Michael Bierut: Let's Talk About Clients - at CreativeMornings

Michael Bierut says clients can sometimes be the best part of the design process.
Michael Bierut at CreativeMornings/New York, January 2010. Free events like this one are hosted every month in dozens of cities. Discover hundreds of talks from the world's creative community at creativemornin...
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[@curtispotvin]

Time Stamps 1:42 Clients are the difference between design and art 2:52 Clients can be the best part of the design process 4:40 My clients are the same as yours 6:10 The right client can change anything 9:10 The best clients love design, or don’t give a damn about it 9:42 The worst clients are somewhere in between “Who care about design just enough to worry about it” 10:37 Never talk about “educating a client” 12:24 What makes a great client? 13:03 Brains, passion, trust, and courage 16:52 Warning: your great client may not be my great client 18:06 Great clients lead to more great clients 18:19 Bad clients lead to more bad clients 20:22 Meanwhile, we take great clients for granted 20:35 The trick is to reverse this 22:25 What do I owe a great client? 23:00 Loyalty, honesty, dedication, and tenacity 25:32 Once you find a great client, never let them go 27:15 If you can find five great clients, you’re set for life 28:21 I’m very lucky I can name ten 28:46 These people are why you’ve heard of me 35:19 (Once I started going, I found I could name more) 36:04 Q&A

[@millerkenzo7581]

You prolly dont give a shit but does any of you know of a way to log back into an instagram account..? I was stupid forgot the account password. I would love any assistance you can offer me

[@Kumomi]

Michael Bierut is one of my biggest inspirations! Thanks for sharing this!

[@JoeSnodgrassworks]

Things this teaches you: 1. About being a responsible designer. It's about more than just the actual design, it's about the process and who you are and what you do and who your clients are as a designer. Which means... 2. It's not about making money. I'm not saying being a good designer altruistic in nature all of the time, but being a good designer, a responsible designer, should have nothing to do with the money. 3. That's easy to say when your clients are Verizon or Mastercard or DC or MIT, etc. You don't have to worry about money with clients like that (which, understandably, is due to the reputation set forth by Pentagram. But it's unfair to say there aren't equally good designers out in the world who also make that kind of money.)

[@RJCooper2]

Yes, I need somebody to love. Don't we all? Thanks for all the terrific, straight-forward, honest advice on how to find them.

[@ninjagraphics1]

Incredible human!

[@Datsuncrush]

just fantastic

[@joaoandrade88]

It's funny to see a designer try not to shout that clients are stupid for 45 minutes.

[@Agenturdesigniert]

Thanks for sharing! So true ...

[@Benforeva]

On Vimeo!!!!!

[@bikironbora1296]

Than* @20:00

[@bikironbora1296]

@OJAS VADOLIYA just saying. Why?

[@tinycabincreative]

uh uh uh uhm um uh uuh uhm uh um uhhhh uummmm... mikey c'mon

[@jstrangm]

Stop! It's like pointing ... Don't discriminate, I'm sure you're not perfect.