min video full of value. Thanks Kyle, gonna watch all your other vids

[@copysquad]

Thanks, my friend. That means a lot that you took the time to comment. I hope you find as much value in my other videos as you did here!

[@discipleofthemessiah8652]

Great video. Really informative and took notes because it’s something I will definitely use

[@rex.2053]

wow, it's been a while since I last saw your channel. How you've grown! The lighting the editing, it's amazing!

[@copysquad]

Thanks for checking back in. We're trying to up our game for sure haha

[@dzemalduric]

You rock. With your unique approch... you tap into and demonstrate strong rhetorical ehtos... so you can convince ( emotional buying decisions) easy and safely... BIG BRAVO

[@italolima43]

Hey Kyle, that's the best lesson I've watched about this topic. Thank you so much!

[@copysquad]

Thank you for watching!!

[@viniciusmoura12]

this is simply amazing i'm a brazilian kid and i've never seen so much content value in just one video thank you so much for this

[@thechosenace42]

Actually helped me break down a sales letter. Thanks Kyle

[@ManiSaintVictor]

Amazing. The process makes more sense more and more. Thank you.

[@SincerelyUrsJay]

This was so good and well explained. Had to subscribe! Thanks for all the work you put into this 👏🏾👏🏾👏🏾

[@copysquad]

Thank you, glad it was enjoyed it!

[@RealMensWealth]

Awesome video

[@copysquad]

🙏🏻🙏🏻🙏🏻

[@theogilardo7180]

So much value in this video. Thank you Kyle for sharing your knowledge!

[@benpesa2957]

Great information. Thanks. I gotta start practicing this

[@copysquad]

Thanks for watching, my friend

[@saleem_atiku]

I think I understand now, it’s just to defend your mechanism (vehicle)

[@trevorhartman9411]

Dude! This was fire!!!

[@copysquad]

Thank you very much

[@adeshinostanleyademola869]

Thank you so much, Kyle Found it useful...🤗

[@copysquad]

You're very welcome! Happy to help

[@1986-e3s]

Thanks Kyle!

[@copysquad]

You're very welcome!

[@Musafir_ya]

Thank you Kyle for the Automatic Copy course. Content is cool. I am your client forever

[@copysquad]

Glad you enjoy it!

[@maleek92]

Damn, I get it now. Thanks Kyle!

[@copysquad]

So glad to hear it! Thanks for watching!

[@AyindeLuqmon]

Incredible content here! So crazy

[@Achezvil2003]

Would you say that a force of nature for speed reading could be “space reading taps into your eye’s peripheral vision abilities? (Flash reader takes advantage of peripheral vision abilities to help you read one book en 50 minutes so you can continually get wiser and richer) Thanks 💪🏼

[@copysquad]

Yup. Your untapped ability to absorb information from your periphery could be the force of nature. You just never had a way to do it before now.

[@Achezvil2003]

Woow man, incredible value. Thank you so much. This channel is so underrated. Btw, have your ever been to Nicaragua?

[@copysquad]

Thank you. I've found that my videos where I teach copy tactics underperform, while my videos that talk about "getting clients" and "making money" outperform. But I honestly hate making the latter. I am a Copy Chief not a prospector or whatever. But no, never been to Nicaragua.

[@Achezvil2003]

@@copysquad Yeah, is understandable. Everyone wants that hit of dopamine of instant results, instead of focusing on paying the price to become great.

[@SchugarSchugar]

Hey Kyle, I know you've mentioned authors and books. I'm interested if you have any suggestions. I'm always interested in learning from the teachers of the masters, as well. Thanks a ton for all the amazing videos!! Cheers!

[@copysquad]

I believe I will soon start a book playlist on this channel to recommend my top books and key takeaways I had.

[@sovereignsoulutions6612]

Love ❤️🙏🏼

[@copysquad]

Love to hear it

[@zaclindo3568]

Hey Kyle. Thanks for putting out all this great content. I've got one question How has the use of video impacted copywriting

[@saleem_atiku]

Does this relate to the big domino statement of Russell Bronson?

[@copysquad]

No idea. Never heard of that!

[@saleem_atiku]

@@copysquad it goes like this “ if I can make people believe that muscle confusion is the key to getting a shredded body, and muscle confusion can only be obtained through P90x, there all objections will become irrelevant and they must invest” this is an for Russell Brunson big domino statement I just changed muscle confusion/ method and P90X / vehicle. It’s complicated

[@olabalogun3257]

At times the force of nature aren't revealed in a copy, just the mechanism, or is this system for financial and health niche only, can you explain this pls

[@copysquad]

This is basically covered in the video. I use examples outside of health and finance. And I also mention that many, many people don't talk about the force of nature in their copy. It's a tool to make your life easier and your copy stronger

[@Musafir_ya]

I, like you, work every minute. Even when I go to bed in a dream, I think about the next idea, I think about different angles.

[@hamadwaqar3948]

nice ❤❤❤❤

[@mustaffaqasim]

Hey kyle, Amazing video, i also finished your book "Take their money", Absolutely fantastic. The thing i want to ask you regarding NESB is that. Is it always effective to use the exact phrase of the words New, Easy, Big and Safe in your headlines coupled with our main offering as a differentiator or should we use their synonyms and try to mix it up?

[@mayankgarg2632]

Hey Kyle, I know that you understand what it's like to be a NEW COPYWRITER when you think you have learned everything and you can be the best out there. But you don't get clients or you don't know how to get one. But my problem is I DON'T WANT TO JUST TELL CLIENTS TO HIRE ME, I WANT TO SHOW THEM. So I've decided to write the best 10 emails sequence with every type of email I can write as my resume. But I want to write on any product or service which is challenging to write about and allows me to write different kinds of emails to show my best skills. And I'm not able to find anything like that. So it would be very helpful if you can help me find out the right product or service which can help a variety of clients to make a decision and I would be grateful if you could give me your feedback on my work.

[@petesvoice1313]

Hey Kyle, Isn't the "Force of nature" a clever way you substantiated( renamed) "the Problem" to avoid commoditisation? Meaning, if you called it a problem then you'd be one of many copywriters but now instead of calling it a "problem", you call it a "force of nature" and people see you as different? But in reality, the force of nature is really a problem. As in the examples you presented: P90X: "Problem: You are not losing weight or growing muscle because you have reached a plateau. Thus "plateau" is the problem. P90X solves the plateau problem so you can grow muscle Pill: Problem" - you are not losing weight because your hormones are out of balance. This pill removes the imbalance of your hormones so you can lose weight Meditation: Problem: You cannot relax because you are in an ego state. This medication removes your ego state so you can relax White noise: Problem: You cannot sleep because you are not in a relaxed state. White noise puts you into a relaxation state so you can sleep. Your approach: Problem: You cannot sell because your marketing is not tapping into these 4 emotions. My system taps into these emotions so you can sell more.

[@ataberdi2064]

Thank you for revealing your great secret, it was really came in handy. ❤

[@Letishamalakootiofficial]

So the force of nature is ANYTHING that is literally a force of nature- that they need to take advantage of with our special mechanism and system, right? 💡 Convincing the reader to desire your mechanism requires painting a picture of a hidden and misunderstood force of nature that you have studied and developed a systematic method for exploiting. 💡 "Unique mechanism separates you and allows you to not become a commodity." 🛠 Patented technology signifies a monopoly on the delivery mechanism, creating a powerful separation from competitors and driving more sales. 📝 The concept of unique mechanism is vital to extreme success with your copy. 🔮 Defining and tapping into a force of nature is the secret sauce of the writing process. 💪 P90X workout program taps into muscle confusion to break through plateaus and deliver abs, making it extremely unique and beneficial. 😲 The force of nature is that people make decisions based on their emotions and their emotional brain, but nobody knows how to actually communicate with the emotional brain. 🌟 To be a complete package and consistently attractive, you need to tap into the force of nature that your unique mechanism delivers

[@Starolfr]

Step 1: Mechanism Step 2: ??? Step 3: PROFIT Sorry. I couldn't resist. >; )

[@_entrepreneur.x2370]

Quick question, I just got your 4 emotions book and I was wondering if the 4 U’s are just for the headline?

[@copysquad]

Yup. 4 U's are just for headline. Big 4 emotions are for every line

[@_entrepreneur.x2370]

@@copysquad thank you!, you’re book is amazing and has a lot of very useful knowledge✅

[@clementmetery9004]

Hi Kyle, so the force of nature is the same thing as the catalyst?

[@copysquad]

Yeah. I actually used to call it that, then I split the catalyst into a couple pieces and the Force of Nature was one of them. Much of the Catalyst now is the urgent item that has put the thing in overdrive.

[@clementmetery9004]

@@copysquad I get it. Thanks for all the value, it's huge!

[@pedrobrocato1982]

Wow!! 👏 👏👏👏👏👏

[@copysquad]

Thank you very much!

[@MrAbdirw]

Hi, kyle I just recently purchased your book how to take their money it's an absolute gem it helped me a lot but I need you to clarify some things. Can the same exact concepts of header lead body and offer be directly translated into short form copy like emails I know header and offer are no brainers but what about lead and body?

[@Musafir_ya]

the best

[@copysquad]

Thank you my friend

[@redfolgers2233]

This is a christian channel...its changing my life....thanks kyle! gods work...

[@copysquad]

Thank you for the high praise. I'm honored. I'm happy to help anyone who is trying to become better.

[@Musafir_ya]

you opened pandora's box 👍

[@liamchase7537]

The S4 Method utilizes a little known sector of crypto called “DeFi” to help clients generate turnkey passive income without trading, watching charts, or timing markets.

[@jackellis4652]

Hey, I think it would be great if there was some sort of discord or telegram. Would love to be a part of the inner circle but I am only starting out in copywriting.

[@austinoriedo2526]

Hey kyle, whats your e-mail?