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Welcome to Casual Talk #7! In this video, Sanket dives deep into the world of CPM (Cost Per Mille) in Meta Ads and its impact on campaign performance. Learn how age groups influence CPM trends, the role of frequency, and strategies to optimize your campaigns for better ROAS.
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Key takeaways include:
CPM trends across different age groups.
Understanding the relationship between CPM and frequency.
Actionable tips to reduce high CPM without compromising results.
Creative strategies tailored to age-specific audiences.
If you're a marketer or advertiser looking to maximize your Meta Ads' efficiency, this video is for you!
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