Cortez Bryant: All About the Music Business, Managing Lil Wayne & Drake, Importance of Branding

Cotez Bryant, a.k.a. Tezzington, who has managed artists such as Lil Wayne, Drake, Nicki Minaj and Lil Nas X, tells us everything about the music business, how to market yourself as an artist and the importance of developing a brand!
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Timestamps:
00:00:00 - Star studded managing credits, is the music business is scary?
00:06:10 - Lawyer vs manager: Which comes first?
00:11:50 - Who is Cortez Bryant, getting started with Lil Wayne and building a brand, graduating from JSU and attending a HBCU
00:17:30 - Advertising class, breaking berriers by marketing Lil Wayne, “turn your accent on and off”
00:23:22 - First 2 years of managing Lil Wayne, wearing multiple hats, early struggle, overcoming challenges
00:35:30 - Most common question, breaking through an artist, understanding consumers, “cult” following
00:40:10 - The blueprint of touring, building trust with Lil Wayne, releasing new music consistently vs marketing 1 track, how to have a career as an artist
00:51:20 - Singles vs projects, deciding what your goals are, how to market yourself as a new artist, touring as a new artist, looking at Spotify analytics
00:59:00 - Biggest misconception of being a manager, what catapulted Lil Wayne to “superstar” status, focusing on one DSP vs multiple
01:10:50 - First impressions of Drake, Drake being “the full package”
01:18:00 - Tips on closing deals, confidence is key, improving communication, building relationships
01:22:40 - Meeting Gee, Blueprint Group, being a one-stop shop
01:29:50 - Working with Lil Nas X, following up from “Old Town Road”, Latto
01:35:40 - Meeting Bishop Omar, CultureLab, educating the community
01:41:40 - Cortez’s escape, changing 1 thing about the music industry
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Cortez Bryant: All About the Music Business, Managing Lil Wayne & Drake, Importance of Branding
#producergrind #producergrindpodcast

[@mylesmikieal]

We need more of the Business talk

[@AdamSalaah]

facts

[@kyouzkillinit]

Word yo!

[@BeatsbySaif]

This interview is great. Tez is goated. Met him at the drake concert recently. Cool guy

[@emptytombprod]

TB look blurry or do i need prayer for mu eyes?... the audio is what matters anyhow.. much love PG 🫡🫡🫡

[@ApolloJetsonKND]

No he definitely blurry i can see it on my tv . Im watching rn. Yall check yall focus b4 u shoot these 🙏

[@theadvocatesbeats8913]

dawg!!! i thought i was trippin

[@bsd918]

Man I just became a Manager for my homie as an artist. This came at the right time. I have no idea what I’m gonna do lol

[@mark.9352]

you learn as you go. I started out as a butcher now I manage a grammy winner

[@knockbeatz5767]

I ❤ P.G... thank you for bringing it to YT! Lot of valuable gems 💎

[@ROYELTYRECORDS]

They asking all the right questions. Epic interview

[@dablksheepco1957]

This is some real GEMS!!!!

[@chosensmith5652]

Y’all gotta drop more interviews consistently

[@hoptoad5367]

Missed y’all 🙏

[@BEATMAN2.0]

This is mad inspiration. 😎

[@YurMehh]

niggas don't know bout Tez I been knowin bout him , he one em super important people behind the scenes in the industry nobody knows about unless you like to research the business behind the music . and once you do that you'll start to see his name and presence everywhere .

[@NickLAnderson]

Thanks for the interview! 🙏🏼

[@RgtSpdr]

Thank you all the way from South Africa 🌍 🙏

[@ItsDomeno]

Much needed information 💯 🙏

[@nickparreco1044]

This is everything, thanks greatly

[@Gloo_beatzz]

this came perfect timing🔥🔥

[@user-qc1bz7yg9g]

this is really good, thanks gang. y'all are doing amazing 🫶

[@Dellthaproducer1]

Dope Interview! We need more of this!!!

[@jun.taira007]

thank u for the gems 🔥

[@DweatherlyBeatz]

Great interview!

[@kawamesimfelicien4822]

This was a dope change of pace

[@dageniusiq]

My band brother from Jackson state

[@mikejones3078]

Blessings on blessings!

[@aaronvalentinleo]

thank you very much

[@MujahidToler]

LEGENDARY.💫

[@DAKROME20]

My take away ((Branding ))🔥🔥🔥🔥🔥🔥🔥

[@youngraybeats]

🔥🔥

[@acemontana64]

Best interview

[@ryanrose2592]

Good info

[@BeatsbytheSXMZ]

#TheeiLove Jackson State 💙

[@chaachocino]

🔥🙌🏿🔥

[@elohimsupreme]

🙌🏾💯🙌🏾💯🙌🏾💯🙌🏾

[@ratethewordplay]

GEMS

[@obielle]

😤😤

[@TAZManiaShow]

💎💎💎

[@mylesmikieal]

You can look up Somebody to represent anywhere on your phone, do everything you can do to protect yourself before you get into a situation, never let anyone force you into something you're not knowledgeable or comfortable about

[@dafingaz]

Gems

[@aybojackson]

WHOA

[@sgtasapmusic]

Spotify said Wait .....Nope Find a New way to Hustle 😭😭😭😭

[@7ven6ix]

Need some vsts on Producer Grind not enough stuff G Went to go purchase and all there was was drum kits and loop kits Need some fire instruments G

[@umbra5119]

this shit is extremely useful

[@dodgecitystudios3719]

TezPoe.

[@barrowtoussaint4842]

What happened to the time stamps???

[@Dntturnround]

Engineers plz

[@2teflon]

It’s a bunch of producers keep these vids comin

[@DapoOlatunde]

Please help me ....I just need to talk about business with you

[@SoJesusChristMusic]

I thought it was clickbait at first 😂 THIS WAS ONE OF THE REALEST INTERVIEWS ONLINE

[@saintsiete6566]

✝️SAINT COLORED COAT on KZbin 😇 I Christian rap 🔥🔥🎶 God bless Cortez on God 🐪

[@DapoOlatunde]

Please help me ....I just need to talk about business with you