Customer acquisition strategies in a competitive banking market | Anthony Thomson - Metro Bank

[@victorisyamba]

Excellent thoughts that are more practical today than in 2012 when posted. How can I be of value to MarketForce in Nairobi, Kenya?

[@fantenx]

I like his idea of how can a bank put sales in front of customer satisfaction when they want to boost sales long term. It doesn't work that way in a long term if the customer services sucks.

[@MarketforceBM]

Great insight Loh. Would you be interested to find out more? We have an free webinar on the customer journey this month. It is worth registering for the on-demand version alone. Find out more here: 2020.marketforce.eu.com/session/re-defining-tomorrows-customer-journey/