Countdown to Third-Party Cookie Deprecation: Accelerating Your Privacy-First Strategy

Have you set up consent mode? Have you implemented enhanced conversions? Is your infrastructure ready to collect and import offline data online?
If you answered no to any of those questions, it’s time to get to grips with the industry disruption that is cookie deprecation. Thankfully, it’s not too late to understand and implement both immediate and long-term solutions to future-proof your marketing strategies for August and beyond.
In this webinar, gain valuable insights into what this change means, how to prepare in the short term, and how to remain adaptable for whatever comes next.
Find out article about Third-Party Cookie Deprecation here..bit.ly/441ikyt
In This Video:
Insights into the evolving digital landscape of 2024
Impact on your marketing strategies
Key preparatory steps
Immediate actionable strategies
Guest Speakers:
Alex Feinberg - Vice President of Client Services, Incubeta
Ivan Đaković - Engineer, Google
Kate Jervis - Growth Director, Incubeta
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About Incubeta
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that - passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.
Timestamps:
00:00 Introduction
02:52 Today's Agenda
03:34 Understand the new digital landscape without 3P Cookies
09:15 Learn the impact of cookie deprecation on your marketing strategy
10:53 Prepare for a post 3rd-party cookieless environment
30:48 Create an action plan to future-proof your marketing
34:06 Questions
43:38 Thank You