Crafting Your Value Proposition for Buyers | This Week in Marketing

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.
In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.
Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!
And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.
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For the majority of my life, I’ve been passionate and dedicated to changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[@TomFerry]

👉🏻Join the upcoming AI Marketing Academy class starting on 5/21 and get 10% off when paid in full using 'SOCIALA10' at checkout! tinyurl.com/2ahmwmtk🤖

[@Kingraffi64]

I listen to Jason regularly and I must say - This is one of the best shows I’ve heard in a long time! There is so much to digest! I have listened to it about 15 times and getting something new from it each time. Marc crushes it!! Jason, thanks for such a great show! Have Marc on again!! Priceless!!

[@Abundant.Agents]

Thanks Jason & Marc 📈17:43 Crafting a strong brand and value proposition is crucial for attracting buyer leads and creating continuity in marketing, requiring a strategic plan and understanding of brand attributes and positioning channels.

[@joseedgardopalomo5464]

This session, Jason, was incredible. I couldn't stop watching it. I received tremendous inspiration and it taught me that being myself is the only way.

[@mannya_realtor]

When all things are equal - the value proposition is the difference.

[@SeanRyansarnia]

Great talk, lots of great takaways. Thanks Guys

[@FloridaRentalAds1]

I loved this episode.

[@JGeezy216]

So Many GREAT GEMS!!

[@maryjoquay.]

I've been asking how an entire room full of attorneys don't understand that the buyers pay the price that includes both commissions baked into the price? Couldn't a buyer decide that they don't want to pay the seller's agent, and demand that they only pay the price of a hour minus commissions?

[@MiamiLuxuryResidence]

OK, you decided to repost this video?

[@DavidPautler]

Wow I am 27 minutes in and I am lost have not yet anything I can use hoping for more sorry I am not smart enough to understand

[@MiamiLuxuryResidence]

Me either.

[@DavidPautler]

@@MiamiLuxuryResidence Glad I am not alone I guess I was looking more at how too then the extraordinary theory they were sharung