Michael Bierut on how to think like a designer

[@hafiz2664]

He made it look easy. Can't imagine the amount of thought process that went behind each of the creation. His MAD experience though gave a very nice glimpse to the real deal.

[@Stephanie-cd6pc]

He has such an approachable energy about him, he has a very unique way of solving design problems but he makes it seem like it's no big deal at the same time haha

[@justsomeguy7133]

5:10 nuts 7:40 saks fifth avenue 10:40 church 13:50 the new york times, room signs 18:40 mad 22:40 ny map signs 27:27 mit media lab 31:00 library

[@georgebush7761]

I like how he introduced himself. 1:02 I'm a graphic designer. There are no jargons like design thinker, creative design strategist etc. So down to earth person and a true designer.

[@adevikthur]

We need more talks like this, from industry legends.

[@OddClarity]

Wow this is the first time I've seen and heard Michael Bierut speak. Thank you.

[@fazfaraday]

I love the MAD logo. I still remember my Design Lecturer always told me, "ideas are everywhere. You just need to get out of class." Great video!

[@DesignIndabaDI]

Great advice! Glad you enjoyed the video.

[@lily_mwiza]

And yet you wouldn't get his very idea for you were in class!

[@kevinbenn1400]

My moment was when a boy at summer camp pointed out the arrow in the fedex logo. Haven't been the same since.

[@RareTechniques]

Took me atleast 10sec to see---

[@aamsulkhan]

Michael Bierut is such an entertainer when it comes to speaking about design. :D

[@GarimaBhardwaj94]

No matter how much you know, there is always something to learn from design and it's beautiful to see how it affects the world in so many different ways. lovely presentation

[@vostinotanod7982]

Such a humble guy considering he’s a friggin legend, he’s up there with the greats.

[@LogoBooks]

Loved how he talked about how the CLARK logo got him into brand design!

[@sanniametu6187]

Amazing one👌 I love how empathetic design can be🥹🔥🔥🔥

[@mysticalangel]

Loved his book. His genius is only matched by his humbleness.

[@kiztorres3218]

I started doing typography and logo design with my dad when I was 12. I prepared the lettering and he painted them on buses, trucks and billboards. This was before computer design and printers... A lot of work and a lot of fun..

[@kayaeki]

thats so awesome!! What do you do noww???

[@resinism...]

7 years on and still relevant as ever. So good to watch.🙂

[@BroKEnCaPSLoCk1]

I love all his work but the Media Lab idea is so genius. Not only making a logo but making a system in which people can make their own? That's extraordinary

[@M.H-d5o]

its lovely, but his not first one who make this system. Search for the Bannai script.

[@funmiamarvi]

Learned so much from this talk. I love that every step in the design process has a story behind it. Fantastic!

[@TahtahmesDiary]

NO I LIED The black and white mural with the kids speaking were my favorite! What a lovely way to tie all these libraries together!!! 😍😍😍

[@RebrandEverything]

I just randomly stumbled across this video whilst binging futur vids, and the part where he said about the design process is interesting caught my interest. I have been creating logo design process videos on this channel since January and I have also noticed viewers find the design process very interesting so it was interesting to hear an authority in the design world confirm this.

[@jamesburdon7237]

Outstanding design presentation. Such an inspiration to see a humble, passionate designer ply his trade.

[@rb10bird]

One of my favourite top 5 talks for sure

[@IndrajaSalunkhe]

MIT was the best change in design... Lovely presentation.

[@kleo78patra]

Could listen to Mr. Bierut for hours!! Best speaker and so motivating. Thnx a lot sharing your knowledge with us🙏🏼

[@bplus2932]

that intro story GOT ME!!!!

[@RossanaGonn]

es muy interesante su trayectoria y tambien es muy divertido como cuenta sus proyectos

[@rvm2622]

I did not expect that design is so important! Thank!

[@dhruvin-dave]

thank you for the inspiration ! ive been a fan of the MIT logos for so long. thats really smart ! and the MAD one. im not sure why this video does not have like millions of views ! thank you again 😍

[@angelmatos9143]

This speech has inspired me out of my shoes! Thanks Design Indaba & Michael.

[@jordanfast7354]

Great talk! 40 years is almost double my life time. One thing I want to point out at the end he says "one of those kids maybe one day god willing if they hit the jackpot they'll be on this stage" nobody who hits the jackpot will be on that stage. you worked your ass off to get on that stage. if I won the jackpot ide be on an island getting drunk lol

[@hopezhang8278]

Honesty, 30:00 the media lab logos look like a mixture of Chinese and Korean characters. Love it.

[@TahtahmesDiary]

I didnt think I'd like anything more than the saks 5th cut up idea, but the MIT lab ones were AWESOME. A whole culture could be created around those. Im sure a few have been made into tattoos by staff. Very cool 💛

[@gegee247]

Fantastic! Michael you truly make a difference. I hope to flourish in my own way as you have yours. Thank you for Sharing!

[@folasade4085]

anybody else get the play with deez nuts joke LMAO

[@hyacinthdibley2420]

I think about 5 people got the joke in the audience. hehe

[@colinvandenbroek8139]

Hahahaha thats what I came here for

[@CinemaBabble]

Quick and s sneaky joke he did there

[@CrystalMonds]

I heard one laugh. The crowd failed him.

[@NbaLive4ever]

I laughed but didn’t hear the audience in the video 😔 disappointed

[@sergebisson1465]

I really enjoyed this speach! Great communicator!

[@DesignIndabaDI]

Great to hear! It's definitely one of the favourites.

[@MariaTroll100]

loving his tie!

[@zabbyzooby]

Tucked RIGHT into his pants.

[@peterorthmann5612]

I'm not a graphic designer but loved your presentation. Thanks

[@adamsoderstrom8887]

Seriously, printed resealable bags can look so great! :D

[@padenzimmermann1892]

wow 30:30 that just made me so happy. Just like wow. thank you sir.

[@BrianLife]

great song too, I want to know what song it is?

[@666Jakemetal]

Laughed too hard at "made an alphabet we call nutcase.." hahaha

[@alimahdi6379]

What a guy. Great talk. Thank you.

[@dannyledger5011]

Man I LOVE his tie.

[@8974abcd1234]

Great presentation with inspiring case studies.

[@DesignIndabaDI]

Awesome to hear you were inspired!

[@dylanhavlicek4444]

this man is incredible

[@calvancandy8384]

Great to learn from talks like this thanks for posting.

[@JacobNorwood1]

Inspirational. Wish I had his gift to gab.

[@georgyb.6866]

amazing materials would be amazing to see more things dedicated to design

[@cumberlandquiltchic1]

It’s easy to be an architect or interior designer, when there are no monetary limits. As long as they believe in you. A big part of design, is not having constraints on the monetary aspect of it all.

[@junlimited]

Great Folio presentation - not sure if I got what the title promised though.

[@DesignIndabaDI]

Made you watch though ;)

[@sundayschool8583]

incredible talk.

[@mufaddalzuhairsharafali4291]

Awesome talk !

[@mariuspenteliuc]

Great talk! Loved it!

[@skyreadersociety6183]

this vote form fro Florida is interesting, never heard it before.

[@Golden_Kelsi]

Very inspiring design! Epic!!!

[@SharonShamikoLee]

Design counts!!!

[@aathithya4997]

Genious

[@andreagonsalves7788]

Great stuff!

[@biladitanya]

Bad designs also leads to big blunder at the 2017 Oscar. Also at the Miss Universe a year before. So yeah, Micheal has a strong case here.

[@LolaBeM3]

That was great.

[@flocela]

thank you.

[@itch1428]

fuck, i clapped alone in my room when he showed the MAD logo lol

[@NorthWriter]

Wow. That's some good stuff.

[@DesignIndabaDI]

Indeed, it is. Glad you enjoyed!

[@francoistroudbal402]

great video! Subscribed!

[@JesseHols]

That screen is absolutely huge

[@ChakibTsouli]

7:40 "these nuts" lol

[@IAnd-du2qx]

LMFAO!

[@KrakeNjp2y]

that library is beautiful

[@aerodylluk2543]

That whole thing about the voting paper was strange, It didn't look great but it didn't look confusing to me.

[@manuwick3174]

I almost skipped this video. Super glad I didn't tho.

[@tobiasburkart2281]

He had the chance to say typosucktion...

[@papaluego9507]

Damn you graphic designer! You're responsible for all the Bush wars!

[@design-stories]

congratulations, very interesting interview. I will bring similar content to my channel

[@themistysnowfield5095]

7:37 Attempt at a "deez nutz" joke? xD

[@arca5200]

I also noticed it. Why was no one laughing? :D

[@BrianLife]

anyone know the song at 30:00 ? so good! Great speech also!

[@eybietie]

7:37 deez nutz XD didnt expect that from him haha chronic 2001 calling~

[@sasha_dooginov]

What's the name of tame that Michael used in presentation?

[@naruchan1010]

Press F to respect the shopping bags!

[@Mintzoid]

daniel marquez on how to think like a designer here www.deviantart.com/danielmarquezart/gallery

[@ThompsonSit]

deez nuts

[@traceurAlex]

check out this video with lofi hip hop - the garden

[@sharmanitascos]

I thought the church part really injured the sactity of the church, like its not the superdome, commercial advertizing like that has no place in somewhere that is not meant to be commercial or selling you things..... Using type like that give you about as much respect for it as you would give a bag of crisps, because I've seen type and terminology used that way on bags of crisps. Failed

[@subibosa8243]

eyyyyy

[@idrisabdi1397]

His company has been selling nuts . peanuts!

[@77deancoelho]

whats that awesome song at 29:50 ??

[@tehtomi]

i would like to know too, google audio search yielded no results.

[@77deancoelho]

@@tehtomi Tried many audio searches... nothing... Still Looking !!!

[@tehtomi]

found the composer i guess: www.jacob-rosati.com/commercial/

[@BrianLife]

Yes, I Need to know this Happy song!!!

[@BrianLife]

@@tehtomi yes, I guess he makes scores for commercials. he also has a music name, I did not find this song but, Wow, his songs are experimental masterpieces! soundcloud.com/yakayaka

[@lukemacinnes5124]

I prefer Helvetica Standard

[@since804]

...did........did he slip in a "DEEZ NUTZ"??? Lmao?

[@guavabean2969]

Having a community where you can ask questions & share your wins and struggles is super important to a healthy & happy remote work life! Check out the GUAVABEAN Freelancer Group 👉 facebook.com/groups/guavabean/

[@grantswanson2547]

Fix that for you....WORLD

[@GeoAl09]

7:47 - what is this font?

[@DesignIndabaDI]

Looks like it could be Neue Helvetica DOT, the customization by Massimo Vignelli and Robert Noorda that Pentagram used in their work for WalkNYC.

[@eybietie]

3:50 the vote is always tied. that's how the US election system is supposed to work ~

[@g.retzsu]

kemari gara gara dosen :)

[@lookstight]

can anyone identify the typeface at 11:39

[@torroni]

It's the Goudy Text ;)

[@lopantolulu]

32:14..Luminatty confirmed

[@Ritermann]

Who the hell puts his tie in his pants?!?! O.o

[@handlotion8244]

This guy talks like Lester from gta 5

[@geoffreycurrie9582]

should have put illustrations of ideas to stimulate thinking up instead of portraits of kids...

[@enigamibeats4472]

This is the longest joke I have ever watched. The video is over and im still waiting for him to say something serious.

[@1MinuteFlipDoc]

some of those font types / logos were pretty terrible to be honest. i like creativity but when communication/information is stifled, it defeats the purpose.

[@androandro7179]

[@captaincurd2681]

nuts.com visitor suddenly increases

[@spencerboyle6113]

It was Broward County. Not Palm Beach. Just sayin.