Create Raving Fans® - eTrain Foundations

Create Raving Fans® is Chick-fil-A’s business strategy. It is based on practices and principles utilized by our founder, S. Truett Cathy, for more than 65 years. When executed consistently, the strategy helps Operators grow their business, ensures consistency across the chain and differentiates Chick-fil-A from the competition.
The strategy consists of 3 focus areas: Operational Excellence, 2nd Mile Service and Emotional Connections Marketing.