Corporate Virtue Signalling. Why do they do it?

This video was first uploaded on February 23rd 2020 for IM Premium Subscribers.
Douglas Murray explains why corporations engage in Virtue Signalling
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This video was first uploaded on February 23rd 2020 for IM Premium Subscribers. Sources: Bloomberg article: www.bloomberg.com/opinion/articles/2020-01-04/implicit-bias-training-isn-t-improving-corporate-diversity Harvard Business Review: hbr.org/2016/01/diversity-policies-dont-help-women-or-minorities-and-they-make-white-men-feel-threatened Podcast: delingpole.podbean.com/e/delingpod-55-douglas-murray/

[@iggyblitz8739]

I love how Starbucks failed in Australia, mainly because their coffee is crap compared to our local cafes, it turns out there are other reasons to celebrate them not succeeding here.

[@jookbj]

I disagree with Maury they (globalist companies) don't do it out of guilt. They do it because most ppl are left and will support their company if they do. Birtue signaling works whether you like it or not.

[@davidalangay1186]

Thank you for releasing this premium content production to the general public, and yes, corporate virtue signaling is nothing but a field full of cowpatties.

[@excrementicranium6863]

I've stopped buying Coke and plan to lose several kilograms. Coke tried to tell me that I am too white. I just wanted a drink.

[@jfphotography69]

I stopped drinking sodas 30 years ago, it's poison you are putting into your body. I have boycotted quite a few companies the last few years. I have also canceled my Cable TV and Netflix many years ago, it was the best thing I have ever done. In regards to the soda thing, you will see the benefits of not ingesting that poison in due time, that includes diet sodas. Humans where not meant to be drinking this garbage.

[@doom-mantia]

You should ditch sodas in general. They're poison

[@PROTOGgouki]

I already acoid sodas so I can't boycott coke. Sort of the same with WNBA's wokeness and insistence on their supposed pay gap. Again, I can't boycott because I already don't watch 🤣

[@digitalfootballer9032]

@@PROTOGgouki I don't drink soda either, but you can boycott all the rest of Coca-Cola's non-soda products such as Dasani water, Vitamin Water, Minute Maid juice products, etc

[@PROTOGgouki]

@@digitalfootballer9032 all that is just sugar filled crap sans the water obviously. I already boycott that 😅

[@Billydevito]

I am a loyal customer who almost never changes brands after I find what I like. But after the Gillette fiasco, I turned to Daily Shave Club for my shaving supplies until I confirmed, from their sales department, that they donated $100K to BLM. I Promptly cancelled my subscription! 🖕🏼 What ever happened to just selling razors?

[@danbaumann8273]

Good to know and good question. I think the woke, actually it's obvious, look for opportunities to accuse others of being "not so", so, if they're not currently doing some advertising campaign promoting these agendas the question (read: accusation) is immediately: "So you're saying you don't like, are against, ____________

[@regular_guy70s]

Smh, that sucks!! You’re right, why can’t companies just stick to what they started out to do? (May not quite fit the argument, but) now when you go shopping, you get barraged with social distancing reminders over the PA and blah blah blah... I just want to go to the shops, I don’t want pretentious dickheads preaching at me.

[@sweetbunny6198]

Nothing happened to Gillette dude. The HR department which is dominated by women (just like nursing) started flexing on the gender they've always despised and perceived as inferior.

[@sweetbunny6198]

And "fiasco" is the wrong term. Normies a.k.a. the vast majority of people think the Gillette add sends a "good message" and perhaps the offended people "took it personal" and "the message was not for them". It's easy to lose contact with reality when you hang out in weird corners of the internet. "Wokeness", "progressivism" and cultural trends are just like the government. Of the people, by the people, for the people.

[@Billydevito]

@@sweetbunny6198 😎 And who exactly do you think the Gillette wokeness ad was offensive to? Men? I don’t think so. Why would it? If the ad showed women drunk and slutting around in one scene, then acting all butt hurt in another because their boyfriend/husband dumped them in another scene, we wouldn’t hear the end of it. “Is this the BEST a man can get?” Men don’t need multi-national companies preeching their wokeness to them, or telling them all that they are shit. Men will vote with their wallets. The fallout for Gillette hasn’t fully settled yet. GO WOKE, GO BROKE.

[@societyofrobots]

Implicit bias training has the nasty side effect of increasing conscious bias. After training, people become hypersensitive to how they act around those of a different race, always worried that everything they do could be construed as racism.

[@thejoker9201]

Agreed. I say its intentional. Its an undermining attack on our entire culture

[@kalypso4133]

i do that and i never even had bias training. i'm just so fucking afraid of being accused of something i'm not.

[@danbaumann8273]

And trains/rewards those with thin skins that they _are_ the victims or are being victimized. it's a viscous circle.

[@thejoker9201]

@@kalypso4133 Don't be afraid. If you can stop being around people that buy into that lunacy. Normal commonsense people know Bullsh&t when they here it

[@aesopstortoise]

@@danbaumann8273 A viscous circle? How absolutely thickening..

[@Reindeer911]

"Is there something in the water?" "Naaa, It's just your Starbucks" "That explains everything!"

[@majormule7671]

So right about 90% of HR ... when I started work we had a personnel dept, who cared about people. Now we have HR, who care about resources, you, me, paper, bins, kettles or any other ‘resource’ ..

[@jonahtwhale1779]

The personal/hr dept never cared about employees. They have always been there to protect the employer from the employees. I am 100% sure they expend huge efforts to appear to be as friendly as possible to the staff ( people confide to their friends) but that is just a ploy to make you think they are on your side. They will back you to the hilt, the hilt of their knife that is, when they plung into your back, if you dare cross the companies interests.

[@GlenCychosz]

I will never eat ben and jerry's ice cream.

[@allmight9840]

Same

[@TheDhammaHub]

Words have little to no cost and it is a good advertisement. From an economic standpoint, it would be inefficient not to do it

[@RevoltingPeasant123]

The category of woke people who will buy into it is larger than the category of people who will stop buying due to the woke advertising, basically.

[@timeweston]

Yep. Virtue signalling on a corporate level is essentially a kind of cynical 'insurance'.

[@karmanyngje4907]

It only works on the weak. Those who are too scared to stand up for what they believe regardless of consequence.

[@yeyuan6273]

It only works for other people always, only death death penalty rows are doing things regardless of consequences..........

[@sweetbunny6198]

"It only works on the weak" a.k.a. 95% of the human population

[@YourLocalCopiumDealer]

If you liked the madness of crowds you should also try the strange death of Europe. Another great book by the brilliant Murray.

[@deanomarino31]

I haven't purchased ANY Gillette (or affiliates) since their 'tox1c men' advert

[@excrementicranium6863]

I purchased Schick after the Gillette nonsense. Schick was a bit more expensive initially but the blades last longer and the shave was actually better.

[@deanomarino31]

@@excrementicranium6863 Same

[@manfredschmalbach9023]

Took the opportunity and grew a full beard, neck twirls and thigh brush and walrus and all. No Proctor & Gamble product since then, either.

[@davidcj057]

Same here...I’d sooner shave with a dull butter knife than a Gillette razor!

[@jamesc6363]

I’m so sick of the words diversity and inclusion...

[@danbaumann8273]

Yep. You just know the ones using them are so full of shit and themselves. Ya just know it.

[@xanthromera]

Douglas Murray is the best at dismantling woke culture. Great clip.

[@jamestaylor8577]

dude, you are a breath of fresh air in these rediculous times. love ur vids

[@aesopstortoise]

I have to do online Equality and Diversity training once a year, followed by a multiple choice test. I am thinking of scoring 0% this year just to see what happens.

[@kendallcuddles]

You willing to risk getting fired?

[@shitandbiscuites]

What company do you work for?

[@aesopstortoise]

@@kendallcuddles It wouldn't be a sacking issue, but it would probably raise some eyebrows. I'm wondering abpout scoring 0% then retaking the test to score 100%, which shouldn't be hard and would serve to underline what everyone knows, that being that this is a meaningless box-ticking exercise.

[@aesopstortoise]

@@shitandbiscuites In social housing.

[@briannewman6216]

Douglas Murray is very good.

[@DruuzilTechGames]

I'd like to know what makes them think anything they're doing is virtuous in the first place.

[@adamzappia2213]

Their own delusion

[@spudboy1328]

Me too! Strange.

[@PROTOGgouki]

The moniker “get woke, go broke” come to mind. Which hopefully actually does happen. I'd love to boycott some products and services due to wokeness but I already don't consume.

[@jamesr3322]

Fabulous video Indy.. great to have you back. One of my favourite topics is this woke bs. I keep a mental list of those companies and deliberately don't use them. The list is getting longer. Surely cancel culture works in both directions..

[@timeweston]

Yep. You're not alone in keeping that mental list. It's quite a simple principle.... 'don't feed the beast' One of the great things of capitalism is that we each have the freedom to choose who we patronise.

[@lesfox2010]

When my Union (was a member for 40 years) announced it was seeking endorsement as a White Ribbon approved workplace and that it was supporting White Ribbon, I resigned and told them why. When I said so, they said thanks, but they do not support domestic violence in any way, I said neither did I. I also said White Ribbon was part of the problem, not a solution. My key point of thought was that if the Union supports crap like them, what other garbage do they support and remembered this is the organization that formed the Labour Party. It suddenly twigged what so many others had been saying over the years. Big wake up call.

[@alanfaulkner6329]

Well said Mr Murray.

[@1sexymary]

The virtue signalling that Starbucks does in America or other Western countries doesnt happen in other markets they operate in - never saw any of that $hit in Japan, Hong Kong, or Taiwan and from what I understand it certainly doesnt happen in the Middle East - Starbucks went broke in Australia before some rich listers decided to resurrect the brand, from what I understand Starbucks in Australia is still operating at a loss. As for the ANZ bank they lost me when they refused to renew banking facilities for the Port of Newcastle coal terminal.

[@1893Mauser]

I haven't seen you videos in my subscription list or recommended for months so I looked you up manually and have a huge backlog of videos to watch.

[@radu921000]

Spot on explanation from Murray!

[@timeweston]

Almost aways

[@MonkeyBuRps]

You just earned 'The Delingpod' a subscriber, thanks! :O)

[@vvwalker7261]

Bud Light is the first example i have seen

[@TrickyNekro]

I find your video most interesting as it returns the focus to the source of the problem. Very good video indeed! Cheers!

[@mfsperring]

It's funny I rarely even notice the views or stances of corporations that don't apply directly to the product in question. Yet still I find the places that I enjoy most, tend to be the ones that only concentrate on making said product. I wonder if there is a correlation? Lol

[@confusedvoyager7916]

The coffee I had in the military was better than Starbucks. Let that sink in.

[@FreeIreland]

Starbucks is to coffee as Macdonalds is to food.

[@davidalen9279]

Brilliant. Deep thanks!

[@Sk0lzky]

HR's then: making worker surveys and catching up with latest psychological research to help people be more comfortable, productive and motivated, as well as mediating in conflicts (also spotting and resolving the ones simmering under the lid before they spill over), helping workers to prepare for raise/promotions talks and inter-company interviews. HRs now: recruiting cheap untrained labour with no language and monitoring purity of thought, race and gender.

[@Sk0lzky]

At least that's from my perspective, had a brief contact with working in HR and they prepared us for the first, then told us to do the latter. Good thing I spent most of the time translating and proofreading mails between "us" and subcontractors as well as job offers.

[@scottallison2296]

A wonderful article here Independent Man. Douglas Murray offering his usual in depth insight with his trademark beautiful delivery. I don't buy anything from Sh$tbucks either believe the coffee is nothing short of woeful

[@ulrichenevoldsen8371]

I don't get why people buy that " coffee" it taste like s hit. Here in Spain you can get a really good coffee in any of the many bars around. And cheaper too.

[@carlostommybaggs5763]

"Look Robin- it's the virtue signal!" "Holy I don't give a furry rat's arse, Batman!!!"

[@deemad2180]

One of the best videos

[@hagbardceline9909]

endlessly relevant

[@AndrewAce.]

_"Because they're stupid..."_ Spongebob SquarePants-

[@SOTSV]

Ditto!!!

[@jlrob85]

It’s all about the brand. Companies want their product/services to be relatable to consumers

[@MrSTVR]

It took 2 years but it's finally happening

[@threethrushes]

Left the corporate world at 39. That was six years ago. Own boss. Couldn't be happier. MGTOW

[@m80A]

Congratulations brother! May you have many years of stress-free happiness!

[@threethrushes]

@@m80A Stress-free. Thanks bro - shout out from Czech Republic.

[@Truth-Virtue-LVX]

This is where people need to be focusing.

[@Pattern_Noticer]

These are companies our people built operating in our homeland. The idea that they should do anything but treat the natives preferentially is the problem. They in fact should even though they do not and currently favor foreigners.

[@BigBenn2014]

My last employer wanted male staff to wear badges saying ‘Male Ally’. I just thought they’d spelled ‘Cuck’ wrong.

[@smorg12]

I worked for an internation charity, it did give unconscious bias training and the director regularly spoke of the patriarchy. Despite being a female heavy organisation I believe my IT role was outsourced because I was a male employee.

[@bubsnicket]

I work for a charity that is 70% female. IT is seen as the enemy by HR because we are mostly male and earn more than the rest of the business on average.

[@smorg12]

@@bubsnicket take out redundancy insurance, one day they will come for you.

[@gipgap4]

Easy, it’s good PR. It’s all about money and always has been.

[@JC-lu4se]

Rebel Sports had a rainbow on their logo for a few days. It’s now changed. Now pretty much all of their models are black.

[@Greyreal.]

Yep we get one every year..

[@ryankelsey9646]

*In Mr. Krabs voice* "Money"

[@SVNaimaH28]

Gold ✅✅✅

[@matthewd759]

Barclays Starbucks Gillette Coke To quote Homer “you just made the list!” Any others?

[@JC-lu4se]

Look at just about any ad or website in Australia. Black people are way way over represented. I feel excluded now.

[@stujd1539]

You should send this video to SBS.

[@67ss76]

Why? If it doesn't reflect their narrative they'll just call it racist.

[@destroyingangel9838]

Fight them with something they only care about your MONEY, by not giving it to them. God I'm brilliant, give me the money instead. Lol

[@FamousWolfe]

Got a PayPal mate?

[@destroyingangel9838]

@@FamousWolfe I was kidding, hang on to your money you will need it. Cheers.

[@FamousWolfe]

@@destroyingangel9838 I know, I was gonna send you a couple bucks along w/ a note saying "get yourself a beer" lol

[@LilStoops]

On Monday, Westpac managers were informed they need to start selecting people for redundancy. It turns out there are diversity quotas for letting people go too. Guess who is first in line to lose their livelihood? You would think that if it came to this it would be a survival situation and you would retain the best. No one told the lemmings. I hope they are equally diverse when conscription comes back when there is a national emergency.

[@RichardDanielli]

Most North American coffee is described by Italians as "aqua sporca" and so your use of diluted toilet water - gave me a smile. I also agree with your point on what is the purpose of the company... Oh and yes the mermaid coffee is just dirty water.

[@HartyBiker]

We get our coffee culture in Australia from the Italians, so those Australians who have ventured across the pond have found that North American coffee is pretty much a pointless exercise.

[@RichardDanielli]

@@HartyBiker I have a saying that says if you have to add something to your coffee go find better coffee... Grazie tanto.

[@michaellamont2605]

HR.... WHY? Why pay them extra?

[@RobertKrukAU]

It’s getting worse every day.

[@cristop5]

Everyone concerned about workplace wokeness should check out Counterweight Media

[@realraven2000]

we had these video courses with our multi national company. you could usually pass the questions sections by pretending you were super virtuous.

[@gustavohermandio1440]

money

[@cmonkey63]

It's a serious question, and one that needs a serious answer. It seems to be based on the assumption that they can appeal to an entire generation of 'woke' young people. The joke is, those young people will grow up to become -- unwoke. In the meantime, I vote with my wallet.

[@Gorboduc]

From the government perspective, corporations can be blackmailed into contributing to opinion control. From the corporate perspective, contributing to opinion control is rewarded by government favors. From the trainer's perspective, training causes more problems, which in turn require more training. It's the people who actually believe in this shit that I don't understand.

[@ransbarger]

My sister still has her Trump sign in her front yard, so her neighbors can see how loyal she is to his cause. I can name many more examples. Just because the left has taken it to an all time high doesn't mean the right doesn't do it. I'm not sure what gets on my nerves more, the virtue signaling or the hypocrisy.

[@erlstone]

it's simpler IMO... genuine advertising creative is super hard to come up with (the "idea").... identifying demographic groups and speaking directly to them without a creative "idea" is far easier (and cheaper).... ad agencies were once paid fortunes by clever marketing departments to come up with mostly "entertainment" ideas to convey a promotion.... the modern technique is to use a social phenom to "play to"... which anyone can do, once you've identified the sub-group you are targeting... and it suits social media better than broadcast media.

[@Rustsamurai1]

My experience with diversity is that it is inefficient and non-cohesive. Australian banks are busy showing on their websites that Anglo males have no future in Australia.

[@mazzdacon2134]

I was lucky to retire before all this crap.

[@Koozomec]

Taxes > racism.

[@GuillotineFistTW]

If you say anything, you will lose your job. If you own your own business your payment processors will cut you off from the financial system.

[@alfredkillian3656]

I've stopped using Gillette (proctor/gamble) products after their disgusting ad, Stopped drinking coke products after their be less white campaign, Never ever had Starbucks.

[@Acquisition1913]

Tribalism #1

[@SuiteLifeofDioBrando]

My general thought is that they are just pushing propaganda of the people who mostly own the business, and trying to get more customers in the process.

[@IndependentManSpeaks]

That doesn't make any sense. The people that own large corporations are shareholders that have little interest in such nonsense.

[@jcdf2]

It was explained in the video. This stuff is a distraction from all the corporation's malpractices.

[@kirk2767]

Starbucks hasn't really committed any malpractices. Its former CEO just seems to be a vain billionaire who feels that every one of his thoughts needs to be listened to. Look at his website. The guy sold coffee for a living, yet seems to think he should be dispensing wisdom instead. www.howardschultz.com/

[@damo5701]

@@IndependentManSpeaksOwnership or at least control of most large corporations is tightly concentrated, when you delve behind corporate structures, investment vehicles and so on. These people certainly don't believe the nonsense but have an invested interest in propagating it; for the reasons you discuss in the video. On a broader level it distracts attention from their actions and the real inequities and issues. A "revolution" or overturning the current hegemony cannot happen whilst the people are divided and fighting among themselves; hence identity politics.

[@IndependentManSpeaks]

@@damo5701 Damo I worked in the financial industry for years, my job was to analyze companies including their ownership arrangements. I guarantee I understand ownership structures of publicly listed companies better than you. Your broad sweeping generalization that they are tightly concentrated just doesn't hold up to the facts. Large funds managers and deep pocket private investors have very little interest in this stuff. They are certainly NOT pushing their own propaganda as the original post claims. The companies are simply trying to manufacture a public image by being up with the latest fashion.

[@herbertvonsauerkrautunterh2513]

White men should get together and firm a group that targets corporations and businesses that do this crap by not spending there.. quite simple. Money is power

[@mrhognogger9689]

Not sure about the complaint that Starbucks is linking coffee with things that have nothing to do with coffee. Isn't that just the normal workings of capitalism? Via advertising and marketing, companies have been associating their products with things that don't really have anything to do with those products for at least 80 years. Would Murray be complaining about this standard practice as well?

[@eyesthatwatch69]

I believe you are only covering the far less sinister and cynical side of this issue. Thanks to government policy all institutional investors in the UK now need ESG investment policies. If a company can't demonstrate environmental social of governance values it won't receive investment.

[@clxwncrxwn]

Awesome video! But here’s a question, since grocery stores are also getting into the habit of wokeism, how do you feed yourself? sure there’s online options available for most, but not all areas will have that option, they may be able to order things regularly but have to wait a lot longer for items. And there’s farmers markets again not all area’s may have this option, and are usually held open on weekends, If anyone even suggests Amazon, you clearly haven’t watched the video, I’m just trying to find a solution, but I’m an idiot 😂

[@davidpalmer9780]

I haven't noticed as examples of virtue signalling or 'woke' ism from Aldi but I'd stand to be corrected if so.

[@clxwncrxwn]

@@davidpalmer9780 I live in Canada

[@davidpalmer9780]

@@clxwncrxwn Whoooah!!!... Your in woke central there... I completely understand your post.

[@danbaumann8273]

@@clxwncrxwn Superstore? Perhaps I have not been paying attention. Perhaps that's good. To a point.

[@clxwncrxwn]

@@danbaumann8273 they’re owned by loblaws, and loblaws is pushing the wokeism on their store brands, no frills, superstore etc

[@BlackSilver23]

"Corporate Virtue Signaling; Why do they do it?" Seems pretty simple, really. Circumspective corporations recognize that the upcoming generations are increasingly being indoctrinated with Wokeism, and it behooves them to appeal to the values that their future customers will be attracted by. For marketing, all other considerations are irrelevant.

[@RobzdaBlade]

7:46 Yup. That's why homies like me are sooooooooooo sinned for I have not a dime. Homies will pay attention when the next generation attack their way of living with their dumb ass propaganda. Their will be changes, and by changes, I mean charges. ;) (lol okay maybe not)

[@TheFamousECCLES65]

The whole 'woke' phenomenon only exists because of the laziness of the majority.

[@michaelpagan3914]

Let's not mention the part played by the likes of Barney Franks, Chuck Schumer and the Democratic left played in the 2008 meltdown.

[@donitondarrison5899]

That safety pin on the caution sign is backwards. It's impossible for the non pointy end to go through the sign like that. Are you on Bitchute ? YT is virtue signaling trash and should be boycotted too.

[@jfeather72]

Got woke, went broke....Coon Cheese, hold my beer. When everyone decides that they are not going to buy your product because you are fucking annoyingly woke (the reasons for which this video elegantly points out), I for one will standby and watch gleefully as you go out of business, and perhaps send a message to other companies.

[@adamwilliams7904]

obviously, Investing in crypto currency now should be in every wise individuals list, in a year to 3years time, you will be extactic with the decision you made today

[@IndependentManSpeaks]

What relevance does this have to the content of the video?

[@SuiteLifeofDioBrando]

Crypto will crash eventually. Seems like a scam to me imo.

[@serverlan763]

@@IndependentManSpeaks Well Wealth can help insulate you from many harmful things in life, even political correctness.

[@davidpalmer9780]

With the predicted capabilities of Quantum computers, digital 'cash' appears to be doomed.