How to craft a POWERFUL USP [Unique Selling Proposition]

[@AJAY16411]

at a basic level, your usp really is just your unique way of getting the results that you're promising others. Its the way you stumbled upon getting results, and then you just give it a fancy name...and since everybody is different, everybody finds a different way to get results, thus making that your usp...... just tryna simplify it

[@Mc-Dylan-h]

I bought a copywriting course from a reputable provider.....their style is so sluggish MAN...I know I was cut out for copywriting...so I could not give up but that course made it so difficult for my brain...THANK GOD I FOUND KYLE ... his delivery and teaching concepts have opened my brain...I have 2 kids depending on me..BLESS U !!!

[@copysquad]

Thank you very much!!

[@tommystalesen8079]

your convincing skills is on another level ahahah, i know the basics of copywriting and how they are written and stuff, but still you convinced me to buy ''take their money'' ill be getting into the book right now, im sure it wont disappoint!

[@copysquad]

Haha thank you very much. Hope you enjoy the read!

[@mistaJ0091]

This is the video I've been looking for my entire life. I have always felt like I'm getting categorised (even owning successful businesses for over 10 years). As simple as it may be, thank you for your view of a USP

[@copysquad]

Very glad we found each other then

[@sajidferoz9338]

Man... I've watched nearly all your videos and I gotta say Kyle... You are my favorite copywriter ahah.

[@copysquad]

Thanks for the kind words, Sajid. And thanks for watching all the videos!

[@tolulopeajayi5857]

How can I like this twice? A mini course as you promised. Thank you 💯

[@copysquad]

No problem! Glad you enjoyed it

[@Letishamalakootiofficial]

USP something different and Unique mechanism is your unique system to get to that point and combine it with a natural force/phennomenon to make it more powerful

[@financialcopywriting625]

Another super-helpful video, Boss!

[@copysquad]

Glad you think so. Thanks for the comment!

[@hamzashakeel7724]

Video and content quality has improved a lot!

[@copysquad]

Thanks so much! Glad to have a sub who has been around for a while!

[@fshtank7992]

What a great video! Thanks Kyle!

[@copysquad]

Glad you enjoyed it. Thanks for watching!

[@zach2352]

Wow, production upgrade? Love it. Especially the neon lights. Definitely gives more of a youtube content creator vibe (if that's a good thing?) 😂 Seriously looks good.

[@copysquad]

Glad you liked it, that's what I was aiming for!

[@demetriushayes9862]

The growth over the years is phenomenal

[@copysquad]

Thanks my friend. Glad you've stuck with us

[@zach2352]

Btw banger video. I took so many notes 🔥

[@copysquad]

Excellent. I'm glad to hear it!

[@holycouples_]

This is SO good! I've been so stuck with this idea of creating a USP until I watched this video. Thanks brother.

[@copysquad]

So glad you enjoyed it. Thanks for watching

[@harrypiotrowski4889]

Very useful. Keep em coming, Kyle!

[@copysquad]

Thanks! Will do!

[@markjones7423]

awesome

[@copysquad]

Thanks for watching - And leaving the nice comment!

[@trevorhartman9411]

I’ve noticed that many of these USP’s you gave from real-works examples, such as the South Beach Diet, are also Unique Mechanisms. The South Beach Diet is the unique diet or method used to deliver the result. Same with “muscle confusion.” Todd Brown taught me that the USP is the unique benefit, so now it’s a little confusing that your explaining it differently from him. But I guess it doesn’t really matter that much, as long as the USP is unique, wether it deals with a unique benefit or not? True?

[@copysquad]

I feel like I covered all that in the USP vs Unique Mech video. I saw you comment on that one, no?

[@trevorhartman9411]

@@copysquad oh yes! That’s right. So I was right then! The only thing I’m wondering is you say the USP is something that makes your product different. Todd Brown says it’s the unique benefit… getting a little more specific. You know what? I think I’m starting to answer my own question😂 my only problem I have is overthinking. Basically the USP is makes you different.

[@Jhen243]

Learned a lot from this Kyle, thanks for dropping this video!

[@copysquad]

Glad it was helpful. Thanks for watching!

[@Releasly]

Found you trough Davie Fogarty. You are really underrated! Your videos are incredible!

[@copysquad]

Well thank you very much. And thank Davie too!

[@dearbrave4183]

Very informative! I learnt a lot !❤️

[@copysquad]

Glad it was helpful!

[@chandlerfontaine3496]

this is great

[@copysquad]

You're great. Thanks for watching.

[@Henry-gr2ir]

Damn, I have to subscribe to you bro, you solved the puzzle in my head for fricking years! Keep up the excellent work!

[@copysquad]

That's awesome. Subscribe away, my friend haha

[@Henry-gr2ir]

@@copysquad Hell yeah! I don’t believe some million dollar cold email templet shit, because business is not as easy, but I do like your ideas of Framing and Rules, again, great works Kyle!

[@adwoaantwiwaaamoako7681]

Can do intensive market research on how and where to find who the target audience are, like their age, demographics, psychograghics, their values and purpose. Also how to find the exact problem, solution and benefits a product gives to the customer. Can you give practical steps on these

[@copysquad]

I kind of will do that as I dig into Marni Wing Girl's funnel -- which I started in a live video recently. You can find it on my channel. You'll see how this stuff starts to reveal itself. And when I film upcoming videos, I can try to highlight these aspects in the video for you

[@FesteTech]

thanks for your suggestions, they are very useful, but in my humble opinion, for example, for a room that celebrates birthdays such as eighteenths, this job seems a bit difficult to do.

[@21Strikerz]

Can you share the pdfs of the sales letters you broke down? would be super valuable!

[@copysquad]

Hey buddy, ALLLL that stuff is available inside our Copy Squad Inner Circle

[@adeshinostanleyademola869]

Thanks for the videos. I'm a bit confused here...what's the difference between the big idea and the USP in a copy?

[@copysquad]

10,000 foot answer: The Big Idea is the marketing angle. You often generate your Big Marketing Idea from the USP. In practice: My USP is "The Only xyz..." How will I sell that? "The Big Marketing Idea"

[@adeshinostanleyademola869]

@@copysquad Thanks for the response Can we also call the big idea the unique mechanism? Or is that different?

[@copysquad]

I think I'm going to have to do a video on unique mechanism vs unique selling proposition. It's come up a couple times

[@adeshinostanleyademola869]

@@copysquad Would appreciate this... I find ot difficult to differentiate them You've helped a lot of us newbies get started. Thank you so much

[@copysquad]

I just posted a new video addressing USP vs Unique Mechanism, I'll post the link if you wanna check it out! kzbin.info/www/bejne/baelaHiXdquNqbc

[@financialcopywriting625]

Is if fair to think of "labeling" as how some copywriters think of "transubstantiation?"

[@copysquad]

I think that's a useful way to think about it!

[@sul-dev]

Aswell as "only", you can use a superlative. For example, the 'most' experienced barista in New York. Or the 'highest' quality pizza in Texas.

[@chandlerfontaine3496]

How about a value proposition? Product-centric value proposition and brand-centric value proposition.

[@trendyGoodsHub]

Thanks for Information I tried to dowload the Free PDF but this doesnt work

[@FuriousMarketing]

"Is it a mate, food, something i should kill, or something i should ignore." Instructions unclear, I've made a mistake. 😂

[@polutonhal]

Hey Kyle, Lately, I've been reaching out to prospects falling into the fashion niche. But, a problem occurred. I have a lack of inspiration when it comes to fashion niches. I feel like my mind is limited to a few things like how to amaze your friends via your style or how to amaze a friend with this gift. Do you have any advice in this situation?

[@copysquad]

Inspiration is kinda bullshit. Sounds like you have a lack of raw materials to draw connections between. Read more fashion copy. Some will say that will "inspire" you. I say it gives your brain the raw materials it needs to draw new connections and form new ideas. Good luck.

[@polutonhal]

@@copysquad Thank you! I really needed help with this.

[@Gione808]

The forms inside you clickfunnel page (the one linked in description) aren't working :/

[@copysquad]

That happens from time to time. I think it's a clickfunnels issue. Try it on mobile please.

[@copysquad]

@Gione808 were you able to get the form to work after trying on mobile?

[@davylegit]

I tried the link. Thought it was free?🤷

[@dawid8245]

Do you still analyse copy live?

[@copysquad]

Not on KZbin anymore. You can scoop up 36 (I think that's right) via my front end and back end masterpacks at copysquad.net/products

[@julia_silvaofc]

🇧🇷🔥

[@copysquad]

🙏🙏🙏🙏

[@youtubezefq]

Question: How do you know if X product is the ONLY thing that has/does X? What if there are few products out there that do the same thing? Is this lying?

[@youtubezefq]

Apologies for this very vague question, it's been stuck in my head for some time and this is the best way I can put it into words.

[@AhmedAli-ml7or]

I feel guilty because i have your sasy book and dont finsh it yet

[@copysquad]

Finish it today!

[@AhmedAli-ml7or]

@@copysquad i want to break it down and make note because you make it very insightfull so i wil try to finsh it this week for you kyle and for me. Thank you

[@SLZdolph]

Thanks a lot, Really learned a lot from you, Thanks to Andrew Tate's HU for introducing you to me !

[@copysquad]

I'm very glad to hear that my friend. Could you tell me a little more about what is Andrew Tate's HU?

[@SLZdolph]

@@copysquad There is a lot of people that have became pretty successful because of the information they got from HU.

[@copysquad]

@@SLZdolph Awesome, that's great to hear. How did I come up? haha

[@SLZdolph]

@@copysquad The other long comment I put on this disappeared. Long story short, They teach copywriting, freelancing etc, We got told to check you out and sign up to your newsletter. There is probably around 150-250 active watchers on here from HU.

[@copysquad]

@@SLZdolph Sweet! Well -- thanks for watching I hope you learn something you can use!

[@robch4414]

"Ready Fire Aim" has to be the stupidest business principle ever. Tom Peters was a big supporter 20-plus years ago in his anti-strategy phase, and it was nonsense then too. If you're not even facing in the right direction you are not "ready" to fire. And if you are, then you've started aiming.

[@trevorhartman9411]

In another video, you stated that “muscle confusion” was the force of nature and P90X was the UM (unique mechanism). That can’t be correct… P90X is the product. Muscle confusion is the unique mechanism. And the force of nature is what muscle confusion taps into in order to produce the result (abs, muscle, etc) In this case, muscle confusion can also be a USP and UM simultaneously Am I right?

[@copysquad]

Nah. Muscle confusion is the Force of Nature. And you use the P90x exercises to exploit it (tap into it) for your benefit (the result)

[@trevorhartman9411]

@@copysquad oh ok I see!

[@trevorhartman9411]

@@copysquad I’ve just learned the power of the “force or nature” from you like 2 days ago. I’m used to just understanding it as UM -> Result because that’s how I’ve studied and been taught for last couple years. But the concept of the force of nature you invented is brilliant.