Creating the Modern Media Company | SXSW Interactive 2016

When Apple released their infamous 1984 commercial during the Super Bowl, it in many ways encapsulated the media landscape at that time: to market a brand was to place a splashy 30 second TV buy. Over a decade ago, Facebook was born and, building on the momentum of platforms like MySpace, transformed how we discover and share the things that entertain us and are important in our lives. Every generation has their own set of brands that define the medium on which they were built: radio brands, magazine brands, TV brands, and now digital media brands.
Jim Bankoff, the Chairman and CEO of Vox Media, has built a business around redefining what it means to be a successful modern media brand by combining the smartest digital voices-such as Ezra Klein, Kara Swisher, and Nilay Patel-with advanced technology and data solutions that power the eight media brands in the Vox Media portfolio. Today, Vox Media connects with an audience of 170 million affluent and educated young adults globally. In this discussion, Bankoff explores how Vox Media has become one of the fastest growing media companies of today and what the short, mid, and long term view of the digital media landscape looks like for publishers and brands alike.
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[@victorisyamba]

This makes much more sense today than when you published this video 7 years ago. The future of brand growth is how a company blurs the line between technology and media

[@tulanimlambo625]

2018 still some valuable words !! 💪🏾

[@nosyrosie3716]

Thank you for your insight and knowledge on development of the structure of media company.

[@tsonngoe]

Very insightful. Thank You

[@chesscoffeeandconversation5223]

Absolutely love this! I need this information! In the process of starting my own media company from the ground up!

[@hudsonrivera5754]

Hows it coming

[@dadarkar]

Same! This was needed. Let us know how it's going.

[@marcusbaker404]

@@hudsonrivera5754 It's coming great! Officially Launching the beginning of the year

[@marcusbaker404]

@@dadarkar Most definitely! Officially launching the beginning of the year!

[@InvestOrama]

Love Vox's content but I like the business even more

[@DonMaseven]

Super insightful! 🏆💪💯

[@boot-strapper]

A lot of bright lines in this

[@SpaceOcean]

Great chat!

[@mastabah6861]

19mn *Content Décision and Marketing Décision* : very interesting moment..she knows how make it clear technicly

[@stara8710]

We need this interview now that we in the AI era please!! Super content this one💯💥

[@nosyrosie3716]

I totally agree. You shouldn't copy but you can be similar of use platform.

[@WilkineBrutus]

Great talk!

[@everydaydre1185]

Man I hope so. So far these SXSW talks are making me feel like I haven't missed being there. To promo driven and not quite that interesting/dynamic or edifying.

[@nosyrosie3716]

Do you need a website on slow browsers?

[@nosyrosie3716]

Voice in podcasts: interviews?

[@normamimosa7295]

Bias and partisan pride are entirely possible under professional journalism, in my view. The essentials are objectivity (within the partisanship), verified facts, complete reporting (not leaving out what you don't want to hear or what you don't want your audience to hear), not presenting opinions as news, disclosure about the partisanship, professional behavior (for example, respect for the office of president of the United States), challenging unacceptable behavior of guests (for example Maxine Waters shouting for violence against conservatives -- never challenged). Vox Media has been found to be consistently left-wing (a diminishing trend on the internet and indeed the world), so we'll see how long it stays relevant. I am not familiar enough with Vox to comment, but now I will take time to follow the platform. See whether they adhere to professional journalism. The loss of professional journalism is the most serious crisis we face today. Hope Vox doesn't fall into that category.

[@DustinMillerPolyInnovator]

Timestamps would be nice

[@mountainman6172]

16:28 Mahalo and ehow got penalised really badly.

[@nosyrosie3716]

His competition might be iheartRadio. P.Diddy Revolt. Maybe.

[@nosyrosie3716]

How do I express myself on this media companies platform? Lol.

[@normamimosa7295]

@Nosy Rosie -- Well for a start, learning English (grammar) might be a good start.

[@nosyrosie3716]

It sounds like this is a Media company is a for-profit business.

[@normamimosa7295]

@Nosy Rosie -- Is something wrong with that? Hardly.

[@khaniqbal2653]

winner huh itss so lame about how you run your business. when we trying find a better customer you pointed about its so racial. eic or cco of your llc are not even compare with us.

[@mountainman6172]

khan iqbal Pardon?

[@poerava]

This guy was horrible to listen to