How to Run Profitable Facebook Ads: Beginner to Expert Guide

[@mayanksachdeva6289]

Love how you get straight to the point without any fluff or bs. Your insights are invaluable. Thanks mate!

[@jrhangar2347]

Great video! Only thing I am wondering is what to do with a completely fresh account? This setup assumes you have a few winning ads already which we dont

[@CTtheDisrupter]

I have that video coming out later this week

[@Think-about-]

Are you shooting for both top of funnel and bottom of funnel in the same 322 ad? Or are you talking about multiple 322 ads?

[@CTtheDisrupter]

Talked about this on today live How to MAXIMIZE your Facebook Ads in Q4 kzbin.infolPbUE5qgmtw?feature=share

[@kratomcaptaingreen]

Great video thanks, please make a video about wining ad set wit ID's. How it works and when and how we do that Ad set. Is there a higher budget? I move ads from the other two to Ad sets to the winning group Ad set?

[@CTtheDisrupter]

We got to this in this week’s Friday Live Show Check it out here… The BEST Black Friday Meta Ads Tutorial kzbin.info8PCDZk28684?feature=share

[@ryanhsu8021]

Thank you for the content! I have a question regarding my ads structure. My store sells products across different categories, such as eye massagers and nebulizers. If I create different ad creatives for these distinct products, should I place them in the same campaign with separate ad sets, or would it be better to create individual campaigns for each product category?

[@CTtheDisrupter]

We talked through this in todays live The 3 Facebook Ads Campaigns You Need to Succeed kzbin.infoCN1tflRB6VE?feature=share

[@brettdaviesfitness]

Roger that! So one CBO campaign with the 3 ad sets mentioned yes? & trust the machine to spend optimally...

[@vinedresserlawnandlandscape]

Do you use 3 ad sets or 1?

[@CTtheDisrupter]

Talked about this on today live How to MAXIMIZE your Facebook Ads in Q4 kzbin.infolPbUE5qgmtw?feature=share

[@learning11-d3g]

Charles, I do have a question about CBO, So do you consolidate adsets and ads once you have winning creatives within that 1 campaign. I dont agree with other "gurus" about constantly launching new adsets. If you have a adset that is performing. ex: 1 adset 3 ads. 1 winning ad, 2 didnt. Instead of launching a new adset, it makes more sense to launch same theme and messaging within the winning adset right?

[@supertofcreativeagency885]

How to test the winning add and add them to the winning addset? Because i can not see what creative in a flex addset is performing the best?

[@davidleon7778]

Fantastic content as always, Charley. One thing I am wondering about in general terms- if you have a small collection of products that are similar in concept and price, but each product targets a completely different audience based on need - is it better to run separate campaigns for each product or better to run separate adsets for each product with a single CBO campaign?

[@dacdiec4182]

Hi Charley, can you do a video on if you were to start out a brand new ad account. What would you do ?

[@CTtheDisrupter]

I am writing that video right now. It’s going to be between 90 minutes and two hours long

[@purpose6113]

​@@CTtheDisrupter Im actually looking forward for this video as well

[@fliu5282]

no freakin way, are you serious? i was doing the bid cap to start with interest target and my cpm is like....$225 bucks and out $1600 and counting and got ONE sale...is that a cause of celebration?

[@davidstupar1105]

Great video:) Please help me understand and confirm ifnim right just if u want :) so we run One campaing, Sales objective? CBO?, 3 adsets, broad audience, 1adset 4-6 winning ads, 2 adsets with dynamic creatives? Thanks

[@Mario-lm2em]

Hi Charley thanks for the content. I just have one question. I understand that it is a campaign by commercial objective. But if I currently have a tripwire where my Upsell is the product I want to sell. In that case in a campaign I could have different tripwire for different audiences but all go to my same Upsell which is the product you want to sell?

[@CTtheDisrupter]

You could And work on figuring out which is best There is a best option Work on figuring it out

[@Mario-lm2em]

@@CTtheDisrupter Thanks Charley, you are great

[@danilososa3959]

CT.. I often see my Daba campaign go into learning mode. I usually then add 5-10% more $. Is that the right approach or is something else I should be doing? Thanks

[@CTtheDisrupter]

For DPA/DABA don’t focus on Learning Mode Focus on the biz impact

[@purpose6113]

Charley, for top of funnel ads, if Im not measuring CPA on them bc it will naturally be high, then how do I determine if its a winner or not?

[@CTtheDisrupter]

If it earns spend Does your blended all channel CPA get better?

[@purpose6113]

​@@CTtheDisrupter makes sense!!!

[@cameron-smith]

How do Catalog ads fit in this structure? Are they just a separate Ad Set or do they live in their own Campaign?

[@CTtheDisrupter]

Do them in their own campaign?

[@felipefujihara6306]

Question: when you mean broad audience, should it be Advantage+ or Original audience?

[@CTtheDisrupter]

I would recommend original

[@BigEl007-k2h]

@@CTtheDisrupter Why original as apposed to A+?

[@gabrielepezzotta55]

Hei Charley, I'm running a lead form campaign as well as a landing page campaign. But with the lead form campaign I can't make post id ads. My question is: is it the same if i just recreate a winning ad in the winning adset instead of doing it with the post id?

[@Maxtunes2590]

When you are testing in flexi adsets and the blended CPA is out of the objective, when to know the time to kill the adset to avoid overspend ? I mean how much time do we wait.

[@CTtheDisrupter]

If an ad getting more spend makes your blended CPA worse and you can point to that ad getting spend as the reason that’s happening then I’m OK turning it off More time equals more confidence with this move

[@Kontah123]

Thanks for the great content. Fully onboard with the one campaign strategy, but, does it make sense to do one campaign per group of countries with similar AOV? For example, the US has a higher CPA but also a higher LTV.

[@CTtheDisrupter]

I would focus on your best markets... maybe tier 1 and tier 2 markets (USA as Tier 1, and then everywhere else as tier 2) as campaigns

[@felipefujihara6306]

Another question: when a creative test fails, do you turn off the adset and create a new one to test another ad? Or do you turn off the failed ad and leverage the adset that is active by adding a new ad to it?

[@baohatran8890]

Turn off the adset, launch a new one

[@CTtheDisrupter]

Since we are testing with dynamic ads or flex ads, we can just turn the whole ad off because there’s only one ad in each ad set

[@felipefujihara6306]

@@CTtheDisrupter thanks!

[@drawssm1944]

Hey charley i have a question My brand has 10 products and 10 bundles of the same products 1 campaign per product / bundle Or 1 campaign for the whole 10 products / bundles

[@CTtheDisrupter]

I would try to focus on what bundle is best for your business... I might go the route of Catalog Ads and then using the PSM data to focus on identifying a hero product or using a single campaign to sell the WHY of the product bundles, and then letting the customer choose which bundle is right for them

[@brendonbonacci448]

How do you get post id’s with these flexible ads?

[@CTtheDisrupter]

Preview Facebook Post with Comments

[@CJM-xk5kb]

I have a pre existing well preforming adv+ campaigns, would u recommend leave it and just running 1 CBO with multiple angles. I have a brand quite similar to dr sqautch but with my marketing we get alot of mums buying, we have an Adv+ campiagn setup for every angle (selling to men is more sexualised vs more the natural avenue with mums) would it be fine to mix these two angles into the same campaign?

[@CTtheDisrupter]

Don’t turn off good money Build this, and then transition away from the A+

[@seank2793]

What is psm course about? I checked the product page and it doesn't say much about it

[@Harunismaail]

You're an absolut legend!!! What about TikTok? Have you got the same mental model for that platform?

[@CTtheDisrupter]

Yes… but there are folks much better than me on that platform I recommend Joe Marston

[@JohnKruse-u7i]

Only problem I have is when moving winning ads out of the DCT they fail to do anything after that

[@CTtheDisrupter]

Talked about this on today live How to MAXIMIZE your Facebook Ads in Q4 kzbin.infolPbUE5qgmtw?feature=share

[@Maxtunes2590]

Other media buyer say that the testing phase should start with a daily budget per adset equal to the CPA, so if there's 3 adsets, the daily budget in CBO should be like 3 X CPA, and the time to wait to kill or keep the adset should like 3 days depending if the CPA is below or above the objective CPA. Do you agree with this approach or could you say what would be a better way ?

[@CTtheDisrupter]

That’s because they’re trying to test each individual ad for performance in the platform We are more focused on how the entire platform works

[@Maxtunes2590]

​@@CTtheDisrupterthanks, and how much should be the budget in CBO for starters in relation to the CPA ?

[@Maxtunes2590]

Professor Charley, for a clothing brand inspired in Mexican culture with low Facebook data. I thought about aiming for USA, Mexico and Europe (main 4), all together in the same flexible ads in a CBO campaign with just the interest of "Mexico" instead of being broad. In this case, what would you recommend? Going Broad or just with the interest of 'Mexico" ? Also, 1 country per adset or could I put all together?🙏 The website change currency and language depending of the country.

[@purpose6113]

De donde eres prro?

[@CTtheDisrupter]

I would try to avoid using the Interest... and have an effort that isolates the US from the rest This will help balance reach and cost to hit more scale

[@CarlosLorioPPC]

Isn’t dynamic creative gone?

[@CTtheDisrupter]

For some? If you have flexible ads Do the exact same thing

[@binhle-bj4qg]

sounds simple but it's genius. not many marketers and sadly brand owners understand this, they still trying to "hack" it. But let those brands die away, more market share for us

[@CTtheDisrupter]

Yea… Simple Scales And Complex Fails

[@BigEl007-k2h]

Great vid! do you think a learning product that costs between $17 - $95 bucks can be successful using FB ads? Also, what's your take on speding a little bit more on content, like blog content specifically to those who visited the FB ads SALES landing pages? Also, I've heard a FB ad expert say that the amount of ads you have in your main adset does not matter, no point in turning it off if it's not getting adspend anyway.. How do you feel about that? Why 4-6?

[@CTtheDisrupter]

I think that Hov has nothing to do with the success of a brand and it’s all about how you monetize attention for future cash flow so the short answer is absolutely I think good blog content is very valuable and sharing your exhibition of expertise is never a bad use of time As for why we use only 4 to 6 ads … this is because we want to know what the machine is going to do and 50 ads all competing might mean that any day there’s a completely random assortment of ads getting spent. While generally speaking, the same ads will get the most we’re getting a lot of noise and randomness by keeping the other ads on and ultimately we don’t want anything but projectable stable outcomes so that we can invest with confidence